2014 - American Society for Microbiologyjournals.asm.org/site/misc/MediaKit2014-webspread.pdf ·...

MEDIA KITASM JOURNALS 2014

INTRODUCTION

AEM® RATES

JCM® RATES

3

10

24

4

12

26

5

14

28

6

16

30

37

8

22

18

34

32

20

ONLINE ADVERTISING

CMR® RATES

JVI® RATES

ETOC SPONSORSHIPS

CVI® RATES

MBIO® RATES

PRINT ADVERTISING

EC® RATES

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ABOUT ASM

AAC® RATES

JB® RATES

IAI® RATES

MICROBE RATES

MCB® RATES

GENOMEA™ RATES

3INTRODUCTION

The mission of ASM’s 13 journals is to advance the microbiological

sciences through the pursuit of scientific knowledge and

dissemination of the results of fundamental and applied research.

Edited by working scientists who are drawn from eminent institutions

around the world, ASM Journals have delivered excellence and value

for over 90 years. Known for their quality, rigor, and fairness, ASM

Journals deliver current, influential coverage of basic and clinical

microbial research.

About ASM Journals

Thomson Reuters reports the following data in the

2013 Release of the Journal Citation Reports®:

• ASM journals publish over 25% of all Microbiology articles,

while accounting for 35% of all Microbiology citations

• ASM publishes 3 journals in the Top 20 of Microbiology

ranked by Impact Factor

• ASM journals publish the 4 highest-cited journals in

Microbiology

• ASM has the top-cited journal in 5 categories

CONTENTS

4 ADVERTISING

Online advertising offers access to ASM’s global audience, reaching hundreds

of thousands of visitors each month. Through September 2013, journal pages

received over 9 million unique visitors and more than 14 million pageviews.

Journal readers continuously rely on ASM to publish the leading research in

microbiology. Premium positioning guarantees maximum impact. Weekly

reports supply impression and click-through data, providing measurable

results for advertisers. Online advertising options include 728x90 pixel and

120x600 pixel banner ads, as well as eTOC sponsorships on all 13 journals.

Online Ad Placement

Approval & Cancellation Policies

File Requirements

Mechanical Specifications

Dimension Size

728 x 90 pixels 100 KB limit

120 x 600 pixels 100 KB limit

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

All online ads must be received no later

than 5 business days prior to expected

live date to allow for approval,

programing and testing.

ASM reserves the right to approve all

ad creatives which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.

All cancellations must be signed by

a WTG representative in order to be

considered valid.

Advertisers can select which pages

they would like to target their

purchased number of impressions. Ads

may appear on the following pages:

• Journal site home page

• Table of Contents page

• Abstracts pages

• Ahead of Print pages

• Search pages

Print & Online Bundles

ASM offers special pricing for advertisers

seeking to bundle print and online

options. Bundling print and online

advertising will ensure your message

reaches the full extent of our readership.

Standard Website Rates

Quantity Cost

25k impressions $ 45.00 CPM




SOV banner

advertising

Contact sales

representative

25k monthly

impressions

25% off net print

ad rate

50k monthly

impressions

30% off net print

ad rate

75k monthly

impressions

35% off net print

ad rate

Print & Online Bundling

* Not offered in conjunction with any other incentive

program.

* Ads must have at least a 1 pixel border

Online Advertising

eTOCSponsorships

ADVERTISING

eTOC (email Table of Contents) alerts are additional opportunities to reach

relevant, targeted audiences. These opt-in alerts are delivered when a journal

issue closes. With one ad space available on each alert, sponsoring an eTOC

alert guarantees maximum impact to your intended audience.

eTOC sponsorships are available for all 13 ASM journals.

Dimensions & File Size

728x90 pixels 100 KB limit. Ads must have at

least a 1 pixel border around it.

File Requirements

JPG, GIF, click-through URL. No rich media

can be accepted.

AAC® 10,104

AEM® 11,282

CMR® 10,663

CVI® 5,642

EC® 4,269

genomeA™ 18,803

IAI® 10,887

JB® 11,901

JCM® 11,277

JVI® 10,301

mBio® 34,231

MMBR® 15,805

MCB® 12,929

Number of Opt-in Subscriptions by Title: Approval and Cancellation Policies

ASM reserves the right to approve

all ad creative, and may reject any

creative that does not follow ASM’s

specifications. All online ads must be

received no later than 5 business days

prior to expected live date to allow for

approval, programing and testing.



considered valid.

5

Earned Rate Discount Policy

Given to advertisers based on frequency within a 12 month

period. The earned rate is determined by the number of

insertions. Full pages and fractional pages count as single

insertions; each page of an insert counts as one insertion.

Rates are based on orders submitted. If the submitted rate

is not attained within the calendar year, clients will be

re-rated to the frequency rate which has been attained.

Clients will be required to remit the difference within

30 days of receipt of invoice. There are no cash rebates.

Should a greater frequency rate be attained over what has

been contracted for, credit will only be given on future

advertising placed.

Agency Commission

15%

Color charges and position charges are commissionable.

Insert charges are also commissionable (excluding back-up

charges). All extra charges are non-commissionable.

Paper Stock

50 lb. Gloss, excluding MCB (60 lb. Gloss).

Binding

Perfect.

Electronic Ad Submission

ASM Publications are produced digitally and printed

direct to plate (DTP). Below is the file format submission

information. Ads must be submitted as a high-

resolution PDF with advertiser name and issue date

in the filename. Upload a high-res PDF to the Walchli

Tauber Group FTP site at ftp2.wt-group.com; user:

wtgroupftp, password:sendfiles. Find the folder for the

correct ASM journal and the issue date for your ad, and

copy your high-res PDF into that file. Send an email

to the Print Production Manager, Karen Burkhardt,

at [email protected] saying that you

have uploaded the materials. You may also email the

PDF to Karen if the file is less than 10 MB. Ads may be

submitted on CD-ROM. WinZip® and StuffIt® are the

only acceptable compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom, gutter and outside

edge; margin for live matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by editor.

