2015 2015 BUSINESS PLAN CITY OF MARKHAM APRIL 21,
20
2015 BUSINESS PLAN CITY OF MARKHAM APRIL 21, 2015
Transcript of 2015 2015 BUSINESS PLAN CITY OF MARKHAM APRIL 21,
201
5 B
US
INE
SS
PL
AN
CIT
Y O
F M
AR
KH
AM
AP
RIL
21, 2015
WH
AT
IS
SM
AR
T C
OM
MU
TE
MA
RK
HA
M,
RIC
HM
ON
D H
ILL
?
(SC
MR
H)
• A
not-
for-
pro
fit tr
ansport
ation initia
tive c
reate
d in 2
004 to a
ddre
ss tra
ffic
co
ng
estio
n in
Ma
rkh
am
an
d R
ich
mo
nd
Hill
• O
ne
of 1
3 G
TA
Sm
art
Co
mm
ute
Tra
nsp
ort
atio
n M
an
ag
em
en
t
Asso
cia
tio
ns (
TM
A‟s
)
• S
CM
RH
is a
ffili
ate
d w
ith
th
e M
ark
ha
m B
oa
rd o
f T
rad
e a
nd
th
e R
ich
mo
nd
Hill
Ch
am
be
r o
f C
om
me
rce
. W
e a
re fu
nd
ed
by th
e C
ity o
f M
ark
ha
m,
To
wn
of R
ich
mo
nd
Hill
, Y
ork
Re
gio
n, a
nd
Me
tro
linx
OU
R P
UR
PO
SE
:
• H
elp
em
plo
ye
rs in
Ma
rkh
am
an
d R
ich
mo
nd
Hill
im
pro
ve
th
eir
pro
ductivity; im
pro
ve q
ualit
y o
f lif
e for
their e
mplo
yees, custo
mers
,
an
d v
isito
rs; h
ave
a p
ositiv
e im
pa
ct o
n th
e e
nviro
nm
en
t
• B
e a
sin
gle
so
urc
e o
f in
form
atio
n to
sh
ow
ou
r m
em
be
rs h
ow
to
use
com
muting o
ptions to s
ave tim
e a
nd m
oney
• R
ep
rese
nt th
e in
tere
sts
of o
ur
bu
sin
ess c
om
mu
nity o
n
tra
nsp
ort
atio
n issu
es to
re
leva
nt b
od
ies
PR
OG
RA
M
UP
DA
TE
S
20
14
2 N
ew
Ac
tive
Em
plo
ye
rs:
Ho
nd
a
GW
L –
60
0 C
oc
hra
ne
(58 c
urr
en
tly A
cti
ve)
4 E
ng
ag
ed
Em
plo
yers
ad
ded
8 E
mp
loye
e s
urv
eys
co
nd
uc
ted
67 E
mp
loyer
meeti
ng
s a
tten
ded
57
SC
MR
H o
rga
niz
ed
eve
nts
52
Em
plo
ye
r o
r C
ha
mb
er/
Bo
ard
eve
nts
att
en
de
d
12
,10
6 S
ing
le-O
cc
up
an
t-V
eh
icle
tri
ps
re
du
ce
d (+
24
%)
673
,901 v
eh
icle
kilo
mete
rs t
ravelled
red
uce
d (+
1%
)
16
3 t
on
ne
s o
f g
ree
nh
ou
se
ga
s e
mis
sio
ns
sa
ve
d
(+4
%)
SC
MR
H c
om
mu
ter
savin
gs $
37
0,1
81 (
+11%
)
2014
Da
ta fro
m C
arp
oo
lZon
e
20
14
PR
OG
RA
M H
IGH
LIG
HT
S•
Pa
rtic
ipa
tio
n in
cre
ase
in a
ll M
etr
olin
x S
ma
rt C
om
mu
te e
ve
nts
(C
arp
oo
l W
ee
k, B
ike
to
Wo
rk
Da
y, B
ike
Mo
nth
, S
ma
rt C
om
mu
te W
ee
k a
nd
Sm
art
Co
mm
ute
Aw
ard
s)
•C
olla
bo
ratio
n w
ith
oth
er
TM
As to
re
ach
cro
ss b
ou
nd
ary
, m
ulti-
site
em
plo
ye
rs (
Se
ne
ca
, Y
RP,
YR
DS
B, Y
CD
SB
, Y
ork
Re
gio
n, E
nb
rid
ge
, W
orle
yP
ars
on
s, Jo
hn
so
n&
Jo
hn
so
n)
•C
on
tin
ue
d p
rom
otio
n o
f P
RE
ST
O a
nd
th
e B
RT
ne
two
rk; B
RT
tra
nsit to
ur
with
YR
T/V
IVA
•O
utr
ea
ch in
bo
th c
om
mu
nitie
s
•-E
art
h D
ay @
Mark
et V
illage
-Connecting the C
om
munity
•-
RH
Pu
blic
Wo
rks D
ay
-RH
Mill
Po
nd
sp
lash
•-G
IRO
@ H
on
da
-Ma
rkh
am
Sta
ff A
pp
recia
tio
n D
ay
•L
au
nch
of H
on
da
Ca
rpo
ol P
rog
ram
with
Ho
nd
a P
res a
nd
Ma
rkh
am
Ma
yo
r
•A
MD
EV
Exp
o a
nd
Ch
arg
ing
Sta
tio
n L
au
nch
with
Ma
yo
r
•E
ngagem
ent of G
E a
nd A
viv
a I
nsura
nce
•W
on
TM
A c
ha
llen
ge
fo
r a
dve
rtis
em
en
t fu
nd
ing
fro
m M
etr
olin
x
WO
RK
PL
AC
E D
ES
IGN
AT
ION
DESIGNATION
2012
2013
2014
2015
GO
LD
12
(CofM
)
6
(CofM
)
7
(CofM
)
SILV
ER
3
(CofM
)
75
10
TO
TA
L4
91
117
(+30%)
WA
Y
TO
GO
MA
RK
HA
M!
