2015 Season Highlights

Capital Improvements

Each season the Giants continue to make enhancements to AT&T Park to enhance the ballpark experience

for our fans.

The Yard at Mission Rock: The Yard at Mission Rock is a pop-up shipping container village that serves as a

gathering place for those who live and work in the South Beach and Mission Bay neighborhoods. It features

popular local tenants Anchor Brewing, Peet’s Coffee, SFMade, The North Face, Off the Grid and The

Whole Beast and is supported by Bank of America. It is open year round, seven days per week, and is

located on a small parcel of Giants Parking Lot A, at the corner of 3rd St. and Terry Francois Blvd. The pop-

up village is constructed out of 13 recycled shipping containers that were deemed no longer seaworthy.

These containers now serve as community gathering spots and house local food and drink establishments,

pop-up shops and public open space. For daily hours and events please visit www.theyardsf.com. In

addition to the permanent establishments, there will be weekly and monthly community and cultural

events, from workout classes to cooking demonstrations. There will be a Sunday morning farmers market

to bring fresh produce to the neighborhood, and collaborations with local arts organizations to enhance

The Yard in unique ways. The Yard will also give surrounding neighbors the opportunity to experience the

future Mission Rock neighborhood on a smaller scale. Nestled between the maturing South Beach

neighborhood and the emerging Mission Bay neighborhood, the Mission Rock district will be an exciting,

new, common ground for San Franciscans. Mission Rock will feature a spectacular waterfront park, a

diverse mix-use neighborhood that includes hundreds of new rental housing units, offices and homegrown

retailers grouped along a network of green streets, public plazas and promenades.

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Lower Centerfield Concessions: Located inside the Marina Gate and behind centerfield and The Garden

fans will find newly built, permanent concession stands, creating a lower centerfield food court in this

second phase of changes to the area. The concessions will feature Slice House serving New York style

cheese and pepperoni pizza from 11-time World Champion Pizza Champ Tony Gemignani; a new Doggie

Diner Grill with a glass enclosed grill and a Gilroy Garlic Fries stand.

The Giants Home Clubhouse: After 15 years, the team’s Clubhouse has been completely renovated to

create a more functional area for the players, coaches and media. The players’ lockers were redesigned,

providing for more open floor space in the middle of the clubhouse where media gather, and

reconfigurations were made resulting in a larger dining room and kitchen area.

Technology

Centerfield LED Display: This new LED video board replaces the former AT&T Tri-Vision display directly

beneath the Mitsubishi DiamondVision scoreboard. This board will display scoreboard messages, birthday

greetings, announcements, fan features and other game related content. It is 38’ wide x 13’ high, has a

20mm pixel pitch and a total of 110,592 pixels.

Pace-of-Play Initiative/Clocks: In MLB’s efforts to increase the speed of the game, fans will notice two new

clocks. One is located in centerfield beneath the “Text to Security” sign adjacent to the DiamondVision. It

is 8’ wide x 4’ high. The other pace-of-play clock is located behind home plate mounted on the fascia below

Suite 28. It is 2’2” wide x 1’ high.

Wireless Upgrades: T-Mobile has joined the ballpark’s AT&T Distributed Antenna System (DAS) brining all

four major cellular carriers (AT&T, Verizon, Sprint & T-Mobile) to now leverage our “neutral host” DAS to

provide outstanding 4G/LTE service to fans at AT&T Park.

VISA/Giants – Leaders in Payment Innovation: During the 2014 World Series, AT&T Park and Kauffman

Stadium became the first professional sports facilities to use NFC technology for payment, with 114 readers

deployed by the Giants in partnership with MLB Advanced Media fans were able to use Apple Pay at a

variety of concession stands throughout the ballpark. During the 2015 season, the Giants in partnership

with Visa will encourage fans, especially those with Bank of America issued Visa cards, to use Apple Pay

where accepted throughout the ballpark.

Mobile Food Ordering Enhancements: The Giants debuted Mobile Food Ordering via the MLB.com At the

Ballpark app during the final homestand of the 2014 season, delivering an array of popular food items to

fans seated in the Field Club. In 2015, the Giants are expanding the mobile menu options available via the

new MLB.com Ballpark app and offering Tony Gemignani’s Slice House pizza pie delivery throughout the

ballpark, set to launch during the season. MLB.com Ballpark App: This newly renamed app was formerly called At the Ballpark. It is the official MLB.com ballpark mobile application, available for iPhone and Android smartphones. Fans can learn more at sfgiants.com/ballparkapp or text BALLPARK to 31826 to download the Ballpark app. Message and Data Rates may apply. The Ballpark App allows fans to:

o “Check in” when they arrive at AT&T Park to receive exclusive offers; o Find their favorite ballpark foods; o Order Tony Gemignani’s Slice House whole pizza pies to be delivered directly to their

seat (for fixed seats only – no SRO or suites); o Upgrade their seat; o Manage all their ticket needs, including season tickets; o List player walk-up music;

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o Connect with the Giants social media accounts; o View game highlights and in-game replays; o Access Closed Captioning; o Text-to-Security; and o Much more to complement and personalize their AT&T Park experience.

