2014 - Dental Products Report

Last Updated 3/3/2014

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D I S C O V E R Y . A D O P T I O N . S U C C E S S . d e n t a l p r o d u c t s r e p o r t . c o m

®

COVER PRODUCTS are chosen based on

innovation or their perceived

impact on improving patient

care and practice ef� ciency.

*Source: BPA Publisher Statement, June 2013.

web exclusive

TOP 10 THINGS TO EXPECT IN 2014Dr. John Flucke offers his must-read predictions for the New Year. Go to dentalproductsreport.com.

Convergent Dental

LASER DENTISTRY MADE EASY

The user-friendly Solea CO2

laser system is cleared for both hard- and soft-tissue ablation.

MORE ON PAGE 3

201401

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46 YEARS

140,000 SUBSCRIBERS*

1 FOCUS Are you ready for 2014?

DEXIS

SEAMLESS IMAGE CAPTURE

The DEXIS photo app makes it possible to capture images for the patient record with none of

the fuss.

MORE ON PAGE 3

THE LIST

IS IT TIME TO

MAXIMIZE YOUR MARKETING? Find out if a dental marketing consultant is what you need to reach the next level.

TECHNIQUES

Helpful How-tosLearn from these step-by-step articles featuring products by DENTSPLY Caulk, 3M ESPE and Komet USA.

I USE THAT

The team perspective on productsThis new feature gives dentists and their team members the chance to share their product stories. This month’s stories focus on Kerr’s SonicFill and Patterson Dental’s RevenueWell.

DentalEZ

YOUR GO-TO HANDPIECE

This air-driven handpiece offers enhanced access to the oral cavity and is designed for the most commonly performed surgical procedures.

MORE ON PAGE 3

TiScrubs

SLEEK, COMFORTABLE

SCRUBS

These scrubs help keep you dry and protected from

germs, while also giving you the chance to support a great

cause.

MORE ON PAGE 3

cover story:

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2014Media Info

Timely Editorial

Integrated Access

Unsurpassed Multimedia

Custom Marketing

w w w. d e n ta l p r o d u c t s r e p o r t. c o m 2Last Updated 3/3/2014

D I S C O V E R Y . A D O P T I O N . S U C C E S S .

d e n t a l p r o d u c t s r e p o r t . c o m

2013

12V o l u m e 4 7

I S S U E 1 2

46 YEARS 140,000 SUBSCRIBERS*

1 FOCUS F the best of 2013 F


Top Products & Articles People Behind the Scenes

How-Tos F F Videos F

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blackyellowmagentacyan

aBoUt Us



®

COVER PRODUCTS are chosen based on innovation or their perceived impact on improving patient care and practice ef� ciency.


get great tips for

THE MORNING HUDDLEGet the newsletter that helps your practice thrive. Subscribe at dentalproductsreport.com.

DENTSPLY Midwest

AUTOMATED MAINTENANCEClean, maintain handpieces with this durable system.MORE ON PAGE 3

201309

V o l u m e 4 7

I S S U E 0 9


1 FOCUS top women in dentistry

VOCO America

DUAL CURE ADHESION

Universal adhesive system offered in a unit dose

delivery.MORE ON PAGE 3

TRENDS IN DENTISTRY

PROUD TO BE

COSMETIC? Data covers the economy’s effect on patient demand and dentists’ desire to take on the cosmetic label.

EVENT EXCLUSIVE

Today’s top technologyA close look at seven of the Pride Institute’s “Best of Class” honorees.

COSMETIC/RESTORATIVE

Solid impressions, drastic resultsUsing 3M™ ESPE™ impression material for clear aligners.

SOREDEX

LARGE FIELD OF VIEW CBCTSystem reduces scan times and still provides rich images.MORE ON PAGE 3

DMG America

STRONG, VERSATILE FLOWABLE

Self-adhesive composite offers etching, bonding, fi lling in a single step.

MORE ON PAGE 3

only in DPR:

ES315319_dpr0913_Cv1.pgs 09.03.2013 19:34 ADV


Our portfolio includes Dental Products Report, Dental Lab Products, Dental Practice Management and DentalProductsReport.com. With our mix of in-depth reporting and digital tools, Advanstar Dental Media provides direct access to an audience of dental professionals who create an immediate demand for your product.

Industry professionals rely on us to deliver cutting-edge developments in products, techniques and trends.

Dental Products Report is the only magazine that single mindedly focuses on helping independent, growth-oriented dentists make smart decisions on how to spend their money, time and energy in pursuit of career-long success. Each issue includes real world information and best practices dentists can easily implement.

