WHAT WE DID

1

56.5 million digital impressions targeted to hundreds of thousands of persuadable voters

2

27,835 gross rating points of TV ads reaching 5.5 million viewers in key districts

3

770,000 pieces of mail sent to over 500,000 individuals and households

4

555,708 calls made to likely voters on or just before Election Day

4,603 gross rating points of radio ads reaching 800K+ listeners

25,202 doors knocked on by 800 volunteers, canvassers and organizers

5

WHAT WE LEARNED

6

14%SD-Sen

13%IA-03

10%KS-Sen

14%NC-03

16%NH-01

14%NH-Sen(GOP primary)

11%MI-06

10%AZ-07

(DEM primary)

Over 10% of voters in all elections - primary or general, Senate or House, traditionally Democratic or deep Republican - said money in politics was their most important voting issue.

0% 0% 100%100% Average percent Democratic / Republican vote, by precinct (2004-2012)

7

18% I25% R52% D(SD-Sen)

21% I18% R61% D(IA-03)

14% I42%R44% D(KS-Sen)

28% I20% R52% D(NC-03)

31% I26% R43% D(NH-01)

14%NH-Sen(GOP primary)

35% I26% R39% D(MI-06)

10%AZ-07

(DEM primary)

“Issue voters” who care about removing the inuence of big money in politics span the ideological spectrum, averaging 50% Democratic and 50% Republi-can and Independent.

8

+17% men+2% white+7% 65+(SD-Sen)

+1% women+3% white+6% 45-65(IA-03)

+2% women+3% white+8% 65+(KS-Sen)

+1% African American+1% white+9% 65+(NC-03)

+12% men+3% white+1% 18-45(NH-01)

+2% men+1% white+16% 46+(NH-Sen)

+13% men+1% African American +1% white+7% 65+(MI-06)

+11% men+5% Hispanic +4% Af. American+8% 18-29+26% 46+(AZ-07)

Demographically, the 10%+ of voters who hold reducing big donor inuence as their most important issue are disproportionately men aged 65+. But AZ-07, IA-03 and NH-Sen show that millenials and adults 45-65 can also be mobilized.

9

$2.1 millionreached74%(SD-Sen)

$793,000reached53%(IA-03)

$1.4 millionreached56%(KS-Sen)

$100,000reached33%(NC-03)

$303,000reached34%(NH-01)

$1.9 million-reached76%(NH-Sen)

$2.3 millionreached50%(MI-06)

$150,000reached32%(AZ-07)

Our ads had reach - in our lowest spending races, we engaged an average of 33% of voters and in our higher spending races - 64% of voters.

10

27% (SD-Sen)

28% (IA-03)

28% (KS-Sen)

52%(NC-03)

25% (NH-01)

32% (MI-06)

45% (AZ-07)

60% (NH-Sen)

Our campaign was persuasive - at least 20% of voters said they were “much more likely” to vote for our candidate after seeing our ads. On average, this number was 15 points higher for ‘issue voters.’

11

12SD-Sen

50IA-03

24KS-Sen

17NC-03

44 NH-01

18 pt leadNH-Sen(GOP primary)

21MI-06

11 pt leadAZ-07

(DEM primary)

Among campaign nance reform supporters, our candidates consistently enjoyed a double digit lead. For many, these voters were their best audience.

12

IN SHORT -We have a consistent, bipartisan voter base - of at least 10%, with potential to grow - who respond strongly to targeted campaigns on the issue of money in politics.And then vote for candidates in elections of all kinds, accordingly.

13