2015 rate card Daily Commercial

2015 DISPLAY

ADVERTISING RATES

MEMBERAAM

SCAMA

FNAME

FPA

FMA

A PART OF

Daily Commercial • 212 E. Main Street, Leesburg, FL 34748 • (352) 365-8200

2014 DISPLAY ADVERTISING RATES

MONDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraMonday’s Classified

WedThursFriFriFri

3 PMNOON11 AM4 PM4 PM

FRIDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraFriday’s Classified“Drive”

WedWedThursThursThursTues

3 PMNOON11 AM4 PM4 PM4 PM

SATURDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraSaturday’s Classified“Around The Block”/ “Faith”

WedThursFriFriFriWed


HOMES - Publishes SaturdaySpace Reservation Ticket DeadlineProofFinal Proof ReturnCamera

TuesWedThursThurs

4 PMNOON11 AM4 PM

TUESDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraTuesday’s Classified“Fit”

ThursFriMonMonMonWed


WEDNESDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraWednesday’s Classified“Dine”

FriMonTuesTuesTuesThurs


THURSDAY PAPER

TV BOOK - Publishes SundaySpace Reservation Ticket Deadline

WEEK PRIOR TO PUB DATEProofFinal Proof ReturnCamera

Mon

TuesWedFri

2 weeks prior

NOON11 AM4 PM

Space Reservation Ticket DeadlineProofFinal Proof ReturnCameraThursday’s Classified“Scene”

MonTuesWedWedWedFri


SUNDAY PAPERSpace Reservation Ticket DeadlineProofFinal Proof ReturnCameraSunday’s Classified“Opinion”/ “Sunday Business”“Life”/ “Leisure”

WedThursFriFriFriWedTues

3 PMNOON11 AM4 PM2 PM3 PM4 PM

NEIGHBORS (Tabloid) - Publishes the Last Thursdayof Every Month

DISPLAY DEADLINES

BROADSHEET (ROP) & CLASSIFIEDS - Page size is 6 columns widex 21 inches tall. Full Page ad is 126” in total, Double Truck is 273” in total.

TABLOID - Page size is 6 columns wide x 9.75 inches tall. Full Page adis 58.5” in total. Tabloid ads are applicable to Neighbors and specifiedspecial sections only.

COLUMNS123456

Double TruckPage Depth

COLUMNS123456

Double TruckPage Depth

AD SIZE WIDTH IN INCHES1.563”3.25”

4.938”6.625”8.313”

10”21”21”

AD SIZE WIDTH IN INCHES1.563”3.25”

4.938”6.625”8.313”

10”20.875”

9.75”

MECHANICAL MEASUREMENTS



GENERAL PROVISIONS• The Daily Commercial/South Lake Press reserves the right to edit,alter or omit any advertisement. All copy subject to approval of thePublisher.• POSITION REQUESTS will be accommodated whenever possible.Limited guaranteed positions are available for an upcharge of 25% ofadvertiser’s rate. Should position request not be granted advertiser willbe billed for ad space only. Publisher reserves the right to adjust ratesany time during the life of any contract upon 30 days notice. Uponnotice, the advertiser has the option to accept the rate adjustment orterminate the contract without penalty.

HOW WE BILL YOURetail rates are not commissionable. All ads are cash with order unlessmonthly billing is already established. Accounts with balances 30days old or older are subject to a 1.5% per month finance charge (18%APR). The advertiser is held ultimately responsible for final payment.Any discounts or refunds are only due if claimed by the advertiser.Such claims must be made within 6 months of date discounts orrefunds were incurred. Advertiser agrees to indemnify Publisher for allexpenses it may incur to enforce collection of any amount due underthe agreement and Advertiser agrees to pay reasonable attorney’s feesand court costs incurred in such collection.

R.O.P. DEPTH REQUIREMENTSMinimum size ad is 1 inch. Ad should be as many inches deep ascolumns wide, but exceptions will be considered. Ads over 19 inchesdeep will be billed as 21 inches. Tabs over 7 1/2 inches deep will bebilled as 9-3/4 inches.