Tickets

Ticketless Trend/My SFTIX: The Giants continue to move into a “Ticketless” world. Many fans would prefer

to manage their tickets exclusively from their computers and smart phones, while other fans still like the

feel of hard tickets. This season, tickets were delivered to season ticket members by both methods – they

were delivered electronically by populating members “My SFTIX” account and hard tickets were also sent

via federal express. In the near future, season tickets members may choose to opt for their preferred

delivery method. Season ticket members will see upgrades to their “My SFTIX” on line account manager.

From “My SFTIX” fans can reprint tickets, forward tickets, sell tickets on StubHub or donate tickets to a

great cause.

Consignback Program: The Giants have improved their consignback program, designed for season tickets

members who cannot use their tickets at the last minute. This program allows ticket members to return or

“consign” tickets to the team and, if they are sold, the fan receives a credit for future tickets.

MLB.com Ballpark app: Improvements were made to the MLB Ballpark app making it easier than ever to

access and manage tickets on a smart phone. Using their mobile device, fans can access tickets for entry,

purchase tickets, unlock special offers, and forward tickets to friends with new features like simple

forwards to your device’s address book and social media sharing. Also, within the app, our upgrade

program will expand beyond seat upgrades to include purchasing add-ons such as special events, in-game

promotions, and special VIP opportunities. Learn more at sfgiants.com/ballparkapp to get the MLB.com

Ballpark app.

Premium Days & Promotions The 2015 premium days and promotions schedule includes numerous giveaways to commemorate the Giants 2014 World Series Championship. Please see the Giants pocket schedule or go to sfgiants.com for a complete listing. Below are some of the highlights:

World Champions Giveaways

o Opening Day/Raising the Giants World Series Champions Pennant, 1st 40,000 fans

receive a pennant presented by Bank of America – Monday, April 13 (vs. Rockies)

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o Madison Bumgarner Postseason MVP Bobblehead presented by AAA, 1st 40,000 fans

– Tuesday, April 14 (vs. Rockies)

o Giants World Champions Snow Globe presented by Comcast SportsNet, 1st 30,000

fans – Wednesday, April 15 (vs. Rockies)

o Giants World Champions Calendar presented by AT&T, 1

st 40,000 fans – Thursday,

April 16 (vs. Diamondbacks)

o Fireworks Night presented by Hanwha – Friday, April 17 (vs. Diamondbacks)

o Giants World Champions Ring Ceremony presented by Tiffany & Co., 1st 40,000 fans

receive replica rings courtesy of AT&T – Saturday, April 18 (vs. Diamondbacks) – 2014 team members and coaches receive their rings pre-game

o World Champions Drawstring Backpack presented by See’s Candies, 1

st 7,500 kids, 14

& Under – Sunday, April 19 (vs. Diamondbacks)

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o Giants World Champions T-Shirt presented by StubHub, 1st 20,000 fans – Saturday,

May 2 (vs. Angels)

o Giants World Champions Infinity Scarf presented by Dreyer’s Ice Cream, 1

st 20,000

fans -- Sunday, May 10 (vs. Marlins)

o Giants World Champions Postseason Heroes Bobblehead presented by AAA, 1

st

40,000 fans receive either Crawford, Belt or Petit – Saturday, May 30 (vs. Braves)

o Giants World Champions Banner presented by Coca-Cola, 1

st 20,000 fans -- Sunday,

May 31 (vs. Braves)

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o Giants World Champions Postseason Heroes Bobblehead presented by Chevron

ExtraMile, 1st 40,000 fans receive either Ishikawa, Panik or Affeldt – Saturday, June 13

(vs. Diamondbacks)

o Giants World Champions Reusable Grocery Tote presented by MLB Network, 1

st

20,000 fans – Sunday, June 14 (vs. Diamondbacks)

o Giants World Champions Skyline Socks presented by Johnsonville, 1st 20,000 fans –

Saturday, June 27 (vs. Rockies)

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o Giants World Champions Cap presented by Dignity Health, 1st 20,000 fans – Sunday,

July 12 (vs. Phillies)

Other Notable Giveaways & Promotions

• Buster Posey Bank presented by Toyota, 1st 7,500 fans, 14 & under – Sunday, May 3 (vs.

