2015-2016 Mid Valley Town Crier Rates
2
Reach by Demographics 29% - Male 71% - Female 90% - Hispanic 39% - Age 50+ 59% - Ages 21 – 49 29% - Some College or College Graduate 70% - Homeowners 56% - Have Children in HH 44% - HHI $35,000 + 24% - HHI $50,000 + The Mid-Valley Town Crier’s geographic service areas include Donna, Weslaco, Mercedes, Progresso, Elsa, Edcouch, La Villa and Mid-Valley areas of Hidalgo County. Zip codes serviced include 78537, 78538, 78543, 78562, 78570, 78579, and 78596. Source: Scarborough 2013, R2 The Mid-Valley Town Crier has proudly served as the news source for the Mid-Valley for the past 46 years. This free audited community newspaper is delivered by carrier force two times a week, Sunday and Wednesday, to homes, businesses and Winter Texan parks throughout the Mid-Valley. Mid-Valley Town Crier’s website is available at www.midvalleytowncrier.com. The Mid-Valley Town Crier is located in Weslaco, TX, about 7 miles from Nuevo Progresso, Mexico, a popular American Tourist and Winter Texan visitors’ location. Weslaco also has a large number of Winter Texan visitors in the winter months who are avid readers of The Mid-Valley Town Crier. 1400 E. Nolana Loop McAllen, TX 78504 (956) 683-4040 Market Research MID VALLEY TOWN CRIER Community News from the Heart of the Valley
Transcript of 2015-2016 Mid Valley Town Crier Rates
Reach by Demographics29% - Male71% - Female90% - Hispanic39% - Age 50+59% - Ages 21 – 4929% - Some College or College Graduate70% - Homeowners56% - Have Children in HH44% - HHI $35,000 + 24% - HHI $50,000 +
The Mid-Valley Town Crier’s geographic service areas include Donna, Weslaco, Mercedes, Progresso, Elsa, Edcouch, La Villa and Mid-Valley areas of Hidalgo County. Zip codes serviced include 78537, 78538, 78543, 78562, 78570, 78579, and 78596. Source: Scarborough 2013, R2
The Mid-Valley Town Crier has proudly served as the news source for the Mid-Valley for the past 46 years. This free audited community newspaper is delivered by carrier force two times a week, Sunday and Wednesday,to homes, businesses and Winter Texan parks throughout the Mid-Valley. Mid-Valley Town Crier’s website is available at www.midvalleytowncrier.com. The Mid-Valley Town Crier is located in Weslaco, TX, about 7 miles from Nuevo Progresso, Mexico, a popular American Tourist and Winter Texan visitors’ location. Weslaco also has a large number of Winter Texan visitors in the winter months who are avid readers of The Mid-Valley Town Crier.
1400 E. Nolana LoopMcAllen, TX 78504
(956) 683-4040
Market Research
MID VALLEY TOWN CRIERCommunity News from the
Heart of the Valley
DISTRIBUTION BY ZIP CODES / HOME DELIVERY AND SINGLE COPY DISTRIBUTION BY ZIP CODES /
1400 E. Nolana LoopMcAllen, TX 78504
(956) 683-4040
Mid Valley Town Crier
TotalsCityStateZip Code
78537785387854378562785707857978596
DonnaEdcouchElsaLa VillaMercedesProgressoWeslaco
3,3491,598
837367
3,003620
12,102
CityStateZip Code
Wednesday
Totals 21,876
TotalsCityStateZip Code
78537785387854378562785707857978596
DonnaEdcouchElsaLa VillaMercedesProgressoWeslaco
3,3241,598
837367
3,003740
11,911
CityStateZip Code
Sunday
Totals 21,780
Net NationalInsert Rates
2pg 4pg 8pg 12pg 16pg 20pg 24pg 28pg
$45.90 $47.60 $49.30 $51.00 $52.70 $54.40 $56.95 $58.65
Net Open Rate
*$5cpm zoning charge ** Sunday add $1M
Mid Valley Town CrierNational ROP Net Rates
All color ad placements are subject to the mechanical capabilities of the press.
1 Spot Color add 10% to ad costFull Color add 20% to ad cost
Standard Ink Colors (Yellow, Cyan & Magenta)
Retail
Wed. & Sun. Open Rate $18.89
Classifi ed
Wed. & Sun. Open Rate $18.89
