2014 apps for good
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CAREERS GENIUS
Careers Genius
By Ocean, Ross, Richard, Kieran and Connor
CAREERS GENIUS
Who: People seeking further education or jobsWhat: Applying for jobs, universities and colleges When: When students need to apply for further - education Where: United Kingdom (May expand later)Why: Students can be overwhelmed by the options and many want to refine their search for
CAREERS GENIUS
Problem
Too much choiceHard to see what universities and colleges offerNo simple way of seeing what jobs specifically
require without individually searching
CAREERS GENIUS
Question
How can we simplify applying for colleges and Universities and Jobs?
CAREERS GENIUS
Key insight statements
We asked a few people who said there is confusion and it would be easy if they could have an app and refine searches for
universities and courses
CAREERS GENIUS
Mini Elevator Pitch
My team, Korbinian, is developing a mobile app to help people seeking further education
or jobs. We will simplify there search for jobs, colleges and universities by using
simple filters and sliders.
CAREERS GENIUS
User profiles
Many students use there phones a lot and they say an app will make it simpler and they would use it.
CAREERS GENIUS
Competitors or alternative solutions
That already exist in the marketThere are many job seeking apps but none that we know of about which focus on colleges or
Universities
CAREERS GENIUS
MVP user stories and feature chosen
Our Core feature is the university and college searches. These ideas who have gone down well with different
students
CAREERS GENIUSFlow of app & user feedback integrated
We haven’t used any user feedback, but some of our group think it’s slightly complicated.
CAREERS GENIUS
Key wireframes 1/3
This is the basic layout of the application anything we create goes off this
CAREERS GENIUS
Key wireframes 2/3
This is the careers genius home page where you can get to any where and every where.
CAREERS GENIUS
Key wireframes 3/3
These are the login/sign up, Loading and search screens, I think that because they look simple and not too abstract makes them work.
CAREERS GENIUS
FeasibilityData, content, technical
We have learned how to do app designs on Balsamiq Mockups. We learned how to do poplet’s which is an easy way to show where the pages take each other.
CAREERS GENIUS
Business Case & Customer pledges
Our app will be free to download and to browse university and college courses. The customer will be able to purchase a premium account which removes adverts and allows people to
directly apply by sending their C.V. via E-Mail to the university or College. The people who
completed the survey said they were willing to pay for a premium account.
CAREERS GENIUS
Marketing Strategy
Initially we would start advertising on social media (Facebook, Twitter e.c.t.) When we get money we can advertise on the Radio and put
up posters in high schools. As most of our target market will be in high school seeking college
courses.
We had 2 teleconferences with entrepreneurs. They said they
liked the idea and they suggested improvements for the app like having it free and actually charge the companies advertising.
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