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    A Current Investment Idea

    News Corp

    February 2014

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    1

    News Corporation (NWSA)

    Twenty First Century Fox (formerly News Corp) spun off itsassets into new News Corp in June 2013

    Globally diversified media and information services company

    Owns leading news publishing brands (i.e. WSJ, Barrons, Sunday Times, etc)

    Second largest english publishing companyHarper Collins

    Leader in Australian sports programming channel and TV subscription provider

    Strong AU real estate website

    Capitalization

    Enterprise Value: $6.4 billion

    Equity Market Value: $9.0 billion

    Operating Statistics (2)

    2013 Revenues: $9.0 billion 2013 EBITDA: $688 million

    Ticker: NWSA

    Stock price: $15.52 (1)

    (1) All financials in this presentation are as of 2/4/14 with closing share price of $15.52 and diluted shares outstanding of 578.8mm(2) Fiscal Year ends June 30

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    Premium Content and Iconic BrandsNWSA Overview

    Source: Company documents

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    News Corps Discount to NAV Is Significant

    $3,217

    $973

    $3,552

    $3,728

    $1,386

    $234$715

    $1,331$270

    $13,436

    $4,452

    $8,984

    $0

    $4,000

    $8,000

    $12,000

    $16,000

    News Publishing REA Foxtel Fox Sports Amplify Corp. OH Net Cash Pension Def. NAV Discount Market Value

    $ in millions

    Net Asset Build

    ~50%discount

    REA investment based on market value

    Corp Overhead excludes Amplifys loss of operating

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    News Corps Discount to NAV Is Significant Contd

    $3,217

    $973

    $1,884

    $3,728

    $1,386

    $234$715 $1,331 $270

    $11,768

    $2,784

    $8,984

    $0

    $4,000

    $8,000

    $12,000

    $16,000

    News Publishing REA Foxtel Fox Sports Amplify Corp. OH Net Cash Pension Def. NAV Discount Market Value

    $ in millions

    Net Asset Build (1)

    ~30%discount

    (1) REA valued through comparable versus NWSAs market value of its ownership in the public company; Corp Overhead strips outAmplifysloss of operating

    REA based on public trading comps

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    Factors and Drivers Behind ValueSegment Analysis

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    (1) News, Publishing, and Digital Real Estate

    $ in millions

    Net Asset Build

    $3,217

    $973

    $3,552

    $3,728

    $1,386

    $234$715

    $1,331$270

    $13,436

    $4,452

    $8,984

    $0

    $4,000

    $8,000

    $12,000

    $16,000

    News Publishing REA Foxtel Fox Sports Amplify Corp. OH Net Cash Pension Def. NAV Discount Market Value

    ~50%discount

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    News and Information Services

    Third largest newspaper publisher in the world(1)

    #1 newspaper in the US, AU, and UK market

    Globally diversified with top brands

    Dow Jones products cater to consumers and institutions

    WSJ, Newswires, Factiva, Barrons, MarketWatch, and

    SmartMoney

    UK presence through the Sun and The Sunday Times

    Generated $6.7 billion through print/digital advertisingand subscription based model for FY13

    ~60% of revenues come from advertising with the rest fromsubscription

    Greater than 70% of total consolidated revenues

    (1) "Top Newspaper Publishers, 2009." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton, III. 2012 ed. Detroit: Gale, 2012. Business Insights: Essentials. Web. 7Feb. 2014.

