20140505_How far are we from 4G Mass Market Devices_SL V1
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How Far Away are we from 4G Mass Market Devices Prepared by: Shihab Labib
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Transcript of 20140505_How far are we from 4G Mass Market Devices_SL V1
How Far Away are we from
4G Mass Market Devices
Prepared by: Shihab Labib
June 2, 2015 How far away are we from 4G Mass Market Devices 2
4G is NOT built for
Everyone!
June 2, 2015 How far away are we from 4G Mass Market Devices 3
Driving market demand for 4G is a two sided coin
Source:
GSA Evolution to LTE report, February 17, 2014
GSMA Intelligence Report: Infographic: Global 4G-LTE connections forecast: 2010 to 2020, Mar’14
June 2, 2015 How far away are we from 4G Mass Market Devices 4
Year 2013 marked the mass deployment of 4G Network
279 4G Commercial
Launched Network
across 101 countries
(58% Growth from 2012)
GSA forecasts 350+
commercial 4G network
by end of 2014
3% 8%
39%
51%
4G Subs Distribution
by Region
NorthAmerica
APAC
Euope
RoW
June 2, 2015 How far away are we from 4G Mass Market Devices 5
Mass 4G rollout cast its shadow on no. of Subs & …
Source of data: Informa Telecoms and Media Provided to GSA on March 6, 2014
200 million
Global LTE subscriber
base will reach over 1
billion by 2017
June 2, 2015 How far away are we from 4G Mass Market Devices 6
…Devices!
Source : Status of the LTE Ecosystem reports 2011 – 2014, GSA - www.gsacom.com
4G Devices Models
41%
29%
11%
8%
8% 3%
Smartphones
Routers
Dongles
Modules
Tablets
Others
Breakdown of 4G Devices by Type
154 Manufactures
(Up 58% YoY)
June 2, 2015 How far away are we from 4G Mass Market Devices 7
4G situation is no different across GCC
Source : GfK Analysis for 4G Smartphones Sales across GCC Jul’13 – Dec’13
0%
5%
10%
15%
20%
25%
30%
35%
0%
5%
10%
15%
20%
25%
30%
35%
0%
5%
10%
15%
20%
25%
30%
35%
0%
5%
10%
15%
20%
25%
30%
35%
% of 4G Penetration in total Smartphone Sales by Month
Overall GCC Average UAE Oman Saudi Arabia
June 2, 2015 How far away are we from 4G Mass Market Devices 8
2014 will witness the dawn of Entry 4G Smartphones
Source : GfK Analysis for 4G Smartphones ASP 1Q12 – 4Q13
0%
50%
100%
4G
3G+$400
0%
50%
100%
4G
3G$150 - $400
0%
50%
100%
4G
3G$80 - $150
Key LTE Smartphones in
Year 2013
Key LTE Smartphones in
Year 2014
iPhone 6 Note 4
SGH S5 Mini
Nokia SGH
But why is 4G not built for
Everyone?
9
Source: Deloitte: Global Mobile Consumer Survey 2013, Nov’13
June 2, 2015 How far away are we from 4G Mass Market Devices 10
Price remains FOCAL purchase criteria
Source: Deloitte: Global Mobile Consumer Survey 2013, May’13 – July’13
June 2, 2015 How far away are we from 4G Mass Market Devices 11
Old is not Gold in the world of 4G!
Smartphone Penetration in Developed
Countries by Age Group
Smartphone owners that have never
downloaded an App by Age Group
Source: Deloitte: Global Mobile Consumer Survey 2013, May’13 – July’13
June 2, 2015 How far away are we from 4G Mass Market Devices 12
iPhone was a true game changer for Nawras
Monthly LTE Download Traffic LTE Daily Registered Users
Introduction of
4G over iPhone Introduction of
4G over iPhone
Is MENA any different?
13
Source: Ooredoo New Horizons Research, Young, Arab, and Connected, Jul’13 – Aug’13
June 2, 2015 How far away are we from 4G Mass Market Devices 14
June 2, 2015 How far away are we from 4G Mass Market Devices 15
4G is not built for Everyone
Identify your base barriers to upgrade to 4G
Keep your eyes open for Entry 4G Smartphones
