2015 Cooperative Print and On-line Advertising Opportunities · FamilyFun gives parents the ideas...

2015 Cooperative Print and On-line Advertising Opportunities

Indiana Office of Tourism Development

Letter to our Tourism Partners

Sincerely,

Mark Newman

*Deadline to be included in Magazine co-op lottery will be November 19, 2014 if magazines are oversold.

Greetings Tourism Partner! The Indiana Office of Tourism Development is continually creating opportunities for our partners to reach large audiences. The cooperative print and online advertising program outlined in this packet is one of the opportunities we’ve created. It builds off of the success of last year’s program, in which nearly 70% of those surveyed had a favorable reaction to Indiana after seeing a co-op placement and were interested in learning more about our state.* The goal of the program is to provide industry partners the ability to maximize their reach to qualified consumers in a cost effective and impactful way. Our ability to position a full-page Honest-to-Goodness Indiana ad side-by-side with advertising from our partners makes a compelling spread that draws in readers and places a spotlight on our state’s assets like never before. For 2015, we are pleased to introduce some new titles to our print publication mix. The publications being offered were selected based on their quality of content and strength of circulation. In addition to the publications we selected last year, we are adding Martha Stewart Living and Country Living, the electric co-op magazine in Ohio. Additional details on these new offerings are contained in this packet. We were very pleased with the results of last year’s program, but in the spirit of continuous improvement and a desire to have a bigger impact, we think the new titles we’re adding for 2015 will make it even stronger. Additionally, IOTD is transitioning to a completely responsive website, meaning everyone will have complete access to information on VisitIndiana.com no matter what device they are using- desktop, laptop mobile phone or tablet. As a result of the newly-responsive website, we have added additional advertising positions on the Visit Indiana homepage. The online lead generation program has been of great value for our partners over the years and will again be offered in 2015. This program provides online leads in different categories for $1 per lead. As in previous years, this program is open to an unlimited number of participants. For additional information on this year’s program, please contact your regional account executive. A contact list of regional account executives appears at the end of this packet. Thank you for your support. We look forward to working with you to promote Indiana’s travel, tourism and hospitality industry.

PRINT MAGAZINES

Best of the Midwest

This comprehensive annual travel resource includes

features on what’s best in the Midwest, plus state-by-

state travel guides with recommendations you can use

no matter where in the Midwest you may be traveling,

including hundreds of the best restaurants, places to stay,

and things to do.

• PUBLISHED: Annually

• CIRCULATION: 140,000

• (IL, IN, OH, IA, MI, WI, ND, SD, NE, KS, MN, WIK, )

• READER PROFILE: Age 57; HHI $69K; College degree 73%

• AD SIZE: 1/6 (2.25” x 4.125”)*

ISSUE MATERIALS DEADLINE AVAILABLE UNITS

Annual (April) December 15, 2014 12

IOTD Co-op Offer: $2,600*

Rate Card Savings: 25%

*1/3 Size available (4.75” x 4.125”) upon request for equal to cost of two 1/6 size ads ($5,200)

PRINT MAGAZINES

Midwest Living

As a co-op partner, you will receive leads on a weekly

basis from Midwest Living’s “Reader Service Listing.” The

listing will be included in full circulation, and on the lead

generating website midwestlivingtravel.com with a link to

your site. This added value feature is exclusive to tourism

advertisers.

• PUBLISHED: Bi-Monthly


• READER PROFILE: Age 57; HHI $69K; Some college 73%; Homeowners 80%

• AD SIZE: 1/6 (2.25” x 4.125”)*


May/June January 24, 2015 6

July/Aug March 21, 2015 6



Value Added: Reader Service Listings and Calendar of Events Listings – one

event per advertiser

*1/3 Size available (4.75”x 4.125”) upon request for equal to cost of two 1/6 size ads ($11,000)

PRINT MAGAZINES

Indianapolis Monthly

This award-winning magazine features Indiana life

including entertainment, decorating, apparel,

nostalgia, travel, business and government

(city/state). It critiques restaurants, vacation spots

and local events.

