2014 Email Marketing Checklist - Stand Out From The Herd
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Transcript of 2014 Email Marketing Checklist - Stand Out From The Herd
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STAND OUT FROM THE HERD
2014 Email Marketing Checklist
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Define Your Strategy and KPIs
Type of Emails Newsletters, e‐Blasts, Triggers
How Often Daily, Weekly, Monthly
Success Criteria Opens
Clicks
Engagements
Leads
Sales
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Grow Your Lists – Add Email Sign Up
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Grow Your Lists – Add Email Pop Up
Use a 5‐10 second delay with a cookie
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Ensure Deliverability‐ Easy Unsubscribe
Important: Monitor your email replies as some ask to be removed from your lists
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Segment Your Inactives
Treat Inactives Differently Than Your Active List But DON’T delete them!
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Design for Mobile>50% of email opens are on Smartphones!
Mobile 1st: Design your template based on mobile reader
Or
Responsive: Use Responsive design that adapts to screen size
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Increase Opens: test subject lines from address personalization
Increase Engagement: CTA (call to action)
design CTA location Content ‐ text vs
visual
Test For Results
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ReMail emails to non‐openers
More frequent emails Monitor Unsubscribe
rate Will increase opens Will reduce % of opens
Try Sending More Emails
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Include Sharing links
Separate Share from Follow inks
Drive readers to your blog with Read More links
Integrate Social Media
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Always review results Review heat maps Review actual opens,
clickers and not just % rates Segment list based on
meaningful behaviors
Check Your Results Regularly
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Set up a Welcome series
Anniversary triggers – birthday, contract renewals, seasonal reminders
Lead nurturing drips based on behavior (opens, clicks, purchases….)
Automate Drip Campaigns
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>65% abandon shopping carts
Cart Abandonment Email Triggers can recapture 15%‐20%
Also good for Lead Gen Registration Abandonment
Use Cart Abandonment Triggers
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Send Timely, Targeted, Relevant Emails To Subscribers Who Have Asked For Them
The Secret to Successful Email Marketing
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STAND OUT FROM THE HERD
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