2014 IAVM Technology Insights
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Transcript of 2014 IAVM Technology Insights
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
July 2014
Technology Insights: Connecting With Your Customers
PART 1
THE WORLD HAS
CHANGED
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
In 8 years our use of digital technology has skyrocketed (papal inauguration at St. Peter’s Square in Rome)
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Mobile devices changed us… and the world
The typical mobile phone user checks their phone 150 times a day – Mary Meeker, KPCB
In 2014 there are more mobile-connected devices than people on earth – Cisco
The Mobile Device Reward Loop
Mobile devices empower us with info
We get what we want so use them more
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Our tech behavior changed the marketplace
All About Me “Give me what I want, when I
want it”
Participatory Culture
Physical & Digital Environments
Collective Power to Influence
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Millennials and Big Data help drive all-about-me
Source: www.CEBGlobal.com
• Content creators and users• Participates in marketing
• Personalized experiences
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
All-About-Me Tech Examples
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Wearables: For Your Health
Baby Monitor in a Onesie
Tracking Vital Signs
Heart Rate Monitor
Tracking Fitness Stats
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Wearables: All Kinds of Health
Engadget
Managing Stress
TrustedReviews
Sleep Health
Springwise
For Your Dog
Preventing Falls
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The Internet of Things & Sensors: Sports Performance
What was your ball speed?
How high did you jump?How’s your shot?
SportsFeelGoodStories
How hard did you hit your head?
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Internet of Things: The Creep Factor?
AVForums
Intelligent Driving Cars
Sensor and Monitor Anything
The Intelligent Home
AdAge
A Store that Anticipates Your Needs
PART 2
WHAT ABOUT
EVENTS?
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Event tech has a cycle of adoption
Time
Expectations
Letdown
• Gesture Control• Projection
Mapping• Augmented
Reality
Realism
• Interactive Apps • NFC / RFID• Gamification• Virtual Events
Growth
• Mobile Apps• Interactive
Presentations
Excitement
• Beacons/Bluetooth Low Energy
• Big Data• Wearables • Virtual Reality • 3D Printing• Super WiFi
*Partial List, Qualitative Assessment
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Beacons: Shopping in context Excitement
Esimote
Hardware that uses Bluetooth Low Energy (BLE) to transmit
messages
ETB News
“Indoor GPS” at airports push directions, walk
times
A beacon scavenger hunt
CEA
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Mobile Apps: Growth to be prepared for Growth
Expoweb,2013
Implications for venues
19% of event planners seeMOBILE APPS
as a top priority investment for
2014Expoweb
2014 Mobile App Downloads
139 billion (projected)Up 37 billion from 2013
How big is the app market?
Next-gen mobile app expectations
PART 3
HOW TO SUCCEED
AT EVENTS
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Successful events create an all-about-me experience
Source: Forrester Research
Enjoyable I’m emotionally engaged
EasyIt’s easy to get what I want
The Customer Experience Pyramid
UsefulI get what I want
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ExpoWeb
Mobile reg provided an All-About-Me experience
Kiosks at the Airport
NFC ‘Chipped’ Badge
Day 1 Lines in the LVCC Reg Tent
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Experiences that are ‘Just what I Want’
See and use soon-to-be products in a full recreated emergency room
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
Matchmaking for Results
A specific place for protégés and mentors
to connect in their specialty
Entrepreneurs looking for advice, funding have opportunities
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3D Printing ‘That Looks Like Me!’
Turn your photo into a
3D printed figurine
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The Wrap Up
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
What’s Your Next Step?
The Situation Your Opportunity
All-About-MeEvent
Expectations
Does your venue offer customers All-About-Me solutions?
Many Event Tech Solutions
Is your venue able to meet the tech expectations of your customers?
Success = Useful, Easy, Enjoyable
How useful, easy, and enjoyable is your venue?
QUESTIONS?
© 2014 Freeman. All rights Reserved. Proprietary & Confidential.
@InsightsChick
Loretta Hudelot