2015 Research on Calgary's Economy
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Transcript of 2015 Research on Calgary's Economy
2015 Research on Calgary’s Economy
Report
Prepared for The City of Calgary by:
Contact:
Jamie Duncan Vice President Ipsos 587.952.4863 [email protected] 700 6th Ave SW, Suite 1950 Calgary, AB T2P 0T8
Sheela Das Director Ipsos 587.952.4874 [email protected] 700 6th Ave SW, Suite 1950 Calgary, AB T2P 0T8
Table of Contents
19/11/2015 2015 Research on Calgary’s Economy 2
I. Methodology 3
II. Summary of Key Findings 4
III. Detailed Findings 7
Quality of Life 8
Economic Confidence 12
Economic Resilience 20
IV. Demographics 26
19/11/2015 2015 Research on Calgary’s Economy 3
Methodology
Telephone survey conducted with a randomly selected sample of 501 Calgarians aged 18 years and older between November 2nd and 5th, 2015.
Both landline (80%) and cell phone (20%) sample were used.
The average interview length was 18 minutes.
Final data were weighted to ensure the overall sample’s quadrant, ward and age/gender composition reflects that of the actual Calgary population aged 18 or older according to 2011 Federal Census data.
The margin of error (MOE) for the total sample of 501 is ± 4.4 percentage points, 19 times out of 20.
The margin of error by quadrant is as follows:
• Southwest: n=150 (MOE 8.0)
• Southeast: n=105 (MOE 9.6)
• Northwest: n=147 (MOE 8.1)
• Northeast: n=99 (MOE 9.9)
19/11/2015 4
Summary of Key Findings
2015 Research on Calgary’s Economy
19/11/2015 2015 Research on Calgary’s Economy 5
Summary of Key Findings
61% of Calgarians describe the current economic situation in Calgary as bad – comparatively worse than Canada (54% bad) but better than Alberta (68% bad)
37% expect the economy in Calgary to be weaker six months from now –
though 19% say it will be stronger and 42% say it will be about the same
Views of the economic situation in Calgary are
poor, and it is not expected to improve
62% of Calgarians rate their current financial situation as strong
23% expect their personal financial situation to be stronger six months
from now, while 16% expect it to be weaker and 59% say it will be about
the same
57% say the economic downturn has impacted their household
12% indicate a household member has recently lost their job and 25% are
worried about job loss
While the majority of Calgarians rate their
personal financial situation as strong,
most households have been impacted by the economic downturn
19/11/2015 2015 Research on Calgary’s Economy 6
Summary of Key Findings
81% of Calgarians say The City has an impact on their own quality of life
72% think The City has an impact on the economy in Calgary – though
just 25% say The City’s impact is major, compared to 58% for the
Provincial government and 47% for the Federal government
89% agree that The City can play a big role in helping our community weather difficult economic times
Yet, of five bodies assessed, just 16% rank The City as most or second most
responsible for investing in job creation during an economic downturn –
compared to 57% for the Provincial government, 45% for the Federal government, 39% for large corporations and 28% for small and medium sized businesses
Calgarians agree that The City impacts
quality of life as well as the Calgary
economy, yet the onus of job creation does not fall on The City
75% of Calgarians think it is a good time for The City to be investing in new projects like roads, public transportation and local facilities
96% agree – 73% strongly agree – if The City invests in new projects, they
should focus on providing local jobs to local businesses first
90% agree – 53% strongly agree – that The City should invest in new projects
so they can create jobs and keep the economy going during an economic downturn
The majority think it is a good time for The City to invest in new
projects, with local job creation a key driver
19/11/2015 7
DETAILED FINDINGS
2015 Research on Calgary’s Economy
19/11/2015 8
Quality of Life
2015 Research on Calgary’s Economy
Calgary Transit
Calgary's parks, playgrounds and other open spaces
City operated roads and infrastructure
City operated recreation facilities
Calgary Police Service
Health care/ hospitals
Snow removal
Education
Transportation planning
Road maintenance
City operated recreation programs
Calgary's pathway system
Support for arts and culture
Calgary Fire Department
Community services
Traffic flow management
Jobs
Affordable housing for low-income families
Residential Blue Cart recycling
Residential garbage collection service
Don’t know
17%
5%
6%
5%
6%
2
3
2
3
2
2
2
2
9%
11%
7%
7%
5%
6%
3
4
3
4
3
2
3
2
2
2
2
26%
16%
13%
12%
11%
8%
6%
6%
6%
6%
4%
4%
4%
3%
3%
3%
3%
3%
3%
3%
19%
First Mention Other Mentions
City Services, Initiatives or Actions that Contribute to a Good Quality of Life
Q3. What services, initiatives, or actions by The City of Calgary do you personally think contribute MOST to a good quality of life?