• PUBLISHED: Monthly


• READER PROFILE: Age 56; HHI $110K; M 30%/ F 70%;

Homeowners 90%; Any college+ 89%

• AD SIZE: 1/6 (2.25” x 4.125”)*


March December 20, 2014 6

June March 25, 2015 6

(Travel Editions)

IOTD Co-op Offer: $908*



PRINT MAGAZINES

Traveler Fun Vacation Guide

This regional vacation guide is inserted into major

market newspapers. Your ad space includes

added value components of email marketing and

online lead generation through the website

TravelerFun.com

• PUBLISHED: Annually

• CIRCULATION (MAJOR NEWSPAPERS IN, IL, OH, MI, WI): 400,000

• NEWSPAPERS: Chicago Sun-Times, Indianapolis Star, Detroit Free Press,

Cincinnati Enquirer, Green Bay Gazette & Sheboygan Press

• READER PROFILE: Age 45; HHI $50-70K

• AD SIZE: 1/8 (2.23” x 3.9525”)*


April January 10, 2015 8



Value Added: online lead generation

*1/4 Size available (4.63 x 3.9525”) upon request for equal to cost of two 1/8 size ads ($2,440)

PRINT MAGAZINES

FamilyFun

FamilyFun gives parents the ideas and inspiration they

need to create unforgettable family moments. This

publication is a trusted expert on family vacations,

cooking, celebrations, play, creative projects and

learning. Written for parents with children ages 3-12.


• CIRCULATION (IN, IL, MI, OH, KY): 329,200

• READER PROFILE: Age 39; HHI $66K; Any college+ 66%; M 23%/ F 77%; Kids HH 75%

• AD SIZE: 1/6 (2.25” x 4.125”)*


May January 20, 2015 6



VALUE ADDED: Reader Service listings for participants both in-magazine and online,

*1/3 Size available upon request (4.75 x 4.125”)for equal to cost of two 1/6 size ads ($)

PRINT MAGAZINES

MNI Magazines

These three magazines target the health conscious woman

who is passionate about food and wellness. Experts share

fun and practical tips on cooking, nutrition, decorating,

exercise, entertaining, travel, style and beauty.


• CIRCULATION (INDPLS): 24,770

• READER PROFILE: Age 51; HHI $78K; some college 70%; 35% travel by car for a

vacation

• AD SIZE: 1/6 (2.25” x 4.125”)*


May (mailed 4/9) January 2, 2015 6

July/Aug (mailed 6/13) March 6, 2015 6


RATE CARD SAVINGS: 53%

Ad will appear in Cooking Light, Food Network and Health magazines

Same creative for all three publications


PRINT MAGAZINES

Martha Stewart Living

This is a modern guide on every aspect of today’s

well-rounded lifestyle of women – the primary

decision makers for food, entertainment, crafting,

travel, fitness, healthy lifestyle choices and

celebrations for family and friends.


• CIRCULATION (Dayton, Cincinnati, Columbus, Toledo, Indianapolis,

Evansville, Fort Wayne, South Bend): 77,280

• READER PROFILE: Age 43; HHI $74,500; some college 40%

• AD SIZE: 1/6 (2.5” x 4.5”)*


May January 14, 2015 6

IOTD Co-op Offer: $1,816


Ad will appear in all markets listed above


PRINT MAGAZINES

Electric Consumer

This informative and entertaining publication is the voice

of Indiana’s electric cooperative utilities. Human interest

profiles, recipes, gardening information, travel, plus

outdoor and home improvement features are a regular

part of this consumer publication.


• CIRCULATION (IN): 240,377

• READER PROFILE: Age 59; HHI $59K; some college 67%; M 47%/ F 53%;

Homeowners 92%

• AD SIZE: 1/6 (2” x 3.75”)*


May March 1, 2015 6



Value Added: One full page advertorial that will include information about

participants

*1/3 Size available (4”x 3.75”) upon request for equal to cost of two 1/6 size ads ($1,620)

PRINT MAGAZINES

Country Living

The largest circulation rural magazine, this publication is mailed monthly to consumer members of the Rural

Electric Cooperatives in Ohio and portions of Indiana and West Virginia. The magazine feature human interest features including recipes, travel, and a calendar of events.