    Strengths

    Secular declining industry

    Negative 5.7% revenue CAGR from 2011-2013

    Negative 2.0% EBITDA margin compression during same timeperiod

    The proliferation of internet has decreased readership amountyoung people

    UK hacking scandal litigation erode valuation

    Variant perception

    51% of adult Americans still read a newspaper (43.4mm papersevery weekday and approximately 48mm on weekends )

    Though in slow decline, I believe industry will not die but evolvewith technology (i.e. IPAD newspaper, digital locker, etc)

    UK Scandal being indemnified by 21stCentury Fox noted in their10K filing

    Concerns

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    Operationally weak, and believe it will continue to do soNews and Information Services

    $7,576$7,058

    $6,731$6,363

    $1,153 $939 $795 $643

    0%

    4%

    8%

    12%

    16%

    $0

    $2,000

    $4,000

    $6,000

    $8,000

    2011 A 2012 A 2013 A 2014 E

    Revenue - LHS EBITDA - LHS EBITDA Margin - RHS

    Source: Company Documents, Capital IQ, and my estimates

    News & Information Services 2011 2012 2013 2014E 11-'13 CAGR

    Advertising $4,694 $4,388 $3,938 $3,607Circulation 2,522 2,326 2,370 2,297

    Other 360 344 423 459

    Revenue 7,576 7,058 6,731 6,363 (5.7%)

    Operating Expense (4,294) (4,195) (4,099) (4,002)

    Gross Profit $3,282 $2,863 $2,632 $2,361 (10.4%)

    Margin% 43.3% 40.6% 39.1% 37.1%

    Gross Profit $3,282 $2,863 $2,632 $2,361

    SG&A (2,129) (1,924) (1,837) (1,717)

    EBITDA $1,153 $939 $795 643 (17.0%)Margin% 15.2% 13.3% 11.8% 10.1%

    $ in millions

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    Estimate the News Segment Is Worth Over $3bn

    10 yr avg: 7.3x

    5-yr avg: 5.5x

    0.0x

    2.0x

    4.0x

    6.0x

    8.0x

    10.0x

    12.0x

    2004 2006 2008 2010 2012

    * As of 2/4/14

    EV/EBITDA Historical Trend of Public Trading Comps

    Source: Company Documents, Capital IQ, and my estimates

    Use 5.0x multiple which is near 5-year average(vs. current 7.4x) to reflect declining secular trends

    News and Info Services Low Mid High

    2014E EBITDA $643 $643 $643

    (x) Multiple 4.0x 5.0x 6.0x

    EV $2,573 $3,217 $3,860

    Per Share $4.45 $5.56 $6.67

    $ in millions

    $ in millions

    Company Share Price Market Revenue EBITDA Margin EV/EBITDA

    Gannett Co., Inc. $26.36 $6,007 $5,161 $1,045 20.2% 7.4x

    New York Times $13.75 $2,059 $1,491 $252 16.9% 8.2x

    McClatchy Company $4.36 $376 $1,223 $289 23.6% 6.5x

    Average 20.3% 7.4x

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    Publishing SegmentHarper Collins

    Second largest english publisher company

    Harper collins carries some great brands with and authors with greatest number of titles on NY times best seller

    100,000 active names in print and e-book Over 200 best sellers each year

    Unlike the newspaper business, global market for books is growing with stable revenues

    Digital e-books contribute more than 20% of revenues and it expected to grow

    E-books have better economics than print

    E-Book Contribution is GrowingMajor Title / Names

    2.0% 3.0% 6.0% 10.0% 14.0% 18.0% 23.0% 28.0%

    2009A 2010A 2011A 2012A 2013A 2014E 2015E 2016E

    Print Ebook

    Source: Company Investor Presentation, May 2013

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    Book Publishing 2011 2012 2013 2014E 11-'13 CAGR

    Consumer $1,124 $1,123 $1,286 $1,376

    Other 66 66 83 $93

    Total revenues 1,190 1,189 1,369 1,469 7.3%

    Opex (906.0) (886.0) (1,028.0) (1,105)

    Gross Profit 284 303 341 364 9.6%

    Margin% 23.9% 25.5% 24.9% 24.8%

    Gross Profit 284 303 341 364

    SG&A (196) (217) (199) (201)

    EBITDA 88.0 86.0 142.0 162.2Margin% 7.8% 7.7% 11.0% 11.0%

    Segment Has Stable Revenues But Growing Margins

    The penetration of E-books improves publishers

    economics

    Source: Company filings and my estimates

    $ in millions

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    Estimate the Publishing Segment Is Worth $970mm