Angels)

• Hunter Pence ‘Fence Catch’ Bobblehead presented by PG&E, 1st 40,000 fans – Saturday, May 9

(vs. Marlins)

• Fireworks Night presented by Snapple – Friday, June 26 (vs. Rockies)

• Hello Kitty Day, 1st 20,000 fans receive bobblehead – Sunday, June 28 (vs. Rockies)

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• Hunter Pence Gnome, 1st 30,000 fans – Saturday, July 25 (vs. Athletics)

• Giants Cowboy Hat, 1st 30,000 fans – Sunday, July 26 (vs. Athletics)

• Virgin America Night, 1st 40,000 fans receive 2-for-1 flight voucher – Saturday, August 15 (vs.

Nationals)

Special Ticket Events & Fundraisers – These events require a special event ticket purchase. Special event

tickets can be purchased on line at sfgiants.com/specialevents or by calling 415-972-2298.

Anniversary Programs

Frank Sinatra 100th Birthday Celebration

• Date: Thursday, May 7 vs. MIA

• Giveaway: Frank Sinatra 100th Birthday-edition Giants T-Shirt

• Highlights:

o Members of the Sinatra family will be on-hand and participate in pre-game festivities such

as the National Anthem.

o Sinatra-themed entertainment to take place throughout the game

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Bruce Lee 75th Birthday Celebration

• Date: Tuesday, July 7 vs. NYM

• Giveaway: Bruce Lee 75th Birthday-edition Giants Bobblehead

• Highlights:

o Members of the Lee family will be on-hand and participate in pre-game festivities

o Bruce Lee-themed entertainment will take place throughout the game

o Partial proceeds from this event will benefit the Bruce Lee Foundation

Grateful Dead Tribute Night – 50th Anniversary Celebration

• Date: Thursday, August 13 vs. WSH

• Giveaway: Grateful Dead 50th Anniversary-edition Giants T-shirt

• Highlights:

o Members of the original band, as well as members of the Garcia family, will be in

attendance and participate in special pre-game festivities taking place on the field

o Grateful Dead-themed entertainment to take place throughout the game

o Proceeds from every special event ticket sold will be donated to various non-profit groups

supported by the band

Other Notable Special Events:

Metallica Day

• Date: Saturday, May 2 vs. LAA

• Giveaway: 2014 World Champions Giants/Metallica beanie AND Metallica/Giants trading cards

• Highlights:

o Members of the band will be on hand for pregame festivities including

First Pitch and the National Anthem

o A portion of proceeds from every Metallica Day Special Event ticket will benefit Glide

Memorial and St. Anthony's, two of San Francisco's leading organizations in assisting

those living in poverty.

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Superheroes and Comics Night

• Date: Saturday, May 9 vs. MIA

• Giveaway: Superhero-themed Giants T-shirt

• Highlights:

o Stan Lee to participate in pre-game festivities on-field

o Various comic-themed entertainment to take place throughout the game

Social Media Night – Presented by AT&T

• Date: Friday, July 10 vs. PHI

• Giveaway: “Pence on the Fence” Doll

• Highlights:

o Leading up to game, fans to participate in a social media contest featuring “Pence on the

Fence”

� #PenceOnAFence will be Giants-created hashtag

o A Giants-produced viral video featuring “Pence on the Fence” will be released in June

LEGO® Day at the Park

Date: Saturday, September 12 vs. SD

Giveaway: LEGO/Giants Player Buildable Figure

Highlights:

o Life-sized LEGO model of a Giants player to be constructed and displayed at AT&T Park

o Special “LEGO Building Area” will take place pre-game

o LEGO-themed entertainment to take place throughout the game

o Partial proceeds from this event benefit the Giants Community Fund

STAR WARS® Day

• Date: Saturday, October 3 vs. COL

• Giveaway: Limited-edition Giants-themed Chewbacca bobblehead commemorating the upcoming

release of the new movie. Please note that this bobblehead is different from the one distributed at

the gates to the first 20,000 fans.

• Highlights:

o STAR WARS®-themed entertainment will take place throughout the game

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Corporate Partners

The Giants head into the 2015 season with a diverse family of corporate partners that represent a variety of

local, regional and national companies.

The Giants take great pride in developing strategic, results-oriented programs for partners of all sizes with

activations that include brand marketing, promotions, community outreach, media and hospitality options.

The Giants are pleased to have extended their longstanding relationships with many key sponsors including:

• Lyft: The Giants are proud to have Lyft as their official rideshare partner and the go-to

transportation option for fans to and from AT&T Park. Through this partnership, Lyft looks forward

to providing transportation before and after games to Giants fans. With exciting surprise

promotions for passengers, getting a welcome, affordable and memorable ride to the game has

never been easier.