• READER PROFILE: Age 57; HHI $62K; some college 61%; Homeowners 94%

• AD SIZE: 1/6 (2.25 ”x 4”)*


May March 15, 2015 6



Value Added: One full page advertorial that will include information about

participants

*1/3 Size available (4.625 ”x 4”) upon request for equal to cost of two 1/6 size ads ($1,620)

PRINT MAGAZINES

Home & Away

The official magazine for AAA members in Indiana. The

magazine keeps readers informed about new services

and AAA partners as well as travel news, exciting travel

destinations and little known places to explore and

discover in their own backyard.

• PUBLISHED: Bi-Monthly


• READER PROFILE: Age 53; HHI $67K; some college+ 68%; M 24%/ F 76%; 98% took a

personal vacation and 83% traveled by car

• AD SIZE: 1/6 (2.25”x4.125”)*


May/June February 4, 2015 6



VALUE ADDED: Reader Service – in magazine and online


ONLINE OPPORTUNITIES

X

Online Lead Generation Program IOTD offers an online lead generation campaign utilizing keyword search beginning February 2, 2015. The campaign will

be optimized weekly based on cost per click and cost per lead. The program will end no later than June when the

budgeted dollars are expended. The timing is optimal to provide travel information early enough in the season to

generate travel.

The Indiana Office of Tourism Development provides a 3x match to client investment.

Each partner will receive leads from the category purchased only. A partner can purchase multiple categories, but it is

not recommended unless the partner plans to distribute separate materials based on the requested category.

Advertisers will be sent information collected weekly including first/ last names, address, and email address

in excel format.

Category Selection:

Outdoor Recreation & Sports

Small Town Experience

Arts & Culture

Family Fun

Deadline for participation: December 12, 2014

Cost to Participate: $2,000 per category

Lead delivery: Via email

Maximum number of participants:

No maximums; however, a minimum of three participants are required for each category.


VisitIndiana.com Rates

VisitIndiana.com is the official consumer website of the Indiana Office of

Tourism Development. The site was built for consumer friendliness, easy

navigation and as an effective search engine tool for everything

related to tourism in Indiana.

Homepage Sponsored Content: See next page for calendar and rates

Contests: Rate Per Month $1,500 (includes opt in entries for client use)

Brochure Ad: $1,500

Brochure Order Email Confirmation Message: $1,000

Destination Listing: $200

Things to Do Search Ad: Per Quarter $800; For Year $2,400

Lodging Section Search Ad: Per Quarter $800; For Year $2,400

Free Travel Discount Listing

Free Festival and Event Listing

3,077,652 Total Page Views

September 2013 –

August 2014

Visitindiana.com now

mobile responsive!


VisitIndiana.com Homepage Sponsored Content Calendar

X

Position #1 winter $300 spring $600 summer /fall/ holiday $750

Position #2 & #3 winter $200 spring $500 summer/fall/ holiday $650 Position #4 & #5 winter $100 spring $300 summer/fall/ holiday $550

Winter

Spring

Summer

Fall

Holiday


VisitIndiana.com Desktop Image

X

Image size: 140x140px Headline character count: 79 Body character count: 153

Sponsored

Content

Position #1

Sponsored

Content

#4 & #5

Sponsored

Content

#2 & #3


X

Consumer Monthly Email Program

FESTIVALS AND EVENTS: FEATURED EVENT Rate: $2,500 per month Subscribers: 53,257 FESTIVALS AND EVENTS: BANNER AD Rate: $750 per month Subscribers: 53,257 THINGS TO DO/TRAVEL DEALS FEATURE Rate: $2,500 per month Subscribers: 73,000 THINGS TO DO/TRAVEL DEALS: BANNER AD Rate: $750 per month Subscribers: 73,000 One feature and one banner ad is available for purchase each month per email.

The month is reserved on a first-come, first-served basis.

Account Executives: Terri Grabill

North Region

PO Box 588

NITDC

110 West Waterford St.

Wakarusa, IN 46573

P: 574.862.1434

F: 574.862.1979

[email protected]

Katy Cavaleri

Central Region

Magnify Marketing, LLC

PO Box 124

Whiteland, IN 46184

P: 317.535.4291

F: 317.535.9707

[email protected]

Kelleen Larkey

East, West, South Central

and South Region

MWM, Inc.

4350 E 1000 S-92

Roanoke, IN 46783

P: 260.410.4073

F: 260.396.2375

[email protected]

2015 Cooperative Print and On-line Advertising Opportunities · FamilyFun gives parents the ideas...

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