2014 Trends of ERP Cloud Computing LIVE Webcast

Speaker Firms and Organization:

AcumaticaJon Roskill

Chief Executive Officer

LANDFALL SolutionsMark A. Solberg, CPA

President

Ernst & Young U.S. LLPKevin Ma

Cloud Computing Tax Resident, International Tax Services

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Presented By:

May 29, 2014

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Partner Firms:

Ernst & Young U.S. LLP

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Partner Firms:

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Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications such as Financials, Distribution, CRM and Project Accounting, powered by a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their business; to play to their strengths, since every business is unique; and to empower their people by going wherever their people go, on any device.

Navigating Your Business Systems for Over 25 Years

Since 1987, LANDFALL Solutions, LLC. (LANDFALL) has been providing accounting and business technology solutions to small to mid-sized companies as well as large multination companies with complex requirements. LANDFALL is an Acumatica Gold Certified Partner and Microsoft Silver Certified Partner. LANDFALL is also an Independent Software Vender (ISV) and offers its own suite of productivity applications designed to extend the reach of Accounting and ERP and to simplify content and process management unique to your company.

LANDFALL offers its customers complete guidance to implement a more stable and efficient business information system. We don’t just sell software or canned solutions. We bring real, practical value to our customers by understanding and analyzing their business needs so that we can provide a technology solution to help our customers leverage the full value of their investment.

Partner Firms:

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Ernst & Young U.S. LLP

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

For more information about our organization, please visit ey.com.

Brief Speaker Bios:

Jon Roskill

CEO Jon Roskill, former Channel Chief at Microsoft, has 25 years of leadership experience in the software business. His 20-year career at Microsoft included stints in product development, sales, and marketing.

Jon’s most recent position at Microsoft was Corporate Vice President, Worldwide Partner Group (WPG) where he led a global sales and marketing team comprised of more than 5,000 employees serving a community of more than 640,000 partners. In this position, Jon was responsible for Microsoft’s worldwide channel strategy for the company’s commercial products and cloud offerings.

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Mark A. Solberg, CPA

Mark Solberg founded LANDFALL Solutions, LLC and has been helping clients navigate their business technology challenges for over 25 years. Mark is a CPA and holds a Bachelor of Science in Accounting from Indiana University.

Previously Mark was an instructor for Dynamics SL Financials and FRx training courses, a Microsoft Certified Instructor on Visual Basic and an award winning faculty member of the Illinois CPA Society in the area of technology.

Mark’s extensive experiences with business, technology, accounting and development provide clients with a powerful knowledge source.

Mark’s passion is to share knowledge and make every client smarter about the tools that they use in their businesses.

Brief Speaker Bios:

Kevin Ma

Kevin Ma is an international tax professional with Ernst & Young LLP based in Irvine, California. He is also the firm’s Global Cloud Computing Tax Resident.

Kevin works with the firm’s largest and most innovative technology clients and client teams in addressing the unique tax issues facing this industry, covering all areas of taxation, including indirect tax, transfer pricing, international tax and global compliance and reporting. Kevin works with EY’s global network of firms across more than 150 countries to address emerging and known client issues.

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► For more information about the speakers, you can visit: http://theknowledgegroup.org/event_name/2014-trends-of-erp-cloud-computing-live-webcast/

http://theknowledgegroup.org/event_name/2014-trends-of-erp-cloud-computing-live-webcast/

The Knowledge Group is producing a live webcast, 2014 Trends of ERP Cloud Computing LIVE Webcast, to help companies’ security officers and other professionals better manage ERP cloud computing. This interactive course will provide crucial information regarding the dos and don’ts of ERP cloud computing for 2014 and beyond.

