media planning guide

who is she?On average, the Houston bride is 27. Her groom is 29. They will

be engaged for 15 months, and invite 150 guests to their wedding.

There will be approximately 39,837 weddings in Houston in 2014.

67% of those brides will spend less than $20,000 on their wedding.

Perfect Wedding Guide is the resource for the mainstream bride. She’s savvy.

She’s practical. And she knows how to find what she wants for her big day.

Brides turn to more than one resource when planning their wedding. The

more places she sees you, the more opportunities you have to book business.

90% of brides use both print and digital resources to research their wedding.

91% of decision makers say it’s easier to remember a company’s brand or

product/service when seen in multiple outlets, like print, digital or at events.

Perfect Wedding Guide is targeted advertising positioned for the mainstream

bride, that reaches all budget levels, everywhere she is looking to buy.

Stats courtesy of The Wedding Report. Images by Castaldo Studios.

who we are.Perfect Wedding Guide connects brides to businesses through the resources

brides use most when planning a wedding:

internet bridal shows mobile

print networking events bridal leads

Our comprehensive marketing package helps you reach brides effectively by

having a presence in all the places they are looking.

Perfect Wedding Guide is distributed in over 350 locations per year, in and

around Houston to help connect you to more brides. We’re in places such as

jewelry stores, bridal salons, reception venues, florists, photography studios

and more.

PerfectWeddingGuide.com receives nearly one million pageviews each

month! Your profile on our platform gives brides the ability to find out more

about you, including hearing from other satisfied customers!

Perfect Wedding Guide Wedding Shows attract thousands of brides who are

looking to buy. Our events are praised by both wedding professionals and

brides for their amazing fashion shows and prizes, and how easy we make it to

find exactly what they need to do business.

what we do.

print.Perfect Wedding Guide has an unparalled print

product. It’s portable, free, and locally-focused, so

you’re exposed to brides near you. With entry points

for every advertising budget, we connect you to

brides that are ready to buy!

internet.PerfectWeddingGuide.com gives brides the tools

they need to plan their wedding. Our galleries show

off the latest fashion and ideas for their big day.

National and local contests drive traffic. And we give

brides a comprehensive overview of your business,

putting you in the driver’s seat with total control of

your PerfectWeddingGuide.com professional profile!

leads.Perfect Wedding Guide

gives you 24/7 access to

brides. Our leads database

allows you to customize the

way you search for leads,

and our permission-based

email tools protect your

online reptuation while putting you in touch with

brides that want to hear from you!

events.Perfect Wedding Guide

Wedding Shows attract

thousands of brides with

top-notch fashion shows

and valuable giveaways, and

give you the chance to meet

with them face-to-face.

Our local wedding guild events give you

the chance to interact with other wedding

professionals and build your network.

specs.ad creationOur designers can create an advertisement that helps tell the story of your product or service. Contact your account executive for details on this service.

digital file submissionIf submitting your own ad, provide a high-resolution, print-ready PDF file with fonts and images embed-ded, without crop marks. We accept any of the Adobe Creative Suite programs; however fees may apply. We cannot accept ads created in Word, Publisher, or other software not intended for print publication.

Since left or right placement of full page display ads is not guaranteed, the live area noted in our diagram is centered, providing for the ad to be placed on ei-ther left or right. If your ad is left/right-specific, or you prefer the QR code be on the outer edge of the page, consider submitting both a left- and right-hand version.

submitting digital ad filesSubmit files at a minimum resolution of 300 dpi (dots/pixels per inch). Files submitted at a lower resolution may be accepted for print, but can result in a softer image on the final product. Photos taken from the Web (72 dpi JPEGs or GIFs) will NOT be accepted.

include all fonts. Adobe Type 1 or OpenType fonts are preferred. You may also convert text to outlines. include all linked images. Placed images must be saved at a minimum of 300 pixels/inch as TIF or EPS files, and should be in CMYK or Grayscale mode.

All electronic documents must be accompanied by a press-quality printed color proof of the ad. Without a proof and files submitted exactly to our specifications, we are not responsible for issues with the ad, including color issues. Ads that do not conform to these stan-dards must be modified, and may be subject to addi-tional charges, up to full production rates.

profile ad specificationsphotos. Provide one photo for a half page profile ad; three photos for a full page profile. Avoid placing text, logos or like elements within photos.

copy and contact info. Full page profile ads contain approximately 70 words of text. Copy may need to be edited to fit. Half page profiles will contain approxi-mately 50 words of text.

Profile ads allow 4 lines of contact info, which can in-clude a phone, street address, website and URL. Oth-er combinations of second phones, multiple locations, etc., may be used, but please note the 4 line limit.

logo. Provide a single, high-resolution company logo for placement on a full page profile ad.

QR code. For full page profiles, provide your account executive with the URL to which your QR code will be linked.

downloads

Display ad specs

Profile ad specs

Foldout specs

connecting brides to businesses713-747-9333 • fax 713-575-5312

houston.pwg.com • houston@pwg.com