2015-0420 Showcase Theater 17x11 Book

8/9/2019 2015-0420 Showcase Theater 17x11 Book

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The own of Eas Harford, CT, populaion of

51,252, is locaed on he banks of he Connecicu

River. A par of Harford Couny, Eas Harford

is bordered by Souh Windsor o he Norh,

Harford o he Wes, Mancheser o he Eas

and Glasonbury o he Souh. Eas Harford is

convenienly locaed off of I-91, I-84 and I-384

and is home o rapidly expanding Goodwin

College, a privae, non-profi, four-year

insiuion wih a populaion of 3,000 sudens.

Wih a seaing capaciy of 40,642, he own is

also home o Renschler Field – he Universiy

of Connecicu’s Division I fooball sadium.

The own is serviced by CTTransi, Greaer

Harford’s regional “fixed roue” public bus

service. Eas Harford is also home o he World

Headquarers of Prat & Whiney, a subsidiary

of Unied Technologies Corporaion (UTC)

and one of he naion’s premier aerospace

manufacuring companies.

East Hartford presents

in the Greater Hartford area—the supportingevidence and rationale are overpowering.

the single most compelling

opportunity to developa transformative entertainment

and gaming destination


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( ) ( )

East

HartfordMGM

MoheganSun

FoxwoodsEast

HartfordMGM

MoheganSun

Foxwood

Hartford

New Haven

Waterbury :

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• Toal gaming revenues o he CT General Fund decreased 35% from

$430.5 million in FY’07 o $279.9 million in FY’14• Enry of casinos in Massachusets will resul in furher decreases of almos $200

million in gross “slo wins” for he wo Connecicu casinos and a commensurae $50million reducion in gaming ax revenues o he Sae of CT (in he analyzed year of2019)* – his figure is viewed as “conservaive” by CT casino sources

• An $800 million casino buil in Springfield logically presens he greaes hreao he wo exising CT casinos—and sae gaming revenues—due o Springfield’slocaion jus a shor drive from he Harford Mero area (roughly 26 miles in a direc “door-o-door” sho up Inersae 91)

• A casino in Eas Harford is projeced o achieve a slo win of some $81.6 million

in 2018 even wih acive gaming operaions in MA*• In year one of Springfield / Massachusets being operable, we esimae ha a

“slos-only” casino in Eas Harford would “recapure” some $38.5 million in gamingrevenues ha would oherwise be los o MA, yiel ding some $9.6 millionin gaming axes for he sae of CT*

• A casino in Eas Harford would also increase CT gaming revenues by apping ino henow elusive, bu significan Mero Harford hoel gues marke—he exising casinosare generally oo far for hoel parons o visi in meaningful numbers during 1, 2 and3 nigh business or leisure says (2.725 million occupied room nighs in 2013 in MeroHarford / Bradley Airpor area)

• Based on mileage and drive ime, a casino in Eas Harford enables a criical

“convenience facor” and increased frequency of play for parons in Greaer HaGreaer New Haven and Greaer Waerbury han would Springfield or even MohSun – he closer of he wo exising Connecicu casinos.

• If operable 12-14 monhs ahead of Springfield opening, we projec oal “slos wEas Harford o be $155.5 million (yielding in excess of $38.9 million o he saCT in gaming ax revenues)*

• “Hos communiy” fee agreemen o be negoiaed wih Eas Harford yieldinggeneral fund revenues annually o he own

• Developmen and execuion of a sreescape maser plan wih enhanced aeshraffic and pedesrian-friendly improvemens for Silver Lane from he Manche

own line o Robers Sree• Collaboraion and funding for a new “Silver Lane Façade Gran Program” – and

Business Improvemen Disric (BID)—wih esablished sandards, design reviand approval processes—available o boh exising businesses and new businemoving o he Silver Lane commercial corridor

• Wihin applicable sae and Federal laws, hiring preference for qualified EasHarford residens**. Readily accessible work force living in close proximiy weasy access o public ransporaion. “Sabilized” payroll projeced a 240+ jo(full-ime) wih average annual salary and benefis of approximaely $56,900.For firs and second year of operaions, he number of employees (boh full- an

par-ime) are anicipaed o be maerially higher.

