2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

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Slides for talk by Dan Levy @TheDanLevy in Toronto, Canada to a University of Toronto - U of T - School of Continuing Studies class SCS2846 in Social Media Strategy on Blogger/Influencer Relations. Class is taught by Jean George and these are my slides from my talk.

Transcript of 2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

  • 1. Dan Levy: An Influencers/Bloggers Perspective Foundations of Digital Marketing Mgmt University of Toronto - November 18, 2013 #SCS2846

2. Who I Am Renaissance Guy Writer Reader Geek Social Fusionist & Community Builder Researcher Student Online Portfolio: About.Me/TheDanLevy Blog: http://bit.ly/thedanlevy Twitter: @TheDanLevy Facebook: FB.com/TheDanLevy G+: Gplus.to/TheDanLevy 3. How I Built My Following PLATFORMS: Real Life (events & community gatherings) Attending, Organizing, & Generally Helping Twitter Being present. Live tweeting at events/conferences Blog Guest blogging Blogging on others outlets as well Facebook Other blogs comments sections 4. How I Built My FollowingBeing Open, Approachable, & Engaging 5. How I Built My FollowingBeing Positive & Honest 6. How I Built My FollowingJoining The Community 7. How I Built My FollowingJoining The Community 8. How I Built My Following 9. When Did I Notice Brands Reaching Out 10. How I Help(ed) Brands Talk about things before, during, & after online and in real life. Events Review items Campaigns Suggest ways to add value Connect them with others (especially if I know Im outside their target). Complete info in blog posts with linkbacks and SEO tactics Honest Feedback: quietly and privately especially if Im being critical. Be a brand ambassador. 11. Engaging With A Blogger/Influencer DOs Reach out personally and make sure its targeted. Build a relationship. Make sure youre providing them and their readers value. Make sure to give them something to talk about. Make stuff easy to find & share before, during, and after the fact. Make important info easily exportable from the communication. Share & RT their content about you with your audience. 12. Engaging With A Blogger/Influencer DOs Try to give them an amount of respect similar to whats given to the media. Touch base before and after. Be open to try new things/ideas. Be honest & open in communications with them. If youre giving SWAG, make sure it is something which will actually be used not just sit in a drawer. Give them a USB key theyll actually use again or just switch to the cloud. Remember: We talk in real life too so the online response may not be entirely accurate. 13. Engaging With A Blogger/Influencer DOsGive them a USB key theyll actually use again. 14. Engaging With A Blogger/Influencer DOsGive them a USB key theyll actually use again. 15. Engaging With A Blogger/Influencer DOsGive them a USB key theyll actually use again. 16. Engaging With A Blogger/Influencer DONTs Forget that this is EARNED media, not paid or owned. Send untargeted press releases. Send untargeted invites. Send emails with no actionable info UNLESS youre dealing with a news site. Forget their +1s. Dont make them ask and feel like a beggar. Blame them when something doesnt go the way you wanted. 17. Engaging With A Blogger/Influencer Crowdsourced DOs & DONTs 18. Engaging With A Blogger/Influencer Personalized Message Fails 19. Engaging With A Blogger/Influencer Personalized Message Fail 20. My Details: Email: TheDanLevy@gmail.com Online Portfolio: About.Me/TheDanLevy Blog: http://bit.ly/thedanlevy Twitter: @TheDanLevy Facebook: FB.com/TheDanLevy Google Plus: Gplus.to/TheDanLevy