33 O
rganiz
ations
150 P
art
icip
ants
4th
An
nu
al B
RE
AK
FA
ST
OF
CH
AM
PIO
NS
S
EP
TE
MB
ER
17
th
•To
brin
g S
CM
RH
work
pla
ce
cham
pio
ns a
nd o
ur
Advis
ory
Com
mitte
e togeth
er
to n
etw
ork
and
share
exp
eriences
•33 p
art
icip
ants
•„G
ood E
gg
‟ aw
ard
s t
o r
ecogniz
e
specia
l achie
vem
ent
of in
div
iduals
,
and
em
plo
yers
•T
hre
e k
eynote
speakers
:
Shaw
n S
mith (
York
Regio
n)
Bre
tt S
ears
(M
MM
Gro
up)
Brian L
ee (
City o
f M
ark
ham
)
SM
AR
T C
OM
MU
TE
WE
EK
SE
PT
EM
BE
R
22
nd
–2
8th
•S
mart
Com
mute
‟s o
nly
multi-
modal
cam
paig
n
•T
imed w
ith t
he r
ele
ase o
f th
e S
mart
Com
mute
tool
•26 S
CM
RH
em
plo
yers
(double
) and 3
40
em
plo
ye
es p
art
icip
ate
d
•11 o
n s
ite o
utr
each e
vents
(+22%
)
7th
AN
NU
AL
SM
AR
T C
OM
MU
TE
E
MP
LO
YE
R o
f th
e Y
EA
R A
WA
RD
S
York
Regio
n E
mplo
yer
of th
e Y
ear
Sm
art
Co
mm
ute
Ris
ing
Sta
r A
wa
rd
Ou
t &
Ab
ou
t…
SC
MR
H: M
etr
ics
SM
AR
T C
OM
MU
TE
TO
OL
DE
LIV
ER
S M
ULT
I-M
OD
AL
ME
TR
ICS
!!
INT
RO
DU
CE
D F
ALL 2
01
4; C
ontinuo
us im
pro
vem
ent
thro
ugh
201
5•
MU
LT
I-M
OD
AL T
OO
L M
EA
SU
RE
S:
Mile
age,
VK
T R
eduction,
GH
G
Reduction,
$ S
aved,
CA
LO
RIE
S B
UR
NE
D,
plu
s M
OR
E
•M
OD
ES
: S
OV
, C
AR
PO
OLIN
G, T
RA
NS
IT, W
ALK
ING
, C
YC
LIN
G,
TE
LE
WO
RK
•E
xp
lore
, M
atc
h a
nd
Tra
ck y
our
A to B
trips
•G
reate
r options a
nd v
alu
e t
o o
ur
fun
ders
an
d e
mp
loyers
•M
ore
accura
te m
easure
of
beh
avio
ur
ch
an
ge/ im
pa
ct
on
en
vir
on
men
t
•P
rogra
m s
pecific
events
to o
ptim
ize t
rip p
lannin
g
•Leaderb
oard
/challe
nges a
mong w
ork
pla
ces
•C
am
paig
n-s
pecific
•K
ey M
essage:
“IF
YO
U C
AN
‟T M
EA
SU
RE
IT, Y
OU
CA
N‟T
MA
NA
GE
IT
!”
