2015 Yunus Social Business Impact Report
Transcript of 2015 Yunus Social Business Impact Report
Social Businesses That Solve Human ProblemsYUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT3
TABLE OF CONTENTSForeword
About UsOur Global Impact
Country PerformanceEntrepreneur Services
FinancingPortfolio Overview
Social Business SpotlightsSpecial Projects
Our Team Lessonrsquos Learned
Our PartnersSupporting YSB
IMPRINTPublished by
copy Yunus Social Business GmbHand gGmbH March 2016
You are welcome to copy this publication for internal use within your organisation Oth-erwise no part of this publica-tion may be reproduced stored in a retrieval system or trans-mitted in any form or by any means electronic electrical chemical optical photocopy-ing recording or otherwise without prior written permis-sion of the copyright owner
ACKNOWLEDGEMENTSAll photos in this publication are of YSBrsquos team its social business-es andor their beneficiaries YSB would like to express gratitude to Gabriel Leitatildeo (in Albania Brazil Tunisia Uganda Haiti and Germany) Manuela Castantildeo and Maria Fe Defilippi (in Colom-bia) Brand Haiti and Nouveau Concepts (in Haiti) and our local teams for additional photorsquos Design Freacute Sonneveld
2468101214162224262830
YSB Co-Founders CEO Saskia Bruysten (l) and CFO Sophie Eisenmann (r) With YSB Co-Founder and Chairman and Nobel Peace Prize Laureate Professor Muhammad Yunus (c)
2015 has yet again been an exciting year for YSB A big congratulations to the 34 social businesses we have now financed globally They have managed to TRIPLE their impact in one year These companies are now serving over 800000 customers with essen-tial products or services incl clean water healthcare nutritious food etc and have created over 3000 jobs
Next to our financing activities our country teams have been busy identifying selecting and supporting great entrepreneurs in 7 regions around the world Since inception over 500 entrepreneurs have taken part in our world-class accelerator programs
Our impact may still seem small compared to the vast ocean of social problems out there but we believe it sets a significant example The refugee crisis once more has shown the importance of improving living conditions and income opportunities of people in emerging countries YSB tackles the problem at its root by investing in local entrepreneurs that devel-op solutions for problems of poverty in their home countries
2015 has been a very important year because the world has shone a light on the topics we deeply care about Over 150 countries have come together in the United Nations to adopt the Sustainable Develop-ment Goals (SDGs) - a set of 17 ambitious goals that aim at ending poverty by 2030
15 years are a very short time and stakes are high We cannot only leave it all up to the traditional players like governments and NGOs Every single one of us has to play a role in getting this important work done We believe that social businesses can make a
SASKIA BRUYSTEN Co-Founder and CEO
Over the years I have created many businesses I learned from my experience with microfinance the power so-cial business has to solve human problems and that this is universally applicable to all sectors So whenever I wanted to solve a human problem I tried to think of how to use a business approach to address it These were new kinds of companies designed to help others rather than to make money for ourselves Whatever profit we made from the companies we reinvested to make them grow and solve even more problems
I started calling this type of company a social businessThe concept of social businesses has been the missing piece in the framework of the business world The present day money-centric capitalism cannot continue In light of the financial and many other crises we need to rethink the fun-damentals of our economic system a system that has failed again and again to address basic problems of our world such as poverty inequality disease unemployment and environ-mental degradation amongst many others In relation to the size of the problems traditional charitable work can only ever play a small role to fix them But social businesses can be much bigger because they recycle money many times and keep growing solving problems along the way
Through my own experiences I have seen how social busi-nesses are a good way to combine the efficiency of mar-ket-based competition with philanthropic goals I have cre-ated many social businesses in Bangladesh such as Grameen Danone (nutrition) Grameen Veolia (water) BASF Grameen (mosquito nets) Grameen Shakti (renewable energy) Grameen Intel (software solutions for agriculturehealthcare) Grameen GC Eye Care Hospital to name a few They have proven their effectiveness in solving pressing problems and have grown and become stronger
The mission of Yunus Social Business Global Initiatives is to spread this success to other parts of the world via the inno-vative ldquoAccelerate and Financerdquo concept We are confident that social businesses will become an attractive option for more and more social business entrepreneurs existing busi-nesses fund managers foundations bilateral and multi-lateral development agencies governments and philanthropic lenders
PROF MUHAMMAD YUNUS Co-founder and Chairman
significant contribution in creating bottom up and financially sustainable solutions to some of these 17 daunting global problems
Impact Water eg is a Ugandan social business that sells UV-based water cleaning systems to schools and thereby addresses 4 SDGs at the same time health education water and climate This company has already provided clean drinking water to almost half a million students across Uganda and is just getting started
Nutrivida sells soups drinks and cereal enriched with the necessary vitamins to combat malnutrition in Costa Rica The products are also sold via a network of female micro-entrepreneurs from marginalized backgrounds This social businesses addresses 3 SDGs for food health and jobs
These are simple but game-changing solutions for problems where traditional markets and aid have sometimes fallen short YSB has supported and fi-nanced these and many other similar companies at an early stage
All of this would not have been possible without you our partners You have generously committed your expertise time and your capital to make this a reality A big thank you to all of you
We are now looking forward to our concrete task in 2016 of supporting over 100 impactful companies like Impact Water and Nutrivida and many more in the coming years Join us in making a mutual contri-bution to ending poverty by 2030
ldquoA social business is a company 100
dedicated to solving a social problem in
a financially self-sustainable wayrdquo
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT5
ABOUT USYunus Social Business - Global Initiatives (YSB) grows entrepreneurs in emerging economies to solve social problems in a business way The social businesses we support create significant social impact in the areas like agriculture healthcare energy and environment We are active in 7 regions where local country teams source coach and mentor entrepreneurs through tailored accelerator programs YSB subsequently finances the most promising social businesses and also provides long-term support to maximize impact
We work with social businesses to help them create long term social impact while operating in a financially self-sustainable way
ldquoSocial business is a powerful
concept at the intersection of
the social and business realms
The objective is to apply the
professionalism and efficiency
of the business world to solving
the worldrsquos most pressing social
problems And to do so in a self-
sustaining way providing choice
and personal responsibility for
those who benefit from itrdquo
Ulrich Villis ndash European Leader Social Impact
Practice The Boston Consulting Group
FOR MORE INFORMATION
ON WHAT WE DO VISIT
WWWYUNUSSBCOM
4000
3000
2000
1000
0
800000
600000
400000
200000
0
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT7
OUR GLOBAL IMPACT
BalkansUSD $544148
Colombia USD $1626443
Haiti USD $2191611
UgandaUSD $309342
Costa RicaUSD $1211232
IndiaUSD $2584338
TunisiaUSD $147584
Brazil
250K
Since its inception in 2011 Yunus Social Business has deployed over $86 million either as direct funding or mobilised funds from partners and donors to finance 34 social businesses around the world Thus impacting over 800000 lives in developing and emerging countries
3000 + JOBS CREATEDSUSTAINED amp 800000 + CUSTOMERS SERVED
2013 2014 2015
Jobs Created
Lives Impacted
34 SOCIAL BUSINESSES FINANCED SINCE OUR INCEPTION
15 Agriculture and Livelihoods
All amounts are in USD $ and are an aggregate of all total amounts used to finance social businesses across the different countries and regions where we operate
