2015: mHealth's Coming Out Party...Or Is It?

2015: mHEALTH’S COMING OUT PARTY… OR IS IT?

Joseph C. Kvedar, MD

© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

Apple

Samsung

Microsoft

Intel

Google

But is it irrational exuberance?

RECENT ENTHUSIASM FOR mHEALTH…

Artwork: Mark Ulriksen© 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

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• How is HealthKit different than now-defuntGoogle Health?

• Samsung’s S Health (on its 3rd generation) –adoption not strong

• Aetna discontinues CarePass August 2014

• Microsoft, Samsung, Apple betting that theSmart Watch will be the difference

THOSE WHO CANNOT LEARN FROM HISTORY ARE DOOMED TO REPEAT IT (GEORGE SANTAYANA)


TYPICAL APP STRATEGYGive The People What They Want


In Health Care That Can Result In

MISPLACED RESOURCES


The People We’d Really Like To Have As mHealth Users


HEALTH APPS ARE DIFFERENT

Although 1 in 10 U.S. adults over the age of 18 owns an activity tracker, within 6 months one-third stops using them.


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More than 80% of health apps that are downloaded are abandoned within 2 weeks.


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Even though we know people need these apps, they don’t always want them.



WE CHECK OUR SMARTPHONES >100 TIMES A DAY!


BUT PUSHING A BUTTON FOR HEALTH IMPROVEMENT IS TOO HARD

Photos: Center for Connected Health, Alere Connect © 2014 Center for Connected Health – All Rights Reserved Content Confidential – DO NOT DUPLICATE.

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The Bottom Line

DON’T CONFUSE EDUCATION WITH INSPIRATION


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ENGAGEMENT IS KING


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TOOLS FOR ENGAGEMENT

Frictionless Technology

Social

Personalization

Relevance to Everyday Life


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FRICTIONLESS


FRICTIONLESS




Social


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MULTIPLE DIMENSIONS TO SOCIAL

Camaraderie

Competition

Visibility


SOCIAL - Camaraderie


SOCIAL - Competition


Average drop of HbA1c: 1.5

69% achieved a drop in BP

SOCIAL - VisibiltyDIABETES & BLOOD PRESSURE CONNECT




Personalization


Customized

Program DesignReadiness

To Change

Connected

Health Data

Practice

Location

Analytic

Engine

PERSONALIZATION: TEXT 2 MOVE


PERSONALIZATION: TEXT 2 MOVE


0.36

1.08

0.62

Low engagement High Engagement All

HbA1c Change

Mean change in HbA1c by engagement level

*

Created with Haiku Deck

RELEVENCE TO EVERYDAY LIFE


RELEVENCE TO EVERYDAY LIFE

Subconscious Triggers

Go Where the Consumer Is

Focus on Near Term Goals

State of the Art Design


-10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

% A

dh

ere

nc

e

Study Period

Weekly Adherence Rates (mean +/- SEM)

Reminder group

No Reminder Group


SUBCONSCIOUS TRIGGERS: SUNSCREEN REMINDERS

Arch Dermatol. 2009;145(11):1230-1236.

GO WHERE THE CONSUMER IS


FOCUS ON NEAR TERM GOALS


STATE OF THE ART DESIGN


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BIG DATA, BIG OPPORTUNITY


BIG DATA


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IMPLICATIONS

• The “give the people what they want” strategy for consumer apps does not translate

• If we don’t get engagement right, mHealth will godown in history as yet another tech bubble

• Some companies are doing some things rightsome of the time

• This will be hard but worth the effort


WAYS TO CONNECT


The cHealth Blog:

chealthblog.connectedhealth.org

www.partners.org/connectedhealth

LinkedIn Group:

Connected Health Community

Twitter:

@connectedhealth

@jkvedar

Contact Me:

[email protected]

2015: mHealth's Coming Out Party...Or Is It?

Healthcare

Transcript of 2015: mHealth's Coming Out Party...Or Is It?