SC
MR
H W
ork
pla
n: R
ecru
itm
en
t &
Pilo
ts
Recru
itm
en
t
•M
etr
olin
x T
arg
et
of 3
50 S
C E
mplo
yers
in G
TH
A b
y 2
017 (
Str
ate
gic
Pla
n)
•M
RH
curr
ently a
t 58 o
ut
of 340 (
larg
est
of 13 T
MA
s)
•P
ote
ntial re
cru
itm
ent
thro
ugh P
an A
m G
am
es S
erv
ice R
efe
rrals
Pro
gra
m
Pil
ot
Op
po
rtu
nit
ies
•B
ehavio
ur
Change s
tudy o
n S
OV
to c
arp
oole
rs a
nd c
arp
oole
rs t
o 3
+ f
or
HO
V
•Te
lew
ork
Trials
with k
ey e
mplo
yers
to a
ttain
SO
V r
eduction
SC
MR
H W
ork
pla
n: O
ther
Metr
ics
•A
tta
insurv
ey r
espo
nse r
ate
de
sig
nation
s
•H
os
t /
pa
rtic
ipa
te in
th
e
Ma
jor
Min
imu
m o
f 4
0%
•In
cre
ase
silv
er
an
d g
old
work
pla
ce M
etr
olin
x-m
an
da
ted
tra
nspo
rtation
even
ts/c
am
pa
ign
s p
er
yea
r: C
arp
oo
l W
ee
k; B
ike to W
ork
; C
lea
n A
ir C
om
mun
ity;
Sm
art
Co
mm
ute
Wee
k
•C
on
du
ct
4 A
dvis
ory
Co
mm
itte
e M
ee
ting
s (
inclu
din
g B
reakfa
st
of
Ch
am
pio
ns)
•C
on
du
ct
40
Ca
rpoo
l, E
coD
river,
Ca
nB
ike, Lu
nch &
Le
arn
, an
d O
utr
ea
ch
sessio
ns
•A
tte
nd
/ h
ost
10
0+
ne
twork
ing
even
ts,
con
fere
nces,
work
sho
ps, sta
keh
old
er
mee
ting
s
•R
e-l
au
nc
hen
riche
d investm
en
t (c
orp
ora
te p
art
ners
hip
/enh
an
ced
serv
ices/a
la
cart
e)
pa
ckag
es w
ith p
rivate
secto
r via
Advis
ory
Co
mm
itte
e
•C
ontinu
ou
sly
imp
rove
SC
MR
H w
eb
site/s
ocia
l m
ed
ia
•C
on
du
ct
follo
w-u
p s
urv
eys f
rom
exis
ting
AC
TIV
E e
mplo
yers
within
3 y
ea
rs
•W
ork
with M
X o
n S
mart
Co
mm
ute
Str
ate
gic
Pla
n for
20
13-1
8
•C
ontinu
ed
part
icip
ati
on
in M
etr
olin
x
coo
rdin
ating
an
d s
ub
com
mitte
e m
ee
ting
s
(eg., R
ecru
itm
en
t an
d R
ete
ntion
, E
ven
ts a
nd M
ark
eting
, S
urv
ey R
espo
nse R
ate
, W
ork
pla
ce D
esig
nation
, F
un
din
g A
gre
em
en
t, P
an
Am
, etc
.)
•D
eta
iled
Qu
art
erly r
ep
ort
ing
to
Me
tro
linx;
mo
nth
ly t
o f
un
de
rs
SC
MR
H W
ork
pla
n: R
ela
tionship
s
RE
LA
TIO
NS
HIP
S!
IT
’S W
HA
T W
E D
O B
ES
T!!
•E
vent coord
ination w
ith f
un
ders
/part
ners
(Munic
ipalit
ies,
Regio
n,
Metr
olin
x, Y
RT
/VIV
A, C
ham
bers
, et al)
•C
on
tinu
e t
o w
ork
with
YR
T/V
IVA
in p
rom
otio
n o
f P
ub
lic T
ransit (
eg
,
Pre
sto
, B
RT
)
•C
om
munity O
utr
each
to g
rass r
oo
ts in t
he c
om
munitie
s
•W
ork
with C
om
merc
ial/
Mix
ed
-Use D
evelo
pers
and
Pro
pert
y M
an
ag
ers
•P
art
ner
with
Ec
on
om
ic D
eve
lop
men
t to
bu
ild r
ela
tion
s w
ith
inco
min
g
and e
xis
ting b
usin
esses
•C
ontinued C
oll
ab
ora
tio
nw
ith o
ther
TM
As o
n M
ULT
I-S
ITE
Em
plo
yers
(YR
and G
TH
A)
•C
ontinued lead
ers
hip
in E
mplo
yer
Rela
tions a
s w
ell
as w
ith o
ur
funders
,
sponsors
, A
dvis
ory
Com
mitte
e, C
ham
bers
, G
AC
, outr
each,
netw
ork
ing
and M
AY
OR
S A
ND
CO
UN
CIL
S!
FU
ND
ING
P
AR
TN
ER
S
Me
tro
lin
x:
$17
5,0
00
Cit
y o
f M
ark
ham
:$ 75,0
00
Yo
rk R
eg
ion
:$
7
4,0
00
To
wn
Ric
hm
on
d H
ill:
$ 50,0
00
18
Funders
Sponsors
