gStartup-Scene Brazil

May 6th 2014!Pepijn Veling

Today• Who am I?

• Doing business in Brazil

• Startup Scene Brazil • organisations and contactpersons

• SWOT

• Lessons learned

• Business models

1 Who am I?

Kimberly Clark developer new recycling services Pectcof operation manager Latin America Climate-KIC innovation scout

g

•  p

2 Doing business in Brazil

BIG

5th country 7th economy and growing

20/20/60 = agriculture/industry/services 6th labor force

6% unemployment… !

Rich vs. Poor

¨If it works in Brazil, it works everywhere!¨

¨So manyTaxes…

.. Taxes over

taxes! ..

Taxes over taxes over taxes!!!¨

Difficult

CHALLENGING

BIG AND DIFFICULT

3 Brazilian Startup Scene

Governmental  programs

Startup Brazilh"p://startupbrasil.mc1.gov.br/en/

Igor  Mascarenhas

Start You Up h"p://www.startyouup.com.br/ Ruby  Lopez

Startup Rio h"p://www.startuprio.org/ Augusto  Raupp

SEBRAE h"p://www.sebrae.com.br/

Paulo  Roberto  Cezar  de  Andrade

FAPERJ h"p://www.faperj.br/ Priscilla  Haddock  Lobo

Be-Basich"p://www.be-­‐basic.org/interna1onal/brazil.html

Ernst-­‐Jan  Bakker

Tropos and Seed seed.com.br Renata  Horta

University incubators

USP Cietec incubator

h"p://inoviweb.blogspot.nl/2008/03/cietec-­‐1er-­‐

Oscar  Nunes

Instituto Genesis PUC-Rio - Rio Criativo

h"p://www.genesis.puc-­‐rio.br/main.asp

José  Alberto  Aranha

COPPE UFRJ. Incubator

h"p://www.coppe.ufrj.br/

Prof.  Renato  Machado  Co"a

INNOVA Rafael      

Private accelerators

Acelera Partners (Microsoft Participações)

h"p://www.acelerapartners.com.br/

 Sergio  Yates  and  Franklin  Luzes

21212 h"p://startupbrasil.21212.com/ Rafael  Duton

PIPA h"p://pipa.vc/en Dhaval

Acceleratech h"p://aceleratech.com.br/

Papaya ventures h"p://www.papayaventures.com/ Luisa  Ribeiro

Acelera MGTI (Fumsoft) h"p://en.fumsoW.org.br/entrepreneurship/acelera-­‐mg Felipe  Byrro

Startup Farm h"p://www.startupfarm.com.br/ Alan  Leite

Campinas startups h"p://campinasstartups.com/ Kleber  Teraoka

Nest Incubadora h"p://www.nes1ncubadora.com.br/ Ernst-­‐Jan

Outsource Brazil h"p://www.outsourcebrazil.com.br/ Robert  Janssen

IMPACT  HUB Andre  Maciel

Funds  and  VCs

RIO Negocios h"p://rio-­‐negocios.com/ Ka1e  Pierozzi

VOX Capitalh"p://www.voxcapital.com.br/

Erik  Cavalcante

Inseed www.inseed.com.br Alice  Neves  Thome

Other support organisations

TEMPLO Co-working h"p://www.templo.co/ Herman  Bessler

Inseed www.inseed.com.br Alice  Neves  Thome

Innovation Insitute Bruno  Moreira

Strengths• Lot of knowledge and talent (top universities, strong selection)

• Many incubators (450) among which the largest of Latin America with hardware and 20 years of experience (100m$ investment)

• Big market

• Governmental push: Climate-KIC equivalents Startup Brazil en Seed

• Many accelerators and some good ones with strong connections to SV

Weaknesses• No entrepreneurial culture, strong divide between

science and business

• Internal focus (because of big market)

• No solid capital markets

• Very young scene (first accelerator 10 years young, most are 2-3-4 years)

Opportunities

• Brazil as a market for EU startups that offer solutions for biobased economy (i.e. Pectcof and Yellow-Pallet) and logistical challenges Brazilie (EasyTaxi was a BR startup)

• Startup Brazil and Seed are open to receive and support Climate-KIC startups

Threats

• Difficult country (local partner a must)

• Focus on fast-exit software startups but miles behind SV and Israel

• Expensive country

Lessons learned• all about people!!!

• strong selections focused on people over technology

• debate: can engineers be taught business skills vs adding business people to team

• right synergy a must: can the accelerator really help the startup?

• no bullshit nor mediastars-only allowed: a bullshit compass per startup: do they comply with what they said, and do the conferences they shine on actually contribute to their business?

• focus on product,-users-growth, not investment

• prepare VCs

• post acceleration program: acceleration doesn´t stop when the program ends

wanted business models by BR accelerators

early stage consultancylater stage+ +$ $

Thank you!