• Virgin America: The Giants and Virgin America extended their partnership, which maintains the

Bay Area-based airline’s position as the “Official Airline of the San Francisco Giants” through the

end of 2019. The extended partnership includes unique co-branding elements at AT&T Park,

including the “Virgin America Loft,” a premium customized suite located in right field above

McCovey Cove, and the “Virgin America Club Level” that features the airline’s signature cabin

mood-lighting.

• Visa: This off season, Visa extended their official Payment Service Partnership with the World

Champion San Francisco Giants. During the Giants’ first home stand, Visa brand ambassadors will

be located at all Doggie Diner locations throughout the ballpark as well as the Giants Dugout Team

Store offering fans the opportunity to run through a Visa Apple Pay demonstration or get help

loading their Visa cards. In exchange, fans will receive $5 for participating and those who are also

Bank of America customers will receive a $10 coupon that can be used at any Doggie Diner location

or the AT&T Park Team Dugout Store.

• Majestic: The Giants are proud to have renewed their partnership with Majestic. Majestic is now

the presenting sponsor of the “Players Clubhouse Store”, adjacent to the Public house restaurant

on the 3rd street side of AT&T Park.

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• GIANT Sunflower Seeds: GIANT Snacks is proud to partner with the World Series Champion San

Francisco Giants. Just as the SF Giants attention to detail is unmatched in baseball today, so is the

level of quality provided by GIANTS Sunflower Seeds to consumers. GIANTS Sunflower Seeds are

the only U.S. Sunflower Seed Company to work directly with their own farmers and fields. GIANTS

Sunflower Seeds will be visible on game days in both the home and visiting team dugouts at AT&T

Park.

• Duda Farm Fresh Foods: The Giants are glad to welcome new partner, Duda Farm Fresh Foods this

season. Duda Farm Fresh Foods will be featured in The Garden at AT&T Park, where they will offer

a one-of-a-kind experience, showing Giants fans how celery, radishes and citrus are grown. In turn,

fans will be equipped with a larger tool-kit of knowledge, next time they are shopping the produce

aisle at their local Bay Area grocery store.

• Private Jet Services: The Giants have selected Private Jet Services as the team’s new private

aviation partner and will fly the team in a Giants branded and customized Boeing 767-200. PJS is a

team sponsor and will promote private charter options for our fans through various promotions

and activations.

• CLEAR®: The Giants have partnered with CLEAR to power Fast Access at AT&T Park to enhance the

fan experience while continuing to strengthen security procedures. CLEAR is the biometric identity

platform used at airports around the country to enhance security and transform the traveler

experience. Fast Access powered by CLEAR expands the use of this platform to any venue where

security, speed and service are important. The CLEAR platform is designed to confirm the identity of

and prescreen individuals who opt to join Fast Access. The CLEAR platform has been rigorously

tested by the Department Homeland Security and has been deemed a Qualified Anti-Terrorism

Technology. Fast Access members will be able to enter AT&T Park at the touch of a finger, enabling

use of a dedicated and expedited lane, bypassing magnetometers and redefining the fan

experience. The Giants will offer Fast Access as a benefit to select season ticket members. Once

enrolled, Fast Access members will be able to enter the park through a designated Fast Access lane

at the Willie Mays Gate with plans to expand to additional gates. AT&T Park security will continue

to do bag checks for those who use the Fast Access lane.

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• Tiffany: The Giants have selected Tiffany & Co. to once again design and produce the team’s 2014

World Series Champions Ring. In addition to, the Giants are proud to partner with Tiffany & Co. and

extend the marketing relationship through 2020. Tiffany & Co. has been named the presenting

sponsor of the 2015 World Championship Ring Ceremony taking place on Saturday, April 18th.

Tiffany & Co. will continue to be involved with Giants celebratory moments throughout the years;

including but not limited to Player of the Month awards and reunion events.

• Dockers: The Giants are proud to partner with Dockers, a global brand with San Francisco roots.

This year in addition to the Dockers® Deck we are excited to announce the Dockers® Dugout Pant,

also known as the Dockers® Alpha Khaki – a baseball inspired, orange khaki with internal details

that you allows our fans to get into the spirit and be a fan inside and out. The Dugout pant will be

sold exclusively at Giants Dugout Stores throughout the Bay Area.

• PG&E: The Giants are proud to have renewed their partnership with PG&E this season. PG&E is the

new sponsor of the Giants Green Team and has been a key sustainability partner for the Giants in

their LEED certification and continuing greening efforts at AT&T Park.

• Rdio: The Giants are thrilled to have Rdio as a streaming music service partner. Rdio’s critically

acclaimed applications combine the best of personal choice, social engagement, human curation,

algorithmic personalization, and programming from tastemakers. Music fans can enjoy Rdio as

either a free, personalized stations-first Internet radio experience or as a full on-demand

subscription service. Rdio will create a dedicated hub of Giants current and post musical montages

for all fans to enjoy.