BULK CONTRACT LINEAGE CONVERSIONSAll dollars spent with the Retail Advertising Department will applytoward the fulfillment of a signed bulk contract. The method used todetermine applicable lineage value will be derived by dividing the rateof the bulk contract bracket previously committed to by the client intothe dollars spent upon the above-mentioned items. This will providethe Newspaper a lineage value basis to apply toward the client’s bulkcontract. Discounted rates count as discounted inches.• Non-fulfillment of any advertising contract will result in all ads run atcontract rate being adjusted to the actual level of contract fulfillmentor open rate.

COPY CORRECTIONS/ERROR ALLOWANCEThe Newspaper will not be liable for any error in advertisements to agreater extent than the cost of the space occupied by the error. In theevent of a Publisher’s error advertising goods at less than the specifiedprice, the Publisher will furnish a letter to the advertiser to be posted,noting the error and stating the correct price. Nor will it be liable foromitted advertising. No allowance will be made for errors that donot materially affect the value of the advertisement. Typographicalaccuracy shall be at the risk of the advertiser on copy received forpublication after proof-copy deadline. Claims for adjustment of errorsmust be made no later than three (3) days after publication dateupon which said error occurred. The Publisher’s schedule of copy andproof deadlines must be observed in order to assure publication. TheNewspaper is not responsible for and does not assume any liability fordamage or loss of any material submitted. Proof corrections will be fortypographical corrections only. Excessive proof corrections includingalteration of original layout will be subject to composition charges,and Publisher will assume no liability or responsibility whatsoever forerror(s) in this case.

ACCEPTABLE ADVERTISINGFor the mutual protection of its newspaper, its advertisers, and its

readers. The Newspaper reserves the right to edit, reject or reclassifyany advertisement deemed objectionable or offensive in subjectmatter, phraseology or illustration. We will not knowingly publish false,misleading, obscene or defamatory ads. Advertising set to resemblenews matter must carry the words “PAID ADVERTISEMENT” at thetop of the advertisement in 12 pt. type, ALL CAPS. Standard DailyCommercial/South Lake Press editorial faces shall not be used in suchadvertisements.

ADVERTISING CONTENTThe advertiser and advertising agency assume liability, jointlyand severally, for all content (including text representations andillustrations) of advertisements printed and also assume responsibilityfor any claims arising therefrommade against the Newspaper. Theadvertiser and the advertising agency agree, jointly and severally, toindemnify and hold the Newspaper harmless from all costs, expenses(including reasonable attorney’s fees), liabilities and damages resultingfrom publication of any advertisement placed by the advertiser. Theadvertiser and the advertising agency grant to the Newspaper the copyright in the advertisement.

ELECTRONIC REQUIREMENTS• Offset Web Press - CMYK Process Color• All ads submitted electronically must be accompanied by a

hard copy proof• If possible, send files in RIP-ready Postscript or PDF format with all

fonts embedded/outlined and color converted to CMYK• Call Sales Rep for deadline information• Complete pre-press service available• Mac platform. Current programs used:

• Acrobat X Professional• Photoshop CS5.5• Illustrator CS5.5—outline fonts before sending PDF files• InDesignCS5.5—outline fonts before sending PDF files

• Include support files and fonts(printer, aka postscript, screen & bitmap) - No True Type fonts.

• Disc formats accepted: DVD, CD• Other methods of delivery available (require notification uponsending): AP AdSend, AdDirect/Fastchannel, AdTransit, WAMNET,Retrieval from FTP servers• Daily Commercial/South Lake Press FTP site - Free access provided forsending PDF’s

(Requires 72 hours to setup password protected account.)• Other info:

• Documents will be printed as submitted.• Please send your document as a final version ready to print.• Line screen 85 black & white/100 color• 1016 resolution• Black & white line art at least 400 dpi• Color/Grayscale at least 300 dpi• 240% Ink Density• UCR• 30% Dot Gain

• Convert all Duotones, RGB, Pantone and custom colorsto CMYK/Grayscale

• Set trapping prior to submitting document. If not set,program’s default (if any) will be used. We do not alter trappingonce job is submitted.

