2015/16

USE. LOVE. REPEAT.W E M A K E P R O D U C T S T H A T W O R K

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We Make Products That Work

We pride ourselves on our meticulous selection of natural ingredients to ensure they are both gentle on the hair and deliver results. And we believe that what we leave out of our formulations is as important as what we put in. That’s why you won’t find ingredients like salt, paba, parabens, gluten and DEA in any of our products.

Innovation in hair care is our passion. With over 25 years of handcrafting professional salon products, we understand the complexity and intricacies of different hair types and are committed to researching new solutions using better ingredients that will make an immediate and noticeable difference in your hair.

We Create ADifferent StandardOf BeautyWe don’t think of beauty in the traditional sense. It’s more than how you look. At AG we’re most inspired by simplicity and confidence. While we look to magazines and runway shows for hair trends, it’s the girl reading the magazine that we are drawn to and the effortless style we see on the street outside the show that truly fascinates us. We approach everything we do with an air of simplicity and grace. It’s the common thread that is woven throughout our brand – from our bottles and merchandising materials to our website and imag-ery. Simple, natural ingredients that deliver healthy hair with unpreten-tious style. Nothing is more beautiful.

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We Give BackReal beauty comes from real purpose. Since 2008 we’ve built 5 schools and raised over $1.5 million through the sale of our products and the generous donations from salons we service. We work with the local communities to build these schools and 100% of our donations go directly to the projects.

Learn more at womenleadingchange.ca

THIKK WASH volumizing shampooThikk Wash’s weightless formulation effectively boosts volume in fine to medium hair by using an abundance of body building panthenol, keratin and silk proteins.

THIKK RINSE volumizing conditionerFine hair needs weightless conditioning. Thikk Rinse is infused with body building volumizers like panthenol, keratin and silk protein to nourish fine hair without weighing it down.

ROOT THIKKENING SERUMfor fine to thinning hairDramatically improve the volume of fine or thinning hair, starting directly at the root. Enhanced with our highest concentration of AG’s Regenerative Complex, containing clinically proven pea sprout extract coupled with ginseng and ginger, creating and maintaining the optimal environment for healthy hair growth and fuller looking hair.

THIKKENING LOTION for fine to very fine hairUltra lightweight Thikkening Lotion contains a high concentration of AG’s Regenerative Complex as well as powerful strand volumizers to plump the individual hair shaft, resulting in instantly thicker looking, more lustrous hair.

SPRAY BODY soft-hold volumizer Fine hair hates weight. Spray Body is an alcohol-free, soft-hold volumizer specially formulated for very-fine-to medium hair. Packed with volumizing and body building panthenol. Volume factor: 2 of 5

FOAM weightless volumizerFoam boosts fine-to-medium textured hair with feather-light volume while adding softness and shine. Alcohol-free and humidity-resistant, Foam discourages frizz and provides effec-tive thermal protection from hot tools. Volume factor: 3 of 5

HIGH & DRY matte volume & finishGet second day hair with first day volume. High & Dry’s powder-free, non-sticky and lightweight formulation is designed with “high grip” dry texturizers to create instant volume and texture with a matte finish. Volume factor: 3 of 5

BIGWIGG root volumizerGet directly to the root of flat, lifeless hair. Bigwigg is specially for-mulated to actively support hair where it needs it most, at the root. Alcohol-free, Bigwigg doesn’t dry out hair and is the ideal volume booster for all hair types and lengths. Volume factor: 4 of 5

PLASTIQUE extreme volumizerCoarse, heavy hair needs support too. Gravity-defying Plastique is formulated especially to give thick hair a boost with unbelievable volume. Plastique is also ideal for a chic, high shine, slick back look. Hold factor: 5 of 5

Volume AG’s Volume category delivers light, airy and uplifting products that provide volume and fullness to otherwise flat hair. AG’s proprietary

all-natural Regenerative Complex has been infused into each product, helping to rebalance the growth cycle while creating the optimal environment for healthy hair growth.

