2015 Tourism Marketing Plan

2015 Tourism Marketing Plan

Kelly Rapone, Tourism Marketing Director Elissa Leuer, Tourism Sales & Marketing Manager

Genesee County Chamber of Commerce (TPA) * 210 East Main Street Batavia, NY 14020 * (585) 343-7440 * www.VisitGeneseeNY.com

Genesee County, NY Tourism Marketing Plan 2015

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Introduction:

The overall goal of the marketing plan is to continue the growth in direct visitor expenditures to Genesee County in 2015. The Tourism Promotion Agency will continue a positive approach in marketing and promoting Genesee County in 2015. Our goal is to establish Genesee County as a major player in tourism in pursuing the very competitive tourism dollar. We will use aggressive marketing and promotion, sound administrative management, and fiscal responsibility to attain our objectives in all market segments.

The Genesee County Tourism Promotion Agency’s mission statement: “Positively impact the economy of Genesee County by

aggressively marketing all aspects of our local tourism assets & industry.”

The programs outlined on the following pages detail our continuing and new program strategies and actions. Program adjustments are ongoing.


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Market Segments: (Within a 6 hour drive or 1 hour flight.)

Individual leisure travelers

Median-income families with children

Theme park/water park enthusiasts

Golfers

Outdoor enthusiasts

History, Heritage, Arts & Cultural travelers

Foodies/Culinary Enthusiasts

Gaming motivated travelers

Sports teams/Tournaments

Paranormal Enthusiasts

Special interest Groups (SMERF – Social, Military, Educational, Religious, Fraternal)

Visiting Families and Friends

Regional Visitors

Transient Travelers/NYS Thruway, major state routes

Domestic Motor Coach Operators

Canadian Motor Coach Operators

UK and Germany Travel Trade

Chinese Receptive Operators

In-county visitors

Internal:

Genesee County Tourism Industry: Accommodations, Attractions, Restaurants, Retailers

Genesee County Clubs & Organizations & Event Coordinators

Residents


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Segment 1: Individual Travelers

Rationale: A broad based approach to positioning Genesee County as an affordable, fun, and diverse destination that is easily accessible by car, or by air with

major nearby airports. Proximity to nearby Regional Attractions is a prominent message.

Key Programs:

Co-op advertising programs with interested tourism partners

Develop and support existing overnight accommodations packages, tied to area attractions. (Getawaypackages.net)

Maintain and continually enhance the VisitGeneseeNY.com web site

Develop and effectively distribute the Genesee County Visitor Guide and additional special interest brochures

Attend Consumer Travel shows in feeder markets

Regional and cross regional tourism collaborations, advertising, sales missions, brochure, web

Greater Niagara Region Culinary/Ag brochure/Country Byways Attraction Maps.

Create special interest/niche collateral for special interest visitors (gardens, Agri-tourism, Barn Quilt, Dining Guide)

Shared advertising with Wyoming, Orleans, Livingston

Social media programs.

Maintain up to date and accurate information on other industry sites (ILNY, Escape Maker)

Maintain inquiry database, remarket to previous inquiries.

Full brochure distribution program: key information centers, AAAs/CAA’s, NYS Thruway info centers, State-wide tourist points, 2

brochure distribution companies.

AAA/CAA sales calls for destination training

SEO

Hotel Welcome Channel promotion.

Attend state-wide media events and story pitches to media outlets

Collaborative Marketing programs with in-county tourism partners.

Distribute Events calendar, and maintain online events at www.GeneseeCalendar.com

Advertising to support the County’s diverse tourism products.

Launch new Tourism Blends custom mobile App featuring Genesee County Attractions, restaurants, retailers and accommodations.

Develop 2015 Discounts/Deals coupon program for all Genesee County Visitors

http://www.geneseecalendar.com/


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Segment 2: Median-income families with children, who may be accompanied by grandparents Segment 3: Theme Park/Waterpark enthusiasts

Rationale: Genesee County is an affordable, and easy to get to family oriented destination rich with family-friendly tourism product. Additionally, with its

central Western New York location, it is an easy day-trip to key regional, family- oriented attractions. Key messaging is New York’s Coaster Capital, home to the

Largest Theme Park in NYS, as well as an ideal hub-and-spoke destination.

Key Programs:

Develop and support existing overnight family-friendly accommodations packages, tied to area attractions. (Getawaypackages.net)



Develop and effectively distribute the Genesee County Visitor Guide


Greater Niagara Region Culinary/Ag brochure/Country Byways Attraction Maps.

