Evolving Real Estate Lead Optimization

Problem

Source: Real Trends 2013 Online Performance Study

Problem 43% of inquiries on real estate websites never receive a response

Billions of dollars are spent on digital marketing products and services in real estate, but the ROI is lacking

In today’s complex, rapidly changing, and digitally driven media environment, capturing a buyer’s attention is tougher than ever

The majority of real estate agents rely on outdated marketing methods and lack the knowledge to properly utilize the tools available to them.

The new generation of home buyers expects their agents to use the same technology they do.

92% of home buyers used the internet in their home searches – NAR

Online ad spend in the real estate industry is huge in both size and inefficiency - by 2016 real estate online ad spend will reach $19.3 B

Response rate to online leads is super critical

89% of consumers said response time was very important when choosing their agent

45% of consumers expect an initial response from an online inquiry within 15 minutes

56% of consumers expect a response from their agent within 30 minutes

Opportunity

Source: emarketer.com

Why LeadSecure? Instant Response – Connect with leads at their peak level of

interest

Inserting a Human Element to Online Interaction - The next best thing to an in-person meeting is a face-to-face video interaction

Mobile Enabled Real-Time Live Video Chat – Easily have an on-demand connection with leads. No downloads or plugins, just a simple click.

Provide superior customer service. Answer questions on the spot. Load property information and photos instantly.

Brokerage Administration Features – Allows brokerage offices to ensure that all leads are addressed with intelligent routing and lead scoring

Massive Rapidly Expanding Market

Over 2 million active real estate agents in the US

Over 100,000 real estate brokerage firms in the US

88% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69 percent in 2001

The housing market has been growing annually since the low of 2011 and is already over 65% recovered since the 2007 high

Key Advantages

Installation and plugin free video with WebRTC

Light weight high quality video connection, no distractions to the customer

Support on most major browsers Chrome, Firefox and recently IE

First mover advantage - first to offer mobile enabled live video

Integrate in Minutes

Easily customize product to fit your brand

Single Sign-on is easy for customers and gives you more data

Implementation is as simple as inserting a link

Intuitive Agent Dashboard

Set agent availability on demand and receive offline messages when not available

Actively see who is browsing your page and what they have looked at

Actively engage leads in conversation or run passively in the background, being alerted only

Technology

Streaming video utilizing WebRTC

P2P connection utilizing customer bandwidth means the overhead is very low

Mobile Enabled: Deliver video to all mobile platforms including iOS Rapid responding native mobile application for agents initially for iOS Push Notifications enable passive functioning of application in the background

Intelligent robust back-end with multiple capabilities: Scalable video based on available bandwidth Powerful analytics engine to capture customer data and help the agent utilize it in an intuitive dashboard

Business Model

Freemium model which keeps video functionality, but removes branding for non-paying users keeping churn low and customers engaged

Tiered Payment SaaS model starting at key sub-$20 price point – cheap enough to keep subscription even for less active users.

Technology is easily adaptable for expansion into new verticals

Overseas R&D keeps company lean. Coupled with high margins we project break even in first year of operations.

Experienced Team

Extensive sales & marketing experience in collaboration space

Early Stage investment background

Project management Professional – Optimize our available resources

Widely developed network of investors and companies who can bring value.

15+ years software development

10+ years in mobile development

Managed teams of 20+ developers in Silicon Valley

Collaboration Product Design expert

Two exits to public companies

15+ years of development experience

Developing WebRTC since its release

Team lead with successful deliveries on six figure projects

Expert at collaboration software

Emil BabadjovChief Executive Officer

Nick BankovChief Product/Mobile

Guru

Slav HadjidimitrovChief Architect/Back-end

Master

Milestones

July, 2014Company officially founded, product

definition determined

Nov, 2014Beta Customers Signing on rapidly – Brokerage

firms and individual agents from two of the

top markets in the country

Oct, 2014Prototype completed, Additional developers

hired to bring to market ASAP

Dec, 2014MVP 1.0 and more

beta customers

Roadmap

Nov, 2014MVP – Closed Beta, Active Fund raising, Soft Commitments

Jan, 2015Feb, 2015

Paid Version released, Leading National Brokerages as

customers

Jan, 2015MVP 2.0 – Open Beta, rapid scaling of users,

seed funding round closed, leading regional

brokerages as users

Ask

Raising $600,000 Jan, 2015Pre-Money Valuation $4,000,000

Contact

Jan, 2015

Emil Babadjov, CEO Mobile: (818) 429-5329www.leadsecure.comemil@leadsecure.com