Key issues that will be covered in this course are:• ERP cloud computing adoption: an overview• Latest trends of ERP cloud computing• Establishing an effective ERP cloud computing model• Regulatory issues and best practices• Tax updates and best practices• Up-to-the-minute regulatory updates

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Featured Speakers:

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SEGMENT 1:

Jon RoskillChief Executive OfficerAcumatica

SEGMENT 2:

Mark A. Solberg, CPAPresidentLANDFALL Solutions

SEGMENT 3:

Kevin MaCloud Computing Tax Resident, International Tax ServicesErnst & Young U.S. LLP

Introduction

CEO Jon Roskill, former Channel Chief at Microsoft, has 25 years of leadership experience in the software business. His 20-year career at

Microsoft included stints in product development, sales, and marketing.

Jon’s most recent position at Microsoft was Corporate Vice President, Worldwide Partner Group (WPG) where he led a global sales and

marketing team comprised of more than 5,000 employees serving a community of more than 640,000 partners. In this position, Jon was

responsible for Microsoft’s worldwide channel strategy for the company’s commercial products and cloud offerings.

Prior to his position as Corporate Vice President, Jon was also the General Manager – Server & Developer Tools Division — where he led a

team responsible for product management and product marketing. At one time, he also ran all business operations, strategy, and marketing for

Microsoft US, boasting more than $20 billion in sales.

Jon lives in the Seattle area with his wife and two daughters. He is active in the non-profit world, serving on the national Board of Governors of

the Boys & Girls Clubs that is responsible for 4,000 clubs and millions of children. In his free time, Jon enjoys sports and music.

He holds a Bachelor of Applied Science, Computer Engineering, from University of Massachusetts, Amherst, and an MBA from Boston

University.

May 29, 2014

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SEGMENT 1:


Cloud ERP: Trends that Matter

Jon Roskill, CEO, Acumatica

Who is this guy?

14

• 25-year IT business leader

• A numbers guy, customer obsessed

• Tried to retire, Cloud ERPtoo exciting

The Evolution of ERP

15

Easy to integrate &extensible platform

Multiple Screen Sizes

Private and public cloud

Flexible deployment and pricing model

Pay for what you use

2010Cloud ERP

Difficult to customize

Vendor and data lock-in and price increases

Lack of integration with on-premise systems

Native Web based interface

2000WebBased

Expensive custom development

Clunky user-interface

Limited features and functionality

Expensive to maintain, difficult to upgrade

1980MS-DOS

Expensive custom development

Chained to desktop

Hard to collaborate with partners & customers

Does not support statelessness

1990Client/Server

That was yesterday

Right now…

16

Cloud is powering real-time data via mobile, driving quicker, better business decisions.

ERP is on the move…

ERP — Trending to Cloud

17

47% of organizations

plan to move their core ERP systems to the cloud within five years.*

30% of respondents

plan to keep the majority of their ERP systems on-premises for the foreseeable future.*

* Gartner, 2013

TRENDS that matter in Cloud ERP

18

Device, UX, and Convenience is the Driver

1

19

BYOD has led to BYO-A…the Business User is King


2

20

Two-Tier ERP Deployments


3

21

Productivity & Collaboration


4

22

Security, security, security


5

5 Tips when considering Cloud ERP

23

• Convenience is the DRIVER: Select devices that work with a variety of technologies

• The Business User is KING: Talk with your people about how they want to use the software and truly understand the tools they are using today

• Two-Tier ERP: Insist on standards-based integration and a strong non-proprietary automation platform with deployment flexibility

• Productivity: Make productivity a forethought, not an afterthought. Think about how your ERP system will be a good collaborative member of your team.

• Security: Keep an eye on the big stories on security like Heartbleed and NSA access, but remember, the biggest threat lies inside your firewall.

OEM partners:

The Right Choice for SMBs andMid-Market Businesses

No ERP* Simple Moderate High

What’s the right decision for mid-market businesses?