Helping Dentists Improve Their Practices

Derek Hamilton East COast610-449-1056 [email protected]

Keith Easty MidwEst218-740-6511 [email protected]

Jasmina Elmasri wEst COast and intErnatiOnal310 400 4938 [email protected]

Linda Barrier ClassifiEd/display800-225-4569 ext. 2701 [email protected]

Kathy Dieringer salEs suppOrt224-764-2170 [email protected]

Kevin Henry GrOup EditOrial dirECtOr918-613-1188 [email protected]

Stan Goff ExECutivE EditOr630-922-5881 [email protected]

Steve Diogo E-MEdia dirECtOr815-579-0063 [email protected]

Georgiann DeCenzo ExECutivE viCE prEsidEnt440-891-2778 [email protected]

John Schwartz vp/GEnEral ManaGEr323-240-8337 [email protected]

Contact Information

Advanstar Dental Media 641 Lexington Avenue, 8th floor New York, NY 10022212-951-6600 • Fax: 212-951-6666

http://www.contemporaryobgyn.net


Our Audience is the Reason to Advertise Brand research

reach the aUdience of dentistry’s no. 1 Go-to pUBLication

Qualified Readership

» 140,000* total qualified circulation

» 69.7%* of subscribers receive magazine via direct personal request

» 79.2%* of subscribers are qualified within one year

Industry-Leading Editorial

» product watch—product launches and updates from throughout the industry

» clinical 360o—practical clinical advice, research and techniques

» products in practice—product impact on the practice’s bottom line

Source: *Dental Products Report December 2013 BPA Brand Statement; **Readex Research Study, July 2013

Engaged Readers

» 66%** of subscribers read three or four of the last four issues

» 28%** of subscribers purchased a product after reading a advertisement in the last 12 months

» 65%** of subscribers read issues for 30 or more minutes

deLiver yoUr messaGe where it wiLL Be seen

DPR voted the #1 go-to-publication by readers for information on applications of new products, equipment, materials and technology.**

JADA | 10%

Dentistry Today | 9%

ADA News | 5%

Dental Economics | 4%

DPS | 3%

37%**Dental Products Report



Black & White RatesFrequency discounts are based on total number of insertions (regardless of size) within a 12-month period for Dental Products Report and Dental Lab Products.

Color RatesAdditional costs to black & white space rates:

Standard color (per page or fraction thereof) ........................ $660Matched PMS color* (per page or fraction thereof) ..................$9604-color process (per page): Larger than 1/3 page ................$2,0401/3 page or less ...................................................................$1,190Metallic ink* ..........................................Contact your representative

Regional AdvertisingContact your representative for rates.Cover & Special Position RatesCover 2 and 4 ......................................B/W rate + 20% + 4/C rateCover 3 ................................................B/W rate + 10% + 4/C rateCenter spread ........................B/W rate + 10% + 4/C rate per pageOther preferred or special position–contact your representative

Full-Run Rates:

B/w rates 1× 3× 6× 12× 15× 20× 24× 36× 45× 55×Tab Page $15,440 $15,190 $14,990 $14,840 $14,730 $14,620 $14,520 $14,400 $14,270 $14,1102/3 Page 10,090 9,720 9,640 9,530 9,490 9,460 9,420 9,390 9,300 9,2701/2 Page 7,540 7,440 7,370 7,300 7,250 7,180 7,100 7,040 6,950 6,9001/3 Page 5,220 5,100 5,090 5,060 5,040 5,030 4,990 4,910 4,890 4,8801/4 Page 3,900 3,830 3,800 3,790 3,760 3,720 3,700 3,690 3,680 3,6601/6 Page 3,020 2,950 2,890 2,870 2,810 2,800 2,780 2,760 2,730 2,700

Display Advertising Ratesprint advertisinG

1. Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Note that a standard PDF is not a preferred format. Files should be a PDF/X-1a, which is a PDF subset specific to printing. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Publisher by Advertiser in any format other than our preferred formats. Non-preferred or non-acceptable formats will be charged a $150 processing fee. All files should be built to exact ad space dimensions purchased. For detailed instructions on preparing PDF/X-1a files and submitting ad files to the correct size, go to www.AdsAtAdvanstar.com or contact the production manager.

2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for pre-flighting and proofing all advertisements prior to submission to Publisher. If Publisher detects an error before going to press, Publisher will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.

3. Accepted Method of Delivery: The preferred method of deliver-ing ad files to Advanstar is via a web based ad uploader, www.AdsAtAdvanstar.com. Files can also be submitted on CD-R or DVD-R disc format.

4. Ad Proofs: To ensure that Advertiser’s ad is reproduced cor-rectly, a SWOP-certified color proof that has been made from the same file that Advertiser supplies to Publisher must be provided. Publisher cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ad submitted without a SWOP proof. Publisher shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) for any ad supplied to Publisher by Advertiser without a SWOP proof.

