2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media
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Transcript of 2014 NASPL Learning Conference: The Fan Factor - Engage Your Customers with Social Media
DNA of Sports Fans • Identity • Self-‐Esteem • Escapism • State Change • Sense of Belonging
@CreatingWOW #fanfactor
Content strategy
Content Strategy
Communications
Marketing
Sales
Customer Service
Social
@CreatingWOW #fanfactor
Social Media Tools • Hootsuite – Listening • Sprout Social – Scheduling & Reporting • Twitter Search – Listening • Google Analytics – ROI • Facebook Insights – Facebook • Woobox – Contests & Custom Tabs
@CreatingWOW #fanfactor
Apps • Cover Pro • Over • Pic Stitch • Make a Meme • Instaframe • After Photo • Cam Zoom • Fast Camera
You will be the same person five years from today, except for the people you meet and the books you read. Charlie Tremendous Jones
@CreatingWOW #fanfactor