Base: All respondents (n=501)
19/11/2015 9
Multiple Responses
2015 Research on Calgary’s Economy
Total mentions <3% are not shown
Calgary Transit
City operated roads and infrastructure
Traffic flow management
Property tax assessment
Snow removal
Bike lanes on streets
Calgary Police Service
Affordable housing for low-income families
Taxes
Crime
Education
Road maintenance
City growth management
Support for arts and culture
City operated recreation facilities
Social services for individuals
Lack of employment
Nothing
Don't know
8%
5%
4%
3
2
2
2
2
2
3
3
2
2
2
2
2
2
11%
8%
6%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
3%
40%
First Mention Other Mentions
City Services, Initiatives or Actions that Lessen Quality of Life
Q4. What services, initiatives, or actions by The City of Calgary do you personally think lessen quality of life?
Base: All respondents (n=501)
19/11/2015 10 2015 Research on Calgary’s Economy
Multiple Responses
Total mentions <2% are not shown
Impact of The City on Quality of Life
Q5. Overall, how much of an impact does The City of Calgary have on your own quality of life?
Base: All respondents (n=501)
34%
47%
14%
3%
1%
A significant impact
Some impact
Not very much impact
No impact at all
Don't know
Impact: 81%
19/11/2015 11 2015 Research on Calgary’s Economy
19/11/2015 12
Economic Confidence
2015 Research on Calgary’s Economy
Current Economic Situation
Q6. How would you describe the current economic situation in …? Is it very good, somewhat good, somewhat bad or very bad?
Base: All respondents (n= 501)
19/11/2015 13 2015 Research on Calgary’s Economy
3%
6%
5%
42%
32%
26%
44%
44%
43%
10%
16%
24%
Canada
Calgary
Alberta
Very good Somewhat good Somewhat bad Very bad Don't know Good Bad
45% 54%
38% 61%*
31% 68%*
*Rounding
Future of the Economy in Calgary
Q7. Looking ahead six months from now, do you expect the economy in Calgary to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?
Base: All respondents (n=501)
2%
17%
42%
27%
10%
2%
Much stronger
Somewhat stronger
About the same
Somewhat weaker
Much weaker
Don't know
Stronger: 19%
19/11/2015 14 2015 Research on Calgary’s Economy
Weaker: 37%
Impact of Economic Downturn on Household
Q12B. How much of an impact has the recent economic downturn had on your own household? Q9. Are you, or is anyone in your household, worried about losing their job or being laid off or has someone in your household recently lost their job or been laid off?
Base: All respondents (n=501)
20%
37%
31%
12%
A significantimpact
Some impact
Not very muchimpact
No impact at all
Impact: 57%
19/11/2015 15 2015 Research on Calgary’s Economy
Impact on Household
Worried about Job Loss
25%
12%
62%
1%
Yes, worried aboutlosing job or being
laid off
Someone in ourhousehold recentlylost their job or was
laid off
No, not worriedabout losing job or
being laid off
Don't know
12%
18%
32%
17%
12%
3%
4%
1%
Very strong - 7
6
5
4
3
2
Very weak – 1
Don’t know
19/11/2015 16
Personal Financial Situation
Q8. How would you rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak. Q8B. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now? Base: All respondents (n=501)
Strong: 62%
Weak: 19%
2015 Research on Calgary’s Economy
Current Six Months from Now
7%
16%
59%
13%
4%
1%
Much stronger
Somewhat stronger
About the same
Somewhat weaker
Much weaker
Don't know
Stronger: 23%
Weaker: 16%*
*Rounding
Impact on the Economy in Calgary
19/11/2015 17
Q11. Do you think that … has a major, moderate, or minor impact on the economy in our city?