4 Other Social businesses addressing needs of disadvantaged groups such as women in vulnerable communities providing security transportation or other related services
1 Education and Vocational Training
4 Energy and Environment 10 Health and Sanitation
SINCE 2011 WE HAVE DEPLOYED USD $ 86 MILLIONIN SOCIAL BUSINESSES OPERATING IN THE FOLLOWING COUNTRIES
1278 3405870
200K
823K
500+ ENTREPRENEURS SUPPORTED
800000+LIVES IMPACTED
3000+
JOBS CREATED AND OR SUSTAINED
$86M DEPLOYED
TO SOCIAL BUSINESSES
7 REGIONS
34 SOCIAL BUSINESSES
FINANCED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT9
TUNISIA 2013In partnership with the African Development Bank Tunisia was the first in a series of African countries to replicate the social business con-cept Since 2014 YSB Tunisia ran two accelera-tor cycles and currently manages a portfolio of two social businesses
BALKANS 2012YSB expanded from Albania into the Balkans in 2015 ndash now supporting entrepreneurs in six countries regionally Five Albanian businesses received funding so far with a growing pipeline in the region for 2016 Over 250 entrepreneurs have been supported since inception
INDIA 2011YSB India was launched in 2011 in Mumbai and 7 social businesses have received financing to date
COSTA RICA 2014The first corporate social business joint venture with a Costa Rican leading food company Florida Ice and Farm Company was launched in 2014 to produce food to combat malnutri-tion in children
UGANDA 2013In partnership with the African Development Bank YSB Uganda was started in November 2013 and already supported over 100 entrepre-neurs Three social business received financing in 2015
COLOMBIA 2011YSB Colombia was created in 2011 originally as Grameen Caldas and officially became YSB Co-lombia in 2013 It currently manages a portfolio of 2 social businesses to date including a joint venture with potato giant McCain
BRAZIL 2013In March 2013 YSB Brazil was launched to spread the social business concept Yunus Nego-cios Sociais Brasil as it is locally known already ran 4 accelerator cycles since inception and launched a social business university network in 2015 After working on the pipeline funding activties are expected to start in 2016
HAITI 2010The YSB Haiti office was opened with the support of our founding partner SAP Current-ly the team manages a portfolio of 12 social businesses
AGGREGATED COUNTRY PERFORMANCE
762JOBS CREATED
Accelerator Programs
300APPLICATIONS
12SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
428JOBS CREATED
LIFES IMPACTED
14866
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
1217JOBS CREATED
Accelerator Programs
304APPLICATIONS
15SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
9JOBS CREATED
Accelerator Programs
578APPLICATIONS
21SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
64JOBS CREATED
Accelerator Programs
360APPLICATIONS
36SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
636JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
122JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
636JOBS CREATED
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
LIFES IMPACTED
264758
LIFES IMPACTED
39 LIFES IMPACTED
45
Accelerator Programs
251APPLICATIONS
26SELECTED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT3
TABLE OF CONTENTSForeword
About UsOur Global Impact
Country PerformanceEntrepreneur Services
FinancingPortfolio Overview
Social Business SpotlightsSpecial Projects
Our Team Lessonrsquos Learned
Our PartnersSupporting YSB
IMPRINTPublished by
copy Yunus Social Business GmbHand gGmbH March 2016
You are welcome to copy this publication for internal use within your organisation Oth-erwise no part of this publica-tion may be reproduced stored in a retrieval system or trans-mitted in any form or by any means electronic electrical chemical optical photocopy-ing recording or otherwise without prior written permis-sion of the copyright owner
ACKNOWLEDGEMENTSAll photos in this publication are of YSBrsquos team its social business-es andor their beneficiaries YSB would like to express gratitude to Gabriel Leitatildeo (in Albania Brazil Tunisia Uganda Haiti and Germany) Manuela Castantildeo and Maria Fe Defilippi (in Colom-bia) Brand Haiti and Nouveau Concepts (in Haiti) and our local teams for additional photorsquos Design Freacute Sonneveld
2468101214162224262830
YSB Co-Founders CEO Saskia Bruysten (l) and CFO Sophie Eisenmann (r) With YSB Co-Founder and Chairman and Nobel Peace Prize Laureate Professor Muhammad Yunus (c)
2015 has yet again been an exciting year for YSB A big congratulations to the 34 social businesses we have now financed globally They have managed to TRIPLE their impact in one year These companies are now serving over 800000 customers with essen-tial products or services incl clean water healthcare nutritious food etc and have created over 3000 jobs
Next to our financing activities our country teams have been busy identifying selecting and supporting great entrepreneurs in 7 regions around the world Since inception over 500 entrepreneurs have taken part in our world-class accelerator programs
Our impact may still seem small compared to the vast ocean of social problems out there but we believe it sets a significant example The refugee crisis once more has shown the importance of improving living conditions and income opportunities of people in emerging countries YSB tackles the problem at its root by investing in local entrepreneurs that devel-op solutions for problems of poverty in their home countries
2015 has been a very important year because the world has shone a light on the topics we deeply care about Over 150 countries have come together in the United Nations to adopt the Sustainable Develop-ment Goals (SDGs) - a set of 17 ambitious goals that aim at ending poverty by 2030
15 years are a very short time and stakes are high We cannot only leave it all up to the traditional players like governments and NGOs Every single one of us has to play a role in getting this important work done We believe that social businesses can make a
SASKIA BRUYSTEN Co-Founder and CEO
Over the years I have created many businesses I learned from my experience with microfinance the power so-cial business has to solve human problems and that this is universally applicable to all sectors So whenever I wanted to solve a human problem I tried to think of how to use a business approach to address it These were new kinds of companies designed to help others rather than to make money for ourselves Whatever profit we made from the companies we reinvested to make them grow and solve even more problems
I started calling this type of company a social businessThe concept of social businesses has been the missing piece in the framework of the business world The present day money-centric capitalism cannot continue In light of the financial and many other crises we need to rethink the fun-damentals of our economic system a system that has failed again and again to address basic problems of our world such as poverty inequality disease unemployment and environ-mental degradation amongst many others In relation to the size of the problems traditional charitable work can only ever play a small role to fix them But social businesses can be much bigger because they recycle money many times and keep growing solving problems along the way
Through my own experiences I have seen how social busi-nesses are a good way to combine the efficiency of mar-ket-based competition with philanthropic goals I have cre-ated many social businesses in Bangladesh such as Grameen Danone (nutrition) Grameen Veolia (water) BASF Grameen (mosquito nets) Grameen Shakti (renewable energy) Grameen Intel (software solutions for agriculturehealthcare) Grameen GC Eye Care Hospital to name a few They have proven their effectiveness in solving pressing problems and have grown and become stronger
The mission of Yunus Social Business Global Initiatives is to spread this success to other parts of the world via the inno-vative ldquoAccelerate and Financerdquo concept We are confident that social businesses will become an attractive option for more and more social business entrepreneurs existing busi-nesses fund managers foundations bilateral and multi-lateral development agencies governments and philanthropic lenders
PROF MUHAMMAD YUNUS Co-founder and Chairman
significant contribution in creating bottom up and financially sustainable solutions to some of these 17 daunting global problems
Impact Water eg is a Ugandan social business that sells UV-based water cleaning systems to schools and thereby addresses 4 SDGs at the same time health education water and climate This company has already provided clean drinking water to almost half a million students across Uganda and is just getting started
Nutrivida sells soups drinks and cereal enriched with the necessary vitamins to combat malnutrition in Costa Rica The products are also sold via a network of female micro-entrepreneurs from marginalized backgrounds This social businesses addresses 3 SDGs for food health and jobs