    * As of 2/4/14

    EV/EBITDA Historical Trend of Public Trading Comps

    Source: Company Documents, Capital IQ, and my estimates

    Use 6.0x multiple as Scholastic is a close comp

    10 yr avg: 9.3x

    5-yr avg: 8.4x

    0.0x

    3.0x

    6.0x

    9.0x

    12.0x

    15.0x

    2004 2006 2008 2010 2012

    Select Peers' Average 10 yr avg 5 yr avg

    Bookpublishing Low Mid High

    2014E EBITDA $162 $162 $162

    (x) Multiple 5.0x 6.0x 7.0x

    EV $811 $973 $1,135

    Per Share $1.40 $1.68 $1.96

    $ in millions

    Company Share Price Market Revenue EBITDA Margin EV/EBITDA

    Scholastic Corp $31.98 $1,017 $1,785 $165 9.3% 5.9x

    Pearson 10.88 8,801 5,160 880 17.1% 12.5x

    Average 13.2% 9.2x

    $ in millions

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    Digital Real Estate Services

    NWSA owns 61.6% of REA Group Limited

    Publicly traded company on the ASX (ASX: REA)

    $5.8bn market cap

    Provides largest AU residential property website

    Online advertising services for residential and commercial properties for sale and rent

    Online display advertising space for advertisers in various industries

    Source: Company Investor Presentation, May 2013

    $235

    $286

    $345

    $418

    $102$129

    $168 $191

    40.0%

    42.0%

    44.0%

    46.0%

    48.0%

    50.0%

    $0

    $100

    $200

    $300

    $400

    $500

    2011 2012 2013 2014E

    Revenues - LHS EBITDA - LHS Margin% - RHS

    Leads to Strong Revenue and EBITDA TrendsREAs Offerings & Competitive Position

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    Two Different Approaches to Value This BusinessValuation

    Market Valuation

    REA AU Market Value

    Shares (mm) 131.7

    (x) Share Price $43.78

    (x) Avg. Exchange Rate $1.00

    Market Valuation $5,766

    (x) NWSA Ownership 61.6%

    NWSA Value of REA $3,552

    Per Share $6.14

    Comps Method

    Due to Trulia and Zillow lack of history, usinginternet software services average multiple

    Internet Software and Services 2010 2011 2012 2013 Feb-14

    TEV/Total Revenue 4.8x 4.0x 4.3x 6.4x 5.9x

    TEV/EBITDA 15.2x 12.7x 14.3x 19.7x 19.9x

    2010 - 2014 Average 16.4x

    Source: CapitalIQ

    REA AU Low Mid High

    2014E EBITDA $118 $118 $118

    (x) Multiple 15.0x 16.0x 17.0x

    EV $1,767 $1,884 $2,002Per Share $3.05 $3.26 $3.46

    Currently, the market is valuing NWSA equitystake in REA at $3.5 billion

    However, the market is potentiallyovervaluing the equity because its intrinsic

    value is closer to $1.8 billion today.

    Source: Company Documents, Capital IQ, and my estimatesREAs EBITDA is $118mm ($191mm 2014E times NWSA REA Share (61.6%)

    $ in millions, unless stated otherwise

    $ in millions, unless stated otherwise

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    NWSA Valuation Build-Up

    (1) NWSA stated in Investor Presentation (May 2013) Foxtel debt was $2.1B. NWSA share is 50% of it(2) Corp overhead estimated to be 143m of pre-tax expenses per year, capitalized at 5x

    Base Case (Mid)