Digital Ad Requirements Dental Products Report: Publication Trim Size: 10" x 12.5"

Tab Bleed Spread:20.25" x 12.75"

Tab Bleed:10.25" x 12.75"

Tab Non Bleed Spread:19" x 12"

1/6 Horizontal Page:4.25" x 3.5"

1/6 Vertical Page:2.8125" x 5.5"

1/4 Horizontal Page:9" x 2.75"

1/4 Vertical Page:4.25" x 5.5"

1/3 Horizontal Page:9" x 3.5"1/3 Horizontal Page Bleed:10.25" x 3.5"

1/2 Horizontal Page:9" x 5.375"1/2 Horizontal Page Bleed:10.25" x 5.375"

1/2 Vertical Page:4.25" x 12"1/2 Vertical Page Bleed:4.75" x 12.75"

Tab Non Bleed:9" x 12"



Click for display advertising specifications and to submit

your ad materials, or visit www.adsatadvanstar.com


http://www.adsatadvanstar.com

www.adsatadvanstar.com


content marketinGContent Marketing and Lead Nurturing

WebinarsWe offer live, 1-hour educational webinars on a credit or non-credit basis through our partnership with Catapult University. All webinars are archived for one year of on-demand access and promoted on DentalProductsReport.com and through our ENewsletters and Social Media. We handle all registration and promotion and deliver the leads to you.

Mini Webinars provide a great tool to educate prospects on your prospects without the time commitment of a full 1-hour webinar. Mini Webinars can be slide presentations or video discussions between our editors and one or more of your thought leaders.

Pricing:

» Live Webinars: $8,500

» Mini Webinars: $3,450

E-BooksE-Books are electronic documents that provide a solution to a specific problem faced by dental professionals. E-Books are available for free to our audience in exchange for lead information including name and email and two qualifying questions of your choice. E-Books are featured on DentalProductsReport.com and promoted through ENewsletters and Social Media.

» E-Booklet (2 to 3 page Tip Sheet or List): $4,750

» E-Book (5 to 8 pages, How-To format): $8,500

VideoDPR offers a full range of dynamic, high-quality video marketing products designed to increase awareness, educate prospects and tell your story. From customer testimonials to multi-part Video Curriculum Series, DPR Digital Video combines the highest quality in professional video with the power of DPR promotion, all at a price that’s more affordable than stand-alone video production companies. To view our portfolio of video products, go to http://pages.dentalproductsreport.com/video.

Partner VoiceThe ultimate in marketing partnership, DPR invites select advertisers to become full content partners with DPR. Partner Voice partners enjoy exclusive sponsorship of a specific content category and contribute two articles per month that run alongside our original content, positioning your brand as a thought leader and solution provider. Talk with your DPR Sales Manager if you are interested in this unique and powerful opportunity.

Content marketing is the use of high-quality, useful content—such as E-Books, Webinars and Video—to capture interest, build relationships and pull prospects into your lead funnels. Our Custom Content Marketing and Lead Nurturing programs allow you to leverage our premium content channels and audience to deliver your message to the right prospects at the right time for maximum return on your marketing investment. Our Content Marketing Specialists will work with you to determine your specific goals and needs and develop a program that pairs high-value content with state-of-the-art Progressive Profiling that will allow you to segment leads based on interest level and position in the purchase cycle.



WebinarsA convenient, flexible way to educate dental professionals.

» Make the task of educating large groups of dental professionals in multiple locations easier with a convenient, flexible webcast.

» Reach a large, remote audience through live and on-demand viewings.

Show DailyLive news coverage at major industry shows ensures a captive audience for your marketing message.

» Exclusive online sponsorship opportunities during major industry tradeshows.

Technique GeekDesigned to meet audience demands for more technique and clinical step-by-step content, the Technique Geek weekly newsletter features a new technique video in addition to a featured product and links to other archived technique content.

Digital eNewslettersIncrease awareness — achieve measurable results.

» Reach Dental industry’s top decision makers and professionals

» Build awareness, interest, traffic and loyalty

» Customize content

Morning HuddleDeployed every Monday morning, this enewsletter focuses on simple tips to get the entire dental team talking. The primary content is a 2-minute video from noted practice management consultants, offering advice and conversation starters for programs the practice can incorporate right away.

Dental Practice ManagementAttach your marketing message to must-read practice management content served in a fresh, solution-focused format from our brand new Dental Practice Management website.

DPR Video DigestAnchored by the newest episode of DPR Friday, the video digest enewsletter deploys every Friday, highlighting the week’s must-watch video from dentalproductsreport.com.

HIGH-QUALITY, HIGH-IMPACT

emedia

Digital Media That Generate Leads



Your ad here Leaderboard - 1025 x 145

Big Box Ad - 300 x 250

Expander - 1025 x 38 expands to 1025 x 450

Your ad here

emedia - weB ad specificationsLeaderboard» 1025 x 145 pixels

» Max file size static: 30k

» Max file size Flash: 35k

» 3X animation loop max

» 72 dpi

» URL for linking

Big Box Ad » 300 x 250 pixels

» Max file size static: 30k

» Max file size Flash: 35k

» 3X animation loop max

» 72 dpi

» URL for linking

Flash ad » 300 x 250 pixels

» Custom-length, animation, file size may vary

» URL for linking

Custom Display Ads » Contact your DPR Sales Manager for

quotes on specialty advertisements such as wallpaper, page curls and more.