Shipping

For inserts:

Cenveo Communications

Attn: Wanda Hudson (ASM Publications, Quantity)

2901 Byrdhill Road

Richmond, VA 23228

For all other material:

Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (ASM Publications)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

* Cancellation of space order forfeits right to position protection.

Cover/Preferred Position Rates*

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

First Text Earned rate + 25%

Table of Contents Earned rate + 25%


Size Dimensions

Full (bleed) 8-3/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

6 ADVERTISING

The journals’ international readership consists of practicing physicians and

research scientists working in the fields of pharmacy and pharmacology,

immunology, virology, molecular and cellular biology, biochemistry,

pathology, bacteriology, and other fields related to the world of microbiology.

PrintAdvertising

ASM General Meeting Convention Issues*

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on the open access journal mBio®

will be provided during the month of May.

Reservation and materials must be received by the journal’s

closing deadline.

Journal IssuesAntimicrobial Agents and Chemotherapy, May

Applied and Environmental Microbiology, May

Clinical Microbiology Reviews, April

Infection and Immunity, May

Journal of Bacteriology, May

Journal of Clinical Microbiology, May

Journal of Virology, May

Microbiology and Molecular Biology Reviews, March

Molecular and Cellular Biology, May

*ASM General Meeting, Boston, MA, May 17-20, 2014

ICAAC Convention Issues**

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on a second ASM title of your

choice will be provided at no additional cost during the

month of September. Reservation and materials must be

received by the journal’s closing deadline.

Journal IssuesAntimicrobial Agents and Chemotherapy, September

Clinical Microbiology Reviews, July

Journal of Clinical Microbiology, September

**Interscience Conference on Antimicrobial Agents and

Chemotherapy, Washington, DC, September 6-9, 2014

7ADVERTISING

ftp://ftp2.wt-group.com

mailto:karen.burkhardt%40wt-group.com?subject=Uploaded%20Materials

8 PRINT RATES Antimicrobial Agents and Chemotherapy® (AAC®)

Frequency: Monthly Established: 1972 Impact Factor: 4.565

V O L U M E 5 3 , N U M B E R 1 1 P U B L I S H E D M O N T H L Y N O V E M B E R 2 0 0 9

ANTIMICROBIAL AGENTS ANDCHEMOTHERAPY

# 1 Cited in Pharmacology & Pharmacy

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies

that build our understanding of the underlying mechanisms and therapeutic

applications of antimicrobial and antiparasitic agents and chemotherapy. AAC

is a key resource for microbiologists, pharmaceutical researchers, biochemists,

pharmacologists, clinicians and other infectious disease practitioners.

Freq. 1 Page 1/2 Page 1/4

Page

1x $ 1,995 $ 1,375 $ 955

3x $ 1,955 $ 1,365 $ 940

6x $ 1,890 $ 1,340 $ 910

12x $ 1,855 $ 1,315 $ 895

24x $ 1,765 $ 1,245 —

36x $ 1,740 $ 1,200 —

48x $ 1,660 $ 1,155 —

60x $ 1,630 $ 1,135 —

Run of Book (ROB) B/W Rates

Color Rates (Per Page)

Standard $ 985

Matched $ 1,010

3/4 Color $ 1,970

Freq. 2 Page 4 Page

1x $ 3,990 $ 7,980

3x $ 3,910 $ 7,820

6x $ 3,780 $ 7,560

12x $ 3,710 $ 7,420

24x $ 3,530 $ 7,060

36x $ 3,480 $ 6,960

48x $ 3,320 $ 6,640

60x $ 3,260 $ 6,520

Insert Rates

Larger units, gate-folds, tip-ins, die

cuts: Rates upon request.

Business Reply Cards: 2x earned B/W

page rate.

Back-up Rates: One-half earned B/W

page rate. Larger units, gate-folds,

tip-ins, die cuts: rates upon request.

Special handling charges, etc., for

unusual insert handling, rates upon

request.

Closing Dates*

Issue Space Material eTOC

Jan. 11/29 12/13 12/17

Feb. 12/31 1/15 1/17

March 1/23 2/6 2/10

April 2/21 3/7 3/11

May 3/21 4/4 4/8

June 4/24 5/8 5/12

July 5/22 6/6 6/10

Aug. 6/24 7/9 7/11

Sep. 7/25 8/8 8/12

Oct. 8/25 9/9 9/11

Nov. 9/22 10/6 10/1

Dec. 10/23 11/6 11/10

* Cancellations cannot be accepted later than one

week after space reservation. Issue dates in bold

will be distributed at the ASM General Meeting

(May) and ICAAC (September).

9ONLINE RATES

Average Monthly Website Performance*:

728x90 impressions: 450,000


Page views: 301,165

Unique visitors: 108,835

Time on site: 1:49 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2013

Other

Clinical/Medical Microbiologist

Professor/Educator

Pharmaceutical Researcher

ID Physician

Pharmacologist

5%

10%

22%

11%29%

23%

Educational institution

Hospital

Government lab

Other

Private lab

41%

13%

24%

12%

10%

Demographic Survey**

eTOC Rates

Which best describes your professional position?

* *Source: Online questionnaire to AAC website visitors, 2011


Quantity/Position Cost





SOV banner

advertisingContact sales representative

eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition

eTOC Subscriptions: 10,104

If you are involved in purchasing decisions, what types of

products do you purchase most often? (Select all that apply)

Pharmaceuticals

Capital equipment

Diagnostic testing kits

Biochemicals

Lab instruments

Pharmaceuticals

Capital equipment


Biochemicals

Lab instruments 40%

25%

15%

30%

15%

Where is your primary work setting?

