2015 Collegiate DECA ICDC Program

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

2015

APRIL 18-21, 2015

ORLANDO

SUNDAY 4.198:00 AM – 10:30 AM BOCA I

Designed for new and emerging chapter advisors and chartered association advisors, the Education Forum is packed with unique professional development tools!

Join colleagues and DECA staff for program updates, new advisor empowerment tools and strategies for using research to enhance Collegiate DECA. The iEXCHANGE is an opportunity for best practice exchanges on themes such as advocacy and building business partnerships, effective chapter management techniques, competitive event success and more.

EDUCATION FORUM

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TABLE OF CONTENTS4

WELCOME

6 GREETINGS

9 BOARD OF DIRECTORS

11 CONFERENCE COORDINATORS

12 HONORARY LIFE

16 KEYNOTE SPEAKER

18 NATIONAL ADVISORY BOARD

20 NAB YEARS OF SERVICE

22 CONFERENCE OVERVIEW

26 BUSINESS MANAGEMENT AND ADMINISTRATION ACADEMY

30 ENTREPRENEURSHIP ACADEMY

34 FINANCE AND ACCOUNTING

ACADEMY

38 HOSPITALITY AND TOURISM

ACADEMY

42 MARKETING AND

COMMUNICATIONS ACADEMY

46 EMERGING LEADER SERIES

48 ENTREPRENEURSHIP

CHALLENGE

50 INTERNATIONAL SALES

CHALLENGE

52 CULINARY MANAGEMENT

INSTITUTE

54 NATIONAL MANAGEMENT

INSTITUTE

56 CAREER FAIR + EXHIBITS

59 AWARD RECIPIENTS

62 HOTEL MAP

PAUL WARDINSKIEXECUTIVE DIRECTOR, DECA INC.

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Welcome to beautiful, warm and sunny Florida. Orlando is so welcoming to our members and there are so many activities to do as part of the overall conference experience. This city is a great site for you to celebrate your many achievements, test your skills, and network with over 1,500 members and business partners from around the globe.

This year’s ICDC can best be described with two words: innovation and opportunity. DECA’s new partnerships with Disney® and Universal Studios® will offer interactive leadership and team-building programs to this year’s conference.

For the first time in history, ICDC competitors have an opportunity to receive recognized industry certifications. With a score of 70% or higher on the Hospitality and Tourism Exam, members can apply their score toward two certifications through a new partnership with the American Hotel and Lodging Educational Institute (AHLEI). DECA is working hard to continually improve our programs and opportunities for you, the members.

DECA members, advisors and business partners embraced the I AM DECA theme by sharing their DECA stories through chapter meetings and activities, business and community presentations, scholarship applications and social media. For example, we have around 10,000 Instagram photos posted using #IAMDECA. Let’s keep that number growing this week as we celebrate the end of an amazing year.

I encourage you to take advantage of the incredible opportunities you have during this ICDC, and continue to add new adventures and experiences to your I AM DECA story.

Congratulations on your path to get here and good luck!

WELCOMEFROM YOUR EXECUTIVE DIRECTOR

@DECAPaw

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COLLEGIATE DECA2014-15 EXECUTIVE OFFICERS

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Welcome to Orlando for the 54th annual Collegiate DECA International Career Development Conference! This conference is designed to test your competition skills, provide networking opportunities with people from around the world and enhance your professional portfolio.

The opportunities available to you at this conference will allow you to learn, practice and grow as leaders through the various competitive events, professional development academies, institutes and challenges. Connect with your fellow Collegiate DECA members in-person during workshops and seminars, as well as online using #CDECAICDC. What you gain from this experience will be determined by how much you engage in the conference programs and activities.

Our goal is to help you grow as leaders while enjoying Orlando, and to have us all proudly proclaiming, “I am DECA,” by the end of this conference. Good luck, have fun and get ready to become the business professional you always knew you could be.

GREETINGSFROM YOUR EXECUTIVE OFFICERS

@TheDGMorgan @mattwitz

@BroadJared @DECAcated12

@HollyCNorris

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DECA INC.BOARD OF DIRECTORSEV VAUGHANPRESIDENT Colorado

JACKIE SCHILLERPRESIDENT-ELECTMinnesota

MARY PERESTREASURERNew York

LYNORE LEVENHAGENSECRETARY Florida

MARSHA BOCKRhode Island

OLEG SHVETSArizona

PAMELA O’BRIEN North Carolina

KEVIN REISENAUER North Dakota

KENNETH DISAIANAB CHAIRJohnson & Wales University

PAUL WARDINSKIEX-OFFICIO MEMBERDECA Inc.

TAMMIE BREWEREX-OFFICIO MEMBERACTE Vice President, Marketing Education Division

WAYNE KUTZEREX-OFFICIO MEMBERCareer & Technical Education State Director

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CONFERENCE COORDINATORSCOMPETITIVE EVENTSKAREN MEUWISSENMinnesota

ERICK PEREZFlorida

JOSH SHANKLETexas

CULINARY MANAGEMENT INSTITUTEBILL PRIANTERhode Island

ELECTION AND BUSINESS SESSIONSKEVIN REISENAUERNorth Dakota

ENTREPRENEURSHIP CHALLENGEPATRICK SNYDERUnited States Association for Small Business and Entrepreneurship

INTERNATIONAL SALES CHALLENGECARL GRUNANDERUtah

NATIONAL MANAGEMENT INSTITUTEBRYON GEDDESUtah

LEADERSHIP AND SPECIAL EVENTSCARA NICOLE GOOCHMissouri

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ROGER GLENNSENIOR VICE PRESIDENT OF HUMAN RESOURCES, GORDMAN’S

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As an accomplished business executive, Roger Glenn has exemplified DECA’s connection to business as a valued member of DECA’s National Advisory Board (NAB) and NAB Executive Committee for nearly two decades. During that time, Roger has led the partnership between DECA and two major national brands, Safeway and Gordman’s. Both partnerships ensure DECA members are prepared for college and career and sponsor DECA Inc.’s competitive events and scholarship programs. Roger served as the NAB chair from 2011 to 2014.

