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Photo by Jim Keepers

2014 Nebraska GREAT PLAINS ConferenceJanuary 16-17, 2014

Cornhusker Hotel, Lincoln, NE

GREAT EDUCATIONAL VALUE

WIDE VARIETY OF TOPICS

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nebr

aska

arborists association

Nebraska Arborists Association & Nebraska Nursery & Landscape Association • 521 First Street, PO Box 10, Milford, NE 68405 (402) 761-2216 [phone] • 402.761.2224 [fax] • www.nearborists.org or www.nnla.org

Photo by Jim Keepers

Honoring Our Veterans

January 16-17, 2014 – The Cornhusker Hotel, Lincoln, NE Nebraska GREAT PLAINS Conference

Dear Potential Nebraska GREAT PLAINS Conference Attendee, On behalf of the Nebraska Arborists Association (NAA) and Nebraska Nursery and Landscape Association (NNLA), we would like to invite you to attend the 2014 Nebraska GREAT PLAINS Conference. The conference will take place at the Cornhusker Hotel in Lincoln, Nebraska on Thursday, January 16 and Friday, January 17. The NAA and NNLA are excited to be co-hosting the 2014 Nebraska GREAT PLAINS Conference. The conference committee has worked hard to bring in a great line-up of national and local speakers with a wide variety of topics. We are excited about the sessions that we have to offer each day in each tract. The conference is being dedicated to the veteran members of our associations who have served our country. If you have served, please let our office know so we can honor you during the conference. The conference will kick-off on Thursday, January 16 with a welcome from Lt. Governor Lavon Heidemann. Kaizad Irani, highly respected professor at the University of Illinois and seasoned landscape professional, will deliver Thursday’s keynote presentation titled, “Grow to Sell, Sell to Grow – Achieving a Successful and Profitable Balance.” On Friday, January 17, the conference will open with Kris Bachtell, VP of Collections and Facilities at The Morton Arboretum in Illinoi, as the keynote on “New Elms for American Cities.” The conference will conclude with keynote speaker Judith Guido, chairwoman and founder of Guido & Associates, discussing “Trends in the Industry.” The conference offers a two-day tradeshow featuring all the latest products, services, and equipment. Also, learn about educational opportunities and programs. If you have any questions regarding the show, please feel free to contact Kathi Schildt at the Nebraska Arborists Association and the Nebraska Nursery and Landscape Association office. Sincerely, Kent Holm, President Kim Davidson, President Nebraska Arborists Association Nebraska Nursery and Landscape Association

Register now! Early registration deadline is December 27.

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Speakers & Sessions

Keynote Speakers

A description of each educational session, along with speaker biographies, can be found on the following websites:

www.nnla.org & www.nearborists.org

Kaizad Irani - Architect and landscape designer, and highly respected professor at the University of Illinois in Champaign-Urbana and a program director at Parkland College. “Grow to Sell, Sell To Grow – Achieving a Successful and Profitable Balance”Being able to break away from old, conventional patterns and tread new paths has never been more important than it is today. Against a backdrop of explosive economic, technological and societal change, value added is no longer a quality that’s ‘nice to have’ – it’s a ‘must have’! Design isn’t just a service anymore but an ‘experience’.To succeed in this environment, growers need to have a better understanding of designers and

designers need to better understand growers and their products. More importantly, both need to understand what their customers want – and what to sell and how to sell it! Drawing on his diverse background and areas of expertise, moving easily from concept to example, from a descriptive voice to an experiential one, from the designer’s viewpoint to the grower’s standpoint, Kaizad will provide you the tools to accomplish these goals and help you make a little green in the green industry!

Kris Bachtell - Director at Morton Arboretum including the horticulture, grounds, and facilities operations and director for the Chicagoland Grows® Plant Introduction Program. “New Elms for American Cities”Once a major landscape tree, the American elm (Ulmus americana) was the dominant tree in most street tree and park plantings in northern regions of the United States. Due to its broad range of environmental tolerances, classic cathedral-like form, and other attributes, it was viewed as the “perfect” tree. Unfortunately, it was extremely vulnerable to Dutch Elm Disease (DED), and millions of mature specimens have been lost in the 1930s. Today, as a result of a number of selecting and breeding programs, a completely new generation of elms

is becoming available to beautify and green American cities.

Judith Guido - Chairwoman and founder of Guido & Associates, a nationally recognized public speaker, award-winning copywriter and contributing editor and author to business journals.

“Industry Trends that will Generate Profitable Growth”Market dynamics are a key component of growth and will help dictate your success. Lack of knowledge of key industry trends is almost an absolute path to failure. Learn the latest trends in our industry and how to leverage them for profits from a nationally recognized subject matter expert and former Fortune 500 executive.

Membership ApplicationsIf you are not a current member of the NAA and/or NNLA, become a member and save on your registration costs.

Membership applications are located on the following websites:

Nebraska Arborists Association - www.nearborists.org

Nebraska Nursery and Landscape Association - www.nnla.org

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Hotel InformationCornhusker Hotel333 S. 13th Street, Lincoln, NE 68508To make a reservation, call (402) 474-7474 or use the QR code on your smart phone. Reference the Nebraska Great Plains Conference to receive the room block rate of $89 per night plus tax.

http://www.marriott.com/meeting-event-hotels/group-corporate-travel/groupCorp.mi?resLinkData=Nebraska%20Great%20Plains%20Conference%5ELNKFS%60NGPNGPA%6089.00%60USD%60false%601/14/14%601/17/14%601/3/14&app=resvlink&stop_mobi=yes

Please make your reservation by January 3, 2014, to receive this special rate.