Base: All respondents (n= 501)
2015 Research on Calgary’s Economy
58%
47%
25%
31%
35%
47%
10%
15%
27%
2
The Provincialgovernment
The Federalgovernment
The City of Calgary
Major impact Moderate impact Minor impact Don't know
32%
25%
14%
17%
5%
25%
20%
25%
11%
11%
14%
18%
19%
16%
21%
14%
13%
19%
15%
23%
4%
11%
14%
30%
26%
The Provincialgovernment
The Federalgovernment
Large corporations
Small and mediumsized businesses
The City of Calgary
Most responsible Second most Third most Fourth most Fifth most
19/11/2015 18
Responsibility for Investing in Job Creation During an Economic Downturn
Q10. Which of the following organizations is MOST responsible for investing in job creation during an economic downturn? Which of the remaining organizations is MOST responsible for investing in job creation?
Base: All respondents (n= 501)
Most or second most responsible
57%
45%
39%
28%
16%
2015 Research on Calgary’s Economy
How The City Can Positively Impact the Local Economy
19/11/2015 19
Q12. What is the main way that The City can have a positive impact on the local economy?
Base: All respondents (n= 501)
2015 Research on Calgary’s Economy
Create more jobs
Lower/ reduce taxes
Build/ improve infrastructure
Promote business investment/ attract/ retain businesses
Be (more) responsible with the budget/ manage spending
Keep the cost of living affordable/ lower costs
Be more business friendly/ make it easier for businesses to operate/ less red tape
Collaborate with (provincial/ federal) government
Invest in the oil/ gas industry
Diversify from the oil/ gas industry
Listen to the people
Education/ training
Provide good services/ improve services
Stay the course/ don't change anything
Other
Nothing
Don’t know
22%
16%
12%
11%
7%
3%
3%
2%
2%
2%
2%
2%
1%
1%
10%
2%
20%
19/11/2015 20
Economic Resilience
2015 Research on Calgary’s Economy
Good or Bad Time for The City to Invest in New Projects
Q13. Generally speaking, do you think that it is a good time or a bad time for The City of Calgary to be investing in new projects like roads, public transportation, and local facilities?
Base: All respondents (n=501)
36%
39%
18%
6%
1%
Very good time
Somewhat good time
Somewhat bad time
Very bad time
Don't know
Good time for investment:
75%
19/11/2015 21 2015 Research on Calgary’s Economy
Reasons for Perceptions about Investment in New Projects
19/11/2015 22
Base: Very or somewhat good time for investment (n= 383)
2015 Research on Calgary’s Economy
Good Time Bad Time
Base: Very or somewhat bad time for investment (n= 114)
Q13B. Why do you think that it is a Good / Bad time for The City to be investing in projects like roads, public transportation, and local facilities?
Need to spend the money elsewhere/ other things are more important
They spend too much money already/ can't spend more
Economy is too poor right now
Increases taxes
Stimulates the (local) economy
Creates employment/ jobs
Just adds to the debt/ debt is too high currently
Oil/ gas prices are too low
It's just not that important/ needed
Economy is too uncertain
We need the infrastructure/ roads
Costs are low/ take advantage of low costs
Other
Don’t know
20%
20%
13%
12%
9%
8%
5%
2%
2%
2%
1%
1%
12%
2%
Creates employment/ jobs
Costs are low/ take advantage of low costs
We need the infrastructure/ roads
Stimulates the (local) economy
Plenty of workers/ labour available
Improves quality of life/ standard of living
Reduces congestion/ improves road safety
Economy is too poor right now
Other
Don't know
52%
23%
20%
16%
4%
3%
1%
1%
8%
1%
The City can Play a Big Role in Helping Our Community Weather Difficult Economic Times
19/11/2015 23
Q14. Please tell me whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements about investing in new projects like roads, public transportation and local facilities: The City of Calgary, municipal government can play a big role in helping our community weather difficult economic times.
