2015 Directors Conference

Community Solar

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Dave Deihl, ManagerCommunications and Marketing

We work to provide low-cost, reliable electric service and to enhance the relationship between the co-op and its members

Mission statement – to meet and exceed members’ expectations

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Solar Industry statistics

• There are currently more than 111 solar companies working in Missouri

• In 2014, Missouri installed 73 MW of solar, ranked 11th nationally

• Weighted average price now is $2.59/Watt

• Industry forecast is 7.5 percent a year growth through 2040, reaching 48 GW

• EIA says solar will increase more than 60 percent in 2015-2016

• As of Oct. 2014, co-ops owned/purchased nearly 95 MW of solar capacity in 34 states

• Co-op solar development has been gaining speed. With the addition of 144 MW of solar

capacity by 2017, cooperatives will more than double existing solar capacity

• Utility execs are saying DG and the customer relationship

will be the new revenue centers.3

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Why arewe doingthis?

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Platte-Clay member surveys

• 2013 ACSI survey results – Higher concern for climate change and willing to pay more for renewables (American Consumer Satisfaction Index)

• 2014 annual meeting survey (May) Given to members attending annual meeting

• 2014 Renewable Energy Survey (Oct) Sent to all members

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Survey - objectives

• Determine support for various solar and renewable initiatives

• Determine level of concern among members for climate change and fossil fuel environmental impacts

• Determine what members would want from a member-owned solar project

• Profile respondents more likely to support or oppose solar

Concern for environment - annual meeting survey

Disagree Somewhat Disagree

Agree Strongly Agree

11% 14%

55%

19%

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74%

Annual meeting survey results

Disagree Somewhat Disagree Agree Strongly Agree

24 %22%

42%

12%

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54%

Develop and use more renewable, environmentally-friendly energy sources like solar and wind, with significantly higher electric rates.

Annual meeting survey results

$ Zero $10-$15 $25-$50 $51-$100

51%

40%

7%2%

Q: How much more would you pay for renewable energy? A: 49% would pay at least $10 more a month.

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49%

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All member survey

• Applied Marketing, Kansas City

• Survey sent to all members October-December

• Results tallied in January

• Confidence level 95%

Are you concerned about climate change?

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Yes54%

No46%

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Agree Somewhat agree Somewhat disagree

Disagree0

50

100

150

200

250

300

350

400

450

500

PCEC should develop and use more renewable, environmentally-friendly energy sources like solar and wind, even though it will mean higher electric rates

30% 33% 14% 24%

63%All member survey results

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Up to $924%

$10-$2416%

Zero54%

$25 and up6%

How much would you be willing to pay each month to reduce effects of climate change?

All member survey results

46%

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Assuming you had a choice, who would you consider buying renewable energy from?

Solar garden17%

3rd party2%

PCEC81%

All member survey results

Would you support a Platte-Clay pilot community solar project?

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Yes67%

No33%

All member survey results

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AECI Community Solar Project Model

Platte-ClayTax exempt

Platte-Clay Member

Pardners LLC Taxable

REP – Renewable Energy Purchase PPA AECI

Renewable Energy Rate

N.W.

RenewableEnergy Rate

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Why tenKsolar?

• Company’s experience with other rural electric cooperatives

• Relationship with NRTC and Arkansas Electric Co-op

• Solar’s best energy density per square foot (20% more)

• 12-year product warranty

• tenKsolar system design— Cell independence • Safety of the system—48 volt low voltage design means

less chance for injuries

• Visit www.tenksolar.com

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Platte-Clay array specs

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• 100 kW AC

• Annual avg. energy production

218,213 kWh

• Footprint 118’ x 102’

• Foundation – Chance/Hubble

• Installation – PCEC employees

• 416 panels

• 525 avg. annual panel kWh

• CO2 prevented – 180 tons year

Platte-Clay photo

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Member / Marketing Activities

• Solar committee – 40 members – viral marketing

• Traditional public relations and marketing activities – print, bill stuffers, newsletter, Rural Missouri, editorial coverage

• Lobby Monitors

• Mobile App

• Website

• Solar dashboard

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Live Solar Dashboard www.pcec.coop

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Member solar options

Option 1

• Purchase output of solar panels –

Output 1-5 panels (avg. 525 kWh annually per panel)

One year commitment/month-to-month

Unbundled solar rate -

Energy – variable - 7.63 cents/kWh

O & M – variable – 2.84 cents/kWh

Gen’l distr – variable – 5.24 cents/kWh

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Member solar options

Option 2

• Long-term 25 year lease

Purchase upfront 1-5 panel lease (est. $815 each)

Lock in solar energy rate

Friendly leasing terms

Unbundled solar rate -

Energy – fixed rate – 0.0 cents/kWh

O & M – variable – .83 cents/kWh

Gen’l distr – variable – 5.24 cents/kWh

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Member take rate

Option 1 – buying monthly solar output14 members, 54 panels

Option 2 – leasing up to 5 panels

2 members, 10 panels

Numbers as of 7/1/2015

Actual vs. estimated output

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April May June July0

5000

10000

15000

20000

25000

30000

17600 17600

19520

22701

27220 26382 26952

Actual Predicted

65%78% 74%

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Info at www pcec.coop

Scroll down or click on Energy

Dave Deihl, Manager, Communications & Marketing 816-903-7352 - daved@pcec.coop

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