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• Snapple: The Giants and Snapple are excited to partner this season, as Snapple will be releasing a

limited time offer of their Orangeade for Giants fans, with the Giants World Champion logo and

colors on the packaging.

• ESPN Deportes: The Giants and KTRB 860 AM ESPN Deportes Radio have agreed to terms on a new

five-year contract that will keep Giants games on ESPN Deportes Radio throughout the 2019

season. 860 AM ESPN Deportes will carry a total of 103 broadcasts, including all 81 home games as

well as road games versus the Los Angeles Dodgers, San Diego Padres and Oakland Athletics.

• Peet’s Coffee: The Giants are excited to continue their partnership with Peet's Coffee, a strong

local, Bay Area brand. Peet's will continue to provide locally roasted coffee and delicious espresso

drinks at AT&T Park, perfect for those chilly night games. Look for “player barista” events in August

when fans will have a chance for a Giants player to be their “barista” at local Peet’s locations.

Portion of proceeds from the event will be donated to the Giants Community Fund.

Food Offerings

Ballpark Fare at AT&T Park

Promenade, Lower Centerfield & View Levels Slice House by Tony Gemignani: With locations now on the View Level and in Lower Centerfield, fans can enjoy 11-Time World Champion Pizza Champ Tony Gemignani’s Slice House New York style cheese and pepperoni pizza. Out in Lower Centerfield fans can view the chefs while they form and toss the dough. Fans can also enjoy a whole pie delivered to their seat by using the MLB.com Ballpark app. Doggie Diner Grill: This new Doggie Diner Grill is located in Lower Centerfield and features a window with a glass enclosed four-foot grill with display cooking featuring diner favorites – Sheboygan bratwurst, the original Giants dog and the newest addition of a grilled bacon wrapped hot dog. Gilroy Garlic Fries: Lower Centerfield will have one of AT&T Park’s most popular concession stands, Gilroy Garlic Fries, which will also serve chicken tender and burger baskets. El Gigante Nacho Cart: Featuring loaded nachos in a souvenir helmet filled with chips and a choice of jerk chicken or beef chili topped with salsa, jalapenos, onions, sour cream, cheese and guacamole. Orlando’s Caribbean Barbecue: New additions feature fried pork skins, commonly known as Chicharrone, served in a Giants souvenir mega cone with chili lime sprinkles and a hot sauce bar. Orlando’s famous Cha Cha Bowl will now feature a new pork carnitas bowl served with rice, black beans and pico de gallo. Also debuting will be a Baja taco – a tray of three tortillas filled with fried fish and topped with house made cabbage, pico de gallo, crema sauce and a squeeze of lime.

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Murph’s Pub: Adding a classic sandwich to Murph’s menu on the Promenade will be a ham and cheddar sandwich made with applewood smoked ham, sharp cheddar cheese grilled on San Francisco sourdough bread. Peanuts & Cracker Jack: Fans can enjoy a new twist on these traditional favorites – with the offering of spicy cajun peanuts in shell and sweet and savory salted carmel clusters of Cracker Jack. Sausages & Hot Dogs: New on the sausage front is the spicy Italian sausage and cheddar wurst and for a twist on the hot dog, a grilled bacon wrapped hot dog. Platters at Vintage 58: While sipping wine, fans can now choose to order a fruit and cheese platter or an Italian meat platter. Giants Food Truck: Coming soon, fans will be able to have some of their favorite AT&T Park foods served from a Giants-themed Food Truck featuring an 80-inch screen and serving garlic fries, Cha Cha Bowls, Crazy Crab sandwiches and other ballpark favorites. This mobile Food Truck will be located around the ballpark on both game and non-game days and making special appearances at Giants events.

The Garden (Lower Centerfield), Field Club & Virgin America Club Levels Hearth Table: Located in The Garden, Hearth Table, known for its flat breads, features all foods made without gluten containing ingredients. New flat breads include a fennel sausage with roasted eggplant, caramelized leeks and goat cheese and roasted red peppers and garlic with kalamata olives, feta cheese, olive oil, garden oregano and petite sorrel. Garden Table: Located in The Garden, Garden Table, known for its tossed to order salads, features all vegetarian offerings, including new whole baby rouge D’hiver lettuce with preserved tomatoes and shaved parmesan tossed with a lemon-garlic dressing and a garden baby kale with faro, quinoa, watermelon radish and farmer’s cheese tossed in a lemon vinaigrette. Carvery: Offering a new porchetta sandwich with arugula and olive oil on focaccia (Field Club & Virgin America Club Level). Mashi’s Sushi: Offering new spicy Asian wings (Virgin America Club Level). Dog House: “The Garden Dog” is San Francisco’s answer to the Chicago Dog. This new addition to the menu is an all-beef hot dog topped with edible garden relish served in a classic hot dog bun. The Dog House cart is located on the Virgin America Club Level.