• Objects to Overprint or Knockout must be selected and turned on bycustomer prior to submitting document.

Please contact Ad Design for PDF settings or other pre-pressrequirements at 352-365-8294.Digital Ad Specs available on request.

CONTRACT & COPY GUIDELINES



ROMAC HOME SHOW - Event March 7thFORMAT: QuarterfoldPUB DATE: Friday, March 1st in Daily Commercialand Wednesday, March 4th in South Lake Press

NEIGHBORS - Theme “Healthy Living”FORMAT: TabloidPUB DATE: Thursday, January 29

JANUARY

2015 SPECIAL SECTION CALENDAR

NEIGHBORS - Theme “Senior Living”FORMAT: TabloidPUB DATE: Thursday, February 26

FEBRUARY

STAYCATIONFORMAT: MagazinePUB DATE: Friday, February 28

NEIGHBORS - Theme “Outdoors”FORMAT: TabloidPUB DATE: Thursday, March 26

PIG ON THE POND Event is March 13 - 15, 2015FORMAT: TabloidPUB DATE: Wednesday, March 11

MARCH

NEIGHBORS - Theme “Home & Garden”FORMAT: TabloidPUB DATE: Thursday, April 23

APRIL

BIKE FESTFORMAT: QuarterfoldPUB DATE: Sunday, April 19

SEPTEMBER

MAYNEIGHBORS - Theme “Summer Fun”FORMAT: TabloidPUB DATE: Thursday, May 28

JUNE

NEWCOMERSFORMAT: Tabloid

NEIGHBORS - Theme “Pet Care”FORMAT: TabloidPUB DATE: Thursday, June 25

NEIGHBORS - Theme “Back to School”FORMAT: TabloidPUB DATE: Thursday, August 27

AUGUST

FRIDAY NIGHT LIGHTSFORMAT: Tabloid

OCTOBER

DECEMBER

MEDICAL DIRECTORYFORMAT: MagazinePUB DATE: Thursday, December 6

HURRICANE GUIDEFORMAT: TabloidPUB DATE: Sunday, May 31

GRADUATIONFORMAT: Expanded Broadsheet Section

WELCOME BACKFORMAT: Glossy, Tabloid

NEIGHBORS - Theme “Think Pink”FORMAT: TabloidPUB DATE: Thursday, October 29

NEIGHBORSFORMAT: TabloidPUB DATE: Thursday, December 31

NEIGHBORS - Theme “Outdoor Fall”FORMAT: TabloidPUB DATE: Thursday, September 24

NEIGHBORS - Theme “Food & Beverage”FORMAT: TabloidPUB DATE: Thursday, November 26

NOVEMBER

READERS CHOICEFORMAT: Tabloid

JULY

NEIGHBORS - Theme “Veterans/Patriotism”FORMAT: TabloidPUB DATE: Thursday, July 30



HOLIDAYSThe following days are considered as Holidays and weekend homedelivery circulation will be delivered. Sunday rates apply.Labor Day, Thanksgiving Day, Christmas Day, Day After Christmas,New Year’s Day, Memorial Day, Fourth of July

BULK RATES RO

Maximize your penetration of the market with Full Run R.O.P.advertising. Daily rates are Monday - Saturday.Weekend rates are for Sunday.

SPECIAL SECTION RATE RS

DC SLP BOTHRate per inch . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.00 $9.00 $11.00**Color by the inch (when available) $4 pci (10” min)

TRAVEL & RESORT RATE RSRT

OPEN100”350”750”

$26.58 pci

$22.59 pci

$21.12 pci

$19.67 pci

$29.24 pci

$24.85 pci

$23.24 pci

$21.64 pci

Daily Sunday

For advertisers in the travel and resort industry.