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Colour Care Coloured hair is kept radiant and healthy with our exclusive CARE (Colour and Radiance Enhancing) Complex.

A unique blend of natural ingredients extends the life and vibrancy of colour, providing protection against UVA/UVB rays.

COLOUR SAVOURsulfate-free shampooColour Savour’s sulfate-free, mild formulation gently cleanses hair with a rich, luxurious lather. Proteins and herbal extracts soothe and repair, while our exclusive CARE Complex provides both UV and free radical protection resulting in longer lasting colour.

COLOUR SAVOURcolour protection conditionerThis rich, creamy conditioner contains a blend of protein, amino acids and moisturizers to feed, repair and revitalize coloured hair. It contains AG’s exclusive CARE Complex, providing both UV and free radical protection helping extend the life of hair colour.

STERLING SILVERtoning shampooSpecially formulated to eliminate brassy, yellow tones from blonde and silver hair. This mild toning shampoo removes dullness and brassiness, leaving hair looking cleaner and brighter.

STERLING SILVERtoning conditionerFormulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair.

BB CREAMtotal benefit primerBB Cream is the go-to, multifunctional hair primer, filling, smoothing, moisturizing and protecting hair against heat styling appliances and colour fading with AG’s exclusive CARE complex. This super rich, silky priming cream prepares and protects the hair prior to styling, evening-out porosity and leaving hair feeling thicker and healthier.

DEFLECTfast-dry heat protectionDeflect defends hair from the damaging effects of heat styling appliances while dramatically reducing drying time. Infused with Abyssinian Oil, ultra-light Deflect adds smoothness, slip and shine while helping to protect and extend the vibrancy of hair colour with AG’s exclusive CARE Complex.

TEXTURE SPRAYdefining & finishing sprayUltralight Texture Spray creates tousled, texturized styles while taming frizz and flyaways. Enhanced with AG’s exclusive CARE complex, Texture Spray protects hair colour against damaging UVA and UVB rays and can be layered throughout the day providing incredible shine and definition. Texture factor: 4 of 5 / Hold factor: 3 of 5

AERODYNAMICSlightweight finishing sprayFast-drying, fine-misting Aerodynamics provides medium hold, high shine and low-alcohol. Aerodynamics is the ideal working spray and brushes from the hair effortlessly with zero buildup. Hold factor: 3 of 5

ULTRADYNAMICS extra-firm finishing sprayUltradynamics is the total-package finishing spray providing extra-firm hold, fine mist, humidity resistance and high shine. For added volume, spray and layer as you build your style. Hold factor: 4.5 of 5

SMOOOTH sulfate-free argan & coconut shampooHyper-rich coconut and argan oil are blended in a mild and gentle sulfate-free formula, bathing hair in creamy nourishing lather while calming, smoothing and adding shine.

SLEEEK argan & coconut conditioner This lavish conditioner transforms hair from coarse and kinky to sleek and smooth. Formulated with hyper-rich coconut and argan oil plus moisturizing shea butter, Sleeek hydrates each strand, coating hair and leaving it shiny and irresistibly touchable.

THE OIL argan smoothing oil Rich in organic Moroccan argan oil, AG’s The Oil adds indescribable softness, shine and slip to all hair types. Lightweight and non-oily, The Oil won’t weigh hair downor discolour blonde hair. Smooth Factor: 4 of 5

SET IT STRAIGHT argan straightening lotionArgan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector. Smooth Factor: 5 of 5

FIREWALL argan shine & flat iron spray Firewall provides high shine plus a smooth protective barrier between your delicate hair and your searing flat iron, smoothing, protecting and preventing breakage while controlling unruly hair and flyaways. Infused with argan oil, Firewall lets your iron slip seamlessly through your hair as it adds incredible shine. Smooth Factor: 5 of 5