Communications Initiatives/Programs

Social Media: SFGiants are currently active on nine social media channels with a combined following of

over 5.2 million fans. The @SFGiants once again saw huge engagement metrics for 2014 during the month

of October and throughout the postseason as a result of an active and young fan base. The Giants Social

Media team will continue to keep fans engaged in 2015 with interesting content and the most updated

team information. To stay connected, visit sfgiants.com/Connect. Giants Social Media Channels include

(Facebook, Twitter, Instagram, Vine, SnapChat, Pinterest, LinkedIN, Tumblr and Google +).

Media Credentials: Credentials will be issued only to legitimate media. Season credentials will be issued

only to those news agencies that cover the Giants on a daily basis. All requests for regular season media

and photo credentials in 2015 must be submitted on Major League Baseball’s online credential site:

https://credentials.mlb.com. Media that do not receive full-season Giants credentials may obtain single

credentials. Media will need to apply on the website 48 hours in advance of each game requested. Daily

media credentials are subject to availability.

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Retail

Gold Program: To celebrate the 2014 World Series Championship, Giants players and coaches will once

again wear commemorative gold lettered uniforms and caps when they receive their rings on April 18th. In

addition, the April 18th game will also be played using a special baseball, featuring a Championship stamp in

gold.

2014 Giants Championship Jewelry Collection: The Dugout Stores will offer a Championship jewelry

collection that will offer fans the opportunity to celebrate the 2014 World Series Championship. Items

featured in the collection include Fan Rings, pendants, charms, watches and more. All items can be ordered

or purchased at any Giants Dugout Store, our From the Clubhouse Store, and online atsfgiants.com/fanring.

Majestic Clubhouse: This season, the Giants are opening a new retail location at 3rd and King Streets, the

former site of Mijita. The Majestic Clubhouse, located next to Public House, will feature player product for

all ages. This new location will provide fans the opportunity to purchase player related products featuring

each one of the Giants on the 25-man roster. A custom jersey machine will also be featured to create

unique jerseys and t-shirts. The Majestic Clubhouse will open its doors on Opening Day.

Black Alternate Jersey: This alternative jersey will be worn by the team on selected games throughout the

season, with the first game being on Metallica Day on Saturday, May 2.

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Advertising Campaign

We are SF We are Giant

This tagline was made popular by Giants announcer Mike Krukow during his speech in front of City Hall

during the 2014 World Series Parade when he proclaimed, “We are SF, We are Giant.” This reference was

used to describe the Giants unique geographical and spiritual relationship with its fans. This multi media

campaign celebrates how the team and its fans inspire each other to achieve greatness. The campaign

celebrates the uniqueness of San Francisco and its residents; the special relationship baseball’s most

creative and passionate fans have with the unique characters of the Giants team; and the pride shared by

the community supporting a team that has brought home three championship trophies in five years.

“One Giant Moment” is an epic, :60 TV commercial that introduces the “We are SF We are Giant” marketing

campaign by dramatically presenting that one moment, back in October, that seemed to bring the entire

Bay Area together. Shot dramatically in black and white, the streets of San Francisco are mysteriously

empty as everyone is glued to a television, watching intently, as Madison Bumgarner pitches the final out of

Game Seven of the 2014 World Series in Kansas City. When the final out is recorded, the Bay Area explodes

into brilliant color as Giants fans and players celebrate the emergence of a dynasty.

The “We are SF We are Giant” campaign will run throughout the year with a series of soulful television and

radio commercials; short- and long-form videos featuring intimate off camera conversations with Giants

players and coaches; and slow motion photography of the most iconic Giants highlights. Buster Posey,

Hunter Pence, Madison Bumgarner and several other Giants reflect on the power and inspiration of the

fans; the players share their sweetest memories of Little League; and the unique relationship they share

with their teammates. The feeling is genuine, heartfelt and stylish. “We are SF We are Giant” is a

celebration of our team and our community and how together each inspires the other to achieve the

improbable.

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Special Television/On-Line & Video Features

SFG Productions: SFG Productions will unveil the 2015 season of SFGLive on Friday, April 17th at 5:15 p.m.

Over the course of 18 entertainment-packed episodes, fans worldwide will have access to the Giants

experience like never before on sfgiants.com. Each 15-minute episode, designed to provide exclusive,

primarily live content for both the casual and die-hard Giants fan, will be a fast-paced, electric event with

hosts Therese Vinal and Edwin Wise, featuring creative and social media engagement, fan submissions,

special guests, game show concepts, pre-produced pieces and player spotlights.