These are simple but game-changing solutions for problems where traditional markets and aid have sometimes fallen short YSB has supported and fi-nanced these and many other similar companies at an early stage
All of this would not have been possible without you our partners You have generously committed your expertise time and your capital to make this a reality A big thank you to all of you
We are now looking forward to our concrete task in 2016 of supporting over 100 impactful companies like Impact Water and Nutrivida and many more in the coming years Join us in making a mutual contri-bution to ending poverty by 2030
ldquoA social business is a company 100
dedicated to solving a social problem in
a financially self-sustainable wayrdquo
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT5
ABOUT USYunus Social Business - Global Initiatives (YSB) grows entrepreneurs in emerging economies to solve social problems in a business way The social businesses we support create significant social impact in the areas like agriculture healthcare energy and environment We are active in 7 regions where local country teams source coach and mentor entrepreneurs through tailored accelerator programs YSB subsequently finances the most promising social businesses and also provides long-term support to maximize impact
We work with social businesses to help them create long term social impact while operating in a financially self-sustainable way
ldquoSocial business is a powerful
concept at the intersection of
the social and business realms
The objective is to apply the
professionalism and efficiency
of the business world to solving
the worldrsquos most pressing social
problems And to do so in a self-
sustaining way providing choice
and personal responsibility for
those who benefit from itrdquo
Ulrich Villis ndash European Leader Social Impact
Practice The Boston Consulting Group
FOR MORE INFORMATION
ON WHAT WE DO VISIT
WWWYUNUSSBCOM
4000
3000
2000
1000
0
800000
600000
400000
200000
0
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT7
OUR GLOBAL IMPACT
BalkansUSD $544148
Colombia USD $1626443
Haiti USD $2191611
UgandaUSD $309342
Costa RicaUSD $1211232
IndiaUSD $2584338
TunisiaUSD $147584
Brazil
250K
Since its inception in 2011 Yunus Social Business has deployed over $86 million either as direct funding or mobilised funds from partners and donors to finance 34 social businesses around the world Thus impacting over 800000 lives in developing and emerging countries
3000 + JOBS CREATEDSUSTAINED amp 800000 + CUSTOMERS SERVED
2013 2014 2015
Jobs Created
Lives Impacted
34 SOCIAL BUSINESSES FINANCED SINCE OUR INCEPTION
15 Agriculture and Livelihoods
All amounts are in USD $ and are an aggregate of all total amounts used to finance social businesses across the different countries and regions where we operate
4 Other Social businesses addressing needs of disadvantaged groups such as women in vulnerable communities providing security transportation or other related services
1 Education and Vocational Training
4 Energy and Environment 10 Health and Sanitation
SINCE 2011 WE HAVE DEPLOYED USD $ 86 MILLIONIN SOCIAL BUSINESSES OPERATING IN THE FOLLOWING COUNTRIES
1278 3405870
200K
823K
500+ ENTREPRENEURS SUPPORTED
800000+LIVES IMPACTED
3000+
JOBS CREATED AND OR SUSTAINED
$86M DEPLOYED
TO SOCIAL BUSINESSES
7 REGIONS
34 SOCIAL BUSINESSES
FINANCED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT9
TUNISIA 2013In partnership with the African Development Bank Tunisia was the first in a series of African countries to replicate the social business con-cept Since 2014 YSB Tunisia ran two accelera-tor cycles and currently manages a portfolio of two social businesses
BALKANS 2012YSB expanded from Albania into the Balkans in 2015 ndash now supporting entrepreneurs in six countries regionally Five Albanian businesses received funding so far with a growing pipeline in the region for 2016 Over 250 entrepreneurs have been supported since inception
INDIA 2011YSB India was launched in 2011 in Mumbai and 7 social businesses have received financing to date
COSTA RICA 2014The first corporate social business joint venture with a Costa Rican leading food company Florida Ice and Farm Company was launched in 2014 to produce food to combat malnutri-tion in children
UGANDA 2013In partnership with the African Development Bank YSB Uganda was started in November 2013 and already supported over 100 entrepre-neurs Three social business received financing in 2015
COLOMBIA 2011YSB Colombia was created in 2011 originally as Grameen Caldas and officially became YSB Co-lombia in 2013 It currently manages a portfolio of 2 social businesses to date including a joint venture with potato giant McCain
BRAZIL 2013In March 2013 YSB Brazil was launched to spread the social business concept Yunus Nego-cios Sociais Brasil as it is locally known already ran 4 accelerator cycles since inception and launched a social business university network in 2015 After working on the pipeline funding activties are expected to start in 2016
HAITI 2010The YSB Haiti office was opened with the support of our founding partner SAP Current-ly the team manages a portfolio of 12 social businesses
AGGREGATED COUNTRY PERFORMANCE
762JOBS CREATED
Accelerator Programs
300APPLICATIONS
12SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
428JOBS CREATED
LIFES IMPACTED
14866
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
1217JOBS CREATED
Accelerator Programs
304APPLICATIONS
15SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
9JOBS CREATED
Accelerator Programs
578APPLICATIONS
21SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
64JOBS CREATED
Accelerator Programs
360APPLICATIONS
36SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
636JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
122JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
636JOBS CREATED
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
LIFES IMPACTED
264758
LIFES IMPACTED
39 LIFES IMPACTED
45
Accelerator Programs
251APPLICATIONS
26SELECTED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT5
ABOUT USYunus Social Business - Global Initiatives (YSB) grows entrepreneurs in emerging economies to solve social problems in a business way The social businesses we support create significant social impact in the areas like agriculture healthcare energy and environment We are active in 7 regions where local country teams source coach and mentor entrepreneurs through tailored accelerator programs YSB subsequently finances the most promising social businesses and also provides long-term support to maximize impact
We work with social businesses to help them create long term social impact while operating in a financially self-sustainable way
ldquoSocial business is a powerful
concept at the intersection of
the social and business realms
The objective is to apply the
professionalism and efficiency
of the business world to solving
the worldrsquos most pressing social
problems And to do so in a self-
sustaining way providing choice
and personal responsibility for
those who benefit from itrdquo
Ulrich Villis ndash European Leader Social Impact
Practice The Boston Consulting Group
FOR MORE INFORMATION
ON WHAT WE DO VISIT
WWWYUNUSSBCOM
4000
3000
2000
1000
0
800000
600000
400000
200000
0
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT7
OUR GLOBAL IMPACT
BalkansUSD $544148
Colombia USD $1626443
Haiti USD $2191611
UgandaUSD $309342
Costa RicaUSD $1211232
IndiaUSD $2584338
TunisiaUSD $147584
Brazil
250K
Since its inception in 2011 Yunus Social Business has deployed over $86 million either as direct funding or mobilised funds from partners and donors to finance 34 social businesses around the world Thus impacting over 800000 lives in developing and emerging countries
3000 + JOBS CREATEDSUSTAINED amp 800000 + CUSTOMERS SERVED
2013 2014 2015
Jobs Created
Lives Impacted
34 SOCIAL BUSINESSES FINANCED SINCE OUR INCEPTION
15 Agriculture and Livelihoods
All amounts are in USD $ and are an aggregate of all total amounts used to finance social businesses across the different countries and regions where we operate
4 Other Social businesses addressing needs of disadvantaged groups such as women in vulnerable communities providing security transportation or other related services
1 Education and Vocational Training
4 Energy and Environment 10 Health and Sanitation
SINCE 2011 WE HAVE DEPLOYED USD $ 86 MILLIONIN SOCIAL BUSINESSES OPERATING IN THE FOLLOWING COUNTRIES
1278 3405870
200K
823K
500+ ENTREPRENEURS SUPPORTED
800000+LIVES IMPACTED
3000+
JOBS CREATED AND OR SUSTAINED
$86M DEPLOYED
TO SOCIAL BUSINESSES
7 REGIONS
34 SOCIAL BUSINESSES
FINANCED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT9