Demographic Survey

Antimicrobial Agents and Chemotherapy® (AAC®)

aac.asm.org

http://aac.asm.org

10 PRINT RATES Applied and Environmental Microbiology® (AEM®)

Frequency: Twice Monthly Established: 1953 Impact Factor: 3.678# 1 Cited in Microbiology

Applied and Environmental Microbiology (AEM) publishes papers that make

significant contributions to the following fields: applied microbiology, including

biotechnology, protein engineering, bioremediation, and food microbiology;

microbial ecology, including environmental, organismic, and genomic microbiology;

interdisciplinary microbiology, including invertebrate microbiology, plant

microbiology, aquatic microbiology and geomicrobiology.

11ONLINE RATES




Page views: 543,476




Applied and Environmental Microbiology® (AEM®)


Standard $ 980

Matched $ 1,010

3/4 Color $ 1,970

Freq. 2 Page 4 Page

1x $ 3,050 $ 6,100

3x $ 2,960 $ 5,920

6x $ 2,890 $ 5,780

12x $ 2,780 $ 5,560

24x $ 2,730 $ 5,460

Insert Rates




page rate.






request.

Closing Dates*


week after space reservation. Issue dates in bold will

be distributed at the ASM General Meeting (May).


Jan. 11/19 12/5 12/9

12/5 12/19 12/23

Feb. 12/20 1/8 1/10

1/9 1/23 1/27

March 1/22 2/5 2/7

2/5 2/20 2/24

April 2/20 3/6 3/10

3/6 3/20 3/24

May 3/20 4/3 4/7

4/3 4/17 4/21

June 4/16 4/30 5/2

4/30 5/14 5/16

July 5/15 5/30 6/3

5/30 6/13 6/17

Aug. 6/16 6/30 7/2

6/30 7/15 7/17

Sept. 7/18 8/1 8/5

8/1 8/15 8/19

Oct. 8/18 9/2 9/4

9/2 9/16 9/18

Nov. 9/15 9/29 10/1

9/26 10/10 10/15

Dec. 10/10 10/27 10/29

10/24 11/7 11/10


Page

1x $ 1,525 $ 1,045 $ 725

3x $ 1,480 $ 1,030 $ 695

6x $ 1,445 $ 1,020 $ 675

12x $ 1,390 $ 985 $ 655

24x $ 1,365 $ 940 —


* *Source: Online questionnaire to AEM website visitors, 2011

eTOC Rates

Position Cost



eTOC Rates







SOV banner


Demographic Survey


If you are involved in purchasing decisions, what types of products do you purchase most often? (Select all that apply)

Where is your primary work setting?10 20 30 40 50

Isolation and containment equipment

Computer hardware/software

Lab services


Glassware/plastics

Lab instruments/equipment

Biochemicals

Isolation and containment equipment


Lab services


Glassware/plastics


Biochemicals

39%

18%

29%

18%

15%

17%

41%

Environmental Microbiologist

Other

Professor/Educator

Biotechnologist

Food Microbiologist

Microbial Ecologist

Medical Microbiologist

Industrial Microbiologist

17%

9%

6%24%

19% 13%

7%

5%


Government research lab

Private research lab

Other

Hospital

61%

23%

2%

9%

6%


aem.asm.org

http://aem.asm.org

12 PRINT RATES Clinical Microbiology Reviews® (CMR®)

Frequency: Quarterly Established: 1988 Impact Factor: 17.313#2 in Microbiology by Impact Factor

Closing Dates*


Jan. 12/13 12/31 1/3

April 3/14 3/28 4/1

July 6/12 6/26 6/30

Oct. 9/12 9/26 9/30





13ONLINE RATESClinical Microbiology Reviews® (CMR®)




Page views: 176,187





eTOC Rates







SOV banner


eTOC Rates

Position Cost



Demographic Survey

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but

also balanced, thought-provoking perspectives on controversial issues.


Page

1x $ 1,465 $ 1,005 $ 680

4x $ 1,420 $ 995 $ 675

8x $ 1,395 $ 980 $ 660

16x $ 1,335 $ 935 $ 625



Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

4x $ 2,840 $ 5,680

8x $ 2,790 $ 5,580

16x $ 2,670 $ 5,340

Insert Rates




page rate.






request.



10 20 30 40 50

Pharmaceuticals


Lab services

Glassware/plastics

Biochemicals

PCR products



Pharmaceuticals


Lab services

Glassware/plastics

Biochemicals

PCR products



35%

20%

23%

19%

6%

16%

40%

48%


Other

General Microbiologist

Professor/Educator

Lab Manager

Biotechnologist

ID Physician

35%

26%

5%

8%

10%

11%

5%

**Source: Online questionnaire to CMR website visitors, 2011

Hospital


Other



36%

30%

6%

13%

15%


cmr.asm.org

http://cmr.asm.org

1413 PRINT RATES 1414 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)

15ONLINE RATES

Clinical and Vaccine Immunology (CVI) enhances understanding of the

immune response in health and disease by showcasing discoveries in clinical,

laboratory, and vaccine immunology. Areas of focus include microbial

immunology, immune mechanisms, veterinary immunology, and all aspects of

vaccine research: development and evaluation of vaccines, immune responses

to vaccines, vaccine vectors, adjuvants and immunomodulators, assays of

vaccine efficacy and clinical trials.

*Source: Online questionnaire to CVI website visitors, 2011

Demographic Survey*


If you are involved in purchasing decisions, what types of products do you purchase most often?