Episode No. Date Opponent Show Start Show End

APRIL

Episode 1/HS #1 Friday, April 17 Arizona Diamondbacks 5:15p 5:30p

Episode 2/HS #1 Tuesday, April 21 Los Angeles Dodgers 5:15p 5:30p

MAY

Episode 3/HS #2 Tuesday, May 5 San Diego Padres 5:15p 5:30p

Episode 4/HS #3 Tuesday, May 19 Los Angeles Dodgers 5:15p 5:30p

Episode 5/HS #4 Friday, May 29 Atlanta Braves 5:15p 5:30p

JUNE

Episode 6/HS #5 Friday, June 12 Arizona Diamondbacks 5:15p 5:30p

Episode 7/HS #5 Tuesday, June 16 Seattle Mariners 5:15p 5:30p

Episode 8/HS #6 Friday, June 26 Colorado Rockies 5:15p 5:30p

JULY

Episode 9/HS #7 Friday, July 10 Philadelphia Phillies 5:15p 5:30p

Episode 10/HS #8 Friday, July 24 Oakland Athletics 5:15p 5:30p

Episode 11/HS #8 Tuesday, July 28 Milwaukee Brewers 5:15p 5:30p

AUGUST

Episode 12/HS #9 Tuesday, August 11 Houston Astros 5:15p 5:30p

Episode 13/HS #9 Friday, August 14 Washington Nationals 5:15p 5:30p

Episode 14/HS #10 Friday, August 28 St. Louis Cardinals 5:15p 5:30p

SEPTEMBER

Episode 15/HS #11 Tuesday, September 15 Cincinnati Reds 5:15p 5:30p

Episode 16/HS #11 Friday, September 18 Arizona Diamondbacks 5:15p 5:30p

Episode 17/HS #12 Tuesday, September 29 Los Angeles Dodgers 5:15p 5:30p

OCTOBER

Episode 18/HS #12 Friday, October 2 Colorado Rockies 5:15p 5:30p

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Inside the Clubhouse: Inside the Clubhouse is the official television show of the San Francisco Giants,

produced in documentary style by SFG Productions. The show airs on Comcast SportsNet Bay Area. Full

episodes can also be found on sfgiants.com. The latest episode of Inside the Clubhouse is titled Defy the

Odds. This edition of the annual Spring Training episode follows the players around the country as they

begin their journey as defending World Champions. Defy the Odds premiered March 26th on Comcast

SportsNet Bay Area and was released on demand on sfgiants.com on March 30th.

Other recent episodes include:

• Dynasty, the 2014 World Series episode. The one-hour special documented the historic playoff run

with exclusive behind the scenes access from the Wild Card game up to the World Series Parade.

Dynasty premiered December 28, 2014 on Comcast SportsNet Bay Area and can currently be found

on sfgiants.com.

• Stories of October, a compilation of off-the-field vignettes from the 2014 postseason. Stories of

October premiered February 4, 2015 on Comcast SportsNet Bay Area and can currently be found on

sfgiants.com.

• 2015 Town Hall Meeting, filmed during the annual event for season ticket members in February,

when players, coaches, and broadcasters came together for the first time in 2015. The 2015 Town

Hall Meeting premiered February 22, 2015 on Comcast SportsNet Bay Area and can currently be

found on sfgiants.com.

Community Initiatives

The Giants Community Fund & Junior Giants: With the Giants Community Fund on the cusp of its 25th

year, the non-profit organization and its flagship program, Junior Giants, are introducing new logos this season. The updated marks reflect the Fund’s progress and energy as it serves the community in the areas of youth development, education, healthy living and bullying prevention.

World Series Champions Ring Raffle to benefit the Giants Community Fund: The Giants Community Fund

will once again be the beneficiary of a World Series Ring Raffle fundraiser. The raffle will be conducted by

Celebrities for Charity and offers fans the chance to win a 2014 World Series Champions ring, identical to

the rings given to the Giants players and coaches. The ring will be personalized with the winner’s last

name. Raffle tickets and information will be available online at sfgiants.com/ringraffle. Minimum purchase

is $10. Tickets go on sale Saturday, April 18 at 1:00 p.m.PT and will close Sunday, June 21 at 8:59 p.m. PT.

The lucky winner will be announced during the Giants telecast on Tuesday, June 23.

World Championship Trophy Tour presented by Bank of America: The Giants three World Champions

Trophies, 2010, 2012 and 2014, also known as the Triplets, have just completed a three-month public tour.

This third public trophy tour in the past five years was focused on sharing the trophies with Giants fans in

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Junior Giants communities throughout northern and central California, Oregon and Nevada with stops in

New York and Arizona. The trophies visited 36 Junior Giants cities and towns and were viewed by more

than 50,000 people. During the 2015 season, the trophies are located on the Virgin America Club Level in

the display case behind home plate. However, on game days they will be on view for all fans, from the 1st

through 5th innings on the Promenade Level behind home plate, directly across from the Community

Clubhouse.