Shared advertising with Country Byways, other programs.





AAA/CAA sales calls for destination training

Collaborative state-wide advertising buys


Collaborative Marketing programs with Darien Lake, Palm Island and other in-county tourism partners.


Advertising to support the family-friendly products and opportunities.





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Segment 4: Golf Enthusiasts

Rationale: Genesee County has multiple high quality golf courses that can accommodate both couples and large groups. The affordability of our golf in relation

to courses in Southern Ontario and larger cities make us a destination for golfers. Our hotel base and number of dining establishments create the perfect

environment for getaway packages. Lastly, booking the packages in-house at the Chamber provides customers one-stop shopping with a high level of customer

service that builds a relationship that lasts for years. Key messages include: affordability, proximity, & convenience.

Key Programs:

Act as the booking agent for golf getaway packages

Attend multiple Golf Shows per Year to promote packages

o Erie, Syracuse, Toronto , Niagara Falls

Rochester based collaboration with website exposure, brochure distribution, and leads

Brochure distribution at NYS Fair, local golf courses, and brochure racks across the county

Create welcome packets for golf customers and provide to hotels

Brochure mailing to past & potential customers

E-blasts to past & potential customers

Discounts & Deals program


Exposure through the Genesee County Visitor Guide and its distribution program

Marketing and promotion through the VisitGeneseeNY.com web site

Promotion through Social Media

Hotel Welcome Video promotion

TV Commercial

Collaborate with hotels and golf courses to offer complimentary packages for repeat group leaders

Utilize testimonials in marketing and promotion


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Segment 5: Outdoor Enthusiasts

Rationale: Genesee Count is home to NYS’s largest wildlife refuge, the State’s oldest County Forest, and the unique Bergen Swamp. Recreational opportunities

exist for canoeing, kayaking, x-country skiing, sledding, snow-shoeing, birding, fishing and hunting. Additionally, PolarWave Snowtubing offers snow tubing. The

Tonawanda Creek is a common fishing spot; The Oatka Creek is popular for fly-fishing along the Oatka Trail. Additional fishing is available at Dewitt Park, The

Iroquois National Wildlife Refuge and the Oak Orchard State Wildlife Management Area. In 2015 we will work with Charter Captains along Lake Ontario to

package their charter tours with Genesee County hotels. Additionally, we will promote and package tributary fishing opportunities in Orleans County, tied to

overnight stays in Genesee County November through April. The Batavia Wastewater Treatment Plant is an unusual, but popular locale for birding, as is the

Bergen Swamp and Iroquois National Wildlife Refuge. Genesee County is fortunate to have 8 area campgrounds that cater to outdoor enthusiasts. Proximity to

Niagara Falls and Letchworth State Park are key messages, particularly to the UK/German International traveler. Genesee County’s Agri-tourism opportunities

are abundant. Agritourism businesses in Genesee County are numerous. We have a healthy collection of Alpaca Farms (6 in all), who provide tours of their

farms and Alpaca Fiber products for sale.

Key Programs:

Develop and support existing overnight family-friendly accommodations packages, tied to area attractions. (Getawaypackages.net)

Exposure through the Genesee County Visitor Guide and its distribution program.



Exposure through the printed calendar of Events and online at GeneseeCalendar.com

Agritourism Brochure


Regional and cross regional tourism collaborations (Peace Garden Trail Brochure)



Advertising to support the outdoor/recreational tourism products and opportunities. (CONY – Campground Owners of New York).

Attend Outdoor Interest Consumer Travel Shows (Hamburg RV Show, Toronto RV show,)



Public Relations contract with Greater Niagara Region – culinary/Ag focused.

Package tributary and sport-fishing opportunities in Orleans County with Genesee County accommodations and meals.

Market to UK/German Travelers


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Segment 6: History, Heritage, Arts & Cultural travelers

Rationale: Genesee County has significant historical offerings, heritage product and a wealth of Arts & Cultural programming. Genealogical research is a

common reason why people visit Genesee County. The Holland Land Office Museum, The County’s History Department, Historic LeRoy House, JELL-O Gallery,

The Tonawanda Indian Reservation, and Stafford Museum offer historical exhibits as do smaller municipal historical societies. Civil War, Pioneer, Native

American, early farming, and even JELL-O are popular historical themes for Genesee County. The Honorary International Peace Garden (Trail) and the LeRoy

Barn Quilt Trail are heritage tourism products for Genesee County. Historical related events such as Cemetery Tours, Gas & Steam Engine Association, Antique