TUNISIA 2013In partnership with the African Development Bank Tunisia was the first in a series of African countries to replicate the social business con-cept Since 2014 YSB Tunisia ran two accelera-tor cycles and currently manages a portfolio of two social businesses
BALKANS 2012YSB expanded from Albania into the Balkans in 2015 ndash now supporting entrepreneurs in six countries regionally Five Albanian businesses received funding so far with a growing pipeline in the region for 2016 Over 250 entrepreneurs have been supported since inception
INDIA 2011YSB India was launched in 2011 in Mumbai and 7 social businesses have received financing to date
COSTA RICA 2014The first corporate social business joint venture with a Costa Rican leading food company Florida Ice and Farm Company was launched in 2014 to produce food to combat malnutri-tion in children
UGANDA 2013In partnership with the African Development Bank YSB Uganda was started in November 2013 and already supported over 100 entrepre-neurs Three social business received financing in 2015
COLOMBIA 2011YSB Colombia was created in 2011 originally as Grameen Caldas and officially became YSB Co-lombia in 2013 It currently manages a portfolio of 2 social businesses to date including a joint venture with potato giant McCain
BRAZIL 2013In March 2013 YSB Brazil was launched to spread the social business concept Yunus Nego-cios Sociais Brasil as it is locally known already ran 4 accelerator cycles since inception and launched a social business university network in 2015 After working on the pipeline funding activties are expected to start in 2016
HAITI 2010The YSB Haiti office was opened with the support of our founding partner SAP Current-ly the team manages a portfolio of 12 social businesses
AGGREGATED COUNTRY PERFORMANCE
762JOBS CREATED
Accelerator Programs
300APPLICATIONS
12SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
428JOBS CREATED
LIFES IMPACTED
14866
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
1217JOBS CREATED
Accelerator Programs
304APPLICATIONS
15SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
9JOBS CREATED
Accelerator Programs
578APPLICATIONS
21SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
64JOBS CREATED
Accelerator Programs
360APPLICATIONS
36SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
636JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
122JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
636JOBS CREATED
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
LIFES IMPACTED
264758
LIFES IMPACTED
39 LIFES IMPACTED
45
Accelerator Programs
251APPLICATIONS
26SELECTED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
4000
3000
2000
1000
0
800000
600000
400000
200000
0
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT7
OUR GLOBAL IMPACT
BalkansUSD $544148
Colombia USD $1626443
Haiti USD $2191611
UgandaUSD $309342
Costa RicaUSD $1211232
IndiaUSD $2584338
TunisiaUSD $147584
Brazil
250K
Since its inception in 2011 Yunus Social Business has deployed over $86 million either as direct funding or mobilised funds from partners and donors to finance 34 social businesses around the world Thus impacting over 800000 lives in developing and emerging countries
3000 + JOBS CREATEDSUSTAINED amp 800000 + CUSTOMERS SERVED
2013 2014 2015
Jobs Created
Lives Impacted
34 SOCIAL BUSINESSES FINANCED SINCE OUR INCEPTION
15 Agriculture and Livelihoods
All amounts are in USD $ and are an aggregate of all total amounts used to finance social businesses across the different countries and regions where we operate
4 Other Social businesses addressing needs of disadvantaged groups such as women in vulnerable communities providing security transportation or other related services
1 Education and Vocational Training
4 Energy and Environment 10 Health and Sanitation
SINCE 2011 WE HAVE DEPLOYED USD $ 86 MILLIONIN SOCIAL BUSINESSES OPERATING IN THE FOLLOWING COUNTRIES
1278 3405870
200K
823K
500+ ENTREPRENEURS SUPPORTED
800000+LIVES IMPACTED
3000+
JOBS CREATED AND OR SUSTAINED
$86M DEPLOYED
TO SOCIAL BUSINESSES
7 REGIONS
34 SOCIAL BUSINESSES
FINANCED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT9
TUNISIA 2013In partnership with the African Development Bank Tunisia was the first in a series of African countries to replicate the social business con-cept Since 2014 YSB Tunisia ran two accelera-tor cycles and currently manages a portfolio of two social businesses
BALKANS 2012YSB expanded from Albania into the Balkans in 2015 ndash now supporting entrepreneurs in six countries regionally Five Albanian businesses received funding so far with a growing pipeline in the region for 2016 Over 250 entrepreneurs have been supported since inception
INDIA 2011YSB India was launched in 2011 in Mumbai and 7 social businesses have received financing to date
COSTA RICA 2014The first corporate social business joint venture with a Costa Rican leading food company Florida Ice and Farm Company was launched in 2014 to produce food to combat malnutri-tion in children
UGANDA 2013In partnership with the African Development Bank YSB Uganda was started in November 2013 and already supported over 100 entrepre-neurs Three social business received financing in 2015
COLOMBIA 2011YSB Colombia was created in 2011 originally as Grameen Caldas and officially became YSB Co-lombia in 2013 It currently manages a portfolio of 2 social businesses to date including a joint venture with potato giant McCain
BRAZIL 2013In March 2013 YSB Brazil was launched to spread the social business concept Yunus Nego-cios Sociais Brasil as it is locally known already ran 4 accelerator cycles since inception and launched a social business university network in 2015 After working on the pipeline funding activties are expected to start in 2016
HAITI 2010The YSB Haiti office was opened with the support of our founding partner SAP Current-ly the team manages a portfolio of 12 social businesses
AGGREGATED COUNTRY PERFORMANCE
762JOBS CREATED
Accelerator Programs
300APPLICATIONS
12SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
428JOBS CREATED
LIFES IMPACTED
14866
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
1217JOBS CREATED
Accelerator Programs
304APPLICATIONS
15SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
9JOBS CREATED
Accelerator Programs
578APPLICATIONS
21SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
64JOBS CREATED
Accelerator Programs
360APPLICATIONS
36SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
636JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
122JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
636JOBS CREATED
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
LIFES IMPACTED
264758
LIFES IMPACTED
39 LIFES IMPACTED
45
Accelerator Programs
251APPLICATIONS
26SELECTED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT9
TUNISIA 2013In partnership with the African Development Bank Tunisia was the first in a series of African countries to replicate the social business con-cept Since 2014 YSB Tunisia ran two accelera-tor cycles and currently manages a portfolio of two social businesses
BALKANS 2012YSB expanded from Albania into the Balkans in 2015 ndash now supporting entrepreneurs in six countries regionally Five Albanian businesses received funding so far with a growing pipeline in the region for 2016 Over 250 entrepreneurs have been supported since inception
INDIA 2011YSB India was launched in 2011 in Mumbai and 7 social businesses have received financing to date
COSTA RICA 2014The first corporate social business joint venture with a Costa Rican leading food company Florida Ice and Farm Company was launched in 2014 to produce food to combat malnutri-tion in children
UGANDA 2013In partnership with the African Development Bank YSB Uganda was started in November 2013 and already supported over 100 entrepre-neurs Three social business received financing in 2015
COLOMBIA 2011YSB Colombia was created in 2011 originally as Grameen Caldas and officially became YSB Co-lombia in 2013 It currently manages a portfolio of 2 social businesses to date including a joint venture with potato giant McCain
BRAZIL 2013In March 2013 YSB Brazil was launched to spread the social business concept Yunus Nego-cios Sociais Brasil as it is locally known already ran 4 accelerator cycles since inception and launched a social business university network in 2015 After working on the pipeline funding activties are expected to start in 2016
HAITI 2010The YSB Haiti office was opened with the support of our founding partner SAP Current-ly the team manages a portfolio of 12 social businesses
AGGREGATED COUNTRY PERFORMANCE
762JOBS CREATED
Accelerator Programs
300APPLICATIONS
12SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
428JOBS CREATED
LIFES IMPACTED
14866
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
1217JOBS CREATED
Accelerator Programs
304APPLICATIONS
15SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
9JOBS CREATED
Accelerator Programs
578APPLICATIONS
21SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
64JOBS CREATED
Accelerator Programs
360APPLICATIONS
36SELECTED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
636JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
122JOBS CREATED
Social Businesses Per Sector
Impact
Agriculture and Livelihoods
Education and Vocational Training
Energy and Environment
Health and Sanitation
Other
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
636JOBS CREATED
LIFES IMPACTED
27877
LIFES IMPACTED
83430LIFES IMPACTED
402000
LIFES IMPACTED
264758
LIFES IMPACTED
39 LIFES IMPACTED
45
Accelerator Programs
251APPLICATIONS
26SELECTED
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT11
YSB invests in people in their dreams and their abilities A social business ndash like any business ndash is shaped fostered and strengthened by the team behind it not the other way around We therefore work hard to identify the most promising entrepreneurs who have a clear vision a strong profile and a deeply rooted desire to create an impact within their communities As part of this process we engage in extensive outreach in the countries we operate in holding social business workshops conferences and events with local partners
Once we have identified high-potential social businesses we provide them with a broad set of non-financial services to scale their impact
ENTREPRENEUR SERVICES
ldquoMy mentor has been of tremendous help on various aspects
He provided very useful strategic thinking and helped me
create a much clearer vision of my social business Having
outside party experts is very important for entrepreneursrdquo
Emiland ndash YSB Albania Entrepreneur
La Pain O Quotidien Haiti Financed
ACCESS TO MARKETS AND PROVIDERSFacilitation of partnerships with potential distributors and customers as found through our strong network
Negotiated packages with reliable service providers for example in accounting legal or promotion and marketing
1-ON-1 COACHING
Individually tailored 1-on-1 coaching for each entrepre-neur from selected social business consultants experts and local and international mentors to strengthen strate-gic plan business model and financials
STATE-OF-THE-ART CURRICULUM Customized state-of-the-art curriculum delivered through a structured accelerator pro-gram including workshops and presentations by leaders and experts and product mar-ket testing according to the lean business model approach
12
CONNECTION WITH A COMMUNITYConnections with a network of entrepreneurs within the Yunus Social Business and the Grameen family Opportunities to share expe-riences and challenges with like-minded entrepreneurs
INVESTMENT
READINESSPreparation for pitches to YSBrsquos Financing Committees Connections with other potential investors
500+ ENTREPRENEURS
SUPPORTED
10 ACCELERATOR
PROGRAMS
2000+ APPLICATIONS
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT13
YSB FINANCING PROCESSOur in-country investment professionals support our social businesses to pitch to the global Investment Committee
INITIAL SCREEN AND PRELIMINARY DUE DILIGENCEBefore financing each social business undergoes a detailed fact-based 3-level due dili-gence process
BUSINESS PLAN ASSESSMENT REVIEW AND DUE DILIGENCEIn an interactive process the Investment Committee screens each proposed business starting with interviewing the entrepreneur It then works together with country teams to make recommendations to entrepreneurs to advance their business plan
FINANCING DECISIONThe Investment Committee will take the final decision on financial support to the social business cases following completion of the due diligence process The decision is based on evaluation of the entrepreneur and team social impact financing sustainability and risk profile replicability and scalability and maturity of each individual business
NEGOTIATION OF TERMS AND CONTRACTINGYSB and the entrepreneur enter into pre-agreed binding contracts defining exact terms and conditions of the financing package
In agreement with the entrepreneur and their management team a monthly quarterly and annual reporting schedule is set This includes financial as well as social key performance indicators (KPIs) most relevant to the specific social business
We rely on output indicators as proxies for assessing the actual impact of the business Reporting also includes operational milestones to allow close tracking of the social business
FINANCING
St George Valley Organic Farming Albania Financed14
FINANCING
HOW IT WORKSYSB Funds gGmbH (Germany) is organized as a non-profit and pools philanthropic capital from donors and philanthropic lenders to finance social businesses which have been selected by the YSB country offices Our selection criteria include
bull a strong entrepreneur and teambull depth and breadth of social impactbull replicability and scalabilitybull strength and maturity of the business model
Our loans are generally structured as long-term shareholder loans with a small equity portion leading to a minority stake of up to 25 in our portfolio companiesThe loans feature below-market-conditions and grace periods of up to two years to give the social businesses breathing room at the start As the social businesses pay back the capital YSB re-finances other social businesses andor returns it to philanthropic lenders in proportion to their share of the total capital contributed up to the nominal value of their initial investment
ldquoYSB voiced what I believed in
I was hooked by this common set of valuesrdquo
YSB Entrepreneur Tunisia
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT15
PORTFOLIO OVERVIEW
Peacute de Feijatildeo YSB Brazil Accelerated
ldquoAn entrepreneur is someone
who jumps off a cliff and builds a
plane on the way downrdquo
Reid Hoffman ndash founder of LinkedIn Since its inception in late 2011 YSB has deployed $86 million to 34 social busi-nesses More than 3000 jobs have been created or sustained so far and over 800000 clients have been served with vital services like safe drinking water access to health care or affordable and clean energy Although impact is generated across the whole portfolio some ldquowinnersrdquo stand out by successfully scaling their business and impact model and thereby driving the social impact performance of the portfolio For 2016 and beyond we expect an acceleration of YSBrsquos financing activities driven by two developments on the one hand an increasing number of YSBrsquos portfolio companies are reaching an expansion stage requiring follow-on financing hence bringing up the average funds deployed per social business On the other hand more recently established YSB countries such as Uganda or Tunisia have after intensive initial ground work developed a strong pipeline that will result in more social business financings in 2016 and beyond
The majority of businesses which we have financed are concentrated in the agri-culture and health sector reflecting the typical challenges that people face in those developing and emerging markets YSB is active in agriculture is by far the largest income generating sector with often up to 50 of the population earning their livelihoods from farming activities however earning barely enough to sustain their families Healthcare services even basic ones are often unavailable or underdevel-oped especially in rural areas and hardly affordable for the poorer segment of the population With YSBrsquos portfolio becoming more mature and more social businesses reaching the end of their grace period repayments have increased from 2014 to 2015
PORTFOLIO MANAGEMENT AND MITIGATING RISKSWe know that running a successful business is not only about getting the start right itrsquos about staying on the ball in the long run Therefore we work closely with social businesses we have financed in order to enable sustainable growth and maximize their impact While this support is generally provided on an as-needed basis regular interaction with the entrepreneurs coupled with monthly reporting enables us to closely monitor the advancement of the business along previously determined milestones Examples of collaboration with the entrepreneurs include advice on strategic ques-tions and challenges identification of organizational needs recruitment of senior personnel and targeted introduction to YSBrsquos global and local network of industry and functional experts and business partners depending on the individual needs of the social business In addition our growing portfolio enables us to create synergies between portfolio companies as well as to foster mutual learning and experience sharing amongst social businesses with similar business models or activities
IMPACT MEASUREMENTSocial businesses are build with the sole purpose to create an impact by solving a social problem Impact measurement is thus essential to our work