STATE RATE FLBK

For advertisers not in theLake County area, but withinthe state of Florida. $21.27 pci $23.19 pci

Mon-Sat Sunday

POLITICAL RATES RO

DC SLPDaily $13.79 $11.52Sunday $15.17

For advertising which supports any candidate or issue, ad must state“Paid Political Advertisement” and must include the name of theperson or organization placing the ad. Payment required in advance.This is the net rate and no discounts are allowed.

OPEN100300500750

10001500200025003000350050007500

100001500020000

$26.58$22.59$21.12$20.28$19.67$19.18$18.60$18.14$17.78$17.51$17.25$16.73$16.23$15.82$15.35$14.96

$29.24$24.85$23.24$22.31$21.64$21.10$20.47$19.95$19.56$19.26$18.97$18.40$17.85$17.41$16.88$16.46

$33.46$28.44$26.59$25.53$24.76$24.14$23.42$22.83$22.38$22.04$21.71$21.06$20.43$19.92$19.32$18.84

$41.08$34.92$32.65$31.34$30.40$29.64$28.75$28.03$27.47$27.06$26.66$25.86$25.08$24.45$23.72$23.13

$47.96$40.77$38.12$36.59$35.49$34.61$33.57$32.73$32.07$31.59$31.12$30.19$29.28$28.55$27.69$27.00

$6.88$5.85$5.47$5.25$5.09$4.96$4.82$4.70$4.60$4.53$4.46$4.33$4.20$4.10$3.97$3.87

$14.50$12.33$11.52$11.06$10.73$10.46$10.15$9.90$9.70$9.55$9.41$9.13$8.85$8.63$8.37$8.16

DC CP SLP DC &CP

DC &SLP

DCSunday

DC , CP& SLP

Repeat a Bulk Contract Display Advertisement in the samepublication within six (6) days of original ad with no copy

or size changes for the following discounts:

1st repeat is 25% OFF2nd, 3rd, 4th, and 5th repeats are

50% OFFHolidays: Sunday Rates Apply

NON-PROFIT RATES RO

For public service organizations,with appropriate state or FederalI.D. numbers.

DC SLPDaily $13.29 $7.52Sunday $14.62

Consecutive week agreement. Copy changes allowed weekly.(Rates are per column inch)

Minimum Ad Size: 3”

FREQUENCY DISCOUNTS - Apply for all sizes, black & white or color.

2x within 7 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3x+ within 7 days . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10% Discount15% Discount

LOCAL SMALL BUSINESS RW

OPEN 3x 6x 13x 26x 52x$26.58 $15.95 $14.35 $12.92 $11.63 $9.30$29.24 $17.54 $15.79 $14.21 $12.79 $10.23$6.88 $6.19 $5.57 $5.02 $4.51 $4.06$14.50 $13.05 $11.75 $10.57 $9.51 $8.56$33.46 $20.08 $18.07 $16.26 $14.64 $11.71$41.08 $24.65 $22.18 $19.96 $17.97 $14.37

$47.96 $28.78 $25.90 $23.31 $20.98 $16.78

DCDC SundayCPSLPDC & CPDC & SLPDC, CP &SLP

DAILY SPACE AGREEMENT RD

365 Days90 Days30 Days

$6.57 pci

$8.77 pci

$9.84 pci

DCAd is required to runconsecutive days. Ad copy andsize must be the same 4 out of 7days. Contract required.

CHURCH DIRECTORY ADS CCH

Ads must appear on Saturday Worship Page . . . . . . . . . . . . . . . $25.00 pci

CHURCH RATE RSG

ROP Display Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.00 pci



Up to 1 Page ( On Front)Standard . . . . . . . . . . . . . . . . . . . . . . . . . . . . $395Tabloid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $285

Color by Inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.50 pci R3IN10” Minimum Mon-Fri / 20” Minimum Sat-Sun**Based on availability

COLOR RATES R3CL

FRONT PAGE BANNER ADS RFPB

Full color 6 columns x 2” banner ad that is the only ad on thefront page of your selected section consecutive weeks.

