2015 strategic plan for dr. john persico jr.
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I have posted a brief summary of my 2015 plan for my company "The Arizona Consulting Alliance." I invite feedback and comments. I am open to ideas and would love to hear from potential clients that think my services could be of value to them.
Transcript of 2015 strategic plan for dr. john persico jr.
Solving Problems Creatively
The Arizona Consulting Alliance
2015
Mission Statement
To help organizations solve problems, create opportunities and identify innovative solutions that will enhance productivity, value and satisfaction for stakeholders including customers, employees and investors.
Goals and Objectives– 2014-2015
1. Build a system to identify potential clients
1. Contract with 3 new clients for 2015
2. Create new workshops that will promote my brand and provide value to the market
1. Provide at least 5 workshops in 2015
3. Build content on Slideshare
1. 20 Presentations for 2015
4. Build content on LinkedIn
5. Build content on johnpersico.com
6. Build content on Imagination blog
Product Definition
• Consulting services for strategic planning
• Consulting services for increased productivity
• Seminars and workshops on customer service
• Seminars and workshops on strategic planning
• Seminars and workshops on productivity
• Organizational assessments
Competition
– The competitive landscape
Performance
Price
Arizona Consulting Alliance
National Firms
Established Arizona Firms
Positioning
• Positioning of product or service
– My services will be competitively priced and always custom designed to meet the needs of each individual client.
• Consumer promise
– Customers will experience increased productivity, enhanced revenue and gains in employee and customer loyalty and satisfaction or pay no fee.
Communication Strategies
• Slideshare
• WWW.johnpersico.com
• WWW.innovationexcellence.com
Public Relations
• Strategy & execution
– Attend networking events
– Build brand with blogs
– Speaking engagements
– Network on LinkedIn
– Build a unique story and brand
Advertising
• Strategy & execution
– Build outstanding content
– Promote KSA’s through papers and presentations
Other Promotion
• One on one contacts as needed
• Facebook marketing
– Co-marketing arrangements with other companies
• Social Media platforms that emerge
• Professional Organizations
• Pro Bono work
• LinkedIn groups
Pricing
• Pricing
– Pricing will be negotiated with clients and can take a range of payment options, from lump sum to deferred payments to monthly stipends. I will always try to arrange payment options that provide a win-win for my clients and myself.
• Policies
– Client satisfaction is more important than monetary satisfaction. My first goal is to see that you meet your objectives when you work with me.
Who Are My Customers?
• Small business owners• Managers of midsized companies• Government or non-profit organizations
My customers are unique individuals who can see the value of bringing in an outside perspective to gain a better view of what their opportunities and threats are. They are willing to invest the time and money to continually improve their products and services and create more value.
For Further Information Contact:
Dr. John Persico, 612-310-3803
Please view my video on YouTube.
John Persico Jr.
