2014 Asian Mobile Landscape
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21-Oct-2014 -
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Transcript of 2014 Asian Mobile Landscape
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The world’s largest mobile agency network
Canada
USA
Latam
Mexico Brazil Chile
Argentina Colombia
EMEA UK
France Spain
Portugal Poland
Asia Pacific India
Philippines Singapore Malaysia
Indonesia China
Vietnam Hong Kong
Sydney
The world’s largest mobile agency network
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Full-Service, Pure-Play Mobile Marketing Agency Model
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ASIAN MOBILE LANDSCAPE
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APAC has the most mobile subscribers globally
2011 2012 2013 2014 2015 2016
Source: eMarketer Global Media Intelligence Report, Sept 2013
• 2.56bn mobile users in 2014• APAC will have 4x as many smartphone users as the next largest region by that measure, Western Europe
2017
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Mobile Adspend will increase to $5.4 billion in 2014
• 26.2% of all mobile internet ad spending in the world, making it 2nd only to North America by this metric.
• Includes spend on mobile ads & search, and not mobile messaging
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OS Share in Asia-Pacific
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Mobile Data Usage
Source: Ericsson Mobility Report, Q3 2013
Asia shows highest mobile data usage due to the number of subscriptions
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Growth of apps: Asia shows highest app user base and app revenue growth in the world
Source: Distimo, December 2013http://www.distimo.com/publications
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Smartphone vs Feature Phone penetration
• Developed APAC nations have higher smartphone penetration than Western markets
• Emerging markets’ smartphone share increases every year
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Source: Vserv.mobi and the Mobile Marketing Association 2013; n=3000
Demographics of APAC mobile web users
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Top Content Downloaded
Source: Vserv.mobi and the Mobile Marketing Association 2013 ; n=3000
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Users prefer mobile ads that let them…
Source: Vserv.mobi and the Mobile Marketing Association 2013 n=3000
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COUNTRY SNAPSHOTS
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Source: Yahoo 2013
INDIA: Top Mobile Activities
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INDIA: impact of mobile
Source: Inmobi 2013
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INDONESIA: Mobile activities
Source: Inmobi 2013
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INDONESIA: Impact of mobile
Source: Inmobi 2013
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MALAYSIA: Mobile activities
Source: Inmobi 2013
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MALAYSIA: Impact of mobile
Source: Inmobi 2013
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PHILIPPINES: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
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PHILIPPINES: Mobile activities
Source: TNS 2013
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VIETNAM: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
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VIETNAM: Consumer profile
Source: Vserv.mobi and the Mobile Marketing Association
2013
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HONG KONG: Mobile Activities
Source: Google Ipsos Media CT 2013
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CHINA: Top Mobile Activities
Source: Yahoo 2013
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Source: Flurry 2013
CHINA: Mobile app usage
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Source: iResearch 2013, Credit Suisse 2013
CHINA: Mcommerce spend & share of eCommerce on the rise
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CHINA: Social = mobile
Source: We Are Social, 2013
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SINGAPORE: Mobile activities
Source: Vserv.mobi and the Mobile Marketing Association
2013
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SINGAPORE: Consumer profile
Source: Vserv.mobi and the Mobile Marketing Association
2013
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SINGAPORE: Highest smartphone penetration
Source: Nielsen 2013
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SINGAPORE: mCommerce
Source: Havas Worldwide 2013
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SINGAPORE: High multi-device ownership
Source: Nielsen 2013
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For more insights on the APAC mobile market visit www.mobext.ph or email at [email protected]