Front Page Inside Fronts

Open6x12x

$299$199$99

$399$299$199

Add 728x90 Homepage Roadblock . . . . . .$75 Same DayAdd 728x90 News Roadblock . . . . . . . . . . . $75 Same Day

Price Per Ad Price Per Ad

COLOR COMICSSUNDAY COMIC ADVERTISINGFull run, full color advertising available with the Sunday newspaper.Opportunities for small and major advertisers. Spadeas (wrappedaround the folded edge); Gatefolds (attached to the open edge),and Press Fed Tabloids (inside of comics) available. Call for run dateavailability. Copy deadline for comics advertising products 35 daysin advance of publication. Production ready materials (disk or film),due 27 days in advance of publication. Call for sizes, mechanicalspecifications and requirements.

SPADEA RCSFull page standard sheet, full colorfront & back, wrapped around the foldof the Sunday Comics.Full Sunday Distribution.

12x . . . . . . . . $25606x . . . . . . . . . $2871Open . . . . . . $3219

2 PAGE FLY SHEET RCFFull page standard sheet, full colorfront & back, printed with the comics,folded on the inside of the comics.Full Sunday Distribution.

GATEFOLD RCGFull color front & back, printed with thecomics, folded on the outside of thecomics. Full Sunday Distribution.

12x . . . . . . . . .$25606x . . . . . . . . . .$2871Open . . . . . . .$3219

12x . . . . . . . . $17206x . . . . . . . . . $1997Open . . . . . . $2299

Heavyweight kraft paper. Color front, B/W back. 6 col. (10”) x 21”page, front & back, full run.Full color front, B/W back . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1200

KRAFTWRAPPERS RKFT

Insertion Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 per thousandInsertion Rate - Zoned. . . . . . . . . . . . . . . . . . . . . . . . . .$55 per thousand

Printing/Production Rates Available Upon Request

PRINTED POLY BAGS RBG

SPECIAL PUBLICATIONS RRE

HOME SECTIONThe Real Estate Guide is inserted into the Daily Commercialand distributed to locations throughout Lake County everySaturday.

52x26x13x4xOPEN

B&W Ads$6.00 pci$8.50 pci$9.75 pci$10.25 pci$12.00 pci

Color by the inch $4.50 pciMinimum ad size: 10”

3” x 3” Single sided

Reservation: 28 days priorCamera Ready: 21 days prior

“Rush” Orders Incur Additional Charges

• Rates are per thousand•White or yellow background does not count as a color.

• All other background colors count as a color.• Metallic available - rates upon request.

Add $35 FLAT FEE on two-sided Sticky Notes*Black text only on second side

STICKY NOTES N331, N33P

$35.00/m

$54.00/m

1 Spot Color

Full Process

Quantity 12,500 Minimum & Up



DAILY COMMERCIAL CIRCULATION BY ZONE

ZONE 1ZONE 2ZONE 3ZONE 4ZONE 5ZONE 6

TOTAL

2,763711

2,4425,6052,6503,889

18,060

Daily

3,2161,0972,7326,2283,7514,287

21,311

Sunday

Reach over 95,508* in yourmarket with The Daily Commercialand The Commercial Press. Deliveryour message on the day of yourchoice in The Daily Commercial(display, classified, or preprintadvertising) PLUS extend your

market coverage to unduplicatednon-subscribers (carrier home-delivered) on Wednesdays with

The Commercial Press.

Zoning Options



Need to get your message out?The Daily Commercial/Commercial Press ’ Print and Deliver program allows your business to targetcustomers through specific delivery to zip codes YOU NEED TO REACH.Target your market with a Print and Deliver insert. Simply choose the distribution option that bestfits your needs and your advertising budget. Rates include design, printing and distribution.

