2014 MIS 1. Value, Customer and Resource: Business Model & You
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Transcript of 2014 MIS 1. Value, Customer and Resource: Business Model & You
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당신을 위한 비즈니스모델 설계
경남과학기술대학교 창업대학원 박상혁교수
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1. 꿈은 언제 어떻게 만들어지는가?
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꿈!
부어지다! 3
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당신의 꿈은 무엇인가요?
• 포스트잇에 그림으로 표현해 봅시다
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2. 비즈니스 모델과 꿈
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비즈니스모델이란?
• 하나의 조직이 어떻게 가치를 창조하고 전파하며 포착해내는지를 합리적이고 체계적으로 묘사해낸 것이다
(http://www.businessmodelgeneration.com)
• 누구(whom)에게 무엇(what)을 어떻게(how)주어서 수익(money)를 만들어낼 것인가?
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비즈니스모델 그리고 당신
• 비즈니스모델은 영리적인 목적이 아닌 비영리기관 뿐만 아니라 개인에게도 적용 가능하다
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비즈니스모델 캔버스(9 블록 모델) 핵심파트너(KP) 누가 당신을 돕는가?
핵심활동(KA) 당신이 하는 일들은 무엇인가?
가치제안(VP) 어떻게 도움을 주는가? (당신이 사람들에게 제공하는 가치는 무엇인가?)
고객관계(CR) 어떻게 사람들과 교류하는가?
고객세분화(CS) 당신이 돕는 사람들은 누구인가?
핵심자원(KR) 당신은 누구이며, 무엇을 가지고 있는가?
고객채널(CH) 어떻게 사람들은 당신을 알게 되는가? 어떻게 당신은 다가가는가?
비용구조(C$) 지불해야 하는 것들은 무엇인가?
수익원(R$) 얻게 되는 것들은 무엇인가?
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비즈니스모델 캔버스(9 블록 모델)
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누구(whom) 어떻게(how) 무엇(what)
수익(money)
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당신의 꿈을 모델로 표현해주세요
누구(whom) 어떻게(how) 무엇(what)
수익(money)
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3. 나는 누구인가?
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토론
봉사
교육
한국어 기부
취미
여행
자신있는것!
영어
자신없는것!
한곳만 뚫어지게 보면!
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토론
봉사
교육
한국어 기부
취미
여행
자신있는것!
영어
더 자신있는것
적당히 바라보고 서로 연결된다면
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잔재주?! 잔가지! 삶의 잔가지가 모여서 푸른 삶을 만든다 세상과 나를 연결하는 내안의 잔가지들!
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나는 누구인가?
• 나의 정체성은 내가 어떤 사람을 만나고, 어떤 말을 하며, 어떤 일을 하느냐에 달려있다.
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당신은 누구입니까?
• 당신은 무엇(재능, 자원)을 가지고 있습니까? • 당신이 하고 있는 일은 무엇입니까?
• 앞으로 무엇을 보완해야 할까요? • 당신이 앞으로 무엇을 해야 할까요?
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3. 만남과 연결이 중요하다
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사람과 사람의 연결
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네트워크의 연결
사람과 사람의 연결
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당신은 누구입니까?
• 누가 당신을 도와주고 있나요?
• 앞으로 어떤 분들과 관계를 맺어야 할까요?
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4. 우리도 할말이 있다
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골든서클(Golden Circle)
물질적인 것(이성)
방법(이성)
신념(감성)
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적정재능
이야기 연결
나의 꿈은?
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비즈니스모델 캔버스(9 블록 모델) 핵심파트너(KP) 누가 당신을 돕는가?
핵심활동(KA) 당신이 하는 일들은 무엇인가?
가치제안(VP) 어떻게 도움을 주는가? (당신이 사람들에게 제공하는 가치는 무엇인가?)
고객관계(CR) 어떻게 사람들과 교류하는가?
고객세분화(CS) 당신이 돕는 사람들은 누구인가?
핵심자원(KR) 당신은 누구이며, 무엇을 가지고 있는가?
고객채널(CH) 어떻게 사람들은 당신을 알게 되는가? 어떻게 당신은 다가가는가?
비용구조(C$) 지불해야 하는 것들은 무엇인가?
수익원(R$) 얻게 되는 것들은 무엇인가?
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성찰
• 배운점 • 느낀점 • 실행할점
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