    Low Mid High per shareBusiness Segments Discussed

    News and Info Services $2,573 $3,217 $3,860 $5.56

    Publishing 811 973 1,135 $1.68

    Digital Real Estate Services (REA) - Market 3,552 3,552 3,552 $6.14

    Other Business Segments

    Foxtel $0.00

    Fox Sports $0.00

    Amplify $0.00

    Cash $2,381 $2,381 $2,381 $4.11

    Less: Debt (1) 50.0% $2,100.0 (1,050) (1,050) (1,050) ($1.81)

    Net Cash Equivalent $1,331 $1,331 $1,331 $2.30

    Less: Corp Overhead (2) ($715) ($715) ($715) ($1.24)

    Less: Unfunded Pension Obligation (270) (270) (270) ($0.47)

    Equity Value - REA Market $7,282 $8,088 $8,893

    Share Price $12.58 $13.97 $15.37 $13.97

    Current Stock Price $15.52 $15.52 $15.52

    % Prem ium / (Discount) to Curren t (18.9%) (10.0%) (1.0%) (10.0%)

    $ in millions, unless stated otherwise

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    (2) Foxtel & Fox Sports

    $ in millions

    Net Asset Build

    $3,217

    $973

    $3,552

    $3,728

    $1,386

    $234$715

    $1,331$270

    $13,436

    $4,452

    $8,984

    $0

    $4,000

    $8,000

    $12,000

    $16,000

    News Publishing REA Foxtel Fox Sports Amplify Corp. OH Net Cash Pension Def. NAV Discount Market Value

    ~50%discount

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    Foxtel

    Largest pay TV Provider in Australia

    Over 2.3 subscribing households, equivalent to 30% of the population in Australia

    Deliver more than 200 channels including premium sports and content from Fox Sports Australia

    Exlusive broadcast rights for Fox Sports relationship and HBO positions Foxtel well

    HBO has orginal content, like Game of Thrones, which is considered to be must have programming

    Exlusive contracts for rugby, soccer, and australian Football, ranging until 2015 - 2017

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    Used when investor has no control butsignificant influence

    Proportionate share of earnings or loss flowthrough the income statements as a one lineconsol idat ion i tem below net income

    Effects of Equity Method Accounting

    Source: The Practioners Guide to Investment Banking

    NWSA earnings understated if only looking at EBITDA. Therefore, need toinclude Foxtel value in the sum-of-the- parts analysis

    Equity Method Accounting Understates Foxtel Value

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    Estimate the NWSA Share of Foxtel Is Worth $3.7Bn

    * As of 2/4/14

    Source: Company Documents, Capital IQ, and my estimates

    Pubic Trading Comps

    Foxtel Low Mid High

    2014E EBITDA $932 $932 $932

    (x) Multiple 7.0x 8.0x 9.0x

    EV $6,524 $7,456 $8,388

    (x) NWSA Share 50.0% 50.0% 50.0%

    EV $3,262 $3,728 $4,194

    Per Share $5.64 $6.44 $7.25

    Company Share Price Market Revenue EBITDA Margin EV/EBITDATime Warner Cable $135.90 $37,767 $22,120 $7,980 36.1% 7.8x

    Comcast $53.52 $139,014 $64,657 $21,434 33.2% 8.7x

    Direct TV $68.81 $36,156 $31,214 $7,731 24.8% 7.1x

    Cable Vision $16.39 $4,386 $6,738 $1,708 25.3% 7.9x

    Average 31.3% 7.9x

    $ in millions, unless stated otherwise

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    Leading sports programming provider and haveexlusive rights to many popular sports

    Generates revenue primarily through affiliate feespayable under these carriage agreements, as well asadvertising sales

    Majority of Foxtel household subscribe to Fox Sports

    Foxtel and Fox Sports relationship are symbiotic asthey both need each other (i.e. good synergies)

    Subscribers want access to original content and live sports

    Increases stickiness and adoption, which leads to lowerchurn rates and higher ARPU

    Fox Sports needs a distribution network, and Foxtel catersto 30% of Australia

    Fox Sports

    Source: Company Documents

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    Having exclusive rights to original content and live events is key to

    keeping subscribers and maintaining competitive position

    Sports Is A Key Attraction For Cable TV Subscribers(1)