24

Acumatica at a glance

Seattle, WA: Global HQ

McLean, VA: Sales & Support

Moscow, Russia: Engineering

Singapore:Regional

HQ

Owned by founders and institutional investor Almaz Capital and Visma, a KKR company

Founded in 2008 by ERP veterans:John Howell Serguei Beloussov Mike Chtchelkonogov

100+ employeesGlobal Presence

2013

Par

tner

cha

nnel

gr

owth

2013

Cus

tom

er b

ase

grow

th

2013

Bill

ed r

even

ue

grow

th

+200%+250%

+350%

The fastest-growing Cloud ERP company

25

Thank You

Jon Roskill, [email protected]

Introduction

Mark Solberg founded LANDFALL Solutions, LLC and has been helping clients navigate their business technology

challenges for over 25 years. Mark is a CPA and holds a Bachelor of Science in Accounting from Indiana University.

Previously Mark was an instructor for Dynamics SL Financials and FRx training courses, a Microsoft Certified Instructor on

Visual Basic and an award winning faculty member of the Illinois CPA Society in the area of technology

Mark’s extensive experiences with business, technology, accounting and development provide clients with a powerful

knowledge source.

Mark’s passion is to share knowledge and make every client smarter about the tools that they use in their businesses.

May 29, 2014

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SEGMENT 2:


Agenda (Slide 1)

1. Moving from Accounting to Enterprise Resource Planning (ERP)

2. The Future of ERP Architecture – Extend the Reach…

3. Risk Management – Environments, Security, Implementing ERP

4. Developing Your Roadmap…5. Your Future Initiatives – When to Move and

How

Moving from Accounting to ERP(Slide 2)

1. Historical Needs• General Ledger, Accounts Receivable, Accounts

Payable

2. Enterprise Resource Planning (ERP) • Consider Future Needs and Opportunities• Extend the Reach of Data Throughout Your

Enterprise• Are You Good to do Business With?• Can an ERP Solution Help You Beat the

Competition?

The Future of ERP Architecture“Extend the Reach” (Slide 3)

1. Historical Applications• Client Server and Multiple Tier Applications• Client Workstation Oriented

2. Extend the Reach of Data• Throughout Your Enterprise• To Your Clients, Vendors, Trading Partners

3. Deploy Integrations with:• Applications• Websites • Trading Partners• Mobile Applications

The Future of ERP Architecture(Slide 4)

1. Browser Based Applications• Device Independent

2. Mix of Deployment Methods• On Site• Hosted• Cloud

3. Web Services - The Future of Integrations4. Mobile Applications

The Evolution of Accounting to ERP(Slide 5)

1. Lessons Learned – Find the Fit2. Multi-Tier Deployments3. Enterprise First Concepts:

• Add Functionality that Exploits New Opportunities First

• Preserve Existing Accounting Process and Upgrade Accounting Second

Risk Management Environments, Security, Implementing ERP(Slide 6)

1. Environments – A Mix of Solutions• Traditional On Site Implementation• Hosted on Private Servers• Cloud Hosting

2. What’s right for you?• What are the Pros and Cons• Does Hosting/Cloud introduce, or Mitigate

Risk?

Risk ManagementEnvironments, Security, Implementing ERP (Slide 7)

1. Corporate Security & Governance2. Data and Application:

• Security• Custody• Version Control

3. Hosted Concepts4. Cloud Concepts5. What’s right for you?

Corporate Security & Governance(Slide 8)

1. Sarbanes Oxley2. SSAE16 Formerly SAS703. Secure Connections

• – SSL Certificates – HTTPS

4. Custody of Data and Applications5. What are Your Requirements?6. Developing your Roadmap…

Developing Your Roadmap…(Slide 9)

1. Know Your Challenges2. Consider Your Strategy3. Start Building Detailed Requirements4. Make Your ERP a Consistent Ongoing Effort5. Study Methods of Implementing:

• Traditional Implementation• Two Tier Implementations• Enterprise First Implementation

Your Future Initiatives When to Move and How (Slide 10)