Base: All respondents (n= 501)
2015 Research on Calgary’s Economy
39%
50%
7%
3%
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Agree: 89%
53%
46%
45%
20%
37%
42%
43%
46%
6%
8%
7%
18%
3%
3%
4%
15%
2
2
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know
19/11/2015 24
The City of Calgary should invest in new projects like roads, public transportation, and local facilities…
So they can create jobs and keep the economy going
during an economic downturn
To take advantage of low interest rates
So they can benefit from lower material and labour costs
during an economic downturn
Even if they have to run a deficit to do so
2015 Research on Calgary’s Economy
Agree
Rationale for City Investment in New Projects
Q14. Please tell me whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements about investing in new projects like roads, public transportation and local facilities.
Base: All respondents (n= 501)
90%
88%
87%*
66%
*Rounding
19/11/2015 25
Additional Context Regarding City Investment in New Projects
2015 Research on Calgary’s Economy
Q14. Please tell me whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following statements about investing in new projects like roads, public transportation and local facilities.
Base: All respondents (n= 501)
73%
67%
64%
30%
23%
28%
30%
46%
3%
4%
4%
11%
2
2
10% 2
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Don't know Agree
96%
94%*
94%
77%*
If The City invests in new projects like roads, public transportation,
and local facilities, they should focus on providing local jobs to
local businesses first
I believe that The City of Calgary has an obligation to help support
our local economy in whatever way they possibly can
I want The City to provide online information about any plans related to investing in these
projects
I believe that my property taxes will increase to pay for any
investments The City of Calgary makes on roads, public
transportation, and local facilities *Rounding
19/11/2015 26
Demographics
2015 Research on Calgary’s Economy
31%
14%
Children
Seniors
Demographics
18 to 24 14%
25 to 34 23%
35 to 44 15%
45 to 54 16%
55 to 64 14%
65 or more 15%
No response 2%
Mean 45 years
Male 49%
Female 51%
Completed high school or less 16%
Some post secondary or college diploma 38%
Completed university degree or post-grad
degree 46%
Less than $30,000 7%
$30,000 to <$45,000 9%
$45,000 to <$60,000 9%
$60,000 to <$75,000 9%
$75,000 to <$90,000 8%
$90,000 to <$105,000 7%
$105,000 to <$120,000 10%
$120,000 to <$150,000 11% $150,000 or more 20%
No response 10%
1 16%
2 31%
3 20%
4 22%
5 8%
6 or more 4%
Gender Age Education
Income Number of People In Household
Children and Seniors in Household
Bae: All respondents (n=501)
% Yes
19/11/2015 27 2015 Research on Calgary’s Economy
Yes 82%
No 17%
Demographics
5 years or less 12%
6 to 10 years 15%
11 to 20 years 18%
21 to 30 years 23%
31 to 40 years 14%
41 years or more 17%
No response 1%
Mean 24 years
Single-detached house 66%
Duplex-attached house 7%
Townhouse 5%
Condominium 10%
Apartment 7%
Another type of multi-dwelling unit 5%
Tenure in Calgary Location Prior to Calgary
Type of Home Responsible for Property Taxes
19/11/2015 28
Own 72%
Rent 22%
Neither 5%
Own or Rent
2015 Research on Calgary’s Economy
Somewhere else in Alberta 26%
Somewhere else in Canada 35%
Somewhere outside of Canada 35%
No response 4%
Lived in Calgary for less than 5 years (n=39)
Bae: All respondents (n=501)
Yes 72%
No 28%
Born in Canada
Demographics
British 22%
Caucasian/ white 21% Canadian/ French
Canadian 15%
Western European 13%
Southern or Eastern European
10%
South Asian 9%
East or Southeast Asian 8%
Central/ South American or Caribbean
3%
West Asian or Middle Eastern 1%
African 2%
Aboriginal/ First Nations/ Metis 2%
Other 1%
No response 2%
Ethnic Background
Visible Minority
Under 12
26%
12 to 17 11%
18 or older 63%
Age Left Country of Birth
Base: Not born in Canada (n=138)
19/11/2015 29
Disability
Yes 17% No
82% No response
1%
2015 Research on Calgary’s Economy
Yes 24%
No 73%
No response
4%
Bae: All respondents (n=501)
Contact
Sheela Das Director Ipsos 587.952.4874 email: [email protected]
Jamie Duncan Vice President Ipsos 587.952.4863 email: [email protected]