2014 Digital Marketing Predictions

2014 DIGITAL MARKETING PREDICTIONSWWW.S2AGENCY.COM

NAN SHASTRY, PARTNER

http://www.s2agency.com/

WWW.S2AGENCY.COM @2013 NAN SHASTRY 2

DIGITAL MARKETING ENCOMPASSES…


IN 2013, WE SAW…

• The growth of content marketing

• An emphasis on mobile marketing

• An increase in data gathering and research

• An increase in infographic use

• Personalization in email marketing

• An increase in social media marketing across the board


FOR 2014, WE EXPECT…


2014 WILL BRING:•More graphic content

•More audio content

•More data mining

•New RTC methods

• Less advertising on Facebook for most marketers

•More interactions

•More personalization

•More LinkedIn networking, connections and business building

Available in Part 2 of this

presentation when you email: [email protected]

mailto:[email protected]



LET’S LOOK AT EACH OF THESE AREAS.


MORE GRAPHIC CONTENT

WHY?

• Less time to read

• More information available everywhere

• Faster to “digest” graphic content

• Posts with graphics attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

(Sources: 3M Corporation and Zabisco)


MORE AUDIO CONTENTWHY?

• My advice, especially if you are going to create an information product, is consider using the slide presentation model.

• Take a recording and release it as a video, an MP3 audio file, a text transcript of what you said and a copy of the slides.

• This means you effectively create four different content resources using all three mediums (audio, video, text).

EASIER TO CREATE MORE CONTENT RESOURCES FOR MARKETERS!


MORE DATA MININGWHY?

• In 2013, 30% of companies had deployed Big Data projects.

• Big Data can help to:

• enhance the customer experience (54% cited this as their driving motivation)

• improve process efficiency (42%)

• launch new products or business models (39%).

The problem for many of these same enterprises is that they struggle to understand what Big Data is all about, and how to make it work.

Source: Matt Asay - ReadWrite

Lesson Learned: Start Small Projects with Specific Goals

http://readwrite.com/2013/09/18/gartner-on-big-data-everyones-doing-it-no-one-knows-why


NEW RTC METHODSWHY?

• RTC is becoming more and more important as consumers utilize more choices in which to make real-time purchases and real-time purchase decisions.

• In this context, the term "real-time" is synonymous with "live.”

• Example: a person scans a barcode for an item at her favorite retail store. She price compares with an app. A web rep from a competitor pops up and says, “How about a 15% immediate discount on that item?”

RTC = “REAL TIME COMMUNICATIONS”


WWW.S2AGENCY.COM

DIGITAL MEDIASOCIAL MEDIA

ANALYTICSEXPERTISE.

Get the remainder of our 2014 predictions by shooting us an email at [email protected] with the Subject Line: Part 2.

http://www.s2agency.com/


2014 Digital Marketing Predictions

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