In Governor Malloy’s words, “If a casino in Springfield becomes a reality, it’s a game chang

– January 2014

* Source: PKF Consuling USA Gaming Demand Sudy / Economic Impac Analysis commissioned by he developer ** According o he CT Dep. of Labor (March 2015), he curren unemploymen rae for Eas Harford is 8.1%for he sae as a whole – a difference of 1.6%

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Opporuniy for he revializaion of a highly-visible segmen

of Silver Lane long marred by abandoned and dilapidaingbuildings, vacan sorefrons, deerioraing reail facades,

and general commercial decay.

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– Muliple poins of sie access

– Alernae enry opion

– Grea I-84 visibiliy

– Eas and Wes Inersae access p

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– Bus Program

– Muliple building enries for paro

– Employee enry

– Secluded service area

– Approximaely 950 self–park spacwihin 600’ of an enry

– Pore Cochere a main enry

– Poenial vale / VIP lo

– Pylon sign a I-84 side

– Adjacen suppor building(approx. 20,000 sf available for “bahouse” operaions o possibly incluadminisraion, human resources aoher funcions)

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– Propery is ransformed ino a vibregional enerainmen and gaminameniy, convenienly accessiblefrom inersaes.

– Expansion poenial

– Muliple poins of enry

– A canopy covered, hree-berh busdocking saion o accommodae rregional and charer bus operaionserving he venue

– Significan square fooage for “bahouse” funcions and operaions

– Maximum I-84 visibiliy for Aroogand Smashburger franchises

– Proposed food and beveragecomponens include:

– Arooga’s – SmashBurger – Signaure cener bar / focal pogaming floor

– “Grab and go” fas food venuespossibly include Pepe’s Pizza aCrispy Creme or Dunkin’ Donu

– Tradiional German beer hall wcommunal ables / Bavarian begarden

– A piano bar wih a more inimaseting

– 2nd level high-energy dance clubvisible from I-84

– Branding opporuniies

– Gaming floor surrounded byacive enerainmen zones

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– Accessed via a dramaic seel and ggrand saircase / elevaor arium fehighly visible from I-84

In a salue o Eas Harord’s shisory as a hub o aviaion /aerospace manuacuring – and

given he close proximiy o PraWhiney’s World Headquarersis once acive airfield, RenschField—a reired, vinage fighecomplee wih Prat and Whine(P&W) engines will hang romhe ceiling o he arium and bespolighed during he eveninghours. Pursui and acquisiion o

plane suiable or display shouunderaken wih he assisancecollaboraion o he New EnglaMuseum. “Keep he Eagle Flyinglong been a manra used by P&scores o heir employees pas

presen in conveying boh heirand he imporance o heir misin manuacuring he finesmiliary aircraf engines in heworld or he naion’s deense.

– Paron aciviy and vibran club ligreadily visible in he evening fromInersae 84

– Playful overlooks o floor below

– Verical Connecor

– BOH o BOH Connecion o Lower L

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A parking lo or casino enrance o Arooga’s,

expanded CT Boxing Hall of Fame display, or

newly esablished “New England Boxing Hall of

Fame” feauring such regional boxing sars of

yeseryear as Rocky Marciano, Tony DeMarco,

“Marvelous” Marvin Hagler, Vinny “The

Pazmanian Devil” Paz, and, of course, home-

grown Harford champions Willie “Will o’ The

Wisp” Pep and Marlon “Magic Man” Sarling.

Bronze insallaions of Pep and Sarling.

An 8,000 square foo, Vegas-syle high energy dance

club wih sae-of-he-ar lighing and sound sysem.