Product Spotlight» Static image not larger than

200 x 200 pixels, .jpg or .gif only

» Product description–135 characters or less

» URL for linking (preferably a link to the product listing on dentalproductsreport.com)

Tag Sponsorship» Contextual Call to Action embedded in all

content carrying a specific subject tag.



Reach Our Engaged Audience

Source: 1)Dental Products Report December 2013 BPA Brand Statement; 2)Publisher’s Own Data.

emedia - enewsLetter

Dental Products ReportA weekly look at the latest news, trends and products. Content coverage includes practice management, clinical techniques and products in practice. Single sponsor receives the following:

Morning Huddle This enewsletter focuses on simple tips to get the entire dental team talking with advice and conversation starters for programs the practice can incorporate right away. Single sponsor receives the following:

» Leaderboard: 728 x 90 pixels» Big Box: 300 x 250 pixels» Text Ad/Featured content

» Frequency: Weekly» Avg. open rate: 23%2

» Engaged distribution: 51,2611

» Leaderboard: 728 x 90 pixels» Video Pre-Roll» Text ad: 50 words body/10 title



Dental Lab ProductsThe latest technology, step-by-step techniques, products and trends impacting lab professionals. Single sponsor receives the following:

Technique GeekFeatures a new technique video in addition to a featured product and links to other archived technique content. Single sponsor receives the following:

Modern HygienistComplete coverage on patient care, career and life, along with the latest products and tools. Single sponsor receives the following:

DPR Video DigestDeploys every Friday, highlighting the week’s must-watch video from dentalproductsreport.com. Single sponsor receives the following:

Dental Practice ManagementTips and ideas from some of the country’s top dental consultants that will help every dentist become a better businessperson. Single sponsor receives the following:

» Leaderboard: 728 x 90 pixels» Big Box: 300 x 250 pixels

» Frequency: Twice a month» Avg. open rate: 46%2


» Leaderboard: 728 x 90 pixels» Featured Technique Video» Featured product content ad



» Leaderboard: 728 x 90 pixels» Featured product content ad

» Frequency: Twice a month» Avg. open rate: 34%2


» Leaderboard: 728 x 90 pixels» Featured Video



» Leaderboard: 1025 x 145» Big Box: 300 x 250





emedia packaGes

New Product LaunchLet the industry know why your new product is a must-have.

» Product spotlight» Featured listing in product database» Product lead generation

Brand RecognitionBe noticed! Put your brand in a prominent position, so when it’s time to buy, your brand is top of mind.

» Site leaderboard» E-newsletter leaderboard» Video spotlight» Search category sponsorship

Custom e-NewsletterSend your custom promotion message with traffic driving links to targeted audiences.

» e-Newsletters can be sent to the DPR, DLP and/or MH lists» The newsletter can include numerous URL’s

Push Emails to Generate High Response

Custom eNewsletter

Search Category Sponsorship


w w w. d e n ta l p r o d u c t s r e p o r t. c o m 1 0Last Updated 3/3/2014

industry website rate

Leaderboard (1025 x 145) – ROS $3,750 / mo.

Box Ad (300 x 250) $3,750 / mo.

Flash (300 x 250) $5,000 / mo.

Product Spotlight (200 x 200) $2,000 / mo.

Contextual CTA $4,500 / mo.

Leaderboard (1025 x 145) $1,750 ($3,000 ROS) / mo.

Box Ad (300 x 250) $1,750 / mo.

Product Spotlight (200 x 200) $1,000 / mo.

Leaderboard (1025 x 145) $1,750 ($3,000 ROS) / mo.

Box Ad (300 x 250) $1,000 / mo.

Flash (300 x 250) $2,500 / mo.

Leaderboard (1025 x 145) $3,750 / mo.

Box Ad (300 x 250) $3,750 / mo.

Contextual CTA $4,500 / mo.

.com®

®

weB advertisinG - specifications and pricinG GUideWebsite Rates



eNewsletter Rates

weB advertisinG - specifications and pricinG GUide continued


Leaderboard (728 x 90) and Featured Product $2,750 / issue




.com®


Webinar (audio+slides) Live and On Demand $15,000

Webinar Series (5 total) (1 live/4 prerecorded, live Q&A) $37,000

Video Production Contact your DPR Sales Manager to discuss video projects and pricing.

Custom e-Newsletter $14,000

DPR Friday Sponsorship $5,000

Show Daily $5,000/day

Conference Capture $9,000

Webinar (audio+slides) Live and On Demand $9,000

Custom Rates

®

®





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45 YEARS140,000 SUBSCRIBERS*

1 FOCUS

web exclusiveMUST-WATCH VIDEOSPatient advice, business tips and clinical step-

by-steps —fi nd it at dentalproductsreport.com.