FRIZZPROOF argan anti-humidity finishing sprayA great hair day can easily be ruined by heat, humidity, mist or rain. Frizzproof locks out frizz and creates an invisible, weightless shield over your hair. Infused with argan oil, Frizzproof holds and retains your style while leaving hair shiny, silky and smooth. Hold Factor: 2 of 5

SMOOTHING BALMargan shine and frizz controlInstantly eliminate frizz and flyaways and polish your look. Smoothing Balm is infused with 90% naturally-derived ingredients including three African oils. Packed with vitamins and antioxidants, argan, marula and mongongo oil work together, providing triple the frizz control, high intensity shine and an ultra-smooth finish. Extremely lightweight and non-greasy, Smoothing Balm is perfect from roots to ends.

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Smooth Infused with the miracle of argan oil, every product in AG’s Smooth category works to make thick, coarse or

kinky hair velvety soft and frizz-free. Nutrient-rich ingredients leave hair noticeably smoother and healthier.

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Keratin Repair AG’s Keratin Repair category is specially formulated to restore hair’s core strength, improving elasticity and

reducing breakage in chemically straightened, coloured and distressed hair. Fortifying proteinsrepair the hair’s cuticle and reverse the signs of damage.

REFUELsulfate-free strengthening shampooRefuel’s sulfate-free, salt-free formula gently cleanses, nourishes and restores life back into dry, damaged hair. Keratin amino acids provide long-lasting strength and touchable softness.

RESTORE

daily strengthening conditionerRestore bounce and add a soft, silky look and feel to your hair with our decadent Restore Daily Strengthening Conditioner. Restore hair structure and condition from the inside out, allowing your fingers to glide effortlessly through your hair.

RECONSTRUCTintense anti-breakage maskThis intensely rich and luxurious conditioning treatment reconstructs extremely dry, damaged and chemically treated hair, restoring hair’s elasticity. Packed with keratin amino acids, silk proteins and shea butter, Reconstruct repairs the structure of your hair, rejuvenates the scalp and provides nourishing moisture. Hair is left soft, radiant and full of life.

REPAIR SERUM

keratin anti-breakage sealantReinvent dry, damaged hair with Repair Serum’s keratin-rich, leave-in formula. This lightweight serum works overtime to reduce breakage and increase elasticity. Hair is left silky, glossy and irresistibly soft.

REVAMPkeratin volumizing finishing sprayRevamp Volumizing Spray supports incredible body with long lasting hold and a fine misting formula. Hair restructuring keratin amino acids build bigger, thicker, stronger hair, while our unique humidity resistant formula retains maximum support and volume. Hold Factor: 4 of 5

RE:COILsulfate-free curl care shampooCaring for curls means giving them the moisture and definition created by our gentle, sulfate-free, salt-free curl care shampoo. Re:coil Shampoo’s lavish formula includes our Curl Creating Complex (C3) which hydrates and encourages curl and natural bounce, while controlling frizz and adding protein for strength and body.

RE:COILcurl care conditionerNothing conditions and cares for curls like the ultra-rich formula of Re:coil conditioner. Keratin moisturizes and fortifies every curl, while our Curl Creating Complex (C3) adds healthy bounce, maximum hydration and a frizz-free finish.

RE:COIL curl activatorNothing defines, maintains and moisturizes curls like AG’s Re:coil. Rich in our exclusive Curl Creating Complex (C3), Re:coil separates and holds without stiffness or stickiness, even in high humidity. Curl/hold factor: 3 of 5

DETAILSdefining creamYou have the curls, now get them under control. Details is infused with AG’s Curl Creating Complex (C3) to calm frizz, define curls, add texture and shine with soft control. Curl/texture factor: 1 of 5

BEACH BOMBtousled texture Beach Bomb creates bombshell-worthy waves that are natural, full of texture and incredibly sexy. This lightweight, alcohol-free cream is infused with keratin protein, silk amino acids and our Curl Creating Complex (C3) to condition and keep your hair healthy while you enjoy your natural, beachy waves. Curl/hold factor: 2 of 5