A hallmark of Roger’s service to DECA is his passion for the organization. Watching him talk to key stakeholders and potential partners to ensure they capture the vision of DECA is exciting. Roger is masterful in helping existing and potential partners realize how partnering with DECA will ultimately benefit them while providing amazing experiences for students. Roger has worked tirelessly for many years to build partnerships between DECA and corporations around the country and has personally contributed to the growth and strength of DECA’s National Advisory Board through his many years of dedicated service. His leadership helped reshape the purpose and operation of the National Advisory Board. Roger has been an invaluable partner in creating the vision for DECA.

In addition to his contributions to DECA through his promotion and advocacy efforts on the National Advisory Board, Roger still makes it a priority to volunteer as a judge at both the California DECA Career Development Conference and the International Career Development Conference as well as speak to school administrators about the benefits of engagement with DECA. An outstanding champion for our members, he works hard to ensure they have the best possible experiences.

DECA commends Roger Glenn’s advocacy, commitment and visionary leadership to DECA. Honorary Life Membership is a fitting testament to his dedication.

HONORARY LIFEMEMBERSHIP AWARD

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COLLEGIATELEADERSHIP ACADEMYNOVEMBER 2015 | NEW YORK CITY

RILOUS CARTERVICE PRESIDENT-CATERING & CONVENTION SERVICES AND PARK EVENT OPERATIONS, WALT DISNEY PARKS AND RESORTS

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Rilous Carter is a 40-year veteran of the hospitality industry, having begun his career in Birmingham, Ala., in 1973, with Hyatt Hotels and Resorts. He held several food and beverage (F&B) leadership positions with Hyatt prior to leaving to manage a small private restaurant company in Seattle, Wash. He re-entered the hotel industry with Stouffer Hotels and Resorts (Renaissance Hotels & Resorts), where he held several positions in Seattle and Cleveland, Ohio, including assistant general manager.

In 1997, he joined the Walt Disney World Resort and relocated to Orlando, Fla. He began his Disney career as a member of the Resorts F&B Team and later moved to F&B Operations Manager at Disney’s All-Star Resort and was a member of the opening team for All-Star Movies. In 1999, he became Rooms Operations Manager at Disney’s Contemporary Resort and was promoted to General Manager of Disney’s Wilderness Lodge later that same year. While at The Wilderness Lodge, his team was successful with the addition of The Villas at Disney’s Wilderness Lodge, another exclusive Disney Vacation Club offering. In 2001, Disney’s Fort Wilderness Resort and Campground also became part of his responsibilities. He also has worked as General Manager of Disney’s Coronado Springs Resort and Director of Catering & Convention Services at Walt Disney Parks and Resorts, as well as General Manager of Food & Beverage at Epcot. In 2008, he was promoted to Vice President of Disney’s Hollywood Studios theme park and in 2011 moved to his current role of Vice President of Catering, Convention Services and Park Event Operations for Walt Disney Parks and Resorts.

For the past several years, Rilous has been the Executive Champion of PULSE (People United to Lead, Serve & Excel), a Walt Disney World Diversity Resource Group for Cast Members interested in the cultural, educational and professional development of Cast Members of African and Caribbean descent. He is also an Elder in his church and a member of the board of the Orlando Health Foundation.

KEYNOTESPEAKER

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The National Advisory Board (NAB) is composed of companies, colleges/universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors, sponsor and judge competitive events and advise the organization.

NATIONAL ADVISORY BOARD

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American Hotel & Lodging Educational Institute

American Institute of CPAs

Annie’s Frozen Yogurt

The Art Institutes

ARYZTA (Otis Spunkmeyer, Inc.)

Association Motor Club Marketing

B.E. Publishing

Belmont University Jack C. Massey College of Business

Berkeley College

Bowling Green State University

College Works Painting

Conrad N. Hilton College of Hotel & Restaurant Management - University of Houston

Cornell University, School of Hotel Administration and School of Industrial Labor Relations

Custom Resources, LLC

Dorm Co.

Drexel University Center for Hospitality & Sport Management

Ewing Marion Kauffman Foundation

FIDM/Fashion Institute of Design & Merchandising

Finish Line, Inc.

FIU Chaplin School of Hospitality & Tourism Management

Goodheart-Willcox Publisher

Gordman’s

H&R Block

Herff Jones, Inc.

Hilton Worldwide

Hofstra University

International Franchise Association Educational Foundation, Inc.

Isenberg School of Management – UMass Amherst

Jacksonville University

Johnson & Wales University

Jostens, Inc.

Journeys

Junior Tours

Knowledge Matters

EXECUTIVE COMMITTEEARYZTA (Otis Spunkmeyer, Inc.)

Chris Tralka

EWING MARION KAUFFMAN FOUNDATION

Scott Carson

THE FASHION INSTITUTE OF DESIGN & MERCHANDISING

Marlene Dunn Sharon Ryan Lisa Morabito

FINISH LINE, INC. Carrie Hofer Chad Morris

GORDMANS Roger Glenn

JOHNSON & WALES UNIVERSITY Ken DiSaia

MARRIOTT INTERNATIONAL, INC. Andy Chaves

MEN’S WEARHOUSE Don Botill Mike Sins

MUSCULAR DYSTROPHY ASSOCIATION

Tracey Gianelli Tom Boyle

NORTHWOOD UNIVERSITY Bill Gagliardi Brian Sandusky

NRF FOUNDATION Ellen Davis

PDC PRODUCTIONS Patrick Boylan

PIPER JAFFRAY & CO. Stephanie Wissink

SAFEWAY, INC. Megan Vincent

STEIN MART, INC. Jennifer Wellington

WALGREEN CO. Marquita Cunningham

NATIONAL ADVISORY BOARD MEMBERS

Krispy Kreme Doughnut Corporation

Long Island University

M&M Productions USA

Marriott International, Inc.

