20140828 BRIEF V4- APS(Vic) Re-brand Exercise

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BRIEF: Advanced Piping Systems (Vic) – Re-branding Exercise WHO ARE WE (and what do we represent)?: 1. We are an established, experienced family business with strong business and personal ethics 2. Our core capability is the provision of PE (Polyethylene) piping products to a range of markets and industries. 3. We provide clients with technical advice, support and products as required to satisfy their specific demands. 4. The majority of products sold are sourced from local and international suppliers therefore we have strong purchasing capabilities. WHERE ARE WE?: 1. We have a Head Office warehouse in Regional Victoria – Swan Hill, Australia, and 2. 1 x Distribution Warehouse in Metropolitan Melbourne, Victoria, Australia, plus 3. We market through a number of outlets located throughout Victoria, New South Wales and the Australian Capital Territory WHAT ARE WE GOOD AT?: “ We understand PE(Polyethylene) products, and add value to the our customers and end users through” 1. Our thorough knowledge of applications where PE piping systems can and should be used 2. Our experience with the marketing and operation of machinery to join, weld, and fabricate PE piping products 3. Our ability to communicate and train the industry in the correct use of installation and fabrication equipment 4. Our commitment to provide “best in class” service and advice to our clients and (suppliers). 5. Our determination to be highly respected within the industry and community. GEOGRAPHICAL AREAS WE CURRENTLY SERVICE ARE: 1. Victoria 2. New South Wales 3. Australian Capital Territory MARKET SECTORS WE SERVICE: 1. Commercial Plumbers 2. Mining Companies & Contractors – To be further developed 3. Water Treatment Companies & Municipal Departments 4. Re-sellers to the Plumbing Trade – To be further developed 5. Civil Construction Companies – To be further developed CLIENT PERSONEL AFFECTED BY RE-BRAND 1. PE Pipe installation contractors & staff 2. Plumbing and re-seller staff 3. Customer engineering, estimating, maintenance and supply departments 4. Our current product suppliers REASONS FOR RE-BRANDING (reason for change) 1. Create a stronger brand that is more easily recognized and remembered within the market 2. Create a better and more positive image of our expertise and capabilities 3. Communicate our position as high in the supply chain – We provide solutions (and products)! 4. Reduce market confusion with Advanced Piping Systems - South Australia, a business with the same name 5. Represent our “End-to-End PE Solutions” and “One-Stop” capabilities. MEASURABLE OUTCOMES FROM THE REBRANDING ACTIIVITY 1. To expand our business reach and influence over a larger geographical area 2. To increase our sales revenue by selling to a larger geographical area 3. To increase our sales revenue within the target market sectors 4. To be well recognized and respected within the industry and community

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Re-brand Exercise

Transcript of 20140828 BRIEF V4- APS(Vic) Re-brand Exercise

Page 1: 20140828 BRIEF V4- APS(Vic) Re-brand Exercise

BRIEF: Advanced Piping Systems (Vic) – Re-branding Exercise WHO ARE WE (and what do we represent)?:

1. We are an established, experienced family business with strong business and personal ethics 2. Our core capability is the provision of PE (Polyethylene) piping products to a range of markets and

industries. 3. We provide clients with technical advice, support and products as required to satisfy their specific

demands. 4. The majority of products sold are sourced from local and international suppliers therefore we have

strong purchasing capabilities. WHERE ARE WE?:

1. We have a Head Office warehouse in Regional Victoria – Swan Hill, Australia, and 2. 1 x Distribution Warehouse in Metropolitan Melbourne, Victoria, Australia, plus 3. We market through a number of outlets located throughout Victoria, New South Wales and the

Australian Capital Territory

WHAT ARE WE GOOD AT?: “ We understand PE(Polyethylene) products, and add value to the our customers and end users through”

1. Our thorough knowledge of applications where PE piping systems can and should be used 2. Our experience with the marketing and operation of machinery to join, weld, and fabricate PE piping

products 3. Our ability to communicate and train the industry in the correct use of installation and fabrication

equipment 4. Our commitment to provide “best in class” service and advice to our clients and (suppliers). 5. Our determination to be highly respected within the industry and community.

GEOGRAPHICAL AREAS WE CURRENTLY SERVICE ARE:

1. Victoria 2. New South Wales 3. Australian Capital Territory

MARKET SECTORS WE SERVICE:

1. Commercial Plumbers 2. Mining Companies & Contractors – To be further developed 3. Water Treatment Companies & Municipal Departments 4. Re-sellers to the Plumbing Trade – To be further developed 5. Civil Construction Companies – To be further developed

CLIENT PERSONEL AFFECTED BY RE-BRAND

1. PE Pipe installation contractors & staff 2. Plumbing and re-seller staff 3. Customer engineering, estimating, maintenance and supply departments 4. Our current product suppliers

REASONS FOR RE-BRANDING (reason for change)

1. Create a stronger brand that is more easily recognized and remembered within the market 2. Create a better and more positive image of our expertise and capabilities 3. Communicate our position as high in the supply chain – We provide solutions (and products)! 4. Reduce market confusion with Advanced Piping Systems - South Australia, a business with the same

name 5. Represent our “End-to-End PE Solutions” and “One-Stop” capabilities.