Truck and Tractor show all have history and heritage appeal to visitors. Rolling Hills Asylum and its historical and paranormal offerings is another popular

historic/cultural tourism asset. We often align our history/heritage with nearby regional attractions such as Lockport Locks and Erie Canal Cruises, The Medina

Railroad, and points east, in an effort to extend visitor stays. Arts and cultural offerings are offered year-round in Genesee County. GO ART! Cultural Center

and Genesee Center for the Arts (Roz Steiner Gallery/Stuart Steiner Theatre) are primary entities offering cultural programs. Harvester 56 Theatre, Genesee

Symphony and Genesee Chorale, Batavia Players all offer cultural opportunities to visitors. Oatka School of Glass and Art Ah La Carte provide “hands on”

programs and artisan workshops. Yorkshire Hall is now offering dinner theatre programs in the Pembroke area.

Key Programs:






Co-op advertising programs with interested tourism partners (ie:JELL-O/LeRoy area billboard on NYS Thruway)

Barn Quilt Trail Brochure, Agritourism Brochure, Haunted History Trail

Regional collaborations (collateral: 5&20 mini-map, , Country Byways Attraction map)


Advertising to support this sector – Explore NY (WNY Events publication).

Co-op marketing opportunities

Marketing to domestic tour groups


New GNR Culinary /Ag brochure to be released spring 2015




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Segment 7: Foodie/Culinary Enthusiasts

Rationale: Genesee County’s agricultural base provides many opportunities for “foodies” to enjoy our culinary experiences. Culinary tourism is a growing niche

market, and one that is an easy fit for Genesee County’s culinary tourism product. Green/Agritourism locations are plentiful in Genesee County. Our culinary

treats, such as local sponge candy, to Kutter’s/Yancey’s Fancy Cheese products, to The Pok-A-Dot’s famous Beef on ‘Weck’ and it’s interesting poetry/purple

bench twist are all reasons for visitors to come to Genesee County. Alex’s Place is known regionally, and is a People Choice best pick for their BBQ Ribs. The

Red Osier Landmark Restaurant is equally famous for its prime rib. From classic diners like Sport of Kings, to the charming D&R Depot in LeRoy, to the scenic

overlook at the Log Cabin Restaurant in Indian Falls – each of these unique restaurants draw from out of the area. The City of Batavia has over 60 restaurants

alone, and the downtown area is beginning to see a concentration of dining options. With the NYS Thruway offering 3 exits into Genesee County, and major

state highways intersecting the area, Genesee County is an ideal place for visitors to stop for a meal while passing through, or for regional visitors to daytrip

here to enjoy our specialties.

Key Programs:


Batavia and Genesee County Dining Guide – distributed primarily to hotel guests, and conference/special event attendees

Rts 5& 20 Food Finds (Local’s Favorite’s) Mini-Map.


Marketing and promotion through the VisitGeneseeNY.com web site and blog

Promotion through Social Media (Facebook/Foursquare, Yelp, Twitter)


Agritourism brochure

Marketing to sports, special interest and domestic/international motor coach groups



Advertising and co-op advertising to support the culinary tourism product.


New GNR Culinary /Ag brochure to be released spring 2015




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Segment 8: Gaming Motivated Travelers

Rationale: Batavia Downs Gaming offers year-round gaming product, located in the Batavia hotel district. The gaming, restaurants, bars, racing and

entertainment options provide for a “nightlife” component to staying in Genesee County. Special interest/motor coach groups also enjoy casino action.

Key Programs:

Co-op advertising program with Batavia Downs, area hotels

Promote existing overnight gaming packages (Getawaypackages.net)



Promotion through the Hotel Welcome Channel




Marketing to sports, special interest and domestic/international motor coach groups


Advertising and co-op advertising to support the gaming tourism product.




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Segment 9: Sports Teams & Tournaments

Rationale: With a diverse range of sports facilities and support from local communities, Genesee County is continuing to grow as a destination for large sporting

events such as tournaments and clinics. Our central location, easy access, hotel base, and group friendly dining establishments also complement this mix.

Facilities such as the Batavia Sports Park, which receive financial support from the Town of Batavia, serve as multi-sport complexes that bring in events during

the shoulder tourism season. 2015 will be a pivotal year for the sports park, as it is evaluated for continued support by the Town, as well as venue management

options. Key messages include location, facilities, hotel base, & dining establishments.