Currently YSB relies on the output indicators of our portfolio companies as proxies for assess-ing the actual positive impact of our businesses In alignment with IRIS metrics as outlined by Global Impacting Investing Network (GIIN) we require all our portfolio companies to report their monthly quarterly and annual Key Perfor-mance Indicators (KPIs) that have been identified as being relevant as well as their business-de-velopment milestones and an overall business assessment These KPIs are set together with the entrepreneurs during the investment process
In the future we will also increase our efficiency in collecting relevant data and monitoring our progress through an SAP-based solution that provides web-based reporting opportunities for entrepreneurs in all countries This will further strengthen our monitoring processes
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
HAIPLAST RECYCLING HAITIReducing plastic waste pollution in Haiti
Haiplastrsquos mission is to find a solution for Haitirsquos massive waste problem by reducing and recycling plastic waste
while at the same time providing better working conditions for Haitirsquos
informal waste collectors Plastic waste has disastrous effects on the
environment in Haiti The informal solid waste workers one of the lowest
social groups oftenoperate withoutthe necessary protection and therefore
face tremendous health risks
Haiplast works through such informal waste workers in collecting recycling
and processing plastic waste which then can be sold on the international
market while at the same time offering training and education
programs In 2014 alone Haiplast has collected and recycled around 3
Million pounds of plastic waste
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT17
CAMPO VIVO COLOMBIAImproving the livelihoods of local farmers living in the poorest socioeconomic communities in Colombia
Campo Vivo is a Joint Venture between McCain Foods and Yunus Social Business with a purpose to improve the livelihoods of local farmers and their families living in low socioeconomic communities in rural Colombia
Approximately 31 of Colombiarsquos population live in rural areas Furthermore poverty rates are esti-mated at 63 The poorest communities rely on farming as a source of income generation However farmers face on-going challenges small and low-yield lands restricted access to capital limited access to new farming technologies and technical assistance and no bargaining power to sell of their crops
Campo Vivo works with groups of farmers to improve their quality of life as well as the lives of those working in the entire production chain It strengthens the local farmerrsquos competencies and ensures farm produce are sold at a competitive rate and thereby allows for higher incomes for farmers and the wellbeing of their families
Campo Vivo started its operations in Une Cundinamarca on May 2014 The first pilot was executed with 20 agriculture workers in a 40-hectare farm starting with potato plantations ndash which will be periodically alternated with rotation crops before producing any other crop
Currently in its initial phase Campo Vivo is expected to execute three plots in different communities across Colombia over a three-year period ending in May 2017 Each pilot will include development of three units each unit employing a total of 75 agriculture workers and cultivating an equivalent area of 15 hectares per personSO
CIAL B
USNI
ESS S
POTL
IGHTS
IMPACT WATER UGANDA Providing safe and affordable drinking water
to schools
In Uganda over 440 children still die every week due to waterborne diseases A much higher number falls sick from
contaminated water which results in lower school attendance The social business sells installs and maintains
environmentally-friendly UV-based water purification systems to schools on
low cost multi-year credit terms This helps schools to avoid burning firewood
for boiling water and therefore offsets CO2 emissions while reducing medical
costs for the families
Impact Water already serves over one thousand schools in Uganda and
provides clean drinking water to more than 400000 children
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
BIVE COLOMBIAAffordable and increased healthcare for low-income families
Denial of services and medications long waiting times and difficult admin-istrative procedures are huge obstacles for access to healthcare for the poor in Colombia This translates into a higher occurrence of preventable diseases delayed diagnosis increased spending on high complexity treatments and lower quality of life Bive has created a network of 120 health care providers that offers discounts and immediate care with a focus on the poorest of the poor A Bive membership plan not only provides general access to care but also discounts of up to 68 on the price of private providers and a guaranteed medical appointment within 7 days
Since its operations from November 2012 it currently has over 20000 members in Caldas region
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT19
CIFEA BEE FARM TUNISIACIFEA launched a beekeeping centre to tackle
unemployment
The Jendouba region of Tunisia has a population of approximately 400000
with an estimated 20 unemployment rate For small-scale beekeepers without
proper training in beekeeping achiev-ing high levels of hive productivity
that will provide a sufficient income is a challenge Beekeepers are quitting
their small-scale bee farms in search for jobs in cities that provide a more stable
income
Based on its strong experience of managing 300 hives of its own CIFEA in a next step aims to provide essential
beekeeping training and potential access to markets to local small-scale bee-
keepers in Jendouba It plans to collect distribute and commercialize organic certified honey and eventually other hive products to wholesalers in local
and international markets
UDRUZENE BOSNIATraining and income sources for marginalized
women through handicraft
Udruzene produces high quality handicraft for international clients with
the help of women in rural areas of Bosnia Udruzenersquos mission is to help women who have suffered from war
violence and social marginalization in the past using knitting as a way to confront war traumas and reintegrate
women into society through economic and psychosocial empowerment The social business also provides good and
flexible income to the women
Udruzene currently has 200 knitters from around Bosnia and Herzegovina
GREEN BIO ENERGY UGANDAAccess to affordable and environmentally friendly energy solutions for Ugandan families
Green Bio Energy produces and distributes clean energy solutions to low income families in Uganda Their product range includes energy efficient cook stoves and environmentally friendly briquettes made from recycled bio material Compared to traditional charcoal briquettes their solution reduces indoor air pollution and CO2 emission while tackling deforestation for charcoal production
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT21
ARYODI BEE KEEPING UGANDAAddressing unemployment and income genera-tion in war-torn Northern Uganda
Aryodi runs an integrated bee keeping resource centre with training facili-ties in Northern Uganda where the civil war displaced over 15 M people leaving the region with high youth unemployment and few income opportunities
Aryodi is training their bee farmers in environmentally friendly bee farming which is also more profitable The social business already works with 2400 out-growers and buys its honey products for a fixed price which then is marketed through a joint brand Aryodi sells the honey nationally and also increasingly on the international market
SENIORS HOUSE ALBANIADignified healthcare for the elderly
Seniors House is an elderly home-care social business that offers high quality
daycare and residential services to improve quality of life for the elderly in
Albania Being the first social business with high international standards of
service it has received attention from major Albanian media Seniors House already has 28 clients and a full list of
interested clients for the months to come
The social business has painted a much more positive picture of senior care in Albania and inspired the government to revise its guidelines on elderly care
in the country Many other senior houses are now entering the market
benefitting from the groundwork the entrepreneur has done
DIGO HAITIAccess to sanitation and cleaning products for low income families
Digo is a distribution social business working in partnership with ldquoLes In-dustries Digordquo the only major manu-facturer of domestic cleaning products in Haiti Digo Distribution works with micro-entrepreneurs to help them to sell these products to end customers At 30 of the price of traditional cleaning products Digo helps Haitian families fight water-borne diseases Digo sup-ports these micro-entrepreneurs with branding and marketing and supplies the product on credit
