20131212 BrightTALK: design and data science
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Transcript of 20131212 BrightTALK: design and data science
![Page 1: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/1.jpg)
@deanmalmgren @DsAtweet
design and data science
2013 december brighttalk
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@deanmalmgren @DsAtweet
design and data science
2013 december brighttalk
![Page 3: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/3.jpg)
@deanmalmgren @DsAtweet
design and data science
innovating with data requires a unique approach
2013 december brighttalk
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Through 2015, 85% of Fortune 500 organizations will be unable to exploit big data
for competitive advantage.
@deanmalmgren | bit.ly/design-data
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no solutions available?
@deanmalmgren | bit.ly/design-data
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no solutions available?successful all, companies are really different
@deanmalmgren | bit.ly/design-data
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no solutions available?
Innovation does not come from a product,but from a process.
@deanmalmgren | bit.ly/design-data
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design: the process of creating
@deanmalmgren | bit.ly/design-data
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design: the process of creating
ideo’s human-centered design
@deanmalmgren | bit.ly/design-data
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design: the process of creating
ideo’s human-centered design
eric ries’ lean startup
@deanmalmgren | bit.ly/design-data
![Page 11: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/11.jpg)
design: the process of creating
ideo’s human-centered design
eric ries’ lean startup
agile programming
@deanmalmgren | bit.ly/design-data
![Page 12: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/12.jpg)
design: the process of creating
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with data
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with datastakeholder naiveté
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with datared tape
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with dataterminology barriers
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with dataunknown need
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with datastakeholder alignment
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with dataanalysis distrust
@deanmalmgren | bit.ly/design-data
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unique challenges of designing with data
analysis distruststakeholder alignmentunknown need
terminology barriersred tapestakeholder naiveté
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with dataduct tape and popsicle sticks
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with dataduct tape and popsicle sticks
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with dataduct tape and popsicle sticks
@deanmalmgren | bit.ly/design-data
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stakeholder alignmentunknown need
terminology barriersstakeholder naiveté
lessons learned from designing with dataduct tape and popsicle sticks
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
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@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
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@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
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@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
![Page 34: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/34.jpg)
lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
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@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
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analysis distruststakeholder alignment
terminology barriers
lessons learned from designing with datarapid iteration
@deanmalmgren | bit.ly/design-data
![Page 40: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/40.jpg)
lessons learned from designing with datasimplicity for starters
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datasimplicity for starters
@deanmalmgren | bit.ly/design-data
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analysis distrustunknown need
stakeholder naiveté
lessons learned from designing with datasimplicity for starters
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with dataexplain it to your grandmother
@deanmalmgren | bit.ly/design-data
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analysis distrust
terminology barriersstakeholder naiveté
lessons learned from designing with dataexplain it to your grandmother
@deanmalmgren | bit.ly/design-data
![Page 45: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/45.jpg)
lessons learned from designing with datasurrogate data is better than none
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datasurrogate data is better than none
@deanmalmgren | bit.ly/design-data
![Page 47: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/47.jpg)
analysis distrustunknown need
red tapestakeholder naiveté
lessons learned from designing with datasurrogate data is better than none
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datatransparency
@deanmalmgren | bit.ly/design-data
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lessons learned from designing with datatransparency
@deanmalmgren | bit.ly/design-data
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analysis distrust
red tape
lessons learned from designing with datatransparency
@deanmalmgren | bit.ly/design-data
![Page 51: 20131212 BrightTALK: design and data science](https://reader031.fdocuments.net/reader031/viewer/2022013003/54c62b214a795938038b4570/html5/thumbnails/51.jpg)
http://bit.ly/design-data !
@deanmalmgren [email protected]
innovating with data requires a unique approach