Men’s Wearhouse

Muscular Dystrophy Association

National Apartment Association Education Institute

National Automotive Parts Association

National Student Leadership Conference

NFIB Young Entrepreneur Foundation

Niagara University College of Hospitality & Tourism Management

Northwood University

NRF Foundation

OCM (Our Campus Market)

Ozark Delight Candy

PDC Productions

PepsiCo Chilled DSD

Piper Jaffray & Co.

PlanetHS

PostNet World Headquarters

Publix Super Markets, Inc.

Rochester Institute of Technology, Saunders College of Business

Safeway, Inc.

Sales and Marketing Executives International, Inc.

Selective Service

SIFMA Foundation

Sparkling ICE

Stein Mart, Inc.

Stingray Worldwide

Temple University – School of Tourism and Hospitality Management

Universal Orlando Resort

University of Evansville – Schroeder School of Business Administration

University of Maryland Robert H. Smith School of Business

Vector Marketing Corporation

Walgreen Co.

Walsworth Publishing

Zinch

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Sales & Marketing Executives International (SMEI) celebrates their 50 years of service with DECA as a National Advisory Board partner. Together, SMEI and DECA have prepared student members for career readiness. SMEI provides judges for DECA conferences across the nation, sponsors the Creative Marketing Project at the international level and provides advice to DECA on its strategic plan.

SMEI is the only global sales and marketing professional association. Members enjoy online forums, educational webinars and peer connections for knowledge sharing. SMEI's professional certification programs create a world wide standard of credibility for individuals seeking recognition for their professional competencies.

Since 1980, the Fashion Institute of Design & Merchandising (FIDM) has been a partner of DECA. Together, FIDM and DECA have worked to prepare DECA members for college and career. FIDM supports DECA by serving on the National Advisory Board as an executive committee member, and sponsoring the Fashion & Merchandising Promotion Plan Competitive Event, the FIDM Corporate Challenge and the Fashion Show at the International Career Development Conference. In addition, they recruit FIDM alumni to serve as judges for competitions.

FIDM is a specialized, private college dedicated to educating students for the fashion, graphics, interior design, and entertainment industries. They have campuses in Los Angeles, San Francisco, San Diego, and Orange County, Calif.

THANK YOU FOR YOUR YEARS OF SERVICE

50 YEARS 35 YEARS

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20 YEARS

15 YEARS

10 YEARS

5 YEARS

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CONFERENCE OVERVIEWWelcome to Orlando for the 54th annual Collegiate DECA International Career Development Conference! All events will be held at the Caribe Royale Hotel & Convention Center unless otherwise noted.

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EVENT DIRECTORS’, ASSISTANT DIRECTORS’ BRIEFING BY APPOINTMENT

ASSOCIATION MEETINGS VARIES BY ASSOCIATION

8:00 AM – 1:00 PMPRE-ORDER TICKET PICK-UP ROYAL PALM REGISTRATION DESK

1:00 PM – 5:00 PMCONFERENCE REGISTRATION AND HEADQUARTERS CARIBBEAN BALLROOM

1:00 PM – 5:00 PMDECA SUPERSTORE & ATTRACTION TICKETS CARIBBEAN BALLROOM

EVENT DIRECTORS’, ASSISTANT DIRECTORS’ BRIEFING BY APPOINTMENT

ASSOCIATION MEETINGS VARIES BY ASSOCIATION

7:00 AM – 1:00 PMCONFERENCEREGISTRATION CARIBBEAN BALLROOM

7:00 AM – 8:00 PMCONFERENCEHEADQUARTERS CARIBBEAN BALLROOM

7:00 AM – 8:00 PMDECA SUPERSTORE & ATTRACTION TICKETS CARIBBEAN BALLROOM

8:00 AM – 12:00 PMSTUDENT LEADERSHIP TRAININGTicket Required (Session 1)

BOCA VII

8:30 AM – 9:00 AMINDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 1)

BOCA VI

9:00 AM – 12:00 PMOFFICER CANDIDATE TESTING AND INTERVIEWS BOCA II

9:00 AM – 12:00 PMNOMINATING COMMITTEE BRIEFING AND INTERVIEWS BOCA I

6:00 AM – 9:00 AMEXHIBITOR SET-UP CARIBBEAN BALLROOM

6:00 AM – 9:00 AMOFFICER CAMPAIGN BOOTH SET-UP CARIBBEAN BALLROOM



FRIDAY 4.17

SATURDAY 4.18

1:00 PM – 5:00 PMSTUDENT LEADERSHIP TRAININGTicket Required (Session 2)

BOCA VII

5:30 PM – 6:00 PMINDEPENDENT CHAPTER AND MEMBER ORIENTATION (Option 2)