Art & Commemorative Installations

• The Giants History Walk permanently commemorates Giants significant and historic moments that have occurred at AT&T Park. With the installation of two new plaques to commemorate the events of the 2014 season, which include the NLCS Clinch 2014 and 2014 World Series Victory Parade, there will be a total of 25 plaques lining the walkway alongside McCovey Cove.

Green Initiatives

The Giants are committed to making AT&T Park the “greenest” ballpark in the country with environmental stewardship being a top priority.

Recycling Update: The Giants continue to lead the industry with their greening efforts and programs. For the seventh consecutive year, the Giants won the coveted MLB Green Glove Award, given to the team leader in recycling and general sustainability and initiatives. The Giants continue to set industry records with their waste diversion numbers year after year, with 95.7 percent of their waste in 2014 being diverted from going to the landfill through an aggressive recycling and composting program (57 percent in 2009, 75 percent in 2010, 85.2 percent in 2011, 94.7 percent in 2012, and 94.1 percent in 2013). Recyclables and compostables include cans, bottles, plastic cups, cardboard, paper, wood pallets, electronic components, light bulbs, batteries, cooking grease, food waste and grass clippings. The Giants are the single largest contributor to the San Francisco Compost Program.

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Security

• Metal Detectors/Magnetometers: All Giants fans attending games at AT&T Park will pass through metal detectors/magnetometers in 2015. This brings the Giants into compliance with Major League Baseball’s efforts to increase and standardize security practices across the game by 2015.

Giants Enterprises

• San Jose Giant Race – Saturday, June 6: The fourth edition of the San Jose Giant Race 5 Mile & 5k is schedule for Saturday, June 6th. A tree-lined park course in addition to an on-field finish and free baseball ticket equals Major Fun in the Minor Leagues. For more information, visit www.race-sjgiants.com.

• Opera at the Ballpark – The Marriage of Figaro – Saturday, July 3: The San Francisco Giants and San Francisco Opera invite you to Opera at the Ballpark on Friday, July 3rd at 7:30pm for a FREE performance of Mozart's The Marriage of Figaro, simulcast live from the War Memorial Opera House. Mozart's warmest, wisest opera is one of the composer's most graceful creations - a tender comedy in which a countess and her servant join forces to punish her aristocrat husband for his philandering. For more information, visit www.sfopera.com.

• AT&T Park Spartan Sprint – Saturday, July 18: The Spartan Sprint returns to AT&T Park on Saturday, July 18th! Challenge yourself across ballpark terrain including concrete surfaces, stairs, tight isles, insane obstacles, and more. Racers will be covering all five levels of the ballpark. Build a team: Strength comes in numbers. For more information, visit www.spartan.com.

• America's Night of Hope with Joel & Victoria Osteen – Saturday, August 8: Giants Enterprises are excited to announce an evening with Joel & Victoria Osteen at AT&T Park on Saturday, August 8th. America's Night of Hope is an evening of inspiration, hope, worship, and encouragement. The 2.5 hour event is filled with praise and worship music, encouragement from Victoria Osteen, a special testimonial from Dodie Osteen, and an inspiring message from Joel Osteen.

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• The Giant Race – Sunday, August 23: The sixth-annual Giant Race Half Marathon, 10K, 5K, and Kids Race/Family Relay Benefiting Project Open Hand will take place on August 23, 2015. For more information, visit www.race-sfgiants.com.

• Billy Joel Live in Concert – Saturday, September 5: Legendary Piano Man, Billy Joel, is set to make his triumphant return to San Francisco on Saturday, September 5 at AT&T Park, home of the 2014 World Champion San Francisco Giants. The show will mark the six-time GRAMMY® award winner's first-ever performance at AT&T Park as well as his only appearance in California in 2015.

• AC/DC - Rock or Bust World Tour – Friday, September 25: Rock and Roll legends, AC/DC, are set to make their first appearance in San Francisco in over three decades on September 25 at AT&T Park! AC/DC's high voltage rock 'n' roll has flowed out into the world via consistently sold-out concert tours and global sales totaling more than 200 million albums and counting. One of the five top-selling bands in American history, AC/DC's September 25 performance will mark their first show in San Francisco since 1979! The show is currently sold out, but Suites are still available.

• AT&T Park – Educational Tours: Hit a home run with your next field trip by taking your students to AT&T Park, “baseball’s perfect address.” Our educational tours offer fun and unique enrichment activities to supplement a variety of topics covered in the classroom. Topics include Giants Geometry & Geography, Baseball By The Numbers, a Giants Front Office: Team Behind The Team Tour and more. Tours range from grades K-12 and accommodate up to 40 students per tour guide. For more information, visit www.sfgiants.com/educationaltours.

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