Content Marketing ���Forecasts 2014 ���

63 Predictions From 24 Experts���

Heidi Cohen ���Actionable Marketing Guide���

http://HeidiCohen.com���Source: http://HeidiCohen.com/?p=21476���

Background

•  With its explosion in 2013, content marketing is part of almost every marketer’s 2014 plans.

•  For marketers, the challenge is ensuring that every piece of content is effectively presented and distributed to give to reach its maximum relevant audience encouraging them to take at least an initial step towards purchase.

•  Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts.

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Content marketing will continue to grow and, much like social media, will become a distinct and unique part of a company’s overall marketing plans. ���Lindsay Bell – Arment Dietrich, Inc. ���

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Video will become the be-all/end-all of eyeball reaching in 2014. ���Lindsay Bell – Arment Dietrich, Inc. ���

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Large-form experiential campaigns will become even more important. ���Lindsay Bell – Arment Dietrich, Inc. ���

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Content marketing will continue to be a focus. ���Connie Benson - Dell ���

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More marketers will realize that they need to move beyond publishing in order for their content marketing efforts to be effective. ���Connie Benson - Dell ���

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Companies will need technology that bridges silos and facilitates collaboration across content ideation, creation and publication. ���Connie Benson - Dell ���

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Trojan Horses.  ���Jonah Berger - Wharton Professor; author of Contagious: Why Things Catch On ���

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Brands start creating more personalized responses to consumers ���David Berkowitz - MRY���

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Community managers either embrace content optimization tools that predict what kinds of content will perform best and when to post it, or find themselves in less demand. ���David Berkowitz - MRY���

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Increasingly, marketers stop referring to content marketing and just refer to it as marketing…���David Berkowitz - MRY���

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Customer-centricity is a key cultural theme for content marketing in 2014. ���Michael Brenner – SAP & B2B Insider���

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Brands will begin to form real newsrooms ���Michael Brenner – SAP & B2B Insider���

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Visual storytelling will become the next battleground for content marketing���Michael Brenner – SAP & B2B Insider���

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There will be new thresholds for content marketing quality and quantity. ���Lisa Buyer – Author of Social PR Secrets ���

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Company online newsrooms will become a function of marketers versus just PR departments.���Lisa Buyer – Author of Social PR Secrets ���

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Content marketing will become less of a buzzword and more of a way of life. ���Lisa Buyer – Author of Social PR Secrets ���

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Global and local are where my mind is focused. ���C.C. Chapman – YSN;  author of Amazing Things Will Happen & co-author of Content Rules ���

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The hiring of international community managers, storytellers and more. ���C.C. Chapman – YSN;  author of Amazing Things Will Happen & co-author of Content Rules ���

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Google will fully roll out author rank. ���Ian Cleary – Razor Social ���

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It will become increasingly difficult to attract an audience to your content as more people produce content so promotion of your content will be key. ���Ian Cleary – Razor Social ���

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A content marketing strategy will be seen as important as a digital marketing strategy. ���Ian Cleary – Razor Social ���

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Think high value content. ���Heidi Cohen – Actionable Marketing Guide���

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Content presentation and packaging is increasingly necessary to break through and attract an audience. ���Heidi Cohen – Actionable Marketing Guide���

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Content distribution matters. ���Heidi Cohen – Actionable Marketing Guide���

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There will be a march toward content quality and a step away from quantity for many marketers���Andy Crestodina – Orbit Media; author of Content Chemistry ���

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There will be a surge of podcasts and other high production value content. ���Andy Crestodina – Orbit Media; author of Content Chemistry ���

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Records will be set in attendance of live events. ���Andy Crestodina – Orbit Media; author of Content Chemistry ���

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Belts loosen... even more for content marketing. ���Pawan Deshpande - Curata���

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As more marketers jump on board with content marketing, there’ll be a greater need to differentiate from each other. ���Pawan Deshpande - Curata���

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Brand properties go mainstream ���Pawan Deshpande - Curata���

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Quality content is the clarion call. ���Ric Dragon – Dragon Search; author of Social Marketology. ���

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DEEP investment in content is something we're going to see more of ���Ric Dragon – Dragon Search; author of Social Marketology. ���

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Brands are going to embrace the notion of passion-based marketing. ���Ric Dragon – Dragon Search; author of Social Marketology. ���

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You need to produce content that sets you apart from the crowd ���Emeric Ernoult – Agora Pulse���

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The two keywords for content marketing success in 2014 will be "niche" and "data". ���Emeric Ernoult – Agora Pulse���

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Transparency and being open and personal will become more and more the norm. ���Emeric Ernoult – Agora Pulse���

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Brands sweat the small stuff, which (it turns out!) is the big stuff. ���Ann Handley – Marketing Profs; co-author of Content Rules���

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Businesses using content marketing as part of their overall online strategy will have to ramp up the quality in 2014 ���Kristi Hines – Blog Post Promotion���

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As businesses start to invest in higher quality content, they will also see more of a need to promote it effectively. ���Kristi Hines – Blog Post Promotion���

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Another thing that will be big in 2014 is Google Authorship / Author Rank ���Kristi Hines – Blog Post Promotion���

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Marketers will go more visual and short. ���Kelly Hungerford – Paper.li ���

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Higher demand for long-reads and long-form writers.���Kelly Hungerford – Paper.li ���

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Marketers will co-create with their communities. ���Kelly Hungerford – Paper.li ���

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More collaboration / more amplification / more automation. . ���Nick Kellet – List.ly���

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Collaborative content is on the rise. ���Nick Kellet – List.ly���

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Better content metrics and more content granularity. ���Nick Kellet – List.ly���

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LinkedIn will become far and away the most important platform. ���Dave Kerpen - Likeable Media; author of Likeable Business & Likeable Social Media. ���

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There will be a big investment in mobile websites ���Arnie Kuenn of Vertical Measures; author of Accelerate. ���

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We will see more regulations around native advertising. ���Arnie Kuenn of Vertical Measures; author of Accelerate. ���

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We will see 108 more predictions that SEO is dead. ���Arnie Kuenn of Vertical Measures; author of Accelerate. ���

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Google Hummingbird will give digital marketers a much greater appreciation of good content marketers ���Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing ���

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Shorter, quality content will be in demand ���Rob Peterson – Barn Raiser; contributor to Strategic Digital Marketing ���

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The more screens, the better ���Rob Peterson – Barn Raisers; contributor to Strategic Digital Marketing ���

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In 2014, we will start to see mid-sized and large brands start to purchase traditional media companies and blogging sites that target their customers. ���Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing & Get Content Get Customers. ���

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There will be a number of "content marketing is dead" articles that flood the scene. ���Joe Pulizzi – Content Marketing Institute; author of Epic Content, Managing Content Marketing & Get Content Get Customers. ���

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B2B companies will move away from the static ebook and focus more on storytelling. ���Dayna Rothman – Marketo; author of Lead Generation for Dummies  ���

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3D printing will move content marketing to the next level. ���Dayna Rothman – Marketo; author of Lead Generation for Dummies  ���

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The Chief Content Officer (CCO) will become an increasingly important marketing hire. ���Dayna Rothman – Marketo; author of Lead Generation for Dummies  ���

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Paid social becomes truly mainstream. ���Neal Schaffer - Author of Maximize Your Social ���   ���

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Companies will place more emphasis on content creation ���Neal Schaffer - Author of Maximize Your Social ���   ���

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The emergence of visual social media marketing will affect social networks in 2014. ���Neal Schaffer - Author of Maximize Your Social ���   ���

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Podcasting will continue to grow substantially ���Mike Stelzner - Social Media Examiner ���   ���

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Content marketing grows up. ���Tommy Walker – Online Marketing Strategist���

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