Carestream Dental24/7 ACCESS ON YOUR TERMSThe power of the cloud behind a practice

management system you trust. MORE ON PAGE 6

2013

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1 FOCUS What’s great at Greater NY?

DENTSPLY Professional DESIGNED WITH YOU IN MINDErgonomically designed for the clinician’s grip.MORE ON PAGE 6

DENTAL IMPLANTS

MORE THAN A NICE SMILE? Be the doctor who delivers health and happiness to a

patient base with evolving needs and expectations.

FROM YOUR PEERS

Reviews you can useDoctor feedback on products from DEXIS and DenMat.

TECHNIQUE

How to achieve a simpler bondCase study on the benefi ts of BISCO’s eCement.

DenMat

IMMEDIATE HYDROPHILICITYMore detailed, more accurate impressions. Find out how.MORE ON PAGE 6

SDIILLUMINATE ABNORMALITIESBenefi ts of the diagnostic tip take this curing light to the next level.MORE ON PAGE 6

ES343824_dpr1113_CV1.pgs 10.24.2013 21:14 ADV


Product WatchThe monthly guide keeping dental professionals up to date on the newest products and services as well as brand updates.for the manufacturer: Opportunities to be highlighted in this section include:

prEss rElEasEs: of your latest product offerings and new services.

dOuBlE takE: Choose a legacy product. Send us a hi-res image, description and a long-time user ready to share a short testimonial.

thE BEnChMark: Want a product reviewed? Through partnerships with two organizations, we publish reviews of products and services. You can contact them directly to have your product considered.

• Catapult (Erin McLaughlan, 773-551-7971)• Contemporary Product Solutions (Shannon Pace, 757-226-9498)

“i usE that”: We interview a dentist and team member (hygienist, assistant, or office manager) to get two unique perspectives on how a product impacts the practice and patient.

CatEGOry 360o: Comprehensive product category spotlights to help dental professionals make informed product decisions. Beginning with original coverage on the featured product category, these articles will include a Spec Check breaking down category specific metrics and terms, spotlights and user testimonials on products chosen by a panel of DPR readers, and a list of manufacturers with products in the category. Coverage will continue online with interactive reader features and surveys.

Clinical 360o

A comprehensive take on clinical coverage including original articles from well known KOLs, everyday dentists and the DPR editorial team.for the manufacturer: Opportunities to be highlighted in this section include:

COvEr stOriEs: Original reporting from the DPR team on issues and trends impacting the dental industry.tEChniquEs: Showcasing products in use on actual cases, these step-by-step articles are written by dental professionals you’ve partnered with. They provide readers with a case study that demonstrates why the featured products made a difference.

tECh BriEfs: A one-page feature designed to highlight the key features of high-tech products.

tEaM apprOaCh: Monthly product-focused trends article from a rotating panel of authors including a dentist, assistant, hygienist, or office manager.

Products in PracticeHow products impact the practices putting them to use.for the manufacturer: Opportunities to be highlighted in this section include:

prOMOtE lEGaCy Brands in your product line or give additional exposure to a product after its initial launch. Submit an article that focuses on your product and any of these topics: ROI, efficiency, staff training, protocol or marketing the product.

5 rEasOns tO Buy: In this online exclusive editorial, we call out five clear benefits practices gain when using the product.

prOduCts in praCtiCE – Efficiency of Going Paperless: A monthly guide showcasing different efficiency benefits of a paperless practice, accompanied by a resource list of companies that can help practices experience these benefits.

thE patiEnt pErspECtivE: Actual dental patients share their experiences with the products their dentists are using.

editoriaL

With a staff of experienced, award winning journalists guiding the process, Advanstar Dental Media is

committed to going beyond the press release to tell the stories and provide the coverage—in print, online

and through social media—of the dental products that impact dental professionals’ careers and lives.



®



get great tips for

THE MORNING HUDDLEGet the newsletter that helps your practice thrive. Subscribe at dentalproductsreport.com.

DENTSPLY Midwest

AUTOMATED MAINTENANCEClean, maintain handpieces with this durable system.MORE ON PAGE 3

201309

V o l u m e 4 7

I S S U E 0 9


1 FOCUS top women in dentistry

VOCO America

DUAL CURE ADHESION

Universal adhesive system offered in a unit dose delivery.

MORE ON PAGE 3

TRENDS IN DENTISTRY

PROUD TO BECOSMETIC? Data covers the economy’s effect on patient demand and dentists’ desire to take on the cosmetic label.

EVENT EXCLUSIVE

Today’s top technologyA close look at seven of the Pride Institute’s “Best of Class” honorees.

COSMETIC/RESTORATIVE

Solid impressions, drastic resultsUsing 3M™ ESPE™ impression material for clear aligners.

SOREDEX

LARGE FIELD OF VIEW CBCTSystem reduces scan times and still provides rich images.MORE ON PAGE 3

DMG AmericaSTRONG, VERSATILE

FLOWABLESelf-adhesive composite offers etching, bonding, fi lling in a single step.