    Portfolio of Major Sports Rights

    Source: Company Documents,

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    Estimate Fox Sports Is Worth Close to $1.4bn

    * As of 2/4/14

    EV/EBITDA Historical Trend of Public Trading Comps

    Source: Company Documents, Capital IQ, and my estimates

    Use a 11x vs. 5-yr average of 11.6x forconservatism

    $ in millions

    $ in millions

    5 yr avg: 11.6x

    0.0x

    2.0x

    4.0x

    6.0x

    8.0x

    10.0x

    12.0x

    14.0x

    16.0x

    2008 2010 2012

    Company Share Price Market Revenue EBITDA Margin EV/EBITDA

    Discovery Communication $78.03 $27,067 $4,941 $2,184 44.2% 15.8x

    AMC Networks $62.70 $4,532 $1,523 $520 34.2% 12.1x

    Starz $27.04 $3,056 $1,785 $443 24.8% 9.7x

    Average 34.4% 12.5x

    Fox Sports Low Mid High

    2014E EBITDA $126 $126 $126

    (x) Multiple 10.0x 11.0x 12.0x

    EV $1,260 $1,386 $1,512

    Per Share $2.18 $2.39 $2.61

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    NWSA Valuation Build-Up

    (1) NWSA stated in Investor Presentation (May 2013) Foxtel debt was $2.1B. NWSA share is 50% of it(2) Corp overhead estimated to be 143m of pre-tax expenses per year, capitalized at 5x

    Including Foxtel and Fox Sports adds +$8 per share

    Base Case (Mid)

    Low Mid High per share

    Business Segments Discussed

    News and Info Services $2,573 $3,217 $3,860 $5.56

    Publishing 811 973 1,135 $1.68

    Digital Real Estate Services (REA) - Market 3,552 3,552 3,552 $6.14

    Other Business Segments

    Foxtel $3,262 $3,728 $4,194 $6.44

    Fox Sports 1,260 1,386 1,512 $2.39

    Amplify $0.00

    Cash $2,381 $2,381 $2,381 $4.11

    Less: Debt (1) 50.0% $2,100.0 (1,050) (1,050) (1,050) ($1.81)

    Net Cash Equivalent $1,331 $1,331 $1,331 $2.30

    Less: Corp Overhead (2) ($715) ($715) ($715) ($1.24)

    Less: Unfunded Pension Obligation (270) (270) (270) ($0.47)

    Equity Value - REA Market $11,804 $13,202 $14,599

    Share Price $20.39 $22.81 $25.22 $22.81

    Current Stock Price $15.52 $15.52 $15.52

    % Prem ium / (Discount) to Curren t 31.4% 47.0% 62.5% 47.0%

    $ in millions, unless stated otherwise

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    (3) Amplify

    $ in millions

    Net Asset Build

    $3,217

    $973

    $3,552

    $3,728

    $1,386

    $234$715

    $1,331$270

    $13,436

    $4,452

    $8,984

    $0

    $4,000

    $8,000

    $12,000

    $16,000

    News Publishing REA Foxtel Fox Sports Amplify Corp. OH Net Cash Pension Def. NAV Discount Market Value

    ~50%discount

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    Fully integrated technology based learning solution

    for the $40 billion addressable market throughtablet based platform (1)

    Teachers can monitor students

    Administrators can deploy content to tablet

    Districts can evaluate schools with custom standardizedtests

    Digital delivery of high-quality curriculum toimprove the K-12 market

    Attempting to address the problem that from 1970 - 2010education system has doubled their investment from $5kto $11k but the NAEP test scores have remained thesame (2)

    Education Bet: K-12

    Amplify

    (1) http://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embedded(2) http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0

    http://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embeddedhttp://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.nytimes.com/2013/09/15/magazine/no-child-left-untableted.html?pagewanted=2&_r=0http://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embeddedhttp://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embeddedhttp://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embeddedhttp://www.youtube.com/watch?v=-_K4Q3qxK0A&feature=player_embedded
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    Amplify Estimated Worth is $234mm