Rather than selling in pre-packaged containers Digo allows customers to bring their own plastic containers to sales points This reduces the cost to the customer At the end of 2015 Digo had built up a network of over 350 points of sale up from 100 in 2014 now reaching over 50000 customers
NUTRIVIDA COSTA RICANutrivida is addressing the issue of malnutri-
tion in low income families in Costa Rica
Nutrivida is a social business joint venture between Florida Ice and Farm
Company and Yunus Social Business offering nutritious food products at affordable prices to the base of the
pyramid Malnutrition is a common problem in Central America and can cause long term health problems for
infants and children Nutrivida has developed a range of products such as
soups drinks and cereals which are enriched with vitamins and minerals
Since its start of operations in January 2014 Nutrivida has already served over
2 million meals
V I S I T W W WY U N U S S BC O MS O C I A L-B U S I N E S S E S
TO F I N D O U T M O R E A BO U T O U R S O C I A L B U S I N E S S E S A RO U N D T H E W O R L D
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT23
INTRODUCING THE SOCIAL SUCCESS NOTEThe Social Success Note (SSN) is an innovative financing tool that YSB developed together with the Rockefeller Foundation to address the fi-nancing gap for social businesses Philanthropic capital that is not seeking a financial return - like the funding that YSBrsquos current donors and lenders are generously providing - is an extremely scarce resource The SSN is a mechanism that leverages a small amount of philanthropic capital to crowd in typical return seeking capital which is more widely available while ensuring the social business can stay fully focused on its mission
The mechanism of the SSN relies on an agree-ment between 3 parties an outcome payer (a foundation government or development agency) an investor and a social business The outcome payer commits to pay an investor an investment yield if (and only if) the social business achieves specific pre-agreed social outcomes The social business meanwhile is responsible for repay-ing the investment principal from its operating surplus
By aligning investorsrsquo incentives with the achieve-ment of the businessrsquo social objectives the mechanism of the SSN makes both investors and investee share the same interests bull Financial sustainability in order for the inves-
tor to receive back the investment principal the business needs to achieve profitability thus at the same time ensuring long-term sustainability of its social impact
bull Maximising social impact the investor is incentivized to direct the business towards maximising measurable social impact that will trigger the pay-out from the outcome payer
Yunus Social Business and The Rockefeller Foun-dation are working together to launch a pilot of the SSN in 2016 with one of YSBrsquos social busi-nesses To learn more visit wwwyunussbcomsocial-success-note
SPECIAL PROJECTS
EVPA EXPERT GROUP ON NON-FINANCIAL SERVICESThis year the European Venture Philanthropy Association brought together leaders in non-financial support for social entrepreneurs in an expert group The group developed a ldquoPractical Guide to Adding Value through Non-Financial Supportrdquo for venture philanthropists and impact investors that want to accompany the capital they provide with support training and mentoring The expert group was funded by Fondazione CRT Acanthus BMW Foundation and Omidyar Network Participants included organisations such as Acumen Big Society Capital ERSTE Foundation Ernst amp Young Impetus-PEF LGT
ASPEN NETWORK OF DEVELOPMENT ENTREPRENEURS (ANDE)In 2015 YSB became a member of ANDE a global network of organizations that propel entrepreneurship in emerging markets ANDE members provide critical financial educational and business support services to small and growing businesses (SGBs) based on the conviction that SGBs will create jobs stimulate long-term economic growth and produce environmental and social benefits Ultimately ANDE believes that SGBs can help lift countries out of poverty ANDE is part of the Aspen Institute an educational and policy studies organization
GLOBAL ACCELERATOR LEARNING INITIATIVE (GALI)As a member of the ANDE network YSB became a contributor to the GALI an initiative that aims to understand early-stage acceleration and its effect on the companies accelerated especially for small and growing businesses in emerging markets GALI builds upon the work that was done by The Entrepreneurship Database program at Emory University (EDp) which has collected information on more than 3500 enterprises and partnered with more than 60 accelerator programs to date
GLOBAL SOCIAL ENTREPRENEURSHIP NETWORK (GSEN)YSB is an active member of the GSEN bringing together leading incubators and accelerators for social entrepreneurs across the world In 2015 YSB contributed to the GSEN learning week and the GSEN Annual Report with insights on our global activities
We are thrilled to partner
with YSB on developing
the Social Success Note - a
new opportunity to unlock
capital that will address
the worldrsquos most critical
challenges YSB and The
Rockefeller Foundation share
a commitment to helping
the poor and most vulnerable
and we believe there is
tremendouspotential in the
Social Success Note to
catalyze systemic changerdquo
Dr Judith Rodin
President of The Rockefeller Foundation
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT25
CAMILO SANTACountry Director Colombia
Former UNDP coordinator for World Bank
COUNTRY LEADERSHIP GLOBAL MANAGEMENT TEAM
SHKELZEN MARKU Country Director BalkansFormer Ministry of Agriculture Albania Executive Director MADA
DANIEL NOWACK Program Director BalkansFormer Merck amp Co Inc CFO at mobile incubator
CLEMENTINE LALANDEProgram Director HaitiFormer BCG Consultant
SASKIA BRUYSTENCo-Founder and CEO
Former BCG Consultant LSE Alumna
PROF MUHAMMAD YUNUS Nobel Peace Prize LaureateCo-Founder and Chairman
KAREN HITSCHKEDirector of Funds and Investments
Former McKinsey Consultant APAX Partners Insead Alumna
SOPHIE EISENMANN Co-Founder and CFO
Former Siemens Consulting GE Capital Insead Alumna
SYLVAIN FERRIERE Program Director AfricaFormer BCG Consultant CEO of a fashion startup
ROGERIO OLIVEIRACountry Director BrazilFounder of Movimento
Buena Onda HEC Montreal Alumni
LEILA CHARFI Country Director TunisiaFormer Microsoft Africa
Manager of Tech Accelerator
ERIAB KIIZA Country Director UgandaFormer Uganda Investment Authority
AARTI WIG Country Director India
Former JP Morgan LSE Alumna
PHILIPPE SAINT CYRCountry Director HaitiFormer American Chamber of Commerce in Haiti
MEET MORE OF OUR IN-COUNTRY AND GLOBAL EXPERTS ON YUNUSSBCOMTEAM
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT27
LESSONS LEARNED
Peacute de Feijatildeo YSB Brazil Accelerated38
FINDING THE BEST ENTREPRENEURS IS KEY ndash AND HARD YSB entrepreneurs are the drivers of radical positive change in the countries we operate in Finding strong entrepreneurs with the right skills and mindset to scale their social business is at the core of what we do We have learned that both a robust local sourcing strategy and a competitive selection process into our accel-erator programs are critical to identifying great entrepreneurs It is essential to build a broad local network of diverse sourcing partners that help us find the best entrepreneurs We also need to systematically keep track of talented entrepreneurs through relentless and on-going ldquohuntingrdquo strategies To complement sourcing initiatives and ultimately select the most promising entrepreneurs we implemented a competitive screening process that includes an online assessment 1-on-1 inter-views and field visits
LINK ACCELERATION AND INVESTMENTA detailed due diligence process is essential to select the best investments and identify a companyrsquos strengths and weaknesses This takes time and time is precious for our entrepreneurs To allow faster and better investment decisions we learned that we need to better integrate due diligence elements into the accelerator program Due diligence data can already be collected during the selection process and the interviews for the accelerator program We also found it helpful to define clear ldquodeal-breakerrdquo criteria in each stage of the investment process to assess more quickly if a deal should move into the next phase
TRAIN THE TRAINERSWe rely on external presenters mentors and technical experts with local expertise for specific legal or fiscal topics External trainers and coaches are most efficient when they understand YSBrsquos philosophy our methodologies and most importantly the specific needs of early stage social businesses It is important to conduct the on-boarding ahead of time and to make sure that there is a clear understanding of their role and time commitment