BOCA VI

8:00 PM – 10:00 PMOPENING SESSION GRAND SIERRA BALLROOM D/E

SUNDAY 4.19

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SUNDAY 4.19

8:00 AM – 10:30 AMADVISOR EDUCATION FORUM BOCA I

8:45 AM – 9:30 AMDRESS FOR SUCCESS GRAND SIERRA BALLROOM B

7:45 AM – 2:50 PMPROFESSIONAL DEVELOPMENT ACADEMIES SEE PAGES 26 - 45 FOR DETAILS

ENTREPRENEURSHIP CHALLENGE ORIENTATION SEE PAGE 49 FOR DETAILS

INTERNATIONAL SALES CHALLENGE ORIENTATION SEE PAGE 51 FOR DETAILS

8:00 AM – 4:00 PMCULINARY MANAGEMENT INSTITUTE CURACAO 5

8:00 AM – 4:00 PMNATIONAL MANAGEMENT INSTITUTE CURACAO 3

9:30 AM – 2:30 PMCAREER FAIR CARIBBEAN BALLROOM



7:30 AMASSISTANT DIRECTORS’, SECTION MANAGERS’ BRIEFING SEE PAGES 26 - 45 FOR DETAILS

7:30 AM – 9:15 AMENTREPRENEURSHIP CHALLENGE TEAM SIGN-UP (Mandatory)

GRAND SIERRA BALLROOM A

9:30 AM – 2:30 PMOFFICER CANDIDATE BOOTHS CARIBBEAN BALLROOM

3:00 PM – 3:45 PMDRESS FOR SUCCESS GRAND SIERRA BALLROOM B

3:00 PM – 4:00 PMELECTION/VOTING DELEGATE SESSION BOCA VI

4:30 PMMDA FUN WALK CARIBE ROYALE WALKING TRACK

7:30 AM – 9:00 AMINTERNATIONAL SALES CHALLENGE SIGN-UP (Mandatory)

BONAIRE 8

7:30 AM – 12:00 PMCAREER FAIR CARIBBEAN BALLROOM

7:30 AM – 5:00 PMOFFICER CANDIDATE BOOTHS CARIBBEAN BALLROOM

8:00 AM – 9:00 AMJUDGE RECEPTION AND ORIENTATION BOCA V

8:00 AM – 5:00 PMPRELIMINARY COMPETITION SEE PAGES 26 - 45 FOR DETAILS

8:00 AM – 5:00 PMCULINARY MANAGEMENT INSTITUTE CURACAO 5

8:00 AM – 5:00 PMNATIONAL MANAGEMENT INSTITUTE CURACAO 3

9:00 AM – 2:00 PMINTERNATIONAL SALES CHALLENGE SEMINARS SEE PAGE 51 FOR DETAILS

MONDAY 4.20

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9:45 AM – 12:30 PMENTREPRENEURSHIP CHALLENGE SEMINARS SEE PAGE 49 FOR DETAILS

11:30 AM – 1:30 PMJUDGE LUNCHEON BOCA V

2:00 PMLEARN FROM THE PROS SEE PAGES 26 - 45 FOR DETAILS

3:30 PM – 5:30 PMENTREPRENEURSHIP CHALLENGE COMPETITION GRAND SIERRA BALLROOM B

3:30 PM – 5:30 PMINTERNATIONAL SALES CHALLENGE COMPETITION CARIBBEAN BALLROOM



7:30 AMASSISTANT DIRECTORS’, SECTION MANAGERS’ BRIEFING SEE PAGES 26 - 45 FOR DETAILS

8:15 AMPRELIMINARY AWARDS SESSION GRAND SIERRA BALLROOM D/E

9:00 AM – 10:00 AMJUDGE RECEPTION AND ORIENTATION BOCA V

9:00 AM – 10:30 AMOFFICER CANDIDATE BOOTHS CARIBBEAN BALLROOM

9:00 AM – 6:00 PMFINAL COMPETITION SEE PAGES 26 - 45 FOR DETAILS

9:30 AM – COMPLETIONCULINARY MANAGEMENT INSTITUTE CURACAO 5

9:30 AM – COMPLETIONNATIONAL MANAGEMENT INSTITUTE CURACAO 3

10:00 AM – 12:00 PMENTREPRENEURSHIP CHALLENGE FINALS GRAND SIERRA BALLROOM A

9:00 AM – 2:30 PMOFFICER ORIENTATION GOVERNORS BOARDROOM

TUESDAY 4.21

WEDNESDAY 4.22

10:00 AM – 2:00 PMINTERNATIONAL SALES CHALLENGE FINALS CARIBBEAN BALLROOM

10:30 AM – 11:45 AMNEW CHAPTER WORKSHOP GRAND SIERRA BALLROOM C

10:30 AM – 12:00 PMELECTION/BUSINESS SESSIONS GRAND SIERRA BALLROOM B

11:30 AM – 1:30 PMJUDGE LUNCHEON BOCA V

8:00 PM – 9:30 PMGRAND AWARDS SESSION GRAND SIERRA BALLROOM D/E

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BUSINESS MANAGEMENT + ADMINISTRATIONBusiness EthicsBusiness ResearchHuman Resource ManagementProject ManagementRetail ManagementSales Management Meeting

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ACADEMY KICK-OFF9:45 AM – 10:15 AM Presented by Holly Norris, Collegiate DECA Vice PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND SIERRA BALLROOM B

SUNDAY 4.19PROFESSIONAL DEVELOPMENT ACADEMY

COLLEGE TO CAREER10:15 AM – 11:10 AM Presented by Michael Lawrence, NAPAAddress the foundations of career development and discover why getting started is so difficult. Prepare to walk away with industry information and personal development tips to help you navigate the workplace.


CAREER FAIR12:25 PM – 12:55 PMVisit our valued exhibitors to discuss career and professional opportunities.

CARIBBEAN BALLROOM

EXPLORING A HIDDEN CAREER PATH12:55 PM – 1:50 PM Presented by Eric Huntley, Bass UnderwritersLearn about one of the fastest growing and recession-proof career opportunities in business management today. Risk management provides a unique career opportunity which blends your skills in marketing, finance, business management and personal sales. The career you’ve always dreamed of is more attainable than you realize.


