DIGITAL EXPERIENCES2014 DIGITAL MARKETING LANDSCAPE

THE POWER OF

Demand Metric surveyed over 500 digital marketers on the landscape of digital marketing moving into 2014. They found that sophisticated digital experiences are having a significant, measurable impact on brand perception and revenue growth.

MARKETING BUDGET

DIGITAL EXPERIENCE CREATIONCreating rich, compelling digital experiences is a high priority for digital marketers

CURRENT LANDSCAPEThe top 3 approaches that are the best predictors of high satisfaction:

SOPHISTICATION &REVENUE GROWTH

From the elaborate to the simple,digital experiences can convey awide range of sophisitication

How much of marketing budgets areallocated to digital marketing?

2014 LANDSCAPE FORECAST

Demand Metric Digital Marketing Landscape: The Power of Digital Experiences in 2014, December 2013

of study participants are allocating less than half of their budgets to digital marketing.

of organizations that report revenuegrowth also place a high priority ondigital experience creation

of organizations with declining growthare placing a high priority on creatingrich, digital experiences

HIGH PRIORITY REVENUE GROWTH

VERYLOW LOW MODERATE

PRIO

RITY

LEV

ELBE

NEFI

TSSO

PHIS

TICA

TED

LEVE

LCHALLENGES

Well over half (59%) ofthe study sample ratedthe priority as “High”or “Very High”

VISITS, PAGE VIEWS,ETC.

DEVELOPMENTEFFORT

AVAILABILITYOF SKILLS

COST

RAPID EVOLUTIONOF TECHNOLOGY

GROW BRANDAWARENESS

MORELEADS

BETTERLEADS

of study participants that are deploying sophisticateddigital experiences report that theseefforts have a favorable influence onbrand perception.

At the basic level ofsophistication, onlyof participants report thisfavorable impact.

ADVANCEDMID-RANGEBASIC

CONTENT TARGETING CONVERSION PATHS RESPONSIVE DESIGN of users currentlyuse content targeting

of users currentlyuse conversionpaths

of users currentlyuse responsivedesign

Approaches currently takento create digital experiences

GROWING FLAT DECLINING

An analysis was performed to understand which of the current approaches used tocreate digital experiences are the biggest drivers of brand perception:

Websites as a digital marketing approach is expected to decrease byin the coming year. This data reflects the increasing sophisticationand diversification in the creation of digital experiences.

1. RESPONSIVE DESIGN 2. CONTENT TARGETING

CONTENT TARGETING CONVERSION PATHS MICROSITES PERSONALIZATION RESPONSIVE DESIGN

Usage increase of digital marketing approaches (current versus planned):

SOPHISTICATION & REVENUE GROWTH

YOU ?ARE

KEEPING PACE WITHYOUR COMPETITORS

The digital marketing landscape is evolving rapidly.

Would Recommend

More leads. More branding.More revenue.

3 things you should know about ion

ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue.

Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted

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