2015 Global data valuation infographic

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    15-Apr-2017
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Transcript of 2015 Global data valuation infographic

  • The Data PremiumBrunswick Groups second global data valuation survey shows that data monetization increasingly drives investor decisions. In addition, as the value of data continues to rise, senior management must understand the impact of cybersecurity on their business.

    32%

    200 60 804080 40 20 060

    Investors believe data will become the core factor in driving investment decisions and recommendations

    66% Core Factor 32% Flavor of the month

    71% Core Factor (up 5% since 2014)27% Flavor of the month

    2014

    2015

    1. 2.

    4.

    In a record year of M&A, one fifth of investors and analysts see cybersecurity as a top issue when evaluating a deal

    Personneland laborrelations

    Globally, investors recognize the need for the C-Suite and Board of Directors to understand the impact of cybersecurity on their business

    3.

    How companies manage, monetize, and protect data is increasingly viewed as helping valuation more than it hurts

    60

    100

    20

    40

    80

    0

    2015 2014

    82%

    18%

    78%

    17%

    77%

    22%

    65%

    31%

    UKAsia EUU.S. UKAsia EUU.S.

    76%

    24%

    68%

    28%

    78%

    21%

    72%

    28%

    Helps Hurts

    27%71%71%

    66%

    Here are four key trends that senior business leaders should be aware of:

    Brunswick Insight surveyed more than 200 global buy-side investors and sell-side analysts between August 25, 2015 and September 14, 2015. brunswickgroup.com

    C-Suite76%

    Boardof Directors 74%

    Regional Breakdown

    24%

    Asia

    20%

    U.S.

    20%

    Europe

    18%

    UK