(Select all that apply)


Vaccinologist

Other

ID Physician

Professor/Educator

Biotechnologist

Virologist

Immunologist

Lab Manager

22%

14%

7%

10%

7%

10%

10%

20%



Other

Hospital


Private health center

Veterinary hospital

28%

24%

7%

3% 3%

17%

17%

10%

20%

5 10 15 20 25 30 35

Lab services


Analytical instruments

Pharmaceutical/Immunotherapy products

Biochemicals



Lab services



Pharmaceutical/Immunotherapy products

Biochemicals


Diagnostic testing kits 32%

18%

21%

18%

14%

18%

32%

eTOC Rates


Position Cost


Monthly (online only)




Page views: 60,814




eTOC Deadlines**

Issue Material

Jan. 12/27

Feb. 1/28

March 2/25

April 3/25

May 4/25

June 5/27

July 6/23

Aug. 7/28

Sep. 8/26

Oct. 9/23

Nov. 10/24

Dec. 11/21







SOV banner


* *Cancellations cannot be accepted later than one week after space

reservation.

Clinical and Vaccine Immunology® (CVI®)

Established: 1994 Impact Factor: 2.598 cvi.asm.org

http://cvi.asm.org

141417ONLINE RATESEukaryotic Cell® (EC®)

* Source: Online questionnaire to EC website visitors, 2011


If you are involved in purchasing decisions, what types of products do you purchase most often?

(Select all that apply)


Cell Biologist

Other

Professor/Educator

Biochemist

Biotechnologist

26%

21%24%

12%

17%10%

20%



Private lab

Other

Hospital

68%

6%

14%

7%

6%

17%

10%

20%

10 20 30 40 50 60

Diagnostic test kits

Pharmaceuticals



Glassware/plastics

Lab services


Biochemicals


Pharmaceuticals



Glassware/plastics

Lab services


Biochemicals

25%

56%

21%

24%

18%

11%

11%

32%

1316 ONLINE RATES Eukaryotic Cell® (EC®)

Eukaryotic Cell (EC) presents the latest findings from basic research studies

of simple eukaryotic microorganisms. Topics include basic biology, molecular

and cellular biology, developmental pathways, cellular architecture, structure

and form in basic biological processes, metabolic physiology, comparative

genomics, ecology and population dynamics.

eTOC Rates


Position Cost


Monthly (online only)




Page views: 51,671




eTOC Deadlines**

Issue Material

Jan. 12/30

Feb. 1/29

March 2/26

April 3/28

May 4/28

June 5/28

July 6/26

Aug. 7/29

Sep. 8/27

Oct. 9/24

Nov. 10/27

Dec. 11/24

** Cancellations cannot be accepted later than one week after space

reservation.







SOV banner


Established: 2002 Impact Factor: 3.586

Demographic Survey*

ec.asm.org

http://ec.asm.org







SOV banner


eTOC Rates


Position Cost


Issue Material

Feb. 2/26

April 4/30

June 6/25

Aug. 8/27

Oct. 10/29

Dec. 12/23

eTOC Deadlines**

** Cancellations cannot be accepted later than one week after

space reservation.

Genome Announcements™ is a new online-only, fully open access journal

that publishes short manuscripts announcing the availability of recently

sequenced genomes of prokaryotic and eukaryotic microbes and viruses in

public databases. These announcements inform readers of the availability

of new genome sequences and provide the rationale for sequencing a

particular organism, as well as details of the methodologies and protocols

used in assembly of the genome sequence.

The following data presents the Top 20 sequencing instruments and assembly software programs

used by Genome Announcements authors.

13

`

18 ONLINE RATES




Page views: 19,508



* Source: Google Analytics report, averaged from Jan. to Sep. 2013

Established: 2013

New articles posted as they become available; Issues batched bimonthly. (Online only)

141419ONLINE RATES

Top 20 Sequencing Instruments used by genomeA™ Authors:

Top 20 Assembly Software Programs used by genomeA™ Authors:

1. 454 GS FLX Titanium (Roche)

2. HiSeq (Illumina)

3. Genome Analyzer IIx (Illumina)

4. Sanger dideoxy sequencing

5. Ion PGM Sequencer (Life Tech)

6. 3730/3730xl DNA Analyzer (ABI)

7. MiSeq (Illumina)

8. Illumina

9. PacBio RS (Pacific Biosciences)

10. 454 GS Junior (Roche)

11. Primer Walking

12. SOLiD 4 System

13. HiScanSQ (Illumina)

14. SOLiD 3 System

15. 3130 Genetic Analyzer (ABI)

16. Ion Torrent (Life Tech)

17. PRISM 3100 Genetic Analyzer (ABI)

18. PRISM 3700 Genetic Analyzer (ABI)

19. Solexa

20. Ion Proton (Life Tech)

1. Newbler

2. Velvet

3. CLC Genomics Workbench

4. SOAPdenovo

5. GLIMMER

6. MIRA

7. GS De Novo Assembler

8. ABySS

9. DNAStar

10. SeqMan NGen

11. Celera WGA Assembler / CABOG

12. SPPACE

13. Sequencher

14. ALLPATHS-LG

15. Phrap

16. Geneious

17. Bowtie

18. MEGA

19. ClustalX

20. LaserGene

genomea.asm.org

Genome Announcements™ (genomeA™)

Genome Announcements™ (genomeA™)

http://genome.asm.org

20 PRINT RATES Infection and Immunity® (IAI®)

Frequency: Monthly Established: 1970 Impact Factor: 4.074#1 Cited in Infectious Diseases

Infection and Immunity (IAI) reports key discoveries that help microbiologists,

immunologists, epidemiologists, pathologists and clinicians to gain new insights

into the underlying mechanisms of host-pathogen interactions and develop novel

strategies to prevent or treat infectious diseases. Specific areas of interest include

mechanisms of molecular pathogenesis, virulence factors, cellular microbiology,

experimental models of infection, host resistance or susceptibility, and the

generation of innate and adaptive immune responses.

