20140619 Sentiment Analysis_ Dr. Adam Bermingham_Insight
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Transcript of 20140619 Sentiment Analysis_ Dr. Adam Bermingham_Insight
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Brands, companies, products, public figures…!
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…from golfers…
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…to politicians…
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… to device and automotive manufacturers …!
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... all stand to benefit from having a richer and more real-time understanding of people’s behaviours and attitudes.!
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Social media analysis is a new era in market research harnessing the power of real-time big data and
state-of-the-art data analytics
1.1 billion users!
400M posts day!
40M photos per day!
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Sentiment Analysis
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Analytics is the discovery and communication of meaningful patterns in data… Analytics is a multi-dimensional discipline. There is extensive use of mathematics and statistics, the use of descriptive techniques and predictive models to gain valuable knowledge from data - data analysis. The insights from data are used to recommend action or to guide decision making rooted in business context.
http://en.wikipedia.org/wiki/Analytics
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Sentiment Analysis can be used to automatically detects emotions, speculations, evaluations and opinions in the content that people write.
This means that beyond simple clicks or likes, we can probe qualitatively into people’s
thoughts, motivations and opinions at quantitative scale.
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Use case: Real-time Political Analysis
Data-driven media and journalism PR management for political figures and parties
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Use case: Second Screen Analytics
#xfactor2010
#GE11
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Use case: Financial Analysis
Intelligent tools for aiding decision-making for financial traders and analysts
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Use Case: Radicalisation Detection
Sentiment analysis with social network analysis and automaticdemographic profiling
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Use cases: Marketing and Advertising
FMCG Services Automotive Software Airlines (etc)
Research & Planning Competitor Analysis Campaign Evaluation PR Intelligence RoI
Sentim
ent + SM
A