COMPETITIVE EVENTS7:45 AM – 9:15 AMEVENT REGISTRATION + TESTINGRETAIL MANAGEMENT CARIBBEAN BALLROOM II

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGBUSINESS ETHICS GRAND SIERRA BALLROOM E

BUSINESS RESEARCH ANTIGUA 2

HUMAN RESOURCE MANAGEMENT GRAND SIERRA BALLROOM C

PROJECT MANAGEMENT BONAIRE 6

RETAIL MANAGEMENT GRAND SIERRA BALLROOM B

SALES MANAGEMENT MEETING GRAND SIERRA BALLROOM C

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MONDAY 4.20COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGBUSINESS ETHICS CARIBBEAN BALLROOM

BUSINESS RESEARCH CARIBBEAN BALLROOM

HUMAN RESOURCE MANAGEMENT CARIBBEAN BALLROOM

PROJECT MANAGEMENT CARIBBEAN BALLROOM

RETAIL MANAGEMENT CARIBBEAN BALLROOM

SALES MANAGEMENT MEETING ANTIGUA 1

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS ETHICS CARIBBEAN BALLROOM

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESHUMAN RESOURCE MANAGEMENT CARIBBEAN BALLROOM



9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS RESEARCH CARIBBEAN BALLROOM


2:00 PMLEARN FROM THE PROSBUSINESS ETHICS CARIBBEAN BALLROOM

BUSINESS RESEARCH CARIBBEAN BALLROOM





Retail Management sponsored by:

Business Research sponsored by:Be sure to follow @CollegiateDECA and @DECAInc during #CDECAICDC for the latest updates and announcements!

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TUESDAY 4.21COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGBUSINESS ETHICS CARIBBEAN BALLROOM

BUSINESS RESEARCH ANTIGUA 3


PROJECT MANAGEMENT ANTIGUA 2


SALES MANAGEMENT MEETING BONAIRE 3

9:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS ETHICS CARIBBEAN BALLROOM

9:30 AM – 6:00 PMCOMPETITION FINALSHUMAN RESOURCE MANAGEMENT CARIBBEAN BALLROOM


SALES MANAGEMENT MEETING BONAIRE 3

10:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS RESEARCH ANTIGUA 3

PROJECT MANAGEMENT ANTIGUA 2

DOWNLOAD THE OFFICIAL DECA APP

■ http://bit.ly/cdecaapp15

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Entrepreneurship | Growing Your BusinessEntrepreneurship | Starting a Business

ENTREPRENEURSHIP

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CAREER FAIR11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

CARIBBEAN BALLROOM

ACADEMY KICK-OFF9:45 AM – 10:15 AM Presented by Daryll Morgan, Collegiate DECA Vice PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.



ENTREPRENEURSHIP IS AMAZING10:15 AM – 11:10 AM Presented by Patrick Snyder, USASBELearn key processes and marketing pivots that have taken companies from average performers to through-the-roof successes. Do you have the skills to turn your idea into a million-dollar business?


NEXTGEN12:55 PM – 1:50 PM Presented by Jennifer Kushell, IFADiscover an exciting new project focused on building the NextGen of franchisors, franchisees and franchise professionals, and learn how you can tie into this amazing program of scholarships and professional development.


COMPETITIVE EVENTS2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGENTREPRENEURSHIP GROWING YOUR BUSINESS ANTIGUA 4

ENTREPRENEURSHIP STARTING A BUSINESS BONAIRE 3

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MONDAY 4.20COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGENTREPRENEURSHIP GROWING YOUR BUSINESS CURACAO 1

ENTREPRENEURSHIP STARTING A BUSINESS GRAND SIERRA BALLROOM C

9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESENTREPRENEURSHIP GROWING YOUR BUSINESS CURACAO 1


2:00 PMLEARN FROM THE PROSENTREPRENEURSHIP GROWING YOUR BUSINESS CURACAO 1


TUESDAY 4.21COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGENTREPRENEURSHIP GROWING YOUR BUSINESS CURACAO 1

ENTREPRENEURSHIP STARTING A BUSINESS CURACAO 2

10:00 AM – 6:00 PMCOMPETITION FINALSENTREPRENEURSHIP GROWING YOUR BUSINESS CURACAO 1

ENTREPRENEURSHIP STARTING A BUSINESS CURACAO 2

Entrepreneurship-Starting a Business sponsored by:

Share your best Orlando photos on Instagram using #CDECAICDC and be sure to follow @decainc.

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FINANCE + ACCOUNTINGAccountingBanking Financial ServicesCorporate FinanceFinancial Statement Analysis

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CARIBBEAN BALLROOM

ACADEMY KICK-OFF9:45 AM – 10:15 AM Presented by Jared Broad, Collegiate DECA Vice PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

CARIBBEAN BALLROOM VII


PROFITING FROM DEATH10:15 AM – 11:10 AM Presented by Andrew Whitaker, Great Burial Reef, Inc.Most people don’t think about finance and accounting in the deathcare industry until they are faced with personal loss. Learn how generally accepted accounting principles and compassion come together in a time when emotions are high, thinking is clouded, and difficult decisions have to be made.


BANKING IN THE 21ST CENTURY 12:55 PM – 1:50 PM Presented by Mark Schirmer, PNC Wealth ManagementATM’s, online banking and making deposits at home using your phone are replacing the human banking interaction. Learn how to have a career in the financial services industry and succeed.


