2015 Trofeo Apparel Collection and Sponsorship · OWNER. HIGHEST. LOWER. Co-Branded Products: 2015...
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2015 Trofeo Apparel Collection and Sponsorship Merchandising & e-Commerce
Transcript of 2015 Trofeo Apparel Collection and Sponsorship · OWNER. HIGHEST. LOWER. Co-Branded Products: 2015...
2015 Trofeo Apparel Collection and Sponsorship
Merchandising & e-Commerce
2014 Maserati Corse on Merchandising turnover
Dealer Network E-Commerce EventsPartners
Showroom TotalCompaniesApparelMale 39,38% 11,45% 0,45% 0,35% 3,73% 55,38%Female 3,06% 0,50% 0,04% 0,18% 0,24% 4,01%Kids 1,83% 0,74% 0,60% 0,42% 3,59%Apparel Total 44,27% 12,70% 1,09% 0,53% 4,39% 62,98%
AccessoriesShoes 6,76% 8,76% 0,65% 0,10% 1,60% 17,87%Apparel 10,61% 1,07% 0,46% 1,57% 0,95% 14,65%Leather & Textile Goods 1,08% 0,45% 0,03% 1,50%Maserati Time 0,16% 0,16%Accessories Total 18,46% 10,43% 1,06% 1,66% 2,58% 34,19%
CollectiblesScale Models 0,39% 0,13% -0,01% 0,78% 0,12% 1,42%Publications 0,26% 0,26%Collectibles Total 0,65% 0,13% -0,01% 0,78% 0,12% 1,68%
Home & OfficeGadgets 0,17% 0,05% 0,00% 0,11% 0,17% 0,50%Business Accessories 0,29% 0,11% 0,05% 0,45%
Home & Office Total 0,45% 0,17% 0,00% 0,11% 0,22% 0,95%
ToolsPublications 0,21% 0,21%Tools Total 0,21% 0,21%Maserati Corse 64,04% 23,43% 2,14% 3,09% 7,31% 100,00%Maserati Corse on Merchandising Turnover 7,65% 13,94% 6,56% 3,83% 15,38% 8,57%
2015 Trofeo Apparel Collection 20/05/2015
The product range is wide and fresh, with different moods in order to reach different targets…
CONTEMPORARY11 MASERATI CORSE
Elegant and institutional
Mostly dedicated to owners
(it presents also a basic line for staff and events)
Sporty and colorful
Dedicated to fans and to racing activities
OFFICINE ALFIERI MASERATI
Fashion
Dedicated to a fashion target, who cares about details.
Mostly Made in Italy
22 33MASERATI
CLASSICHE
Heritage / Vintage
Mostly dedicated to owners of Classical Cars
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2015 Trofeo Apparel Collection 20/05/2015
… has different price positioning.
Pric
e Le
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TargetFAN OWNER
HIGHEST
LOWER
Co-Branded Products
2015 Trofeo Apparel Collection 20/05/2015
Maserati Corse: a new CI for department, merchandising and series
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DIS
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2015 Trofeo Apparel Collection 20/05/2015
CI and Moods: application
2015 Trofeo Apparel Collection 20/05/2015
Customization Maserati Corse: techniques and accessories
Rubber buttons Waterproof Zipper Puller in metal Hood laces loops in rubber
Rubber patch stitched
Plastisol thickened printing
Embroidery with shiny thread
Embroidery with matt thread
Raised Rubber Tranfer
2015 Trofeo Apparel Collection 20/05/2015
Inspiration
2015 Trofeo Apparel Collection 20/05/2015
2015 Trofeo Collection
Tshirt Tshirt Poloshirt PoloshirtSweatshirt
Jacket Jacket Tshirt Poloshirt
Caps
Sweatshirt
Trolley BagBeach towel
2015 Trofeo Apparel Collection 20/05/2015
2015 Trofeo Collection Limited Edition
2015 Trofeo Apparel Collection 20/05/2015
Collection Maserati Corse accessories - in progress
2015 Trofeo Apparel Collection 20/05/2015
Collection Maserati Corse accessories
2015 Trofeo Apparel Collection 20/05/2015
Collection Maserati Corse accessories
2015 Trofeo Apparel Collection 20/05/2015
Maserati Sponsorships - Cinema
14May 15
Venice Film Festival
Taormina Film Festival
Torino Film Festival
Maserati Sponsorships – Lifestyle & Business
15May 15
Vogue Italia 50th Anniversary
Financial Times Business of Luxury Forum
Yacht Club de Monaco
Maserati Sponsorships - Sport
16May 15
Soldini Racing Programme
Polo tournaments (avg. 4/year)