21ONLINE RATES




Page views: 201,239




Infection and Immunity® (IAI®)


Page

1x $ 1,465 $ 1,005 $ 680

3x $ 1,420 $ 995 $ 675

6x $ 1,395 $ 980 $ 660

12x $ 1,335 $ 935 $ 625



Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

3x $ 2,840 $ 5,680

6x $ 2,790 $ 5,580

12x $ 2,670 $ 5,340

Insert Rates

Larger units, gate-folds, tip-ins, die cuts:

Rates upon request.


page rate.


page rate. Larger units, gate-folds, tip-

ins, die cuts: rates upon request. Special

handling charges, etc., for unusual insert

handling, rates upon request.

Closing Dates*


Jan. 11/25 12/11 12/13

Feb. 12/26 1/10 1/14

March 1/24 2/7 2/11

April 2/24 3/10 3/12

May 3/26 4/9 4/11

June 4/23 5/7 5/9

July 5/23 6/9 6/11

Aug. 6/19 7/3 7/8

Sep. 7/24 8/7 8/11

Oct. 8/21 9/5 9/9

Nov. 9/18 10/2 10/6

Dec. 10/22 11/5 11/7




(May).

eTOC Rates


Position Cost

Leaderboard banner $ 1 ,000 per edition







SOV banner


** Source: Online questionnaire to IAI website visitors, 2011

Demographic Survey






Hospital

Other

Private health center

57%

1%

16%

10%

10%

7%

17%

10%

20%

10 20 30 40 50


Lab services



Glassware/plastics

Immunoassays


Biochemicals


Lab services



Glassware/plastics

Immunoassays


Biochemicals

34%

44%

23%

30%

22%

19%

21%

41%



Other

Professor/Educator

Bacteriologist

Immunologist

Vaccinologist


41%

20%

14%

12%

7%

6%

17%

10%

20%

iai.asm.org

http://iai.asm.org

22 PRINT RATES Journal of Bacteriology® (JB®)

Frequency: Twice Monthly Established: 1916 Impact Factor: 3.194#2 Cited in Microbiology

Journal of Bacteriology (JB) publishes important results from basic research

studies of bacteria and other important microorganisms. Topics include structure

and function, biochemistry, enzymology, metabolism and its regulation, molecular

biology, genetics, plasmids and transposons, general microbiology, plant

microbiology, chemical and physical characterization of microbial structures and

products, and basic biological properties of organisms.

23ONLINE RATES




Page views: 327,770




Journal of Bacteriology® (JB®)


Standard $ 910

Matched $ 945

3/4 Color $ 1,425

Freq. 2 Page 4 Page

1x $ 2,850 $ 5,700

3x $ 2,760 $ 5,520

6x $ 2,710 $ 5,420

12x $ 2,590 $ 5,180

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Rates upon request.


page rate.






Closing Dates*




(May).


Jan. 11/13 11/29 12/3

12/3 12/17 12/19

Feb. 12/17 1/3 1/7

1/3 1/17 1/21

March 1/17 1/31 2/4

1/31 2/14 2/19

April 2/14 3/3 3/5

3/3 3/17 3/19

May 3/17 3/28 4/2

3/28 4/14 4/16

June 4/15 4/29 5/1

4/29 5/13 5/15

July 5/14 5/29 6/2

5/30 6/13 6/17

Aug. 6/13 6/27 7/1

6/27 7/14 7/16

Sept. 7/14 7/28 7/30

7/28 8/11 8/13

Oct. 8/13 8/27 8/29

8/27 9/11 9/15

Nov. 9/11 9/25 9/29

9/19 10/3 10/7

Dec. 10/8 10/23 10/27

10/22 11/5 11/7

Freq. 1 Page 1/2 Page 1/4 Page

1x $ 1,425 $ 975 $ 660

3x $ 1,380 $ 965 $ 655

6x $ 1,355 $ 950 $ 640

12x $ 1,295 $ 910 $ 605


eTOC Rates

Position Cost









SOV banner


** Source: Online questionnaire to JB website visitors, 2011

Demographic Survey




Lab services


Glassware/plastics


Reagent Kits

Biochemicals


Lab services


Glassware/plastics


Reagent Kits

Biochemicals

48%

32%

39%

22%

21%

21%

48%



Other


Hospital

61%

3%

23%

6%

6%

17%

10%

20%



Bacteriologist

Other

Professor/Educator


Biochemist

40%

30%

12%

9%

9%

17%

10%

20%

jb.asm.org

http://jb.asm.org

24 PRINT RATES Journal of Clinical Microbiology® (JCM®)

Frequency: Monthly Established: 1975 Impact Factor: 4.068#3 Cited in Microbiology

Journal of Clinical Microbiology (JCM) publishes the most current research related

to the laboratory diagnosis of human and animal infections and the role of the

laboratory in both the management of infectious diseases and the elucidation of

the epidemiology of infections.

25ONLINE RATES




Page views: 383,141




Journal of Clinical Microbiology® (JCM®)

eTOC Rates

Position Cost




**Source: Online questionnaire to JCM website visitors, 2011

Demographic Survey




Hospital

Other

Private lab

Veterinary lab

53%

4%

26%

6%

5%4%

7%

17%

10%

20%


Freq. 1 Page 1/2 Page 1/4 Page

1x $ 2,225 $ 1,510 $ 1,060

3x $ 2,170 $ 1,490 $ 1,050

6x $ 2,140 $ 1,465 $ 1,040

12x $ 2,080 $ 1,425 $ 1,010

24x $ 2,010 $ 1,385 —

36x $ 1,955 $ 1,340 —

48x $ 1,875 $ 1,290 —


Freq. 2 Page 4 Page

1x $ 4,450 $ 8,900

3x $ 4,340 $ 8,680

6x $ 4,280 $ 8,560

12x $ 4,160 $ 8,320

24x $ 4,020 $ 8,040

36x $ 3,910 $ 7,820

48x $ 3,750 $ 7,500

Insert Rates Closing Dates*


Jan. 11/26 12/12 12/16

Feb. 12/30 1/14 1/16

March 1/27 2/10 2/12

April 2/19 3/5 3/7

May 3/27 4/10 4/14

June 4/25 5/9 5/13

July 5/28 6/11 6/13

Aug. 6/25 7/10 7/14

Sep. 7/29 8/12 8/14

Oct. 8/26 9/10 9/12

Nov. 9/24 10/8 10/10

Dec. 10/28 11/7 11/13






Standard $ 940

Matched $ 975

3/4 Color $ 1,840




page rate.






request.