1. Developing Your Roadmap…2. Traditional Implementation Model

• Financials First• ERP Second

3. Two Tier Examples – Differentiate Between:• Home Office • Field Offices, Branches, Divisions

4. Enterprise First Implementation• Impact the Enterprise First• Then Accounting Second

IntegrationExisting Dynamics SLEnvironment

Acumatica Environment

Master Data Files:General Ledger:

- Chart of Accounts- Sub Account

Accounts Payable:- Vendors

Acumatica Web Services

Integration Scenarios

Master Data Files:General Ledger:

- Chart of Accounts- Sub Account

Accounts Payable:- Vendors

Dynamics SL AccountingPurchase OrdersEmployee Portal

Inventory Order Management

Enterprise First Overview(Slide 11)

Integration Builder for Dynamics SL

Transaction ProcessingRequisitions & POEmployee Portal

Inventory Sales Order ProcessingCRM & Support Cases

http://www.google.com/url?sa=i&rct=j&q=microsoft+dynamics+sl&source=images&cd=&docid=hp27VjUI8Vj4mM&tbnid=TDmP3-ax72fLMM:&ved=&url=http://www.compinfo.com/products/imagelink-for-dynamics-sl/&ei=IVdtUa7XAsbvygHgp4DYAg&bvm=bv.45175338,d.aWc&psig=AFQjCNGYg1YK1oTpSs1StMxReMsv39lhNw&ust=1366206625444816

(Slide 12)

Summary(Slide 13)

1. ERP is Much More than Accounting2. Extend the Reach with ERP Modern

Applications3. Risk Management – Study and Take

Control4. Developing Your Roadmap…5. Plan Your Future Initiatives - When to

Move and How

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Introduction

Kevin Ma is an international tax professional with Ernst & Young LLP based in Irvine, California. He is also the firm’s Global

Cloud Computing Tax Resident.

Kevin works with the firm’s largest and most innovative technology clients and client teams in addressing the unique tax

issues facing this industry, covering all areas of taxation, including indirect tax, transfer pricing, international tax and global

compliance and reporting. Kevin works with EY’s global network of firms across more than 150 countries to address

emerging and known client issues.

Kevin has spoken at a number of venues, including the Tax Executive Institute and Bloomberg BNA CITE, and has co-

authored numerous technical articles and thought leadership pieces in the area of cloud computing. He is also the global

editor responsible for producing EY’s Worldwide cloud computing tax guide.

Kevin is a certified public accountant with a BS in Accountancy and a Master of Science in Taxation from the University of

Southern California.

May 29, 2014

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SEGMENT 3:


Agenda

► Objective: to understand why taxes play an important factor in a cloud ERP arrangement

► Topics to be covered:

► Taxing authority viewpoint

► Tax considerations

► Withholding taxes

► Sales and use taxes

► Value-added taxes (VAT)

► Leading practices

Tax concerns for ERP cloud consumers

► What jurisdiction has the right to tax (e.g., federal, state, provincial and/or municipal)?

► Is the transaction taxable? If so, what type of tax applies?

► Who is responsible for tax collection, compliance and reporting? What is the penalty for noncompliance?

$ taxes

Current tax environment

► Tax laws have not kept pace with the evolution of technology and new business models

► Focus by the Organisation for Economic Co-operation and Development (OECD) to address the tax challenges of the digital economy

► Final report expected September 2014

► Many jurisdictions and policy makers focused on the taxation of the digital economy (e.g., European Union, United States, Australia)

► Taxpayers and policy makers desire more certainty

► The Tax environment is shifting (e.g., media involvement, active policy discussion, corporate involvement)

The common types of taxes that affect ERP cloud consumers► Withholding taxes

► Requirement for a payer of income to withhold taxes and remit such taxes to the local government on behalf of the recipient. Most commonly seen in cross-border transactions.

► Sales and use taxes

► A type of consumption tax that places a tax on most goods and certain taxable services. Most states in the US have a sales and use tax regime.

► Value-added taxes

► A type of consumption tax that imposes tax at each stage of production. Over 140 countries worldwide have a VAT/GST system.