MORE ON PAGE 3

only in DPR:

ES315319_dpr0913_Cv1.pgs 09.03.2013 19:34 ADV


D I S C O V E R Y . A D O P T I O N . S U C C E S S . d e n t a l p r o d u c t s r e p o r t . c o m

®

*Source: BPA Publisher Statement, December 2011.

201307

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46 YEARS

150,000 SUBSCRIBERS*

1 FOCUS

ES279026_dpr0713_CV1.pgs 07.01.2013 21:24 ADV




2014 Editorial and Production Calendar

issue ad Close Materials due COvEr stOry* product feature the list

JANUARY 12/2 12/5 2014: Predictions, products and how to prepare for the year ahead

Practice Management Apps 5 signs you need a consultant

FEBRUARY 1/6 1/9 Midwinter Preview: A guide to getting the most out of the most esteemed meeting in dentistry

Implants 7 ways your website is hurting you

MARCH 2/4 2/7 How we did it: 17 problems solved with smarter product purchases

Universal Adhesives 3 ways to maximize your intraoral camera

APRIL 3/3 3/6 Infection Control 3.0: Considerations for new technology DPM SUPPLEMENT

Oral Cancer Screening 5 reasons patients aren't referring you

MAY 4/2 4/7 Unsung heroes of the dental practice: Small products with major impact

Take-home Whitening 7 ways to improve case presentation

JUNE 5/1 5/1 Chairside to Benchtop: CAD/CAM technology and the evolving digital workflow

Caries Detection 3 ways to extend the life of dental materials

JULY 5/29 6/3 Innovator Profiles Pride “Best of Class” Technology Coverage, Part I 5 adrenaline shots to your bottom line

AUGUST 6/30 7/3 2013’s Biggest Launches: Where are they now? Pride “Best of Class” Technology Coverage, Part II 7 products that have outlived their usefulness

SEPTEMBER 7/28 7/31 Top 25 Women in Dentistry Pride “Best of Class” Technology Coverage, Part III 3 dental products that could save a life

OCTOBER 8/26 8/29 ADA Preview: The products and personalities that shape the meeting of record

Digital Radiography & Imaging Software 5 things your lab wishes you knew

NOVEMBER 9/25 9/30 DPR’s Profitable Practice of the Year DPM SUPPLEMENT

New Tech for 2015 7 steps to preparing for HER

DECEMBER 10/27 10/30 Top 100 Issue

*Editorial content subject to change

Award-Winning CoverageeditoriaL continued



The following terms and conditions (the “Standard Terms”) shall be incorporated by reference into all Insertion Orders (“IO”) submitted to Advanstar Communications Inc. (“Advanstar”) by Advertiser or its advertising agency:

a. Terms: Invoices are rendered on the publication date of each issue of a printed magazine, e-mail newsletter or digital edition of a magazine, and once per month in arrears for website advertising campaigns, and are due upon receipt.

B. Advanstar holds the Advertiser and its advertising agency jointly responsible for paying all duly authorized advertising inserted in or attached to any magazines, e-newsletters or websites owned or operated by Advanstar. All past due payments may be re-invoiced directly to the Advertiser, who will be held fully responsible for payment.

C. Agency commission: 15% of gross billings on space and premium positions. Production charges are not subject to agency commission. Agency commission will be disallowed on all past due invoices. In the event Advertiser’s account is placed for collection, Advertiser and agency agree to pay Advanstar for all reasonable collection costs and/or attorneys’ fees incurred. Advertiser and agency also agree to pay finance charges on the unpaid account balance at the rate of 1-1/2% per month or the maximum permitted by law.

d. Advanstar will not be bound by any terms, conditions or provisions appearing on IOs or copy instructions which conflict with provisions of these Standard Terms, including, without limitation, sequential liability statements from advertising agencies. In the event of any inconsistency between an IO and/or copy instructions and these Standard Terms, the Standard Terms shall control.

E. Except as otherwise expressly provided in the IO, positioning of advertisements within an Advanstar magazine, e-newsletter, website or on any page is at the sole discretion of Advanstar. Advanstar may redesign or modify the organization, structure and/or look and feel of the magazine, e-newsletter, website or any other advertising product at any time and without notice. Further, Advanstar does not guarantee that access to its website will be uninterrupted or that the website or any ads placed on it will meet the Advertiser’s requirements.

f. Advertiser shall deliver to Advanstar the content, graphic images and other materials for the advertisement in a form and manner to be specified

by Advanstar. Advanstar will not be required to publish any advertisement that is not received in accordance with the foregoing and reserves the right, at Advanstar’s sole discretion, to charge Advertiser, at the rate specified in the IO, for inventory held by Advanstar pending receipt of acceptable materials from Advertiser, or to publish in substitution any prior advertisement submitted by Advertiser until such time as Advanstar can reasonably begin publication of the advertisement set forth in the IO.