COMPETITIVE EVENTS7:45 AM – 9:15 AMEVENT REGISTRATION + TESTINGACCOUNTING BOCA VI

BANKING FINANCIAL SERVICES BOCA VI

CORPORATE FINANCE BOCA VI

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGACCOUNTING GRAND SIERRA BALLROOM B

BANKING FINANCIAL SERVICES GRAND SIERRA BALLROOM B

CORPORATE FINANCE GRAND SIERRA BALLROOM B

FINANCIAL STATEMENT ANALYSIS ANTIGUA 1

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7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGACCOUNTING CARIBBEAN BALLROOM

BANKING FINANCIAL SERVICES CARIBBEAN BALLROOM

CORPORATE FINANCE CARIBBEAN BALLROOM

FINANCIAL STATEMENT ANALYSIS ANTIGUA 1

9:30 AM – 6:00 PMCOMPETITION FINALSACCOUNTING CARIBBEAN BALLROOM



10:00 AM – 6:00 PMCOMPETITION FINALSFINANCIAL STATEMENT ANALYSIS ANTIGUA 1

MONDAY 4.20COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGACCOUNTING CARIBBEAN BALLROOM



FINANCIAL STATEMENT ANALYSIS CARIBBEAN BALLROOM

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESACCOUNTING CARIBBEAN BALLROOM



9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESFINANCIAL STATEMENT ANALYSIS CARIBBEAN BALLROOM

2:00 PMLEARN FROM THE PROSACCOUNTING CARIBBEAN BALLROOM



FINANCIAL STATEMENT ANALYSIS CARIBBEAN BALLROOM

TUESDAY 4.21COMPETITIVE EVENTS

Make sure to ‘like’ Collegiate DECA on Facebook (facebook.com/collegiatedeca) to get updates, announcements and important news all year long.

WANTS YOUR OPINIONwww.piperjaffray.com

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HOSPITALITY + TOURISMHotel and LodgingRestaurant and Food Service ManagementTravel and Tourism38

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CARIBBEAN BALLROOM

ACADEMY KICK-OFF9:45 AM – 10:15 AM Presented by Matt Witzgall, Collegiate DECA Vice PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND SIERRA BALLROOM C


SHOWCASE OF THE STARS™10:15 AM – 11:10 AM Presented by Gerry Fernandez, MFHAShowcase of the Stars™ is an interactive career exploration that will educate students on careers in the food and hospitality industry. “Stars” from Chipotle Mexican Grill, Starbucks Coffee Company and Sodexo will share success stories and leadership insights.


CAREER ADVICE FROM PUBLIX12:55 PM – 1:50 PM Presented by LaTarsha Melvin, PublixWhat does it feel like to work for a company that’s continually recognized as one of the best places in America to work? This workshop will discuss career path opportunities at Publix and how you can expect the best for your career.


COMPETITIVE EVENTS7:45 AM – 9:15 AMEVENT REGISTRATION + TESTINGHOTEL AND LODGING ANTIGUA

RESTAURANT AND FOOD SERVICE MANAGEMENT ANTIGUA

TRAVEL AND TOURISM ANTIGUA

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGHOTEL AND LODGING GRAND SIERRA BALLROOM B

RESTAURANT AND FOOD SERVICE MANAGEMENT GRAND SIERRA BALLROOM B

TRAVEL AND TOURISM GRAND SIERRA BALLROOM B

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MONDAY 4.20COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGHOTEL AND LODGING CARIBBEAN BALLROOM

RESTAURANT AND FOOD SERVICE MANAGEMENT CARIBBEAN BALLROOM

TRAVEL AND TOURISM CARIBBEAN BALLROOM

8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESHOTEL AND LODGING CARIBBEAN BALLROOM



2:00 PMLEARN FROM THE PROSHOTEL AND LODGING CARIBBEAN BALLROOM



TUESDAY 4.21COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGHOTEL AND LODGING CARIBBEAN BALLROOM



9:30 AM – 6:00 PMCOMPETITION FINALSHOTEL AND LODGING CARIBBEAN BALLROOM



Join DECA’s LinkedIn group! You can connect with alumni and engage with business professionals. Join now at http://bit.ly/decalinkedingroup.

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MARKETING +COMMUNICATIONSAdvertising CampaignBusiness-to-Business MarketingEmerging Technology Marketing StrategiesFashion Merchandising and MarketingInternational MarketingMarketing ManagementProfessional SalesSports and Entertainment Marketing

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ACADEMY KICK-OFF9:45 AM – 10:15 AM Presented by Johnnie Hubbard, Collegiate DECA PresidentNetwork with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience.

GRAND SIERRA BALLROOM E


MARKETING SKILLS10:15 AM – 11:10 AM Presented by Sarah Levine, NAAEILearn how to use your marketing skills and entrepreneurial spirit to build a career in a growing industry dedicated to making a difference in the lives of more than 35 million people.


CAREER FAIR11:10 AM – 11:40 AM Visit our valued exhibitors to discuss career and professional opportunities.

CARIBBEAN BALLROOM

DESTINATION BRAND EXPERIENCES12:55 PM – 1:50 PM Presented by Christopher Martin, Senior Director, Brand Management, Brand ExperiencesUniversal Orlando® Resort is best known for its two amazing theme parks and its world class hotels, but it’s so much more! Discover how marketing premium products, like Universal CityWalk® featuring Blue Man Group, is an exciting and creative, data-driven challenge.