► The only OECD member nation without VAT is the US

Threshold inquiry - payment characterization and sourcing

► Characterization ► Sale► Lease/rent► Royalty► Services► Other considerations

► Bifurcated income streams

► Sourcing/place of performance► Location of performance► Entity that performs► Man versus machine

paradigm

Withholding taxes

► Commonly considered in cross-border transactions► Payment characterization and sourcing► Domestic withholding tax requirements► Application of an income tax treaty► Compliance responsibility and documentation

US Company

ForeignCompany

Border

$$

Sales and use taxes

► Payment characterization

► Tangible goods and taxable services

► Payment sourcing

► Location of the consumer

► Multiple locations

► Party responsible to collect, remit and report sales and use taxes

► Cloud vendor state nexus

► Cloud consumer’s obligation to self-assess

► Application and rates vary by state within the US

Value-added taxes

► Electronically supplied services

► Business to business (B2B) vs. business to consumer (B2C)

► Reverse charging

► Party responsible for collection and compliance

► Varied rates in the European Union and rest of world

► VAT registration required for B2C supplies in the EU, Switzerland, Norway, Iceland, South Africa and the Bahamas

► Physical presence may not be required to have a VAT obligation

Contracting model exampleCloud services

U.S. Customer

U.S.contracting

entity

U.S.Customer

Contract

Contract

Sub-

contract

Contract Model 1

Contract Model 2

Non-U.S.

principal

servicesServicecenter

Considerations:► Who is contractually involved — a US or foreign? Business or

individual?► Is the transaction subject to tax? Where?► Which party is responsible for tax reporting and compliance?

http://www.google.com/imgres?imgurl=http://files.softicons.com/download/internet-icons/web-hosting-icons-by-heart-internet/png/256/data-center.png&imgrefurl=http://www.softicons.com/free-icons/web-icons/web-hosting-icons-by-heart-internet/data-center-icon&usg=__DxeUayhmOWPJdMEbUWkM0--l22A=&h=256&w=256&sz=35&hl=en&start=2&zoom=1&tbnid=FqHdcrPQZI0djM:&tbnh=111&tbnw=111&ei=fRRpToulF87TgQf8naTMDA&prev=/search?q=datacenter+icon&um=1&hl=en&sa=X&tbm=isch&um=1&itbs=1

Evaluation process

Assess►Assess legal and “physical” flow of cloud transactions►Assess character of income, tax presence and nexus

issues►Evaluate contracts to understand tax responsibilities

Implement ►Document intended tax treatment of cloud arrangements►Outline core compliance plan

Monitor ►Monitor relevant legislation and technical developments►Evaluate internal business models

Leading practices

► Involve tax from the beginning

► Gather the facts

► Establish clear agreements

► Account for tax in the pricing of products and services

► Develop policies and controls

► Track and maintain documentation

Cloud computing

models

ITinfrastructure

Customer contracts

Controversymanagement

Compliance and reporting

IT

Corporate governance

Legal Tax

EY’s worldwide cloud computing tax guide

Go to ey.com/cloudtaxguide or download from the iTunes store under the “EY global tax guides” app

Based on the results of a global survey, the guide contains content for more than 90 jurisdictions and will be expanded to cover more than 100 jurisdictions.

The guide covers three different business arrangements: Commissioned agent arrangement Commissionaire arrangement Buy-sell arrangement

The areas of taxation explored are: Payment characterization Withholding taxes Permanent establishment Value-added taxes

► You may ask a question at anytime throughout the presentation today. Simply click on the question mark icon located on the floating tool bar on the bottom right side of your screen. Type your

question in the box that appears and click send.

► Questions will be answered in the order they are received.

Q&A:

May 29, 2014

57

SEGMENT 1:


SEGMENT 2:


SEGMENT 3:


May 29, 2014

58

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2014 Trends of ERP Cloud Computing LIVE Webcast

Education

Transcript of 2014 Trends of ERP Cloud Computing LIVE Webcast