2015 Popcorn Kickoff

Welcome!

POPCORNSALE

2015

OBJECTIVES

WELCOME &

Pete Biltz, Director of DevelopmentMatt Levin, Trails End Regional Sales

Manager

OBJECTIVES FOR TODAY:• Go Through 2015 Popcorn Sales Guide:

• What’s New for 2015?• Building a Successful Sale – The Steps• Selling Methods• Key Sale Dates• Products Available to Sell• Commission Structure• Prizes & Incentives• Trainings Available• Product Pick-up / Return & Payment Procedures• I Need Help – What Should I Do?

• Unit Sales Plans – What’s Our Plan?

• Distribute Popcorn Materials

2014 Sale Figures:

Total gross dollars?

Net to GCC and unit program?

Number of units?

About this many Scouts?

# Containers?

Top Pack 73 sold $

Top Troop 701 sold $

2014 Sale Figures:

Total gross dollars? $970,000Net to GCC and unit program? $680,000

Number of units? 171About this many Scouts? 2,800

# Containers? 52,413Top Pack 73 sold $28,727

Top Troop 701 sold $14,590

Thanks for all the efforts to move make Scouting happen in your town!

0g trans fat across the entire product line

2015 Product Line

$50 Military Donation

$30 Military Donation

Chocolate Lover’s

Collection

Sweet & Savory Collection

Cheese Lover’s Collection

Chocolatey Caramel

Crunch

White Chocolatey Pretzels

Premium Caramel Corn

with Almonds, Cashews &

Pecans

18 Pack Kettle Corn

18 Pack Unbelievable

Butter

18 Pack Butter Light

White Cheddar

Cheese

Jalapeño Cheddar

Cheese

Classic Caramel Corn

Popping Corn

Collections

Chocolate Lover’s Collection Chocolatey Pretzels

White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight

Sweet & Savory Collection Butter Toffee

White Cheddar Cheese Chocolatey Triple Delight

Cheese Lover’s Collection Jalapeño Cheddar Cheese White Cheddar Cheese White Cheddar Cheese

0g trans fat across the entire product line

Bags and Tins

Jalapeno Cheddar Cheese

White Cheddar Cheese

ChocolateyTriple Delight

Chocolatey Caramel Crunch

White Chocolatey Pretzels

Premium Caramel Corn with Almonds, Cashews & Pecans

Classic CaramelCorn

Popping Corn

Microwave

Kettle Corn – 18 Pack Unbelievable Butter – 18 Pack Butter Light – 18 Pack

$30 Silver Level Donation

Over $45 million worth of popcorn

donated to U.S. Troops!

Popcorn For Our Troops

$50 Gold Level Donation

Key Dates and Distribution Details

Wednesday, September 9th

Show and Deliver orders are due onlineno later than NOON (no extensions please)

Friday, September 18th

Show and Deliver orders are distributed

and sale begins(Contact your district leadership team for pickup times)

Tuesday, November 3rd

Take Orders are due onlineno later than NOON (no extensions please)

Monday, November 9th

Show and Deliver money due to Council

Monday, November 9th

Prize orders are due online

Friday, November 13th

Q For a Day registration deadline (not confirmed)

Friday, November 13th

Take Orders are distributed(Contact your district leadership team for pickup times)

Monday, December 7th

Final Popcorn Settlement due to Council$1,500 and above Scouts identified

Prizes will be distributed upon final popcorn settlement

Saturday, January 30, 2016Q For A Day

• Tools to Grow Your

Sale

• Scout and Unit

Incentives

• Product Nutrition

Information

• Marketing Images &

Templates

• Training Videos &

Tutorials

• Online Sales

• Virtual Sale Planner

Everything You Need at

Sell.Trails-End.com!

Grow Your Sale

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

#1 Plan Your Program

Ideal Year of Scouting

Use the Virtual Sale Planner at sell.trails-end.com

• Build your plan using the Program Planner Spreadsheet

1. Plan

2. Budget

3. Set Goals

• Fill in your number of boys, commission and activities per

month with costs.

• The planner does the rest!

Complete Your Program

Planner

Set Your Sales Goal- $600!

Only 44% of parents say their

Scout set a sales goal.

Scouts who set goals average $626 in sales.

Scouts with no goal average $304 in sales.

#2 Motivate Your Scouts

• Build your own unit-level incentives

• Pie in the Face for $600 Sellers!

• Top Seller Prizes!

• Top-selling Den – Pizza Party!

• Weekly updates or winners

• Local merchants certificates

• I-tunes cards

#2 Motivate Your Scouts

• One container sold gets patch or pin!

• Levels start at $75

• Gift Cards start at $1,000

• Bonus $550 Sports Package and Q for Day

• Bonus $750 Club gets sports package plus Firetek rocket (Cub Scouts) or Multi Tool hammer (Boy Scouts)

• $2,500 Scholarship program and Spin to Win Party

Zing Firetek Rocket

#2 Motivate Your Scouts

Spin and Win Top sellers party!