G. Each insertion order for an Advanstar web product shall specify: (a) the type(s) and amount(s) of Inventory to be delivered (e.g. impressions, clicks or other desired actions) (the “Deliverables”); (b) the price(s) for such Deliverables; (c) the maximum amount of money to be spent pursuant to the IO (if applicable), (d) the start and end dates of the campaign, and (e) the identity of and contact information for any third party ad server (“3rd Party Ad Server”), if applicable. Other items that may be included are but are not limited to: reporting requirements such as impressions or other performance criteria; any special advertisement delivery scheduling and/or advertisement placement requirements; and specifications concerning ownership of data collected.

Advanstar will make commercially reasonable efforts to notify Advertiser or its Agency, if applicable, within two (2) business days of receipt of an IO signed by Advertiser if the specified inventory is not available.

Advanstar will use commercially reasonable efforts to comply with the IO including all advertisement placement restrictions, requirements to create a reasonably balanced delivery schedule, and to provide within the scope of the IO, an advertisement to the Site specified on the IO when such Site is called up by an Internet user. Any exceptions must be approved by Advertiser in writing.

Advanstar will use commercially reasonable efforts to provide Advertiser at least 10 business days prior written notification of any material changes to the Site that would change the target audience or significantly affect the size or placement of the advertisement specified in the affected IO. Should such a modification occur with or without notice, as Advertiser’s sole remedy for change or notice, Advertiser may immediately cancel the remainder of the IO without penalty within the 10 day notice period. If Advanstar fails to provide such notification, Advertiser may cancel the remainder of the IO within 30 days of such modification, and in such case shall not be charged for any affected advertisements delivered after such modification.Advanstar will submit or otherwise make electronically accessible to Advertiser promptly after acceptance of an IO final technical specifications,

as agreed upon by the parties. Advertisement delivery shall comply with editorial adjacencies guidelines stated on the IO.

Advanstar shall make reporting available as specified in the IO.

Advanstar shall monitor delivery of the advertisements, and shall notify Advertiser either electronically or in writing as soon as possible if Advanstar believes that an under-delivery is likely. In the case of a probable or actual under-delivery, the parties may arrange for makegood consistent with these Terms and Conditions.

In the event that actual Deliverables for any campaign fall below guaranteed levels, as set forth in the IO, and/or if there is an omission of any advertisement (placement or creative unit), Advertiser and Advanstar will make an effort to agree upon the conditions of a makegood placement either in the IO or at the time of the shortfall.

Permanent or exclusive placements shall run for the specified period of time regardless of over-delivery, unless the IO establishes an impression cap for 3rd Party Ad served activity. Advertiser will not be charged by Advanstar for any additional advertisements above any level guaranteed or capped in the IO.

h. All advertisements are accepted and published by Advanstar on the representation that the agency and/or Advertiser are properly authorized to publish the entire contents and subject matter thereof.

i. All contents of advertisement are subject to Advanstar’s approval. Advanstar reserves the right to reject or cancel any advertisement, IO, URL link, space reservation or position commitment, at any time, for any reason whatsoever even if the advertising has been published previously by Advanstar. In the event of such occurrence, Advanstar shall return to Advertiser the amount of the booked value of the advertisement as Advertiser’s sole remedy for any claims of loss or damage arising from such rejection or cancelation.

J. Advertiser hereby grants Advanstar the right and license to use, reproduce, transmit, and distribute all creative materials supplied by or on behalf of Advertiser, including without limitation, all text, graphics, illustrations and photographs (the “Creative”). Advertiser represents and warrants that: (i) it has all the necessary rights in the Creative; (ii) the Creative does not violate any applicable law or regulation; and (iii) the Creative does not violate or infringe upon any third party right in any manner or contain any material or information that is defamatory,

Standard Terms and Conditions for Advertising



Standard Terms and Conditions for Advertising continued

libelous, slanderous, that violates any person’s right of publicity, privacy or personality, or may otherwise result in any tort, injury, damage or harm to any person. Advertiser acknowledges that Advanstar is relying on the foregoing representations and warranties. Advertiser agrees to indemnify, defend and hold Advanstar and its affiliates, and their respective officers, directors and employees, harmless from and against any and all expenses and losses of any kind (including reasonable attorneys’ fees and costs) incurred based upon a breach of any of the foregoing representations and warranties or in connection with any claim arising from or related to any advertisement supplied by Advertiser or its agents and run by Advanstar.

k. Advanstar shall not be liable for any omitted, misplaced, or mispositioned advertisements.

l. An order for an advertisement in an Advanstar magazine or e-newsletter may be cancelled by Advertiser for any reason up to the issue’s published ad close date (the “Close Date”). Advertiser will be responsible for, and hereby agrees to pay, orders cancelled after the Close Date, regardless of the date of ad placement.