PRINT & DELIVER INSERTS RP, RP01-RP40

10,000 ........................................ $6400

20,000 ........................................ $5400

circulation per thousand

10,000 ........................................ $9900

20,000 ........................................ $8700

circulation per thousand

10,000 ...................................... $7900

20,000 ...................................... $6700

circulation per thousand8.5 x 11 RPDF 11 x 17 RPDD 5.5 x 8.5 RPDH

Tap the potential with just one call!The Daily Commercial/Commercial Press will assist you with your marketing needs from beginningto end and allowing you to focus on what counts - your growing business!

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352-307-9995352-307-9995

MondaMondayMondaMondayy -Mondayy -Monday -y -- Saturday

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352-307-99959180 S US Hwy 441, 34480

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352-307-99959189189189180 S U9180 S U9180 S U0 S U0 S USSSS HwyHwyHwyHwy 441,441,441,441, 34480344803448034480

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PREPRINT INSERT RATES

RECOMMENDED GUIDELINES FOR UNIFORM ADVERTISING INSERTSMechanical Specifications for Rectangular Standard InsertsMaximum Size: 11” long (alone the folded edge)

11” wide (perpendicular to folded edge)Minimum Size: 5” x 7”; this includes cards,envelopes

8” x 10” for quarter-folded insets. Nomagazine-type section should be smallerthan quarter-fold (half tabloid) size.

*Maximum Thickness: 2 Grades, 1/4” maximum thickness. Standardbroadsheet inserts printed on 30-lb. newsprintshould be limited to 96-pages.

*Minimum Thickness: .005” minimum thickness for single-sheets/cards/envelopes. Standard broadsheet insertsprinted on 30-lb. newsprint should be 8-pagesminimum. Inserts of less than 8-pages mayneed to be quarter-folded for insertion.Standard tabloid-page inserts printed on30-lb. stock should be a minimum of 8 pages.

RATES AT LEFT ARE COST PER THOUSAND:Pre-print content subject to the same condition of acceptance as all otherDaily Commercial advertising. Publisher retains the option of pre-insertingpre-print sections, one inside the other, to meet mechanical and publishingneeds.

SHIPPING INSTRUCTIONS:Ship pre-prints flat and banded on pallets to the Daily Commercial, c/oOcala StarBanner, 2121 S.W. 19th Ave. Rd., Ocala, FL 34471, so as to arrivenot more than 14 days prior to insertion date. Inserts arriving more than14 days prior may be rerouted to a local outlet for storage at advertiser’sexpense.

DELIVERY HOURS: Monday thru Friday, 8:30 a.m. to 4:30 p.m.RESERVATION DEADLINE: 14 days priorDELIVERY DEADLINE: 7 days prior *14 days prior to ThanksgivingPLEASE NOTE: Full Run Only for Thanksgiving and Christmas

SINGLE SHEET

STANDARDPAGES

2468

101214161820

TABPAGES

48

1216202428323640

1X$38

$50$53$56$57$62$63$64$65$66$67

13X$33

$46$49$52$55$58$61$62$63$64$65

26X$32

$44$47$50$53$56$59$60$61$62$63

39X$31

$43$46$49$52$55$58$59$60$61$62

52X$30

$42$45$48$51$54$57$58$59$60$61

96X$29

$38$39$40$42$44$47$48$49$50$51

FREQUENCYFULL RUN — 15,000 - 20,000+

SINGLE SHEET

STANDARDPAGES

2468

101214161820

TABPAGES

48

1216202428323640

1X$44

$56$59$62$63$68$69$70$71$72$73

13X$39

$52$55$58$61$64$67$68$69$70$71

26X$38

$50$53$56$59$62$65$66$67$68$69

39X$37

$49$52$55$58$61$64$65$66$67$68

52X$36

$48$51$54$57$60$63$64$65$66$67

96X$35

$44$45$46$48$50$53$54$55$56$57

FREQUENCYMICROZONE — MINIMUM 7,000 - 14,999



LOCAL SMALL BUSINESS PROGRAM

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $14.50 pci

3x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $13.05 pci

6x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.75 pci

13x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.57 pci

26x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9.51 pci

52x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.56 pci

ANNUAL BULK RATES

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$14.50

100” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$12.33

300” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11.52

500” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$11.06

750” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10.73

1000” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10.46

1500” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10.15

COLOR RATES

Full Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$235

Color by Inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.50 pci

NON-PROFIT RATE

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.52 pci

POLITICAL RATE

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.52 pci

The South Lake Press is a weekly newspaper delivered in the South Lake area,to over 58,500 potential readers each Wednesday.