Key Programs:

Liaison between tournament/event coordinators and local businesses

Housing Program – coordinate rate requests, rebates, commissions when requested – current Travel Teams USA housing arrangement is

being rejected by most local hotel operators.

Flyers/Co-op Advertising

Welcome booth in host hotel lobby

Welcome packets for teams

Discounts/deals programs


Exposure through press releases

Marketing and promotion through the VisitGeneseeNY.com website


Promotion of events via Calendar – both online & print


Sports Park tear off maps for teams/spectators



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Segment 10: Paranormal Enthusiasts

Rationale: Given the growing popularity of all things paranormal in pop culture, Genesee County’s Rolling Hills Asylum as a haunted attraction provided an

opportunity for our area to attract a new type of visitor – the ghost hunter and/or the paranormal curios. Rolling Hills Asylum has successfully operated as a

ghost hunting location for several years and has a steady following throughout the paranormal community. Genesee County Tourism has taken lead in the

development of a state-wide Haunted History Trail which bands together 22 additional state-wide counties who are also interested in pursuing this audience.

The trail launched in September 2013 with 13 counties and to date has 22 counties committed for the 2015 program year. Paranormal enthusiasts travel year-

round, in groups and with friends. They are interested in exploring more than just the haunted attraction that they came for.

Key Programs:

www.HauntedHistoryTrail.com

Facebook, Pinterest, YouTube, Instagram, Twitter

Escapemaker.com –Paranormal getaways section developed for NYS partners

Travel Media Association of Canada’s Annual Conference

ILNY Media and Travel Trade Events

Media outreach, story pitches

Group tour outreach

50,000 brochures

Direct mail, contests, sweeps

Regional packaging options

Grass-roots marketing by 22 participating counties



http://www.hauntedhistorytrail.com/


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Segment 11: Special Interest Groups (SMERF Market – Social, Military, Educational, Religious, Fraternal)

Rationale: Genesee County’s location and small-town feel make it ideal for special interest groups. Well-kept roads; small, safe, welcoming communities;

availability of hotels; and a variety of facilities all contribute to Genesee County as a destination for special interest gatherings. Additionally, our museums and

other attractions offer visitors and affordable and unique experience. Key messages include location, proximity to regional attractions, facilities, hotel base, &

dining establishments.

Key Programs:

Liaison between event coordinators and local businesses

Attend Syracuse Nationals show to promote our area & relevant events

Recommendations & referrals

Housing Program – coordinate rate requests, rebates, commissions


Welcome booth in host hotel lobby – possibly staffed

Welcome/Information booth at event

Welcome packets for event participants/attendees

Discounts/deals programs




Event specific landing pages on VisitGeneseeNY.com website




Attend niche specific marketplaces when available (Going on Faith, Student Youth Travel)

Membership with Industry Associations and maintain up-to-date information in online & print directories




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Segment 12: Visiting Families and Friends

Rationale: Encourage local residents to visit area attractions when hosting out of town family and friends.

Key Programs:

Visitor Guide insertion into county-wide Penny Savers each spring

County-wide events calendar online and in print

Provide local tourism maps and brochures for incoming wedding guests and family reunions, gatherings

Visitor Information Center and Chamber office on Main Street for referrals & recommendations.

Social Media messaging - Facebook, Pinterest, Flikr, YouTube

Year-round home page banner on thedailynewsonline.com; sponsored posts, blog posts




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Segment 13: Regional Visitors

Rationale: Niagara Falls is a top NYS destination for domestic and international travelers. Encourage travelers to hub & spoke from Genesee County – to stay

in an attractive and affordable community that is not far from the famous falls. Encourage the extended stay for more things to see & do while visiting the falls

region. Programming also slants toward attracting those visiting nearby Finger Lakes Region.

Key Programs:

Develop and support existing overnight accommodations packages, tied to area attractions. (Getawaypackages.net)


Develop and effectively distribute the Genesee County Visitor Guide


Regional and cross regional tourism collaborations, advertising, sales missions, brochure, web

Create special interest/niche collateral for special interest visitors (gardens, Agri-tourism, Barn Quilt, Dining Guide)

Social Media messaging

Maintain inquiry database, remarket to previous inquiries.



AAA/CAAA sales calls for destination training

Collaborative state-wide advertising buys



Collaborative Marketing programs with in-county tourism partners.


Advertising to support the County’s diverse tourism products.





