2014 afpp piveonlinegiving
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Transcript of 2014 afpp piveonlinegiving
• 40% of Americans under the age of 35 said they used a mobile device like a phone or a tablet to make a donation. Another half of them said that they used their smart phone or tablet to browse non-profit websites and emails.
• Wednesday seems to be the day that the most people donate (number of transactions) but in the smallest amounts (average gift size.)• The average gift donated at 5:00 am is $140, which is more than double the 9:00 am average of $65.
• Only 4 percent of donors had given online in 2001. This year, about 65 percent have given to charity through the Internet.
Are You Turning Off Online Donors?
• On average 47% of people who visit donation sites don’t
convert into donors
Have you limited the number of fields to the bare minimum?
• Do you ask questions unrelated to making this gift?
Thank You!
• Lynne M. Wester
• www.donorrelationsguru.com
• Friend me on Facebook
• Follow me on Twitter @donorguru