20141215 tablets market

Market of Tablet ComputersKeita Igarashi

Today’s Outline

1. What is Tablet Computer?

2. Tablet Market for last few years

3. Tablet Market in this year

4. Future of Tablet Market

1. What is Tablet Computer ?


A tablet computer or simply called “tablet” isa mobile computer with touch screen, and larger screen than smartphones.


Tablet Computer is famous for...


Source: Apple Official

https://www.apple.com/jp/ipad-air-2/


Source: Google Official

http://www.google.com/intl/ja_jp/nexus/9/


2010 is the anniversary year when Apple launched iPad for the first time

Photo source: the Gurdian

http://www.theguardian.com/technology/2012/oct/22/ipad-mini-steve-jobs-7in-tablets


Since 2010, Tablet Market has been growing year by year.


Source: statistica.com

http://www.statista.com/statistics/272070/global-tablet-shipments-by-quarter/


The demands of not only Apple’s iPads but also Google’s Android tablets

have been rising for the last few years.


Source: Samusung, Sony

http://www.samsung.com/jp/consumer/mobilephone/tablet/wi-fi/

http://www.sony.jp/tablet/products/Z2/


Some kinds of smartphones are called “Phablet”.


“Phablet” is...“a smartphone having a screen which is intermediate

in size between that of a typical smartphone anda tablet computer”.

Quoted from Oxford dictionary

http://www.oxforddictionaries.com/definition/english/phablet


Some big tablet makers released phabletsin this year and more and more people aredemanding phablets, instead of tablets.


For example...


Apple’s iPhone6 and iPhone 6 Plus

Photo source: Apple Official

http://store.apple.com/jp/buy-iphone/iphone6


Google’s Nexus6

Photo source : Google Offcial



Samusung’s GALAXY Note

Photo source: Samsung Official

http://www.samsung.com/jp/consumer/mobilephone/galaxy-note/docomo/SM-N900DZKEDCM


On the other hand, IDC(International Data Corporation) said that the worldwide tablet market is expected to see massivedecelaration, slowdown to 7.2% of year-by-year growth.

Source: IDC

http://www.idc.com/getdoc.jsp?containerId=prUS25267314


Techcrunch also shows that shipments of iPad -which is a representative tablet- decreased for the first time in 2014.

Source: Techcrunch

http://jp.techcrunch.com/2014/11/26/20141125idc-ipad-sees-first-ever-decline-as-overall-tablet-shipment-growth-drops-7-2-in-2014-to-235-7m-units/


In summary, The growth of Tablet market began to become slow.


On the other hand, more and more phablets are replacing tablets.


・ Life cycle of tablets is getting longer and longer, so demand of tablets would decrease.


・ The Share of small tablets with 7,8 inch screens are now shrinking because of phablets above are taking away their consumers.


Example of small tablets...


Source: Apple Official

http://www.apple.com/jp/ipad-mini-3/


Source: Gizmodo Japan

http://www.gizmodo.jp/2014/05/sonet_nexus7_lte.html


・ The size of phablets is complete for daily computing life, and more and more will change to phablets.

References

・ Phablet -Wikipedia- Retrieved from http://en.wikipedia.org/wiki/Phablet

・ Apple -iPad Air 2-. (2014). Retrieved from https://www.apple.com/jp/ipad-air-2/

・ Google -Nexus9-.(2014). Retrieved from https://www.google.com/nexus/9/

・ Charles Arthur.(2012). iPad Mini launch: why Steve Jobs thought 7in tablets would fail. Retrieved from http://gu.com/p/3b9mx/stw

http://en.wikipedia.org/wiki/Phablet

https://www.apple.com/jp/ipad-air-2/

https://www.google.com/nexus/9/

http://gu.com/p/3b9mx/stw

References

・Worldwide tablet shipments 2010-2014 | Statistic (2014). Retrieved from http://www.statista.com/statistics/272070/global-tablet-shipments-by-quarter/

・ GALAXY Tab S | タブレット Wi-Fi | SAMSUNG. Retrieved from http://www.samsung.com/jp/consumer/mobilephone/tablet/wi-fi/

・ phablet: definition of phablet in Oxford dictionary (British & World English) / Retrieved from http://www.oxforddictionaries.com/definition/english/phablet

http://www.statista.com/statistics/272070/global-tablet-shipments-by-quarter/

http://www.samsung.com/jp/consumer/mobilephone/tablet/wi-fi/

http://www.oxforddictionaries.com/definition/english/phablet

References

・ Apple -iPhone6 と 6 plus (2014) Retrieved from http://store.apple.com/jp/buy-iphone/iphone6

・ Google -Nexus6- (2014) Retrieved from http://www.google.com/intl/ja_jp/nexus/6/

・ GALAXY Note3 SC-01F - 概要 | ドコモスマートフォン | SAMSUNG. Retrieved from http://www.samsung.com/jp/consumer/mobilephone/galaxy-note/docomo/SM-N900DZKEDCM

http://store.apple.com/jp/buy-iphone/iphone6




References

・Worldwide Tablet Growth Expected to Slow to 7.2% in 2014 Along With First Year of iPad Decline, According to IDC -(2014). Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS25267314

・ iPad、初の年間出荷台数減少へ。タブレット市場全体の成長も鈍化（ IDC調べ） (2014) Retrieved from http://jp.techcrunch.com/2014/11/26/20141125idc-ipad-sees-first-ever-decline-as-overall-tablet-shipment-growth-drops-7-2-in-2014-to-235-7m-units/

http://www.idc.com/getdoc.jsp?containerId=prUS25267314



References

・ Apple -iPad mini 3-(2014) Retrieved from http://www.apple.com/jp/ipad-mini-3/

・ Nexus 7（ 2013）が一括 0円。 SIMフリー時代の賢い通信プランはこれ : ギズモード・ジャパン（ 2014 ） Retrieved from http://www.gizmodo.jp/2014/05/sonet_nexus7_lte.html

http://www.apple.com/jp/ipad-mini-3/

http://www.gizmodo.jp/2014/05/sonet_nexus7_lte.html

Thank you !!

20141215 tablets market

Technology

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