• Top 100* Sellers Party

• Spin wheel and win prize

• Food and entertainment

• Recognition*$1,500 minimum

#3 Build the BEST Popcorn

Kickoff!The kickoff is the single most important factor for

you to have a good sale!

Have a 30-minute fun-filled Popcorn Kickoff:

• Make it FUN and FESTIVE!

• Show parents what’s in it for them

• Have giveaways and prizes

• Prepare your Scouts

• Have role plays and practice the sales script

• Help your Scouts gain the confidence to sell!

#3 Video for your Kickoff!

#3 Build the BEST Popcorn Kickoff!

Kickoff Tools for You

• Customize the Kickoff Presentation in the Virtual Sale Planner

• Kickoff kit with calendars and stickers for each Scout to track there sale

• Training videos from sell.trails-end.com

• Invest a little in your kickoff to reap huge rewards with your sale!

• Refer to the Popcorn Sale Guidebook for suggested room layout

#4 Communicate with your

Families

Use email, social media, and meetings to remind families about:

• Sales goal for each Scout

• Key sale dates

• Scout rewards available

• Online selling

Go to trails-end.com to access communication tools:

• Promotional Images

• Scout and parent handouts (customizable)

It’s important to follow up after your kickoff and

throughout the sale with important sale information.

Customizable Family Communications

Important datesOur sale will begin on _____________ and end on _______________All online sales count toward Scout Rewards from Aug. 1 through __________

We will have a Unit Popcorn Kickoff:Date ___________ Time _________ Location ___________________________Money turn in date is ________________

Popcorn Pickup Date ____________ Location ___________________________

GoalsOur unit’s popcorn sales goal is $ ____________Each Scout’s sales goal is $ ____________ to pay for a great Scouting program.

We plan to use the money we raise to do the following things:1 _________________________________________________________2 _________________________________________________________3 _________________________________________________________

Our unit’s $600 Club rewards will be:1 ________________________________________________________2 ________________________________________________________3 ________________________________________________________

Have questions -- need more information?We can help you prepare for the sale and can answer any questions you have.Contact: ______________ Email: ___________________ Phone: ___________Contact: ______________ Email: ___________________ Phone: ___________

PACK 123

2015 Popcorn Sale

#5 Best Ways To Sell

$600 is the GOAL

Invest a little time with your son and achieve your Goal!

TAKE ORDER = $400 Goal

Average $200 per hour Door-to-Door = 2 hours

SHOW & SELL = $100 Goal = 1 hour

ONLINE = Every Scout emails 10 family or friends = 10 minutes

Take Order

Scouts use an order form (in the family guide)

to go door-to-door or sell to family and friends.

• Establish your dates – take order sales typically start immediately after kickoff.

• Determine sales territory

• Create a “Blitz Day” to have Dens sell as a

group activity

• Have parent(s) take an order form to work

REMEMBER!

Two out of three people will buy when asked,

but less than 20% of households have been contacted.

Show & Sell

Make arrangements for Scouts to set up in front of stores to sell.

• Ask store manager for permission several weeks in advance

• Assign Scouts (2-3) and parents in two hour blocks

• DO NOT open up microwave boxes

• Divide sales equally among Scouts who participate

• Use leftover product to fulfill take order needs

• Apply donations received towards your military sales

Online Selling

Scouts sell to far-away friends and family and Trail’s End ships the

product directly to the consumer.

• Create your account to view online sales

at sell.trails-end.com

• Encourage ALL Scouts to create an

online selling account and send 10

emails

• Online sales COUNT toward Scout

Rewards!

(starting August 1 through your council’s

fall sale end date)

Online Selling

The average online order is $52!

• Wide variety of flavors

• 5% discount when

customers purchase 2 or

more popcorn products

• Flat rate shipping on all

popcorn orders

• Free shipping for Military

Donations

Trail’s End Online

Sale Begins August

1st

Online Selling Incentive

Online Selling Incentive

Any unit that sells

over $2,000 online

will receive a $50

Amazon Gift Card.

Ordering and Distribution

• Pages 17-19 of leader’s book help you navigate Trails End Website

• 2 Order dates only: Show and sell and Take order

• % of 2014 sale to take initially• Prize ordering • Q For A Day registration

Ordering

• Pages 17-19 of leader’s book help you navigate Trails End Website

• Prize ordering

• Q For A Day registration

Next Steps

1. Plan your program and Set Goals

2. Motivate your Scouts with INCENTIVES!

3. Build your best Popcorn Kickoff ever!

4. Constantly Communicate with Scouts and parents

5. Use the best ways to Sell and achieve your goal!

What’s in it for YOU!

1. Leader Kit

2. Product Samples

3. Bonus commission for attending

Who is going to GROW THEIR SALE?!?!

Follow Trail’s End

Follow Trail’s End on social media:

Facebook: facebook.com/TrailsEndPopcornTwitter: twitter.com/trailsendsnacks

YouTube: youtube.com/user/TrailsEndScouting

Don’t forget to tune in this fall to Trail’s End TV!

©2015 Trail’s End®. All rights reserved.

Thank You!