M. An order for an advertisement on any website owned or operated by Advanstar may be cancelled for any reason upon thirty (30) days written notice from the Advertiser.

n. A 1/6 page ad is the minimum rate holder. (WILL VARY PER MAGAZINE)

O. In the event Advertiser notifies Advanstar of a request and/or required change of copy (the “Copy Change”) and Advertiser fails to deliver the Copy Change to Advanstar by the Close Date, Advertiser will forfeit such advertisement placement and Advertiser will be responsible to pay for the forfeited advertisement.

p. Advertiser will be shortrated if, within a 12-month period from the date of the first insertion, Advertiser does not use the amount of space upon which its billings has been based. Advertiser will be rebated if, within a 12-month period from the date of the first insertion, Advertiser has used sufficient additional space to warrant a lower rate than that at which it has been billed.

q. Costs incurred by Advanstar for production work on advertisements will be charged to the Advertiser regardless of whether or not the ad runs. Advertiser will be charged for any file modifications, creative or typography services provided by Advanstar.

r. Advanstar will hold Advertiser’s advertising materials for a maximum of one year from the date of the issue in which the ad last ran. Advanstar will not be held responsible for consequential costs or other damages due to loss or damage of digital ad materials, art, proofs or transparencies.

s. Reader response inquiries are provided as a service. Advanstar disclaims all liability and responsibility for inaccuracies. Except as otherwise expressly provided in an IO accepted by Advanstar, Advanstar makes no guarantee with respect to usage statistics for any advertisement.

t. Advanstar expressly disclaims any and all warranties, whether express or implied, including, without limitation, any implied warranties of merchantability or fitness for a particular purpose with regard to its advertising services, including any and all oral and written information communicated about such services. To the maximum extent permitted by applicable law, in no event shall Advanstar be liable for any consequential, incidental, direct, indirect, special, punitive, or other damages whatsoever (including, without limitation, damages for loss of business profits, business interruption, loss of business information, or other pecuniary loss) arising out of this agreement, even if Advanstar has been advised of the possibility of such damages. Because some states/jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitation may not apply to advertiser. In no case, and under no theory of law, shall Advanstar’s liability for any error exceed the amount due or paid for the advertisement giving rise to aforementioned error. Notwithstanding the foregoing, Advanstar shall have no liability for (i) any failure or delay resulting from conditions beyond Advanstar’s control; or (ii) errors in content or omissions in any creative or advertising materials provided by Advertiser. In the event of a breach by Advertiser, Advanstar may terminate this Agreement immediately without notice or cure period, without liability to Advanstar. Either party may terminate this Agreement for convenience, with or without cause, upon thirty (30) days written notice to the other party. In the event of any termination, Advertiser shall remain liable for any amount due under an IO for advertisements delivered by Advanstar and such obligation to pay shall survive any termination of this Agreement. Under no circumstances shall Advanstar be liable for any indirect, incidental, special or consequential damages (including, without limitation, loss of profit or impairment of goodwill) of any Advertiser. Under no circumstances shall Advanstar’s direct or indirect liability to any advertising agency or Advertiser exceed the invoiced cost of the advertisement.

u. Applicable if 3rd Party Server is used. Advanstar will track delivery through its ad server and Advertiser will also track delivery through its

proprietary or subcontracted 3rd Party Ad Server whose identity is set forth in the IO. Advertiser may not substitute the 3rd Party Ad Server specified in the IO without Advanstar’s prior consent. Advertiser and Advanstar agree to give reciprocal access to relevant and non-proprietary statistics from both ad servers, or if such is not available, provide weekly placement level activity reports to each other. In the event that Advanstar’s ad server measurements are higher than those produced by the Advertiser’s 3rd Party Ad Server by more than 10% over the invoice period, Advertiser will facilitate a reconciliation effort between Advanstar and 3rd Party Ad Server.

Where Advertiser utilizes a 3rd Party Ad Server Advanstar will not bonus more than 10% above the Deliverables specified in the IO without prior written consent from the Advertiser. Permanent or exclusive placements shall run for the specified period of time regardless of over-delivery, unless the IO establishes an impression cap for 3rd Party Ad served activity. If a 3rd Party Ad Server is being used and Advertiser notifies Advanstar that the guaranteed or capped levels stated in the IO have been reached, Advanstar will use commercially reasonable efforts to suspend delivery.

When applicable, 3rd Party Ad Server tags shall be implemented so that they are functional in all respects.

v. These Standard Terms, together with IOs submitted by Advertiser, (i) shall be governed by and construed in accordance with the laws of the State of New York and the United States, without giving effect to principles of conflicts law; (ii) may be amended only by written agreement executed by an authorized representative of each party; and (iii) constitute the complete and entire expression of the agreement between the parties, and shall supersede any and all other agreements regarding the subject matter hereof, whether written or oral, between the parties. Failure by either party to enforce any provision of these Standard Terms shall not be deemed a waiver of future enforcement of that or any other provision. Advertiser may not resell, assign, or transfer any of its rights hereunder.

Section headings are for convenience only and shall not be construed as part of this Agreement.


2014 - Dental Products Report

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Transcript of 2014 - Dental Products Report