Sponsorship InformationNow is the time to sign up and be a sponsor in support of the

2014 Nebraska GREAT PLAINS ConferenceYour sponsorship helps pay for costs of the conference in order to keep attendee fees reasonable

and provide an excellent educational opportunity for everyone.

Your support is greatly appreciated!

Platimum Sponsor Gold Sponsor

Silver Sponsor

• Logo on clipboard given to each attendee

• Sign featuring company logo or name displayed

• Verbal recognition during welcome remarks, prior to keynote

• Logo in program

• Sign featuring company logo or name displayed

• Verbal recognition during welcome remarks, prior to keynote

• Logo in program

• Verbal recognition during welcome remarks, prior to keynote

• Logo in program

$750 $500

$250Bronze Sponsor

$100• Logo in program

Please send your company logo for recognition to tfougeron@youraam.com. The logo must be in pdf or jpeg format. The deadline to submit a logo is December 6, 2013.

Make a donation for the auction that will take place at the Conference. Proceeds from the auction go toward scholarships. Please consider using this auction as an opportunity to promote your products and services. Your company’s donation will be highlighted in the 2014 newsletter. Please include the retail price of the donation for our auction paperwork, and provide any applicable product literature. Please mail your donation to the association office or call to make other arrangements.

Silent Auction Information

7

Registration

Billing or invoice services are not provided. Payment in full must accompany your forms.

Cancellation Policy: The Nebraska GREAT PLAINS Conference must receive notification of your cancellation by December 31, 2013. Attendees will receive a refund minus a $20 processing fee. After December 31, 2013, no refunds

will be given. In the unlikely event that the Nebraska Great Plains Conference is cancelled due to uncontrollable circumstances, your payment will be considered a donation to the NNLA and NAA.

Payment Method p Visa p Mastercard p Check (Payable to NNLA)

Name as it appears on credit card _________________________________________________________

Account # __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ Exp. Date: _____ /______

Signature ____________________________________________________________________________

Registration 2014 Nebraska GREAT PLAINS Conference – January 16-17, 2014 – Cornhusker Hotel, Lincoln, NE

Please Print Legibly. Company Name: *Group registration

discount for current NAA and NNLA members (4 or more registrants from the same company): $10 discount per attendee.

Address: City/State/Zip: E-mail: Phone: Names: Member: _____ NAA ______ NNLA ______ Both NAA Certification Exam – Offered January 15 at the Cornhusker Hotel – Form at www.nearborists.org □ Member Retake $25 □ Non-member Retake $50 First Time Taking □ $75 Member

□ $125 Non-Member

Nebraska Certified Nurseryman (NCN) Exam – Offered January 18 at the Cornhusker Hotel – Form at www.nnla.org □ Member Retake $45 Or $20 each section

□ Non-member Retake $80 or $35 each section

First Time Taking □ $50 Member □ $90 Non-Member

Conference Fee – Both Days – January 16 – 17, 2014 □ NAA Member/Iowa, Kansas or So. Dakota Member $190 □ NNLA Member $190

□ NAA Certified/NSA Curator/Tree Board Member/ReTree Ambassador $180 □ NCN Certified $180

□ Non-Member $350

□ Instructor/Ext. Educator or Associate & Forest Service Rate $150

□ Student Rate $70

Conference Fee – One Day Only □ Thursday OR □ Friday □ NAA Member/Iowa, Kansas or So. Dakota Member $110 □ NNLA Member $110

□ NAA Certified/NSA Curator/Tree Board Member/ReTree Ambassador $100 □ NCN Certified $100

□ Non-Member $195

□ Instructor/Ext. Educator or Associate & Forest Service Rate $90

□ Student Rate $35

Conference registration fees include lunch for both days.

Subtotal Group Discount * -$

+$10 Late Fee if postmarked after December 27, 2013 +$

Total Enclosed $

____ Please contact me about donating an item to the Silent Auction to benefit the NAA Education Fund ____ Please contact me about donating an item to the Silent Auction to benefit the NNLA Scholarship Fund. Payment Method _____ Visa _____ Mastercard _____ Check enclosed (Payable to NNLA) Name as it appears on credit card: ________________________________________________ Account Number__________________________________________ Expiration Date ___/____ Signature______________________________________________________ Amount: _______ Mail to: NNLA, 521 First Street, PO Box 10, Milford, NE 68405 Fax to: 402-761-2224 • E-mail to: tfougeron@youraam.com • Phone: 402-761-2216

Office Use Only Date Rcd: ________ Check #: _________ Credit:___________ Amount: _________

Cancellations must be received by December 31, 2013. A $20 Processing fee per person will apply. In the unlikely event that the 2014 Nebraska GREAT PLAINS Conference is cancelled due to uncontrollable circumstances, your payment will be considered a donation to the NAA and NNLA.

More aboutNAA

Hotel Reservations

Call NAA or NNLA402-761-2216

More about NNLA

Smartphones, scan these QR codes to learn more - Not all QR code content will work on all devices.

PRSRT STDUS POSTAGE

PAIDLINCOLN, NEPERMIT NO.

1122

NAA/NNLA521 First StreetMilford, NE 68405

Tribute to our Veterans... The Nebraska Nursery and Landscape Association and the Nebraska Arborists Association would like to dedicate the 2014 Nebraska GREAT PLAINS Conference to the members who have served our country. If you have served, please let our office know; we will honor veterans during each association’s business meetings on Friday, January 17 at 12:15. Email tfougeron@youraam.com or call 402-761-2216.

2014 Nebraska GREAT PLAINS Conference

January 16-17, 2014Attendee Registration