CURL TRIGGERcurl defining sprayIdeal for fine hair, Curl Trigger instantly creates moisture-rich curls and waves. Formulated with our exclusive Curl Creating Complex (C3) and fortified with sea vegetable extract, this curl defining spray encourages soft, loose curls and waves. Curl/hold factor: 3.5 of 5

MOUSSE GELextra-firm curl retentionOur lightweight Mousse Gel provides firm-hold curl retention and definition with long-lasting shine. Silk protein adds moisture, strength and elasticity, while panthenol conditions and adds body. Curl/hold factor: 4 of 5

SPRAY GELthermal setting spraySpray Gel creates long lasting, flexible hold and shine. Can be used with curling irons, hot rollers, or a round brush and blow dryer to create soft or firm curls. Loaded with silk and keratin protein for strength, Spray Gel also acts as a thermal protector and will not stick to irons. Curl/hold factor: 5 of 5

LIQUID EFFECTSextra-firm styling lotionSpecially formulated for thick, coarse or harder to control hair, Liquid Effects can be used as a foundational tool to get control of your hair. Long-lasting hold and humidity-resistant, this alcohol-free lotion is loaded with proteins to bring back elasticity, strength and natural curl to your hair. Curl/hold factor: 5 of 5

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Curl Whether it’s waves, curls or kinks, we know they need special attention. Every product in AG’s Curl category is specially formulated

with our exclusive Curl Creating Complex (C3) infused with tomato extract and rice amino acids to enhance curls withbounce and definition while providing intense moisture and frizz-controlling nutrients.

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Moisture AG’s Moisture category is formulated to rescue dry, parched hair and revitalize locks deprived of essential

moisture. Protein and humectant-enriched formulas quench dry hair, leaving it nourished withrenewed strength, elasticity and shine.

FAST FOODsulfate-free shampooFinally, a fast food that’s good for you. Fast Food sulfate-free, salt-free shampoo is unbelievably rich and full of moisturizing lather, providing extreme hydration to chronically dry hair while being light enough for all hair types. For optimal results follow with our nourishing Fast Food leave on conditioner.

FAST FOODleave on conditionerFast Food feeds, smoothes and calms frizzy, thick or coarse hair instantly. Potent humectants and abyssinian oil do double duty to moisturize and help smooth split ends while adding weightless condition and shine to dry, lifeless hair.

XTRAMOISTmoisturizing shampooRestore softness, manageability and shine with this gentle, salt-free, hyper-moisturizing shampoo. Xtramoist is specially formulated with a potent blend of hydrating honey extracts and sodium PCA plus keratin protein and silk amino acids to restore moisture, balance, strength and shine.

ULTRAMOISTmoisturizing conditionerInfused with the essential humectants vital for effective mois-turizing, Ultramoist is the perfect conditioning reinforcement. Honey extracts, sodium PCA and silk amino acids wrapped in a luxurious cream treatment instantly rehydrate, revitalize, restore and transform dry, dull, lifeless hair.

CONDITIONING MISTdetangling spraySpray in condition and leave out tangles with this ultra-light herbal formula. Conditioning Mist instantly detangles without buildup or residue, leaving hair soft, shiny and bouncy. Also ideal for children with tangles.

SIMPLY DRYstyle refresher for all hair typesSimply Dry Shampoo works on every hair type and colour. Natural rice and tapioca starch soak up excess oil, leaving hair revitalized Perfect if you don’t wash your hair every day, but want it feeling refreshed.

BLONDEstyle refresher and root touch-upBlonde Dry Shampoo spans the entire spectrum of blonde, seamlessly covering roots between salon visits. Natural tapioca starch soaks up excess oil, leaving hair revitalized. Perfect if you don’t wash your hair every day, but want it feeling refreshed.

LIGHT BROWNstyle refresher and root touch-upLight Brown Dry Shampoo spans the entire spectrum of light to medium brown, seamlessly covering roots between salon visits. Natural tapioca starch soaks up excess oil, leaving hair revitalized without white powder residue. Perfect if you don’t wash your hair every day, but want it feeling refreshed.