DEADLINES

PUBLISHES. . . . . . . . . . . . . . . . . . . . . . Every Wednesday

AD COPY DEADLINE. . . . . . . . . . . . . . Thursday at 4PM

PROOF RETURN . . . . . . . . . . . . . . . . . . . Friday at NOON

CAMERA . . . . . . . . . . . . . . . . . . . . . . . . . . Monday at 2PM

MECHANICALS

Retail & ClassifiedAD SIZE WIDTH

COLUMNS (IN INCHES)

1 1.563”

2 3.25”

3 4.938”

4 6.625”

5 8.313”

6 10”

Double Truck 21”

Page Depth 21”

732 Montrose Street, Clermont, FL 34711Phone: (352) 394-2183 • Fax: (352) 394-8001



LOCAL SMALL BUSINESS PROGRAM

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.88

3x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.19

6x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.57

13x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.02

26x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.51

52x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.06

COLOR RATES

Full Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $235Color by Inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.50 pci

INSERTS

1 - 24 Pages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15/m26+ Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$20/m

POLITICAL RATES

OPEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.52 pci

Extend your market coverage to unduplicated non-subscribers(carrier home-delivered) on Wednesdays with the Commercial Press!

For more information, please contact your Daily Commercial/Commerical Press sales representative.

DEADLINES

PUBLISHES. . . . . . . . . . . . . . . . . . . . . . Every Wednesday

AD DEADLINE. . . . .Wednesday Week Prior at 4 PM

PROOF RETURN . . . . . . . . . . . . . . . . Thursday at NOON

CAMERA . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday at 4PM

MECHANICALS

AD SIZE WIDTHCOLUMNS (IN INCHES)

1 1.563”

2 3.25”

3 4.938”

4 6.625”

5 8.313”

6 10”

Double Truck 21”

Page Depth 21”

&Halifax Media Group Companies

212 E. Main Street, Leesburg, FL 34748Phone: (352) 365-8200 • Fax: (352) 365-1951



DISTRIBUTION

ZIP CODE CITY COVERAGE32778 Tavares 2,26032757 Mount Dora 2,00532735 Grand Island 1,46432784 Umatilla 58532726 Eustis 2,02532776 Sorrento/Mt. Plymouth 1,661TOTALS 10,000Totals based on 12-month average


The Daily Commercial & The Commercial Press have access to the most comprehensive portraitof demographics, shopping and media usage in Lake County & the surrounding areas..

For more information, call 352-365-8200.

S M T W T F S

JAN

UAR

Y 1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

S M T W T F S

FEB

RU

AR

Y 1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 28

S M T W T F S

MA

RCH 1 2 3 4 5 6 7

8 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

S M T W T F SA

PRIL 1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30

S M T W T F S

MAY 1 2

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 3031

S M T W T F S

JUN

E 1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30

S M T W T F S

JULY 1 2 3 4

5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31

S M T W T F S

AUG

UST 1

2 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 2930 31

S M T W T F S

SEPT

EMB

ER 1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30

S M T W T F S

OCT

OB

ER 1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

S M T W T F S

NO

VEM

BER 1 2 3 4 5 6 7

8 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30

S M T W T F S

DEC

EMB

ER 1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

2015 MARKETING CALENDAR

Daily Commercial • 212 E. Main Street, Leesburg, FL 34748 • (352) 365-8200

2015 rate card Daily Commercial

Documents

Transcript of 2015 rate card Daily Commercial