10 20 30 40 50

Pharmaceuticals


Lab services

Glassware/plastics

Biochemicals

PCR products



Pharmaceuticals


Lab services

Glassware/plastics

Biochemicals

PCR products



35%

20%

23%

19%

6%

16%

40%

48%


Other


Professor/Educator

Lab Manager

Biotechnologist

ID Physician

35%

26%

5%

8%

10%

11%

5%






SOV banner


jcm.asm.org

http://jcm.asm.org

PRINT RATES Journal of Virology® (JVI®)

Frequency: Twice Monthly Established: 1967 Impact Factor: 5.076# 1 Cited in Virology

Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,

bacteria, fungi, plants, and protozoa, reporting important new discoveries and

pointing to new directions in research. Among the key issues investigated are virus

structure and assembly, viral genome replication and regulation of gene expression,

genetic diversity and evolution, virus-cell interactions, cellular responses to

infection, transformation and oncogenesis, gene delivery, viral pathogenesis and

immunity, and vaccines and antiviral agents.




Page views: 409,699




Journal of Virology® (JVI®)


Page

1x $ 1,485 $ 1,010 $ 685

3x $ 1,430 $ 1,000 $ 680

6x $ 1,410 $ 990 $ 665

12x $ 1,350 $ 945 $ 635



Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

3x $ 2,840 $ 5,680

6x $ 2,790 $ 5,580

12x $ 2,670 $ 5,340

Insert Rates


Rates upon request.


page rate.






Closing Dates*




(May).


Jan. 11/19 12/5 12/9

12/6 12/20 12/26

Feb. 12/18 1/6 1/8

1/3 1/17 1/21

March 1/16 1/30 2/3

1/30 2/13 2/18

April 2/10 2/25 2/27

2/28 3/14 3/18

May 3/17 3/31 4/2

4/1 4/15 4/17

June 4/15 4/29 5/1

4/29 5/13 5/15

July 5/13 5/28 5/30

5/29 6/12 6/16

Aug. 6/12 6/26 6/30

6/27 7/14 7/16

Sept. 7/15 7/29 7/31

7/30 8/13 8/15

Oct. 8/14 8/28 9/2

8/29 9/15 9/17

Nov. 9/15 9/29 10/1

9/29 10/14 10/16

Dec. 10/10 10/27 10/29

10/27 11/10 11/12

eTOC Rates

Position Cost









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** Source: Online questionnaire to JVI website visitors, 2011



Pharmaceuticals



Lab services


Glassware/plastics


Biochemicals

Pharmaceuticals



Lab services


Glassware/plastics


Biochemicals

31%

49%

22%

23%

20%

11%

19%

38%



Hospital

Other

Private lab

Veterinary lab

53%

4%

26%

6%

5%4%

7%

17%

10%

20%

Demographic Survey


Virologist

Other

Professor/Educator

Immunologist

Biochemist

57%

4%

26%

8%

5%

17%

10%

20%


27ONLINE RATES26

jvi.asm.org

http://jvi.asm.org

141429ONLINE RATESmBio®

*Source: Online questionnaire to mBio website visitors, 2011

Demographic Survey*




Other

Professor/Educator


Virologist

Bacteriologist


Industrial Microbiologist

42%

5%

14%

14%

9%

5%

11%

17%

10%

20%



Other

Hospital

Private industry

Private diagnostic/reference lab

43%

15%

15%

9%

5%

13%

17%

10%

20%

10 20 30 40 50 60

Pharmaceuticals

Capital equipment


Lab services

Glassware/plastics

Biochemicals

Lab instruments

Pharmaceuticals

Capital equipment


Lab services

Glassware/plastics

Biochemicals

Lab instruments

51%

30%

42%

30%

13%

22%

55%

13 ONLINE28 ONLINE RATES mBio®

mBio is ASM’s broad-scope, open-access journal. The journal focuses on

publishing cutting-edge research across all major areas of the microbial

sciences, including virology, bacteriology, parasitology, mycology, and

allied fields, which may include immunology, ecology, population biology,

computational biology, anti-infectives and vaccines, and public health.









SOV banner


New articles posted weekly; Issues batched

bimonthly. (Online only)

Impact Factor: 5.621



Page views: 69,653



eTOC Rates


Position Cost


Issue Material

Feb. 2/27

April 4/30

June 6/30

Aug. 8/28

Oct. 10/30

Dec. 12/30

eTOC Deadlines**

** Cancellations cannot be accepted later than one week after space

reservation.

Established: 2010 mbio.asm.org

http://mbio.asm.org

30 PRINT RATES Microbiology and Molecular Biology Reviews® (MMBR®)

Frequency: Quarterly Established: 1937 Impact Factor: 16.417

Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current

with the latest developments in microbiology as well as related fields such as

immunology and molecular and cellular biology. Review articles enable both

specialists and nonspecialists to build an understanding of bacteria, viruses,

parasites, fungi, and other higher eukaryotes.

31ONLINE RATES




Page views: 85,654




Microbiology and Molecular Biology Reviews® (MMBR®)

Freq. 1 Page 1/2

Page

1/4

Page

1x $ 1,840 $ 1,215 $ 850

4x $ 1,785 $ 1,175 $ 840

8x $ 1,750 $ 1,145 ---

16x $ 1,700 $ 1,095 ---

Run of Book (ROB) B/W Rates Color Rates (Per Page)

Standard $ 840

Matched $ 870

3/4 Color $ 1,320

Freq. 1 Page 4 Page

1x $ 3,680 $ 7,360

4x $ 3,570 $ 7,140

8x $ 3,500 $ 7,000

16x $ 3,400 $ 6,800

Insert Rates


Rates upon request.


page rate.