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Segment 14: Transient Travelers

Rationale: Genesee County is fortunate to have 3 exits off of the NYS Thruway, as well as many major state routes crossing through, all of which bring visitors

through the County. Our hotel base and area restaurants offer convenient and quick, “easy on/easy off “ to travelers passing through who are in need of fuel,

rest, or food.

Key Programs:

Brochure distribution program along the NYS Thruway and key information centers across NYS.

Brochure distribution at key AAA/CAA offices

AAA and CAA office training visits/FAM tours

Regional collaborations – Greater Niagara, Country Byways, 5&20

Billboard co-op with LeRoy area tourism businesses –NYS Thruway.

Billboard partnership with Batavia Downs – NYS Thruway.


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Segment 15: Domestic Motor Coach Operators

Rationale: Genesee County is an affordable and easy-to-get-to group destination rich with a diverse range of group-friendly tourism products. Additionally, our

central Western New York location makes for easy daytrips to key regional, group-oriented attractions. Key messaging is accessibility, affordable hotels, large

dining selection, unique attractions, as well as an ideal hub-and-spoke destination.

Key Programs:

Attend Motor Coach Shows to promote county tourism assets

o American Bus Association/ Student Youth Travel Association

Tour Planner Collateral

Hotel Rate & Group Policy Profile Sheet

Itinerary Planning and Liaison between tour operators and local businesses

Regional Collaborations

Distribution of 5 county & 4 county attractions brochures in hotel racks and across the state


E-newsletter for regional operators & group leaders

Pass qualified leads to local constituents/attractions

Mailing to qualified leads

Membership with Motor Coach Associations and maintain up-to-date information in online & print directories

Advertise where appropriate in trade publications

Encourage travel writers to write editorials on unique attractions and ideal location

Dining Guide

Profile Sheets

Group Tour Video

FAM Tours/Individual Site Visits

Billboard advertising/co-ops


Marketing and promotion through the VisitGeneseeNY.com and FunGroupTours.com websites

Shared, 4-county Group Tour Sales Independent Contractor contract.


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Segment 16: Canadian Motor Coach Operators

Rationale: Genesee County is an affordable and easy-to-get-to group destination rich with a diverse range of group-friendly tourism products. Additionally, our

central Western New York location makes for easy daytrips to key regional, group-oriented attractions. Key messaging is proximity, accessibility, affordable

hotels, large dining selection, unique attractions, as well as an ideal hub-and-spoke destination.

Key Programs:

Attend Motor Coach Shows to promote region

o OMCA

o Ontario Sales Mission

Tour Planner Collateral

Hotel Rate & Group Policy Profile Sheet

Itinerary Planning and Liaison between tour operators and local businesses

Regional Collaborations

Distribution of 5 county & 3 county attractions brochures


E-newsletter for regional operators & group leaders

Pass qualified leads to local constituents/attractions

Membership with Motor Coach Associations and maintain up-to-date information in online & print directories

Dining Guide, Profile Sheets

FAM Tours/Individual Site Visits

Billboard advertising/co-ops

Advertise where appropriate in trade publications

Encourage travel writers to write editorials on unique attractions and ideal location


Marketing and promotion through the VisitGeneseeNY.com and FunGroupTours.com websites

Shared, 4-county Group Tour Sales Independent Contractor contract.


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Segment 17: UK and German Trade/Travel

Rationale: A multi-county outreach to this market segment in program participation with I Love NY Team. Regional outdoor assets such as Letchworth State

Park, Niagara Falls, and the Finger Lakes Region are conveyed in messaging. UK and Germany are in top 5 visiting New York State. Key messaging is to explore

America’s countryside, communities and natural attractions – beyond NYC.

Key Programs:

Participate on a regional level in sales and marketing initiatives lead by NYS Division of Tourism

Participate in state-wide media events and story pitches to media outlets for this audience.

Participate in the Buffalo sponsored NYC Receptive Marketplace

Follow up on sales leads delivered by NYS Division of Tourism at International POW WOW. World Travel Mart and ITB Travel Trade Show.

Develop relationships with receptive operators, market to these contacts.

Work with area hotels to implement FIT rates and determine room nights taken by this audience.


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Segment 18: Chinese Travelers/Receptive Operators

Rationale: According to a Brand USA, New York State is one of the top desired states for Chinese travelers to visit, and more than half of those who do visit

plan 7-13 night stays while vacationing in New York. In an effort to access this high growth market, I LOVE NEW YORK established a China office in 2014, and

representatives from the program’s Global Tourism Initiative participated in the Governor’s tourism summit. The program’s representatives in China are located

in four cities: Beijing, Shanghai, Guangahou and Chengdu. Together, the offices reach trade, media and consumers in over 20 other cities, help create

awareness to consumers and travel trade abroad, and generate excitement about the best that New York State has to offer. This segment of travelers is highly

represented traveling through Genesee County on Rt. 63, to 5, to 98 en route from NYC to Niagara Falls. The Chinese traveler is fiercely interested in all things

“American” culture. They prefer short visits to locations and “just the highlights” and then are on to the next.

