2015 eCommerce Trends Prediction no. 1 - Cross Device Consumer Behaviour
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Transcript of 2015 eCommerce Trends Prediction no. 1 - Cross Device Consumer Behaviour
Aim: ● What is each key trend?● Does it relate to my business?● If it does, what should I do about it?
2015 Trends Briefings...
1. Cross Device Consumer Behaviour
2. Platform Theory
3. PiggyBacking
4. Marketing Automation
5. Ad Budget Balancing
6. Delivery Strategy
7. Selling Overseas
8. Go Niche or Build a Brand
Today I’ll Introduce you to:
Questions to ask:● What channels are being used to visit and to
buy?● How does our site function on each device?
To dos:● Implement Universal Analytics● Upgrade your basket
○ Cross device saving○ Save for later○ Email to me.