Closing Dates




(May).


March 2/11 2/26 2/28

June 5/1 5/15 5/19

Sept. 8/12 8/26 8/28

Dec. 11/4 11/18 11/20 eTOC Rates


Position Cost








SOV banner


** Source: Online questionnaire to MMBR website visitors, 2011

Demographic Survey




Lab services


Glassware/plastics


Biochemicals


Lab services


Glassware/plastics


Biochemicals

34%

31%

30%

16%

28%

44%



Other

Private lab

Hospital

52%

9%

6%

23%

9%

17%

10%

20%



Other


Biotechnologist

Professor/Educator

Biochemist

Cell Biologist20%

17%

18%

9%

6%

30%

17%

10%

20%

#3 in Microbiology by Impact Factor

mmbr.asm.org

http://mmbr.asm.org

32 PRINT RATES Molecular and Cellular Biology® (MCB®)

Frequency: Twice Monthly Established: 1981 Impact Factor: 5.372#4 Cited in Cell Biology

Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular

morphology and function, genome organization, regulation of genetic expression,

morphogenesis, and somatic cell genetics. The journal also examines viral systems,

publishing papers that emphasize their impact on the cell.

33ONLINE RATES




Page views: 275,410




Molecular and Cellular Biology® (MCB®)

eTOC Rates

Position Cost









SOV banner


** Source: Online questionnaire to MCB website visitors, 2011

Demographic Survey





Private lab

Other

Hospital

68%

6%

14%

7%

6%

17%

10%

20%

10 20 30 40 50 60


Pharmaceuticals



Glassware/plastics

Lab services


Biochemicals


Pharmaceuticals



Glassware/plastics

Lab services


Biochemicals

25%

56%

21%

24%

18%

11%

11%

32%



Cell Biologist

Other

Professor/Educator

Biochemist

Biotechnologist

26%

21%24%

12%

17%10%

20%


Standard $ 945

Matched $ 985

3/4 Color $ 1,485

Freq. 1 Page 4 Page

1x $ 2,970 $ 5,940

3x $ 2,860 $ 5,720

6x $ 2,820 $ 5,640

12x $ 2,700 $ 5,400

24x $ 2,680 $ 5,360

Insert Rates


Rates upon request.


page rate.






Closing Dates*




(May).


Jan. 11/15 12/3 12/5

12/2 12/16 12/18

Feb. 12/16 1/2 1/6

1/2 1/16 1/17

March 1/15 1/29 1/31

1/30 2/13 2/18

April 2/18 3/4 3/6

3/4 3/18 3/20

May 3/18 4/1 4/3

4/2 4/16 4/18

June 4/16 4/30 5/2

4/30 5/14 5/16

July 5/14 5/29 6/2

5/30 6/13 6/17

Aug. 6/13 6/27 7/1

6/27 7/14 7/16

Sept. 7/15 7/29 7/31

7/28 8/11 8/13

Oct. 8/15 8/29 9/3

8/28 9/12 9/16

Nov. 9/12 9/26 9/30

9/26 10/10 10/15

Dec. 10/10 10/27 10/29

10/27 11/10 11/12


Page

1x $ 1,485 $ 1,010 $ 685

3x $ 1,430 $ 1,000 $ 680

6x $ 1,410 $ 990 $ 665

12x $ 1,350 $ 945 $ 635

24x $ 1,340 $ 915 —


mcb.asm.org

http://mcb.asm.org

34 RATES

Microbe provides timely information on a broad range of scientific and

policy issues to the worldwide community of microbiologists. Each issue

contains in-depth features on the life sciences, updates on current topics,

ASM News, ASM meetings, products, and services.

Microbe Magazine

Frequency: Monthly Established: 1935 Print Circulation: 30,544


Standard $ 1,040

Matched $ 1,085

3/4 Color $ 2,125

Freq. 1 Page 1/2

Page

1/4

Page

1x $ 3,095 $ 2,105 $ 1,430

3x $ 3,010 $ 2,060 $ 1,400

6x $ 2,965 $ 2,040 $ 1,375

12x $ 2,840 $ 1,935 $ 1,300

24x $ 2,710 $ 1,850 —

36x $ 2,595 $ 1,765 —

48x $ 2,450 $ 1,690 —


Binding

Freq. 1 Page 4 Page

1x $ 6,190 $ 12,380

3x $ 6,020 $ 12,040

6x $ 5,930 $ 11,860

12x $ 5,680 $ 11,360

24x $ 5,420 $ 10,840

36x $ 5,190 $ 10,380

48x $ 4,900 $ 9,800

Insert Rates


Rates upon request.


page rate.

Larger Size Business Reply Cards: 2x

earned B/W page rate.






Closing Dates





Issue Space Material

Jan. 12/10 12/12

Feb. 1/10 1/14

March 2/6 2/10

April 3/10 3/12

May 4/7 4/9

June 5/9 5/13

July 6/6 6/10

Aug. 7/11 7/15

Sept. 8/8 8/12

Oct. 9/9 9/11

Nov. 10/8 10/10

Dec. 11/7 11/10

Saddle stitched.

Paper Stock

40 lb Velocity Plus. Four-color process;

150 line screen.

** Cancellation of space order forfeits right to

position protection.

Cover/Preferred Position Rates**

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

Insert Stock

70 lb. minimum, 100 lb. maximum text

stock.

Agency Commission

15%

Color charges and position charges are

commissionable. Insert charges are also

commissionable (excluding back-up

charges). All extra charges are non-

commissionable.