COMPETITIVE EVENTS7:45 AM – 9:15 AMEVENT REGISTRATION + TESTINGFASHION MERCHANDISING AND MARKETING CARIBBEAN BALLROOM II

2:05 PM – 2:50 PMEVENT BRIEFINGS + SCHEDULINGADVERTISING CAMPAIGN BONAIRE 1

BUSINESS-TO-BUSINESS MARKETING GRAND SIERRA BALLROOM E

EMERGING TECHNOLOGY MARKETING STRATEGIES ANTIGUA 3

FASHION MERCHANDISING AND MARKETING GRAND SIERRA BALLROOM B

INTERNATIONAL MARKETING GRAND SIERRA BALLROOM E

MARKETING MANAGEMENT GRAND SIERRA BALLROOM C

PROFESSIONAL SALES BONAIRE 5

SPORTS AND ENTERTAINMENT MARKETING GRAND SIERRA BALLROOM E

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MONDAY 4.20COMPETITIVE EVENTS7:30 AM – 8:30 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGADVERTISING CAMPAIGN BONAIRE 1

BUSINESS-TO-BUSINESS MARKETING CARIBBEAN BALLROOM

EMERGING TECHNOLOGY MARKETING STRATEGIES CARIBBEAN BALLROOM

FASHION MERCHANDISING AND MARKETING CARIBBEAN BALLROOM

INTERNATIONAL MARKETING CARIBBEAN BALLROOM

MARKETING MANAGEMENT CARIBBEAN BALLROOM


SPORTS AND ENTERTAINMENT MARKETING CARIBBEAN BALLROOM

8:00 AM – 5:00 PMCOMPETITION PRELIMINARIESBUSINESS-TO-BUSINESS MARKETING CARIBBEAN BALLROOM



8:30 AM – 5:00 PMCOMPETITION PRELIMINARIESFASHION MERCHANDISING AND MARKETING CARIBBEAN BALLROOM


9:00 AM – 5:00 PMCOMPETITION PRELIMINARIESADVERTISING CAMPAIGN BONAIRE 1



2:00 PMLEARN FROM THE PROSADVERTISING CAMPAIGN BONAIRE 1








Marketing Management sponsored by:

DECA’s Pinterest has great resume, interview and career tips! See more at pinterest.com/decainc.

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TUESDAY 4.21COMPETITIVE EVENTS7:30 AM – 8:00 AMASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFINGADVERTISING CAMPAIGN BONAIRE 1


EMERGING TECHNOLOGY MARKETING STRATEGIES BONAIRE 2




PROFESSIONAL SALES ANTIGUA 4


9:00 AM – 6:00 PMCOMPETITION FINALSBUSINESS-TO-BUSINESS MARKETING CARIBBEAN BALLROOM



9:30 AM – 6:00 PMCOMPETITION FINALSFASHION MERCHANDISING AND MARKETING CARIBBEAN BALLROOM


10:00 AM – 6:00 PMCOMPETITION FINALSADVERTISING CAMPAIGN BONAIRE 1

EMERGING TECHNOLOGY MARKETING STRATEGIES BONAIRE 2

PROFESSIONAL SALES ANTIGUA 4

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SATURDAY 4.18STUDENT LEADERSHIP TRAINING ($10 fee)Presented by: YPCNetwork

8:00 AM – NOON (Session 1)1:00 PM – 5:00 PM (Session 2)This workshop will educate student leaders in the areas of team building, networking, communicating and overall leadership concepts, and is appropriate for all members. This will be a valuable resource to those who wish to enhance their leadership capabilities.

BOCA VII

SUNDAY 4.19DRESS FOR SUCCESS

8:45 AM – 9:30 AM3:00 PM – 3:45 PM (repeated)This seminar covers the essentials of preparing for an interview, selecting appropriate interview apparel, and avoiding common interview mistakes. We’ll cover everything from the basics of how to tie a tie to the finer points of making a positive first impression.


TUESDAY 4.21NEW CHAPTER WORKSHOP10:30 AM – 11:45 AMAre you part of a new or reactivated chapter? Learn the “ins and outs” of recruiting new members, establishing a strong presence on campus and working with the international organization.


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ENTREPRENEURSHIPCHALLENGE

Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).

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SUNDAY 4.19ORIENTATION SESSIONS8:00 AM - 8:30 AM (Option 1)

CURACAO 1

11:40 AM - 12:10 PM (Option 2)

CURACAO 1

12:20 PM - 12:50 PM (Option 3)

CURACAO 1

3:00 PM - 3:45 PM (Option 4)

CURACAO 1

ENTREPRENEURSHIP IS AMAZING10:15 AM - 11:10 AM CURACAO 1

NEXTGEN12:55 PM - 1:50 PM CURACAO 1

MONDAY 4.20CHALLENGE SIGN-UP (Mandatory)

7:30 AM - 9:15 AM GRAND SIERRA BALLROOM A

PLANNING AND CONSULTING7:30 AM - 9:15 AM GRAND SIERRA BALLROOM A

PRODUCT POSITIONINGDr. Lora Harding, Belmont University


DEVELOPING YOUR VALUE PROPOSITIONDr. Mark Schenkel, Belmont University


BUSINESS MODELING AND BOOTSTRAP FINANCINGDr. Jeff Cornwall, Belmont University

11:45 AM - 12:30 PM GRAND SIERRA BALLROOM A

POLISH YOUR PRESENTATION1:30 PM - 3:30 PM GRAND SIERRA BALLROOM A

PRELIMINARY COMPETITION3:30 PM - 5:30 PM GRAND SIERRA BALLROOM B

TUESDAY 4.21PRESENTATIONS BY FINALISTS10:00 AM - 12:00 PM GRAND SIERRA BALLROOM A

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INTERNATIONALSALESCHALLENGE

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SUNDAY 4.19ORIENTATION SESSIONS8:00 AM - 8:30 AM (Option 1)

BONAIRE 7

11:40 AM - 12:10 PM (Option 2)

BONAIRE 7

12:20 PM - 12:50 PM (Option 3)

BONAIRE 7

3:00 PM - 3:45 PM (Option 4)

BONAIRE 7

MONDAY 4.20CHALLENGE SIGN-UP (Mandatory)