ONE SIZE DOES NOT FIT ALLEntrepreneurs need a tailored approach which can be identified through thorough and iterative needs assessments We have seen that local mentors and technical experts who know the local market and can provide practical examples are most useful for our entrepreneurs when setting up their businessesAs their venture grows international mentors and functional experts can provide valuable advice on more in-depth topics Peer-to-peer learning and connecting YSB entrepreneurs from different countries is especially useful to share industry knowledge
NOTHING BEATS REALITYProduct prototyping and testing is an integral part of the YSB accelerator program curriculum Instead of focusing on extensive and in-depth planning and market research testing for markets and customer validation or for social impact pro-vides great value This approach benefits our entrepreneurs and also informs YSBrsquos financing decisions
ldquoI am a strong believer in the
positive socio-economic impacts of
social entrepreneurs and was very
excited when I was contacted by YSB
to mentor one of their candidates
In-fact it is always a great pleasure
to work with the YSB team and
contribute to social business growth
in Tunisiardquo
Leila Ben Gacem Founder of Blue Fish
Mentor at YSB
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT29
GLOBAL PARTNERS
VIA VAREJO Sponsorship of accelerator programs in Brazil
The Via Varejo Foundation has kindly sponsored our accelerator programs in Brazil in 2014 and continues to provide support to YSB Brazil through mentorship and participation in demo days
JOINT VENTURE WITH MCCAIN Transforming the living conditions of farmers in rural areas in Colombia
Campo Vivo intervenes with the agricultural value chain by devel-oping competencies in small-scale farmers strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities
JOINT VENTURE WITH FLORIDA ICE AND FARM COMPANYFighting malnutrition in Costa Rica
In 2014 we launched our first corporate social business joint ven-ture with Costa Rican leading food company Florida Ice and Farm Company The joint venture produces and sells enriched cereals soups and drinks to combat malnutrition particularly targeting children under the age of five in Costa Rica
HAITI FOREST INITIATIVE Innovative approaches towards reforestation in Haiti
In Haiti YSB joined hands with Richard Bransonrsquos Vigin Unite the Leona M and Harry B Helmsley Charitable Trust and the Clinton Foundation to set up the Haiti Forest Initiative The Ini-tiativersquos innovative approach is based on two individual pillars 1) reforestation impact and 2) value creation deriving from products of trees with farmers at the core of the model It is a bottom-up approach to reforestation setting up a chain of interlinked social businesses that aim to create markets in agroforestry products such as fruits nuts and oils
UGFS amp BFPMEYSB Tunisia partnered with a Tunisian Fund manager UGFS and jointly created in July 2015 the first Seed Fund dedicated to financing Social Businesses in Tunisia BFPME is kindly supporting us in sourcing promising social businesses in Tunisia
BOSTON CONSULTING GROUP Global Social Impact Partner
BCG has been supporting Professor Yunus and his social business network includ-ing our organization since 2012 providing consulting mentorship and volunteer support In 2015 BCG welcomed YSB and Prof Yunusrsquo Social Business network as their sixth global Social Impact partner As corporations aspire to use their business expertise to address the challenges faced by society social businesses present a way to harness the private sectorrsquos best practices skills and knowledge all of which are needed to deliver greater value and increase operational efficiency BCG is engaged in facilitating discussions between Professor Yunus and multinational companies around the world helping explore opportunities to develop social businesses tai-lored to their value chains
ROCKEFELLER FOUNDATIONThe Rockerfeller Foundation worked with us to develop the Social Success Note an innovative financing tool that will be piloted in 2016
USAIDUSAID and YSB have formed a Global Development Alliance committed to incubating and financing social businesses worldwide Haiti has been the first YSB country to sign the partnership with USAID followed by Uganda and Albania
ROBERT BOSCH STIFTUNG In 2015 we jointly hosted the first Foundation Roundtable on Social Businesses a practical exchange on how foundations can support the social business eco-system in developing and emerging economies We are grateful for the funding support Robert Bosch Stiftung has provided to YSB Tunisia
FRESHFIELDS BRUCKHAUS DERINGER Developing legal models for social business
The corporate law firm continues to provide extensive pro-bono legal support and helped us bridge the divide between charitable legislation and the social business sector This partnership has led to legal structures that are ground-breaking for the future best practice of social business investing
KIVA Opening small-scale financing opportunities of social business for anyone
YSB partnered with the crowd-funding platform KIVAorg to enable individuals around the world to lend to social businesses with microloans as small as 25 USD with our social businesses receiving some of the largest loans ever financed through KIVA
AFRICAN DEVELOPMENT BANK AFDB has supported us in Tunisia and Uganda
In partnership with the African Development Bank YSB is developing a social business movement in Tunisia and Uganda
JP MORGANYunus Social Business has collaborated with the JP Morgan Private Bank Philan-thropy Centre The Philanthropy Centre at JP Morgan offers clients the opportunity to learn current best practices and trends in philanthropy through advice thought leadership and collaborative opportunities
UNITED POSTCODE LOTTERIES Developing sustainable solutions to social challenges
The Swedish and Dutch Postcode Lottery Foundation have partnered with YSBover a 3 year period to support our efforts in accelerating and financing socialbusinesses around the world
IN-COUNTRY PARTNERS
We would like to thank our numerous individual partners who have generously supported and inspired us in growing game-changing social businesses
Around the world we rely on the expertise of our global and local partnerss to build strong eco-systems for social businesses in the countries we operate in We would like to thank in particular the following partners
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
HELP US CREATE SOCIAL IMPACT
YSB LOCAL COUNTRY
YUNUS SOCIAL BUSINESS - GLOBAL FUNDS (CHARITABLE)
PHILANTHROPIC LENDERSDONORS
SOCIAL BUSINESSES
YUNUS SOCIAL BUSINESS - 2015 IMPACT REPORT31
In supporting YSB you can help grow visionary social businesses that tackle major problems in developing and emerging countries around the world Your support will help to screen select accelerate and finance high-po-tential social business entrepreneurs that create scalable impact in areas such as agriculture education envi-ronment health amp sanitation as well as local economic development
YOU CAN MAKE AN IMPACT BY SUPPORTING YSB
FINANCIALLYBecome a philanthropic lender to your personal social business portfolio or make a tax deductible donation
WITH YOUR EXPERTISEBecome a mentor for our social businesses or as a volunteer social business consultant for YSB
BECOME A PART OF YSBrsquoS GLOBAL NETWORKConnect with our social business entrepreneurs on YSB Partner Trips visit one of our country offices or meet us at one of the many networking events around the world
GET IN TOUCHBastian Mueller
YSB Partnershipsbastianmuelleryunussbcom
+ 49 (0) 69 905590 30wwwyunussbcom
LEARN MORE BY VISITING YUNUSSBCOMGET-INVOLVED
SUPPORT SOCIAL BUSINESSES FINANCIALLY There are two options to provide capital to your personal social businesses portfolio
a) Make a tax-deductible donationb) For larger amounts become a philanthropic lender with the option to be repaid over time as the social businesses repay their capital
We believe that our model maximizes the long-term impact of your philanthropic capital in the following ways
bull Customer-orientation accountability scalability and long-term impact through market based approach of social businesses
bull Capital can be recycled multiple times creating more impact each timebull Financial supporters can choose the sector and geography they most care about
Financial supporters are closely involved with the work we dobull Semi-annual impact reports on your personal social business portfoliobull Field trips to see YSB entrepreneurs in actionbull Personal invitations to conferences events and workshops around the world
MAKE A DONATION TO SUPPORT SOCIAL BUSINESSES YUNUSSBCOMDONATE
Bank Details Yunus Social Business Funds gGmbH Bank Gemeinschaftsbank eG BIC GENODEM1GLS IBAN DE22430609676018634500
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M
W W WY U N U S S BC O M | P H O N E +49 69 905590 30 | E M A I L I N FOY U N U S S BC O M