Paper Stock

50 lb. Gloss.

Binding

Perfect.

Electronic Ad Submission

Microbe is produced digitally and

printed direct to plate (DTP). Below is

the file format submission information.

Ads must be submitted as a high-

resolution PDF with advertiser name

and issue date in the file name.

Upload a high-res PDF to the Walchli

Tauber Group FTP site

at ftp://www.wt-group.com; user:

wtgroupftp, password: sendfiles

Find the folder for Microbe and the

issue date for your ad, and copy your

high-res PDF into that file. Send an

email to the Print Production Manager,

Karen Burkhardt, at karen.burkhardt@

wt-group.com saying that you have

uploaded the materials.

You also may email the PDF to Karen

if the file is less than 10 MB. Ads may

be submitted on CD-ROM. WinZip®

and StuffIt® are the only acceptable

compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom,

gutter and outside edge; margin for live

matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock

maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by

editor.

Shipping

For Inserts:

Cadmus Communications

Attn: Insert Storage (Microbe, Month/

Quantity)

2905 Byrdhill Road

Richmond, VA 23228

For all other Ad Material:Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (Microbe)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

Earned Rate Discount Policy

Given to advertisers based on advertising

frequency within a 12 month period. The

earned rate is determined by the number

of insertions. Full pages and fractional

pages count as single insertions; each

page of an insert counts as one insertion.

Frequency rates are based on insertion

orders submitted. If the submitted rate

is not attained within the calendar year,

clients will be re-rated to the frequency

rate which has been attained. Clients

will be required to remit the difference

within 30 days of receipt of invoice.

There are no cash rebates should a

greater frequency rate be attained over

what has been contracted for, credit

will only be given on future advertising

placed.

MicrobeMagazine.org Specifications

Dimensions File Size

120x240 pixels 100 KB limit

120x600 pixels 100 KB limit

34RATESMicrobe Magazine

microbemagazine.org

ftp://www.wt-group.com

http://microbemagazine.org

36 RATES Microbe Magazine

Payment Policy

ALL ADS MUST BE PREPAID. If a PO

is issued, the ad will not be printed

until payment has been received. Make

checks payable to the American Society

for Microbiology and mail to: 2225 Old

Emmorton Rd. Suite 201 Bel Air, Md.

21015.

Creative and Cancellation Approval

Required Website Files

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted, 3rd party serving is allowed.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

* All online ads must be received no later than 5

business days prior to expected live date to allow

for approval, programing and testing.

ASM reserves the right to approve all

ad creative’s which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.



considered valid.

Line Rates

Words Cost

1-50 $ 185

51-100 $ 350

101-150 $ 535

151-200 $ 720

201-250 $ 910

251-300 $ 1,070


Page Size Dimensions

Full (bleed) 17-1/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

Publication trims at 8-1/8 x 10-7/8”,

keep live matter 1/2”

Position 1x 3x 6x

Full

Page$ 3,095 $ 3,010 $ 2,965

1/2

Page$ 2,105 $ 2,060 $ 2,040

1/4

Page$ 1,430 $ 1,400 $ 1,375

Display Rates

Display space is available for advertisers desiring

greater visibility or additional space for their

message. All display rates are gross.

Print & Online Bundling

120x240 pixels $ 1,000

120x600 pixels $ 1,200

Incentive Program: 25% discount off

online pricing with the purchase of a 4

color ad at the earned rate.

Microbemagazine.org Statistics

Page Views: 186,171

Total Visitors: 68,517

Pages Viewed per Visit: 2.1

Average Visits per Month: 8,867

* Source: Google Analytics report, Jan-Oct 2013

Closing Dates*

* Cancellation requests must be confirmed

in writing and will be honored for the next

applicable issue.

*Percentages represent portion of demographic data available, not total membership.

Issue Material

Jan. 12/31

Feb. 1/29

March 2/26

April 3/27

May 4/24

June 5/29

July 6/25

Aug. 7/30

Sept. 8/27

Oct. 9/26

Nov. 10/28

Dec 11/26

*100 KB file size limit

ABOUT ASM

• Support programs of education, training and public information;

• Publish journals and books; convene meetings, workshops and colloquia;

• Promote the contributions and promise of the microbiological sciences;

• Recognize achievement and distinction among its practitioners;

• Set standards of ethical and professional behavior.

To achieve our goals, ASM will:

The American Society for Microbiology is the oldest and largest single life science membership organization in the world. Membership has grown from 59 scientists in 1899 to more than 39,000 members today, with more than one third located outside the United States.

The mission of the American Society for Microbiology is to advance the microbiological sciences as a vehicle for understanding life processes and to apply and communicate this knowledge for the improvement of health and environmental and economic well-being worldwide.

Members by Degree

PhD 52%BA/BS 15%MD 12%MA/MS 11%Other 10%

Members by Primary Employer

Graduate College 25%Professional School 12%Hospital Diagnostic Lab 8%Undergraduate Institution 8%Federal Government 8%Non-Profit Research 5%Pharmaceutical/Chemical 5%Biotechnology 4%Other 25%

Members by Job Activity

Research 57%Teaching 13%Diagnosis and Testing 11%Clinical Practice 6%Administration 6%Product Development 3%Consulting 3%Other 1%

37ABOUT ASM

CONTACTS

Publishing Office

American Society for Microbiology1752 N Street, NWWashington, DC 20036Tel (202) 737-3600www.journals.asm.org

Advertising Office

The Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

Tel (443) 512-8899 | Fax (443) 512-8909www.wt-group.com

David BakerAdvertising Sales ManagerExt 105 | [email protected]

Steve TauberAdvertising Sales ManagerExt 103 | [email protected]

Karen Burkhardt Print Production ManagerExt 111 | [email protected]

CONTACTS

http://www.journals.asm.org

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