2014 BrewFest Recap - Internal Use Only

2nd Annual Elitch GardensThrills & Pils’ Brew Fest

Event by the Numbers

2014 2013Event Attendance 1300 800

Brewers 43 22Brews 88 45

Expenses $15K $14K


Ticket Prices

2014 Season Pass Holder Non-Season passEarly Bird

(Thru Aug 31)$5 $39.99

Advance Online(Sept 1 – 19)

$10 $45.99

Day of EventAt Park

$15 $49.99

Day of EventIn Park

$15 $20

2013 Season Pass Holder Non-Season passAdvance Online $5 $39.99

Day of EventIn Park

$10 $20


Ticket Sales Break Outs

2014 Season Pass Holder Non-Season Pass ConsignmentEarly Bird

(Thru Aug 31)$5 273 $39.99 66 $33.99 0

Advance Online(Sept 1 – 19)

$10 350 $45.99 320 $33.99 53

Day of EventAt Park

$15 0 $49.99 87 N/A 0

Day of EventIn Park

$15 33 $20 40 N/A 0

VIP Comp(Media/Sponsorship)

$0 0 $0 75 $0 0

2013 Season Pass Tickets Non-Season PassAdvance Online $5 331 $39.99 410

Day of EventIn Park

$15 33 $20 41

NOTE: 2014 Non-Season Pass and Consignment - $6 of each ticket to F&B

NOTE: 2013 Non-Season Pass - $5-$8 of each ticket to F&B

Ticket MixSP/NonSP

• 201450/50

• 201345/55


Advertising• WestWord Magazine

• Website Banner Ads• Webpage takeovers• Eblasts• Inclusion in the ‘DISH’ publication

• Imbibe• Website Feature• Newsletter Feature• Dedicated Eblast• Social media posts

Elitch Gardens PR• Dedicated Press Release Sent to Media

List• Press Alert Sent to Media List• Hand Delivered Media Alert

• EG BF Koozie• EG Beer Coasters• EG Orchard Wheat Beer

• Live Interviews Generated• FOX Denver – Dan Daru• NBC Denver Colorado & Company• 92.5 The Wolf – Morning Show w/Bo• 95.7 The Party – Midday w/Deuce

Sponsorship• WestWord Magazine

• $ for $ match on advertising• Inclusion on all Promo pieces

Elitch Gardens Promotion• In-Park Elements

• Restaurant and Beer Stands• Napkin Holders and Table Toppers

• Large 12’x12’ Banner on Elitch Arena• Eblasts

• Season Pass Holders (125,000+)• General List (80,000+)

• Website• Prominent placing on Right/Bottom Rail• Home Page Rotators• Special Event Landing Page

• Participating Brewers listed• Social Media

• Twitter (4877 Followers)• Facebook (120,000+ fans)

• 2 Facebook Ads leading up to the event targeted 21+

• Instagram


People’s Choice Award

CongratulationsElevation Beer Company

Apis IV Honey Belgian aka ‘The Quad’

People’s Choice Winner receives a tap in the Elitch Gardens’ Beer Garden in 2015


Event MaterialsSouvenir Taster Cup

Souvenir Can Koozies


Event MaterialsBeer Tasting Notebook

Elitch Gardens Coasters


Event MaterialsAlert Delivered to Denver Media

Elitch Gardens Orchard WheatDelivered to Media

(Who Doesn’t Like beer?)


Event Materials

Large Banner on Elitch Arena

In-Park Table Topper and Napkin Holder Cards

SAVE THE DATE!!!

3rd Annual Elitch GardensThrills & Pils’ Brew Fest

Saturday September 19, 2015

Thanks!

2014 BrewFest Recap - Internal Use Only

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