MEASURABLE OUTCOMES FROM THE REBRANDING ACTIIVITY

1. To expand our business reach and influence over a larger geographical area 2. To increase our sales revenue by selling to a larger geographical area 3. To increase our sales revenue within the target market sectors 4. To be well recognized and respected within the industry and community

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Performance Under Pressure

Advanced Piping Systems (Vic) Product Brochure

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Our Innogaz Electrofusion system provides a smart, fast and effective solution for onsite installations. Suitable for gas, fire service, potable water & treated effluent, this system covers a wide range of applications.

Product Range Our sizes range from 25 – 900mm including sockets, elbows, tees, reducers, branch saddles and tapping saddles for live connections. Pipe is available in 6 & 12 meter lengths and coils in the smaller bore sizes.

Connexion electrofusion welders are also available for purchase or hire.

System Features:• High Quality Pressure rated pipe and fittings

• Thrust blocking not required

• Suitable for Multiple Service Trenches

• Cyclic Pressure Resistant

• Rain Harvest Water Systems

• Pressure Sewerage Systems

Pressure Pipe SystemsGas | Water | Fire Service | Treated Effluent

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Advantages:

• Complete size range of swept bends

• Auto electrofusion jointing technology

• Quality European manufacturer

• Self cleaning bore surface

• Resistance to temperatures up to 100oC

• Suitable for poor ground conditions

• Resistance to UV rays

• Lightweight for easy transportation

• No toxic gas emissions in presence of fire

• Environmentally friendly – fully recyclable

Product Range Our sizes range from 50 – 315mm and include HDPE drainpipe – 5 meter lengths, welding sleeves, swept bends, 88.5o branches, Y-branches, reducers (LIT), screwed access tees (IO), junctions, 4 way risers, ring seal sockets, expansion sockets, stop ends & caps, silt traps, floor grates, adaptors to other materials, floor waster gully traps (DT), palazzo traps & threaded adaptors. Drainage welders are also available for purchase or hire.

Stocking the complete Wavin HDPE Drainage system, we have the answer to all Trade Waste & Sewerage applications.

Trade Waste Drainage SystemsSewer | Trade Waste

Suitable Applications:

• Syphonic Roof Drainage

• Sewer Rehabilitation

• Green Star – rated building sites

• High watertable conditions

• External sewer & vents

• Highly reactive soils

• Aggressive fluids in laboratories & corrosive waste

• In-slab plumbing/post tensioned concrete slabs

• Trade waste – Commercial kitchens, hospitals & Industrial processing plants

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Offering a range of pipe fittings specifically for butt welding, this range can also be welded to long spigot fittings, each fitting being compact in size for economical storage & transportation. These fittings are perfectly suited to prefabrication pipework assemblies.

Product Range Fittings available in this range include, stub flanges, end caps, sweep bends, short radius bends, reducers, shouldered ends and couplings. All buttweld fittings are available in SDR11 (16 Bar/PN16) and SDR17 (10 Bar/PN10)

We stock polyethylene pipe fittings featuring elongated spigots for both electrofusion and buttweld applications. These versatile fittings are compatible with our Rollmaplast and 39.5V electrofusion systems.

Product Range Our unique range includes, stub flanges, elbows, tees elongated bends, junctions, polyethylene ball valves and accessories, reducers, barrel unions, threaded adaptors – both male and female, roll groove adaptors and end caps. Sizes range from 20 – 500mm with fittings available in SDR11 (16 Bar/PN16) and SDR17 (10 Bar/PN10)

Buttweld Fittings Long Spigot Fittings

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Having a workshop dedicated to pre-fabrication, we are here to assist you with custom polyethylene pipe & sheet configurations. This includes fabrication of pipe offsets, spool pieces & manifolds as well as suction & delivery assemblies. We specialise in custom-made fittings, supplied ready for installation to save you time on site.

Capabilities:

• Pump Station Pipe Pre-assemblies

• Gravity Drainage Pre-assemblies

• Floats & Pontoon construction

• Custom Pressure & Drainage fittings

• Butt, Insertion & Extrusion Welding

• Custom Bends & Offsets

• Y Pieces 50-315mm

• Suction Intake Strainers

• Flanged Elbows &Tees

• Flanged Pipe Spools

Prefabrication & Manifolding

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PO Box 1431 5 Richards Road Swan Hill VIC 3585

Phone + 61 3 5033 1199Fax + 61 3 5032 5255Email [email protected] www.apsvic.com.au

Sales: 1800 634 644 E [email protected] W www.apsvic.com.au

Advanced Piping Systems (Vic) not only offers complete polyethylene piping systems but the tooling & equipment required to put it all together. Electrofusion & Butt Welding machines along with rotary pipe scrapers are all available for purchase or hire or, ask us about our hire/purchase arrangement.

Welder Hire

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