BRUNETTEstyle refresher and root touch-upBrunette Dry Shampoo spans the entire spectrum of brunette, seamlessly covering roots between salon visits. Natural tapioca starch soaks up excess oil, leaving hair revitalized without white powder residue. Perfect if you don’t wash your hair every day, but want it feeling refreshed.

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Dry Shampoo Meet your colour match with four flavours of Dry Shampoo. Go back to the basics with Simply Dry Shampoo or choose one of three

multifaceted Dry Shampoo Root Touch–Ups that blend with your hair colour. Natural tapioca starch soaks up excess oil, while hydrolyzed silk protein adds moisture and shine. Perfect if you don’t wash your hair every day, but want it feeling refreshed.

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Style AG’s Style category has you covered. From a multitasking Shampoo & Body Wash that invigorates your senses and a

high performance Conditioner & Shaving Lotion that simplifies your morning routine, to a full range of grooming products for every hair type, we help define your look.

SHAMPOO & BODY WASHinvigorating cleanserAG’s ultra-rich shampoo and body wash combination gently cleanses while restoring vitality and invigorating the senses. Natural menthol crystals cool and stimulate, promoting a healthier scalp and fuller, thicker hair.

CONDITIONER & SHAVING LOTION invigorating lotionSave time in the shower with this conditioner/shaving lotion combo. Stimulating menthol cools and stimulates, promoting a healthier scalp and fuller thicker hair. Hydrolyzed oats soften coarse beard hair, allowing for a closer shave while helping reduce razor burn.

CONTROLanti-dandruff shampooControl shampoo is an extremely effective anti-dandruff treatment containing more than twice the active ingredients and none of the tar of other dandruff shampoos – in fact Control is formulated with the maximum active ingredient allowable without a prescription. ACTIVE INGREDIENT: zinc pyrithione 2%

WAXX high shine pomadeThis moldable pomade adds intense shine, separation and a polished finish in short- to medium-length hair. Also perfect for smoothing flyaways. Hold factor: 1 of 5

STUCCO matte clay pasteStucco’s non-greasy, moldable formula let’s you create a unique texturized matte finish to any style. Natural, oceanic sea clay enhances separation while it conditions the hair. Hold factor: 2 of 5

INFRASTRUCTURE structurizing pomadeInfrastructure’s silky microfibres provide structure and texture with incredible volume. Ideal for short to medium length hair, Infrastructure is humidity resistant and adds the ultimate shine. Hold factor: 3 of 5

STYLING JEL firm holdThis clean, non-sticky gel sets, sculpts and styles hair with just the right amount of natural hold and shine. Alcohol-free and humidity resistant, Styling Jel will not build up or flake on the hair. Hold factor: 3 of 5

HARD JEL extra-firm holdIdeal for edgy styling with enormous shine, extra-firm Hard Jel has all-day staying power. Alcohol-free and humidity resistant, Hard Jel is guaranteed not to build up or flake. Hold factor: 4 of 5

WELDING PASTE extreme holdWelding Paste means business. For major structure, steel-strength hold and humidity resistance, Welding Paste delivers. Our extreme hold paste is alcohol-free, won’t build up and rinses effortlessly from hair. Hold factor: 5 of 5

TEXTURE PASTE (AVAILABLE SEPTEMBER, 2015)pliable pomadePliable yet firm, Texture Paste creates a casual unfussed look with natural sheen. The ideal pomade for short to medium length hair, it provides long lasting hold and incredible separation, but is never, stiff, sticky or greasy. Hold factor: 3.5 of 5

MOLDING CREAM (AVAILABLE SEPTEMBER, 2015)sculpt and styleMold, sculpt and set your style in any hair length, adding texture and a polished shine as you work to create a long lasting look. Molding Cream distributes easily through the hair and washes out effortlessly. Hold factor: 4 of 5

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