Key Programs:

Participate on a regional level in sales and marketing initiatives lead by NYS Division of Tourism

Participate in state-wide media events and story pitches to media outlets for this audience.

Participate in the Buffalo sponsored NYC Receptive Marketplace

Follow up on sales leads delivered by NYS Division of Tourism at International POW WOW. World Travel Mart, and ITB Travel Trade Show.

Develop relationships with receptive operators, market to these contacts.

Work with area hotels to determine room nights taken by this audience.

Educate the local tourism industry on the nuances associated with this market segment.


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Segment 19: In-county Visitors

Rationale: Develop marketing to speak to those visitors who are already in Genesee County, in an effort to “move them around the county”, or encourage

return visitation. Special interest groups, sports teams, business travelers, and Darien Lake visitors are often unaware of what else there is to see and do while

they are here.

Key Programs:

Brochure distribution program in hotel and key attractions, restaurants brochure racks

Update and distribute printed Calendar of Events to accommodations guests

Hotel Welcome Channel airing in 5 area hotels, with a goal of having all hotels airing our Welcome to Genesee County Video in guest rooms.

In-room Hotel Channel tent cards placed in all guest rooms of participating hotels.

Visitor information center services.

Map pads placed at area hotels, gas stations, restaurants and key visitor locations.

Social Media

Make available various special interest brochures – Dining Guide, Agritourism Brochure, Barn Quilt Trail, Peace Garden Trail, Golf brochure to all

incoming groups as requested.




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Segment 20: Genesee County Tourism Industry

Rationale: As the official Tourism Promotion Agency of Genesee County, the Chamber of Commerce is tasked by the Legislature with promoting the County’s

tourism assets. It is vital to maintain a strong relationship with our local tourism businesses and organizations. Our marketing expertise combined with our

County’s unique assets, help to establish us as a tourism destination. Outreach and consistent communication are key aspects of our program for this internal

segment. All tourism related organizations are promoted, however, Chamber member receive priority.

Key Programs:

Develop and support existing overnight accommodations packages

o Batavia Downs Stay & Play

o Darien Lake Packages

o Palm Island Package

Develop and support advertising collaboration and co-op programs

Promotion & features (staff picks, blog posts) on the VisitGeneseeNY.com web site

Promotion & features in the Genesee County Visitor Guide and other collateral

Promotion on social media sites

Promotion at travel shows

Promotion in TV ads

Customer recommendations & referrals

Communication through industry meetings

Communication through e-blasts & newsletters

Training opportunities & pilot programs

Complimentary marketing consulting

Promotion and networking events


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Segment 21: Genesee County Clubs/Organizations & Event Coordinators

Rationale: As the official Tourism Promotion Agency of Genesee County, the Chamber of Commerce is tasked by the Legislature with promoting the County’s

tourism assets and events. It is vital to maintain a strong relationship with our local organizations and clubs who may plan large events which attract out of

county attendees. Outreach and consistent communication are key aspects of our program for this internal segment. All tourism related organizations are

promoted, however, Chamber member receive priority.

Key Programs:

Liaison between event coordinators, organizations, and local businesses



Welcome/Information booth at event

Welcome packets/collateral for event participants/attendees

Gift baskets/Giveaway Items for Raffles & Promos





Complimentary marketing consulting

Participation in Leadership Genesee program (Tourism Day)


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Segment 22: Genesee County Residents

Rationale: As the Genesee County Chamber of Commerce we have a responsibility to assist local community members and maintain existing relationships. The

major role is to act as a community resource for residents. Locals do make up a small percentage of patrons to our accommodation, attraction, and dining

establishments. Maintaining a positive image in the community is vital to demonstrating our worth and expertise to supporting the county’s second largest

industry.

Key Programs:

Community resource for information

Referrals/recommendations

In-house brochures

Visitor Information Booth


Information resource via VisitGeneseeNY.com website

Information/news resource via social media

Community Events

Intern opportunities

2015 Tourism Marketing Plan

Documents

Transcript of 2015 Tourism Marketing Plan