Year End Review

2014

Morrison Senior Living accounts hosted 11 celebrity chef events in 2014 Residents, clients and members of surrounding communities arrived in droves to see their favorite chefs and taste recipes from all around the world. The success of the celebrity chef program in Morrison Senior Living accounts garnered attention from national and local news outlets.

Numbers Don’t LieWestminster-Canterbury raised $15,000 for the Westminster-Canterbury foundation and WCBay saw an increase in sales of about 64% during their Celebrity Chef Event. The 2014 Morrison Celebrity Chef Program was a big hit with clients and residents alike and we look forward to seeing what we accomplish in 2015!

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5/14/14Chef Bal - White Horse Village 6/10/14Chef Bal - Cranes Mill 6/26/14Chef Jet - Royal Oaks

7/23/14Chef Bal - Episcopal Church Home 7/25/14Chef Bal - Westminster Canterbury Chesapeake Bay 8/1/14Chef Bal - Fellowship Village, NJ 9/4/14Chef Bal - Glen Eddy 9/8/14Chef Jet - ECMCChef Jet - Fox Run 9/9/14Chef Fabio - Westminster Canterbury Chesapeake Bay (Foundation event) 9/24/14Chef Jose - Oakwood Commons

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Custom Client Marketing

The Celebrity Chef Series allows you the flexibility to createcustom marketing tailored toyour account. Some of our favoriteexamples are included in this section.

Glue

Area (No

Print)

Fabio Viviani

Chef Fabio Viviani has possessed a passion for food

since his childhood growing up in Florence, Italy.

Today, he shares his culinary expertise with the world

through television appearances, cookbooks, Ebooks,

web series, and his highly regarded restaurants.

@fabioViviani #celebcheffabio

Bal Arneson is a TV host, a

n award

winning author and well-known culinary

personality. She is internationally known

for her trademark spice infused cooking.

Her TV shows are airing in 40 different

countries around the world.

BALArenson

@balarneson #celebchefbal

JoséSantaella

José Santaella was born in Puerto Rico, where he has become the undisputed provider of fine dining on the island. His first restaurant opened in 2011 to much acclaim, and his success continues to grow with exposure in many popular publications. Santaella, with his passion for cooking and engaging personality, has become the trend-setting chef and restaurateur of Puerto Rico.

Modern Asian Kitchen

Modern Asian Kitchen

Client M

arketin

g

FellowshipVillageinvites you to add alittle spice to your life!Join us for a

Cooking Demonstration& Lunch

withCelebrity Chef Bal Arneson

Bestselling cookbook authorand host of the Cooking Channel’s“Spice Goddess”

Client M

arketin

g

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“The event raised $15,700 for the Westminster-Canterbury Foundation. The unique event was very well received by both residents and the Hampton Roads Community. We had a great mix of both in the audience. Chef Fabio is an excellent chef, and an outstanding entertainer, that is just what was needed for this kind of event.” -Ashley Allman from W.C.Bay

Fabio Viviani

Testim

onials

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“Jose made a real connection with our residents. His passion for food translates into a true passion for our residents ” -Richard Hoelzel, Corporate Executive Chef

JoséSantaella

Testim

onials

6

“We averaged 507 transactions with $2724 in sales each Friday in July. During Chef Bal’s appearance we had 559 Transactions for sales of $4509.26. This is an increase in transactions of 10% and 64.8% in sales.” -John Matis, Westminster Canterbury Chesapeake Bay

BalArneson

Testim

onials

6

"On a general Monday we serve on average 700 people, yesterday, Jet’s event attracted approximately 800 people for the day. The "Create" station served almost 40 more meals than a normal Monday." -Steve Hotz, Campus System Director, ECMC

JetTila

Testim

onials

Celebrity Chef Jose SantaellaVisits Oakwood Commons

Chef Fabio Viviani SpicesUp Virginia Beach

Media Cove

rage

Click here to read what everyone is saying about the Morrison Senior Living

Celebrity Chef Program.

2014

Wait until you see what we’re cooking up for 2015