7:30 AM - 9:00 AM BONAIRE 8

SUCCESSFUL SELLING Vel CaslerDesiree Cooper-LarsenCarl GrunanderJo Ellen Jonsson Weber State University

9:00 AM - 10:00 AM (Option 1)

BONAIRE 8

SUCCESSFUL SELLING11:00 AM - 12:00 PM (Option 2)

BONAIRE 8

LUNCH12:00 PM - 1:00 PM ON YOUR OWN

SUCCESSFUL SELLING1:00 PM - 2:00 PM (Option 3)

BONAIRE 8

PRELIMINARY COMPETITION3:30 PM - 5:30 PM CARIBBEAN BALLROOM

TUESDAY 4.21PRESENTATIONS BY FINALISTS10:00 AM - 2:00 PM CARIBBEAN BALLROOM

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CULINARYMANAGEMENTINSTITUTE

The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations may also be videotaped. All project work and presentations will become the property of DECA Inc. and may be used for promotional, research or other purposes.

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SUNDAY 4.19ORIENTATION AND PROJECT BRIEFING8:00 AM - 4:00 PM CURACAO 5

MONDAY 4.20ALL DAY ACTIVITIES8:00 AM - 5:00 PM CURACAO 5

TUESDAY 4.21ALL DAY ACTIVITIES9:30 AM - COMPLETION CURACAO 5

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NATIONALMANAGEMENTINSTITUTE

The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations may also be videotaped. All project work and presentations will become the property of DECA Inc. and Piper Jaffray & Co. and may be used for promotional, research or other purposes.

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SUNDAY 4.19ORIENTATION AND PROJECT BRIEFING8:00 AM - 4:00 PM CURACAO 3

MONDAY 4.20ALL DAY ACTIVITIES8:00 AM - 5:00 PM CURACAO 3

TUESDAY 4.21ALL DAY ACTIVITIES9:30 AM - COMPLETION CURACAO 3

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C SUNDAY 4.199:30 AM - 2:30 PM CARIBBEAN BALLROOM

MONDAY 4.207:30 AM - 12:00 PM CARIBBEAN BALLROOM

CAREER FAIR + EXHIBITS

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www.menswearhouse.com www.mfha.net www.rpmcareers.org

www.walgreens.jobswww.usasbe.org

www.discoverpraxis.com www.starbucks.com/careers TYRA BeautyIndependent Beautytrainer

Indep

endent Beautytrainer

www.shopdeca.orgjobs.chipotle.com www.hrm.uh.edu

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$250-$499DECA’S CHARTERED

ASSOCIATION CIRCLE

$500-$999DECA’S ICDC CIRCLE

Marie Burbach John Fistolera

$1,000 +DECA’S DIAMOND SOCIETY

Jack Rose Heidi Rumsey

David and Marsha BockMike Brown

David and Brenda ClarkKenneth DiSaiaNick EdwardsHeather Halle

Ginger and Heather HillHilda and Terri Martin

Oscar MontecinoPam McKenney

Pam and Colin O’BrienStephanie Sandstrom

Jeannette SiegelDavid Wait

Richard and Eloise WilliamsRyan Witzig

THANK YOUBUSINESS LEADERSThank you to the more than 300 business leaders who will serve as judges, workshop presenters and corporate representatives. This conference would not be possible without your assistance.

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ACADEMIC HONOR AWARDCollegiate DECA’s Academic Honor Award recognizes members for their academic excellence, leadership and involvement in Collegiate DECA. Recipients receive gold award ribbons.

ASSOCIATION LEADERSHIP AWARDThe Association Leadership Award recognizes Collegiate DECA members for their leadership at the association level. Each association may nominate up to two individuals. Recipients receive silver award ribbons.

AWARD RECIPIENTSCHAPTER LEADERSHIP AWARDThe Chapter Leadership Award recognizes Collegiate DECA members for their leadership at the chapter level. Each chapter may nominate up to two members of their local chapter for this award. Recipients receive green award ribbons.

PASSPORT LEADERSHIP PROGRAMThe Passport Leadership Program recognizes chapters and members who participated in events that enhanced the Collegiate DECA experience at the local, association and international levels. Members and chapters achieving this recognition are congratulated for their consistent efforts in building personal and professional skill sets.

THANK YOUBUSINESS LEADERS

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UNIVERSAL ORLANDO® RESORT

UNIVERSAL STUDIOS FLORIDA® UNIVERSAL’S ISLANDS OF

ADVENTURE®

$951 day, park to park (Gate Price: $147 + tax)

$1352 day, park to park

(Gate Price: $214.99 + tax)

DISCOUNT ATTRACTION TICKETOPTIONS

WALT DISNEY WORLD® RESORT

DISNEY’S ANIMAL KINGDOM®, EPCOT®, MAGIC KINGDOM®,

DISNEY’S HOLLYWOOD STUDIOS®

$891 day, 1 park (Gate Price: $99)

$1802 day, park hopper (Gate Price: $237)

FRIDAY 4.171:00 PM – 5:00 PM

SATURDAY 4.187:00 AM – 8:00 PM

SUNDAY 4.197:30 AM – 6:00 PM

SHOPTHE DECA SUPERSTORE

CARIBBEAN BALLROOM

MONDAY 4.207:00 AM – 6:00 PM

TUESDAY 4.21*7:30 AM – 5:00 PM*Finalist Tees Available

CHECK OUT OUR NEW WEBSITEWWW.SHOPDECA.ORG

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INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

2016

APRIL 16-19, 2016

WASHINGTON, D.C.

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CARIBE ROYALE CONVENTION CENTER

WWW.DECA.ORG

2015 Collegiate DECA ICDC Program

Documents

Transcript of 2015 Collegiate DECA ICDC Program