2014 NPD New developments in donor database, tracking and reporting
-
Upload
joseph-ferraro-cfre -
Category
Data & Analytics
-
view
132 -
download
0
description
Transcript of 2014 NPD New developments in donor database, tracking and reporting
![Page 1: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/1.jpg)
how technology is changing the way we operatewith specific examples from
Little Green LightNeon
Thatcher Drew | [email protected] | 917-710-1338
Evolution in Online Fundraising
![Page 2: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/2.jpg)
![Page 3: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/3.jpg)
Managing the Machines
![Page 4: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/4.jpg)
Managing the Machines
![Page 5: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/5.jpg)
Managing the Machines
![Page 6: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/6.jpg)
Method
Donor Databases
Web Content Marketing
Two Things I Study
![Page 7: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/7.jpg)
What We’ll Cover
Strategic Landscape
How on Earth Do I Budget This Stuff?
How on Earth Do I Buy This Stuff?
Donor Databases That Work
Donor Databases
![Page 8: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/8.jpg)
Landscape: Infrastructure
![Page 9: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/9.jpg)
Landscape: Budgeting
33% of Revenue on Administration
10% of Revenue on Marketing
$160,000 Revenue per Employee
1 Technical Employee per 30 Employees
Average Assumptions
![Page 10: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/10.jpg)
![Page 11: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/11.jpg)
Landscape: Technology
Excel
![Page 12: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/12.jpg)
Landscape: Technology
Excel is Linear & Computational
Built for Accounting
Sharing is impractical
Versions all over the place
Manual Reporting
Mistakes
![Page 13: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/13.jpg)
Landscape: Technology
Access Database
![Page 14: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/14.jpg)
Landscape: Technology
![Page 15: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/15.jpg)
Landscape: Technology
Closet
![Page 16: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/16.jpg)
Landscape: Technology
Cloud
![Page 17: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/17.jpg)
Landscape: Technology
Sharing software
Accessible
Automatic updates
Much less expensive
Monthly billing
Ready now
No programmers
![Page 18: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/18.jpg)
Landscape: Technology
Sharing software
Accessible
Automatic updates
Less expensive
Monthly billing
Ready now
No programmers
![Page 19: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/19.jpg)
SHOPPING
![Page 20: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/20.jpg)
SHOPPING
Basics
MembersDonorsEventsReports
Communications
![Page 21: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/21.jpg)
SHOPPING
Essentials
SetupTrainingSupport
AccountingCustomization
Website IntegrationPermissions
![Page 22: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/22.jpg)
22
![Page 23: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/23.jpg)
23
Landscape: Crowdsourcing
![Page 24: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/24.jpg)
24
Can you ever find your bearings?
Can you ever be sure?
In an ever changing web landscape
Landscape: Crowdsourcing
![Page 25: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/25.jpg)
Research
Raiser’s Edge by Blackbaud
Elephant in the Room
![Page 26: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/26.jpg)
Research
1. Donor Perfect
2. Gift Works
3. Little Green Light
4. Neon CRM
5. Sales Force
Contenders
![Page 27: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/27.jpg)
Research
1. Little Green Light 2007
2. Neon CRM 2004
3. Gift Works2002
4. Donor Perfect 1985
5. Sales Force 1987
6. Raiser’s Edge (blackbaud) 1981
Contenders
![Page 28: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/28.jpg)
Research
1. Donor Pro 2003Designed for Hospice Industry
2. GiftWorks 2002Acquired by Frontstream Payments
2. eTapestry 1997Disabled version of Raiser’s Edge
Others
![Page 29: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/29.jpg)
Research
Research
![Page 30: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/30.jpg)
Pricing
What a Mess!
Pricing
![Page 31: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/31.jpg)
31
![Page 32: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/32.jpg)
32
![Page 33: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/33.jpg)
Pricing
What a Mess!
More on Pricing
![Page 34: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/34.jpg)
Pricing
Neon CRM
![Page 35: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/35.jpg)
Pricing
Little Green Light
![Page 36: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/36.jpg)
Pricing
eTapestry
![Page 37: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/37.jpg)
Pricing
eTapestry
![Page 38: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/38.jpg)
Pricing
![Page 39: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/39.jpg)
Pricing
![Page 40: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/40.jpg)
Pricing
DonorPro
![Page 41: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/41.jpg)
Method
Neon CRM
Live Examples
![Page 42: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/42.jpg)
Method
Little Green Light
Live Examples
![Page 43: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/43.jpg)
Registration
![Page 44: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/44.jpg)
Reporting
![Page 45: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/45.jpg)
Reporting
![Page 46: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/46.jpg)
![Page 47: 2014 NPD New developments in donor database, tracking and reporting](https://reader033.fdocuments.net/reader033/viewer/2022060123/5596d71d1a28aba9098b46bc/html5/thumbnails/47.jpg)
how technology is changing the way we operatewith specific examples from
Little Green LightNeon
Thatcher Drew | [email protected] | 917-710-1338
Evolution in Online Fundraising