Tourism Nanaimo2015 Sales Kit Launch

Agenda

1. Current stakeholder program review

2. What’s prompting change 3. Outline of 2015 changes4. Stakeholder participation

options & pricing5. Q&A

Stakeholder Programs

• Tourism Nanaimo Folding Map • Nanaimo Bar Trail• Cedar Yellow Point Trail• VIC Brochure Racking• TourismNanaimo.com• Travel Media• Event Support & Promotion• Cruise Ship Support

Why Change?

1. Visitor information servicing needs are shifting• Fewer people are visiting info centres• Increasing use of technology for planning & booking• Divergent sources of inspiration – media, friends & family, social media, online reviews

Why Change?

2. TLC direction to focus on local markets & VFR• Respond to our travellers’ origins• Respond to VIC research showing

highest demand is for maps/direction & things to do

• Better leverage TVI’s activities &

investments in external markets

Why Change?

3. Release budget for online investments• Website• Content development & marketing• Digital mapping

4. Respond to feedback from stakeholders about where they see value• Declining VG revenue• Lack of measureability

*NEW* 2015 TN Folding Map • Things to do/Top 10’s• Advertising with map dots• New map design• Distribution plan• 90,000 distributed

Other • Newsletter feature• TN homepage banner ads • Special Bonus

*NEW* 2015 TVI Vacation Guide six page spread

• Increased content • Increased consumer show presence• Creative to align with TN publications look

& feel• Impact travellers’ decisions during the

inspiration & consideration phases• Provide Top 10’s, things to do, imagery (mini-guide

within a guide) • 125,000 distributed

Folding Map Advertising Options

• Option A – Map Listing $225• Option B – Formatted Ads $475• Option C – Display Ads $925• Option D & E – Map Sponsors $1400

Option B - formatted3.473” wide x 1.48” high

Option C – Display 7.473” wide x 1.48” high

Option D & E – Map Sponsor7.125” wide x 1.48” high

Increased Value for Stakeholders

• 2014$Flat Map + $ Visitor Guide + $ TVI Vaca Guide = $2105 (included basic web listing)

• 2015$ Folding Map + $ TVI Vaca Guide = $1970 (plus enhanced website listing & special bonus with 2 or more programs)

Who to Contact SALES?

TVI Vacation GuideVicky Graham, Tourism Vancouver IslandPhone: 250 6689 6232 vicky@tourismvi.ca

TN Folding Map & BrochuresSam Loxton, Tourism NanaimoPhone: 250 824 0153 Sam.loxton@tourismnanaimo.com

Who to Contact DESIGN?

TN Folding MapKaren Johnson, ArrayDirect: 250 591 2277karen@arraystudios.com

TVI Vacation GuideKumiko Kagita-Torrance, Primal CommunicationsDirect: 250 754 8318kumiko@primalcommunications.com

Important Dates

Sept 26 – Sales Close for TVI Vacation GuideOct 3 – Ad material due for TVI Vacation GuideOct 31 – Sales close for 2015 TN Folding MapNov 5 – Ad material due for TN Folding MapJan 30 – Printed Maps arrive & distributed

Direction Going Forward

• Mobile Website• Digital Mapping• Growing on-line content• Focus on visiting friends & family

market• Pride of Place

What Can you do?• Include a link to our publications from your

website• Provide links to “things to do” encouraging

travellers to stay longer• Invest in a Google business listing so you’re

searchable on the map • Review your Google listing & craft your elevator

pitch• Encourage visitors to write reviews about their

experience on TripAdvisor• Invest in a mobile-friendly, responsive website• Use #ExploreNanaimo

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