2014 El Mundo Latino Family Festival @ Fenway Park

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»»EEvvEEnntt oovvEErrvviiEEww• Largest Latino event in New England

• Family event attended by over 10,000

• Converts Fenway Park into a one-day Latino family extravaganza

• Including a major concert experience featuring top latino recording artists

• Featuring interactive games, activities and fun for the entire family

• Extensive multi-media marketing campaign that begins in Mayand ends in August

• Premier opportunity for face to face contact with consumers

• Excellent opportunity to merchandise, increase brand awarenessand build good will with thousands of engaged Latino families

• Attracts largest and widest pool of sponsors and corporate partners

Only event of its kind in the nation!”


» SUNdAy, AUGUST 10Th @ fenwAy PARk

DON OMAR - 2008• Latin Pop Album of the Year (Billboard Latin Music Awards)• Latin Grammy Award Nominee for Urban Album of The Year• "King of Kings" album is history's highest ranking reggaeton LP in top 10 US charts• Worldwide hit single "Danza Kuduro" featured in "The Fast and the Furious" movies

VICTOR MANUELLE - 2009• Latin Grammy nominated salsa singer, songwriter and icon• One of the top selling salsa performers of all time • Co-hosted and performed at the 7th annual Latin Grammy awards show• Currently tied with Marc Anthony for most number-one Billboard singles

GILBERTO SANTA ROSA - 2010• Known worldwide as "El Caballero de la Salsa" (The Gentleman of Salsa)• First salsero to ever sell out Carnegie Hall Theater in New York• In 2010, held the record for most number-one albums on Billboard Tropical Albums• Has been mentor and friend to his protégé, Victor Manuelle, whom he discovered

HECTOR ACOSTA “EL TORITO” - 2011• A true merengue/bachata international icon• One of the top and best selling artists from the Dominican Republic• Has won numerous muscial awards in his native country• Considered an "embassador" of the merengue genre

The Latino Family Festival at Fenway Park is the only Latino festival of its kindanywhere in the country.

Each year, over 10,000 attendees flock to America’s Most Beloved Ballpark for aday full of music, food, arts and family fun.

Some of the most iconic and legendary Lati n Music artists are invited to take thestage at the event, creating an instant buzz when they are announced.



LA INDIA - 2012• Nominated for both Grammy and Latin Grammy Awards• Followed by women all over the world for her "inspirational lyrics"• Forever linked to mega-star Marc Anthony for the duet "Vivir Lo Nuestro"• Known as the "Princess of Salsa"

TITO NIEVES - 2013• Known as "El Pavarotti of Salsa"• A salsa icon who, although is a renown New York Yankees baseball fan,

told the crowd of over 10,000 last year that it was an "honor to beperforming at historic Fenway Park, home of the Boston Red Sox".

Larry Lucchino, President and CEO - Boston Red Sox

The Red Sox are proud of hosting the Latinocommunity’s largest annual celebration atAmerica’s most beloved ballpark. This eventis a shining example of corporate partnersworking with the City, the Latino media andgrassroots organizations.”

PLAN B - 2013• A top-selling Reggaeton duo who have topped the charts with hits

that have included collaborations from artists such as Daddy Yankee.

• Last year they played to a cheering and electric crowd of over 10,000fans at Fenway Park.



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For many marketers, The El Mundo Latino Family Festival serves as an integral part oftheir Hispanic marketing efforts as it initiates new relationships by increasing awarenessand strengthens existing ones through brand building and consumer engagement.



»» CCEEllEEbbrriittyy MMEEEEtt && GGrrEEEEttssA major part of the El Mundo Latino FamilyFestival is the wide array of family-orientedactivities that are unique to this yearlycelebration. More than just fun and games,the event is a total family experience.

Each year a number of well known celebritiestake part in the Meet & Greets which havebecome one of the most anticipatedcomponents of the event.



VipreCepTion@ STATe STreeT pAViLion

BoSTon MAyor MArTy wALShThe VIP Reception is the ceremonial kickoff for the LatinoFamily Festival. The reception, which takes place at theluxurious State Street Pavilion at Fenway Park, gathersover 400 influential members of Boston’s public andprivate sectors including corporate executives, electedofficials, celebrities and our valued sponsors.As part of the VIP experience, attendees enjoy dining,premium box seats and networking as well as remarksfrom select individuals including the Mayor of Boston.

Media partners use this opportunity to interviewcelebrity meet-and-greets, who interact and pose forphotos with those in attendance.

At its conclusion, our VIP guests are invited to remainwhere they are to enjoy the day’s festivities from thecomfort of the State Street Pavilion.



»» MMEEddiiaa CCoovvEErraaGGEEAnother firsts-of-its-kind that this event brings togetheris media partners. The sheer amount of mediaengagement the festival secures is not onlyunprecedented but it is growing.

Not only does the event partner with as virtually everylocal Latino media outlet, but an expanding number ofmedia from abroad has started to make their way toFenway Park for the annual Latino Family Festival.

It's not unusual to see many cameras, reporters andmicrophones during the course of the entire day,representing well over 50 different media outlets.

WHDH-TV



»» llaarrGGEEsstt ppooooll ooffssppoonnssoorrss aanndd ppaarrttnnEErrssThe El Mundo Latino Family Festival has become the most visible and recognized summer event in just7 years. Part of this success is due to the sheer number of corporate sponsors, local exhibitors, mediapartners and community partnerships that participate.

In short, this has become the one place where every year people, organizations and local officials cometogether to celebrate Latino culture.

Partial list of prior participants:

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2014 El Mundo Latino Family Festival @ Fenway Park

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