How to apply

Send a short letter of motivation and CV before 01 March 2015 to:

• Dutch applicants: Prof. Gerrita van der Veen (Hogeschool Utrecht)

• French applicants: Prof. Stephane Ganassali (Université de Savoie)

• Finnish applicants: Prof. Arto Rajala (Vaasan Yliopisto)

• German applicants: Prof. Ralf Wagner (Universität Kassel)

• Hungarian applicants: Prof. Judit Papp (Budapest Business School)

• Islandic applicants: Prof. Audur Hermannsdóttir (Háskóli Íslands)

• Italian applicants: Prof. Italo Trivisan (Università degli Studi di Trento) or Prof. Birgit Hagen (Università degli Studi di Pavia)

• Lithuanian applicants: Prof. Dolores Sánchez Bengoa (Vilniaus universiteto Tarptautinio verslo mokykla)

• Spanish applicants: Prof. Carmen Rodriguez Santos (Universidad de León)

Further Information

http://www.uni-kassel.de/go/marciee

Impressum

© 2015

Date: 14.01.2015

Universität Kassel

FB 07/ Wirtschaftswissenschaften

DMCC - Dialogmarketing Competence Center

URL: http://www.uni-kassel.de/go/marciee

Text & Layout:

Prof. Dr. Ralf Wagner & Dr. Katrin Zulauf

Marketing Communication Innovativeness of

European Entrepreneurs

M A R C I E E

Doctoral Track and Network

Embedding your PhD theses studies in an

international young researcher network.

Funded by

the European Union

You Benefit from

• Becoming part of an international research network of 10 universities

• Participating in method courses on a sophisticated level in an international learning atmosphere

• A systematic coaching provided by a team of well-established European advisors

• Participating in the design, setup, and evaluation of a European database related to entrepreneurial communication

• Writing academic publications jointly

Your Profile

We aim to establish a network of young researchers (PhD-candidates and post-docs) interested in:

• Entrepreneurship,

• International communication & marketing,

• Customer relationship management,

• Empirical research methods,

• Interaction & (Social) networking, or

• Cross-cultural management

Strategic Partnership MARCIEE

The importance of entrepreneurs is significant for the economic development of European economies. Entrepreneurs have the chance to differentiate themselves from established competitors in the market with the help of dialogue communication. The new digital communication services in the field of social media provide the entrepreneurs with excellent possibilities to address their clients regardless of limited resources and cultural boundaries.

Entrepreneurs' adaption of modern communication technologies and innovative customer relationship maintaining technologies opens a broad range of research opportunities. Entrepreneurs are often innovators in their domain, but insufficiently trained in establishing and maintaining customer dialogues. Moreover, their levels of customer relationship management differ and they are often not familiar with the use of modern technologies in support of these processes. One practical aim of MARCIEE is to strengthen the innovativeness of European entrepreneurs and to professionalize their intercultural communication and marketing activities in order to establish competitive advantages over non-European entrepreneurs. The international cooperation of doctoral students, post-docs and other interested researchers makes it not only possible for them to have access to data from different European nations, but also to learn how to cope with intercultural challenges. These concern the contents of research activities (e.g. equivalence of scales in intercultural comparisons) and the differing research traditions, processes and theoretical explanations across cultures.

The development of a European young researcher

network covers

• Research instrument design workshops (surveys and experiments)

• Collaborative data analysis

• Joint paper writing sessions

• Feedback routines for delivering and discussing our results with business practitioners, chambers of commerce and related stakeholders

Your Contribution

• Committed work on our joint research activities and outputs

• Active participation in the bi-monthly virtual meetings of our research group

• Taking part in the annual meeting of the whole research consortium as well as in additional task force meetings