    Amplify Low Mid High

    Original Investment Cost $390 $390 $390

    (x) Discount Factor 20.0% 60.0% 80.0%

    Value $78 $234 $312Per Share $0.13 $0.40 $0.54

    News Corp paid $390 million in 2011 and invested an additional ~$180mm

    Applying a discount to original investment,

    Amplify is worth ~$234mm

    $ in millions, unless stated otherwise

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    What is NWSA Worth?

    Base Case (Mid)

    Low Mid High per share

    Business Segments DiscussedNews and Info Services $2,573 $3,217 $3,860 $5.56

    Publishing 811 973 1,135 $1.68

    Digital Real Estate Services (REA) - Market 3,552 3,552 3,552 $6.14

    Other Business Segments

    Foxtel $3,262 $3,728 $4,194 $6.44

    Fox Sports 1,260 1,386 1,512 $2.39

    Amplify 78 234 312 $0.40

    Cash $2,381 $2,381 $2,381 $4.11

    Less: Debt (1) 50.0% $2,100.0 (1,050) (1,050) (1,050) ($1.81)

    Net Cash Equivalent $1,331 $1,331 $1,331 $2.30

    Less: Corp Overhead (2) ($715) ($715) ($715) ($1.24)

    Less: Unfunded Pension Obligation (270) (270) (270) ($0.47)

    Equity Value - REA Market $11,882 $13,436 $14,911

    Share Price $20.53 $23.21 $25.76 $23.21

    Current Stock Price $15.52 $15.52 $15.52

    % Prem ium / (Discount) to Curren t 32.3% 49.6% 66.0% 49.6%

    $ in millions, unless stated otherwise

    (1) NWSA stated in Investor Presentation (May 2013) Foxtel debt was $2.1B. NWSA share is 50% of it(2) Corp overhead estimated to be 143m of pre-tax expenses per year, capitalized at 5x

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    Appendix

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    NWSA Valuation

    (1) NWSA stated in Investor Presentation (May 2013) Foxtel debt was $2.1B. NWSA share is 50% of it(2) Corp overhead estimated to be 143m of pre-tax expenses per year, capitalized at 5x

    REA Valued Based on Comps (Market Correction on REA Value)

    Base Case (Mid)

    Low Mid High per share

    Business Segments Discussed

    News and Info Services $2,573 $3,217 $3,860 $5.56

    Publishing 811 973 1,135 $1.68

    Digital Real Estate Services (REA) - Comp Method 1,767 1,884 2,002 $3.26

    Other Business Segments

    Foxtel $3,262 $3,728 $4,194 $6.44

    Fox Sports 1,260 1,386 1,512 $2.39

    Amplify 78 234 312 $0.40

    Cash $2,381 $2,381 $2,381 $4.11

    Less: Debt (1) 50.0% $2,100.0 (1,050) (1,050) (1,050) ($1.81)

    Net Cash Equivalent $1,331 $1,331 $1,331 $2.30

    Less: Corp Overhead (2) ($715) ($715) ($715) ($1.24)

    Less: Unfunded Pension Obligation (270) (270) (270) ($0.47)

    Equity Value - REA Comp Method $10,097 $11,768 $13,361

    Share Price $17.44 $20.33 $23.08 $20.33

    Current Stock Price $15.52 $15.52 $15.52

    % Prem ium / (Discount) to Curren t 12.4% 31.0% 48.7% 31.0%

    Base Case Valuation ranges from $20-$23

    depending on REA method of valuation

  • 8/13/2019 2014.02 News Corp Investment Idea

    33/33

    $0

    $4

    $8

    $12

    $16

    $20

    Jul-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14

    Bought shares inDecember, January and

    February for an averagecost of $16.76 per share

    News Corp Share Performance