'2014년 베스트 글로벌 브랜드' 문지훈 대표 발표자료

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1 PURPOSE- CENTRICITY

TWO-WAY COLLABORATION

LIVING EXPERIENCES

DATA HUMANIZATION

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2



2 LIVING EXPERIENCES

3



LIVING EXPERIENCES

2 3 DATA HUMANIZATION

4

http://www.flickr.com/photos/russelldavies/375434178/



1 PERSONALI -ZATION

TAILORED TARGETING

TAILORED INTERACTION

ALWAYS BEING IN BETA

2 3 4

'2014년 베스트 글로벌 브랜드' 문지훈 대표 발표자료

Marketing

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