In a salue o he U.S. Army’s legendary 101s Airborne

Division – “The Screaming Eagles” – he proposed

name, Drop Zone or DZ – in miliary erms, a specific

area upon which airborne roops, equipmen, or supplies

are airdropped.

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– Ineresing building composiion usingsimple shapes, colors and maerials.

– Muliple poins of enry.

– Large Pore Cochere forVale drop-off / pick-up

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– Addiional exerior signage opporuniiesfor Arooga’s and Smash Burger.

– Visible dance club experiencefrom highway.

– Inviing bus program, convenienly locaedfor parons.

– Smash Burger and Arooga’s are ao boh casino parons and non-ga

– Views from Arooga’s, Casino, conSmash Burger, nigh club connecnigh club.

– Muliple poins of enry.

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A phenomenal and singularly

unique opporuniy o adverise

upcoming evens, dining opions

and casino promoions a he

Eas Harford casino and

Mohegan Sun and Foxwoods

primary venues on one of he

wo major eas-wes raffic

corridors raversing he sae.

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– Poenial for insallaion of

large-scale rooop solar array

for ancillary “green” power

generaion

– Poenial rooop insallaion

of significan logo signage

wih maximum visibiliy for

overflying aircra

(Brainard Field and Bradley In’l.

Airpor fligh pahs and approaches)

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• No sie along he I-91 Norh corridor is remoely comparable –

cerainly none have he overpowering se of inangibles and atribuespresened by Eas Harford.

• PKF’s “gaming demand” analysis yields a srong belief ha EastHartford will produce a higher levels of base and incremental gamingrevenues – and, hence, higher state revenues – than any I-91 Northlocation based on several compelling facors – a saemen no refuedby Mohegan officials.

• Relaive o Mohegan concerns abou shrinkage of is exising cusomerbase in Uncasville, PKF has projeced an impac of 2.6% (loss) in

slo win in year one of Eas Harford operaions wih absoluelyno material difference in he degree of impac (loss) if an I-91 Norhsie is ulimaely chosen; year one loss for Foxwoods primary venueprojeced o be 1.9%. A casino in Eas Harford would miigaea significan maerial porion of hese projeced losses. Mosimporanly, in PKF’s opinion, he degrees of impac beween EasHarford and a sie locaed in he I-91 Norh corridor should not be amaterial deciding factor when it comes to site selection.

• Daily raffic coun on I-84 passing he Eas Harford sie is130,900 vehicles per day (VPD) vs. Eas Windsor wih 94,900 VPD –a difference of 36,000 cars a day! Logically, for Eas Harford, hispresens a superior opporuniy for “impulse paron” capure.

• The essenial imporance of “conribuing highways” o such a ven

and volume of play – enabling ease of access and convenience facfor parons raveling from he sae’s primary populaion hubs –overwhelmingly favors Eas Harford.

• Parons raveling from Greaer New Haven and Greaer Waerburwill need o ravel 11 miles furher o a gaming / enerainmenvenue buil in Eas Windsor han hey would o ge o a similar facdeveloped in Eas Harford.

• Relaive o he belief in some quarers ha he I-91 Norh corridoprovides he “bes defensive posure” o keep revenues from leav

he sae – and, more specifically, from migraing o Springfield – begs a simple quesion, “Why would mos gaming parons frequenor even drop by a faciliy buil in Eas Windsor when hey can ravan addiional 13 miles up he road o a new, $800 million, full-blowenerainmen and gaming complex in Springfield?” The fac is hEas Harford is locaed much closer o he sae’s primary populahubs han any I-91 Norh sie logically yielding greaer rip freque

• Caalys for Renschler Field’s full build-ou. Above and beyonddevelopmen of he venue iself, real opporuniies for enhancedeconomic aciviy and ancillary developmen should absolutely be a facor in sie selecion, hereby achieving an even greaerpublic purpose.

Rationale For East Hartford Vs. I-91 North Location *

* Wih Eas Windsor as a poenial “Hos Communiy”

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Tony Ravosa () -

2015-0420 Showcase Theater 17x11 Book

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